The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Integrated Campaign
Feel What We Feel
Agency: Grey Canada / Toronto + TANK Worldwide / Montréal
Client: Razom Category: Integrated Campaign
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client: Tourism Australia Category: Craft / Art Direction
The Cathedral of Diablo
Agency: 72andSunny / Los Angeles
Client: Blizzard Category: Craft / Art Direction
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Craft / Art Direction
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Art Direction
Endless Frictions
Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client: Extremity Preservation, Inc. Category: Print
Life in the Beijing Opera
Agency: LINLIN Design Studio / BEIJING
Client: LINLIN Design Studio Category: Editorial / Books
Kent
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: SDX Joint Publishing Company Category: Editorial / Books
Lens & Landscape
Agency: T-Change Design Studio / Nanjing
Client: Northing Category: Editorial / Books
The New Swiss Passport
Agency: Federal Office of Police (fedpol) / Bern + RETINAA / Geneva
Client: Federal Office of Police of Switzerland Category: Editorial / Books
The One-Word Dictionary
Agency: BETC HAVAS / São Paulo + HERSHEY’s / São Paulo
Client: HERSHEY's Category: Editorial / Books
Girls Define Girl
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client: AB InBev / Pony Malta Category: Editorial / Books
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Single Region or Market / Non-Profit / Charity
Missing Stock
Agency: Wunderman Thompson / Bogotá
Client: Fundación Internacional Para El Reencuentro / MUDI Category: Single Region or Market / Non-Profit / Charity
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office Category: Single Region or Market / Non-Profit / Charity
Feel What We Feel
Agency: Grey Canada / Toronto + TANK Worldwide / Montréal
Client: Razom Category: Single Region or Market / Non-Profit / Charity
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever Category: Single Region or Market / Non-Profit / Charity
The Micropedia of Microaggressions
Agency: Zulu Alpha Kilo + Black Business and Professional Association + Toronto Metropolitan University's Diversity Institute + Canadian Congress on inclusive diversity and workplace equity + Pride at Work Canada
Client: Black Business & Professional, Diversity Institute TMU, Canadian Congress Category: Single Region or Market / Non-Profit / Charity
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Craft / Art Direction
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich
Client: Chupa Chups Category: Craft / Art Direction
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd Category: Craft / Art Direction
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Art Direction
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Art Direction
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Typography
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Craft / Writing
Leo-Kellogg 70
Agency: Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client: Kellogg's Canada Inc. Category: Short Form Video / Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Short Form Video / Single
ALL PLAYERS TOOL LAB.
Agency: DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client: WITH ALS Category: Innovation & Transformation / Innovation in Music & Sound Craft
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Innovation & Transformation / Innovation in Music & Sound Craft
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Music & Sound Craft
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Brand-Side / External Agency Collaboration
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta Category: Brand-Side / External Agency Collaboration
Duo Invades Roblox
Agency: Duolingo / Pittsburgh + Media.Monks / New York
Client: Duolingo Category: Brand-Side / External Agency Collaboration
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Innovation & Transformation / Innovation in Health & Wellness
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Health & Wellness
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Health & Wellness
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Health & Wellness
See My Skin
Agency: Edelman / New York
Client: Vaseline Category: Innovation & Transformation / Innovation in Health & Wellness
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Innovation & Transformation / Innovation in Health & Wellness
Play Has No Limits feat. Kenshi Yonezu
Agency: SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo
Client: Sony Interactive Entertainment / PlayStation Category: Music Videos
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Music Videos
Award:
2023 Health & Wellness Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Integrated Campaign
Annual ID:
OS23_HW084M
Award:
2023 Health & Wellness Merit Award
Agency:
Grey Canada / Toronto + TANK Worldwide / Montréal
Client:
Razom
Title:
Feel What We Feel
Category:
Integrated Campaign
Annual ID:
OS23_HW085M
Award:
2023 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + FINCH / Sydney + M&C Saatchi / Warsaw + The Editors / Sydney
Client:
Tourism Australia
Title:
G'day
Category:
Craft / Art Direction
Annual ID:
OS23_BE097M
Award:
2023 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles
Client:
Blizzard
Title:
The Cathedral of Diablo
Category:
Craft / Art Direction
Annual ID:
OS23_BE098M
Award:
2023 Branded Entertainment Merit Award
Agency:
MullenLowe U.S.
Client:
Acura
Title:
Chiaki's Journey
Category:
Craft / Art Direction
Annual ID:
OS23_BE099M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBH USA + Google Consumer Apps
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Annual ID:
OS23_BE100M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Art Direction
Annual ID:
OS23_BE101M
Award:
2023 Pharma Merit Award
Agency:
FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client:
Extremity Preservation, Inc.
Title:
Endless Frictions
Category:
Print
Annual ID:
OS23_PH024M
Award:
2023 Design Merit Award
Agency:
LINLIN Design Studio / BEIJING
Client:
LINLIN Design Studio
Title:
Life in the Beijing Opera
Category:
Editorial / Books
Annual ID:
OS23_DE091M
Award:
2023 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
SDX Joint Publishing Company
Title:
Kent
Category:
Editorial / Books
Annual ID:
OS23_DE092M
Award:
2023 Design Merit Award
Agency:
T-Change Design Studio / Nanjing
Client:
Northing
Title:
Lens & Landscape
Category:
Editorial / Books
Annual ID:
OS23_DE093M
Award:
2023 Design Merit Award
Agency:
Federal Office of Police (fedpol) / Bern + RETINAA / Geneva
Client:
Federal Office of Police of Switzerland
Title:
The New Swiss Passport
Category:
Editorial / Books
Annual ID:
OS23_DE094M
Award:
2023 Design Merit Award
Agency:
BETC HAVAS / São Paulo + HERSHEY’s / São Paulo
Client:
HERSHEY's
Title:
The One-Word Dictionary
Category:
Editorial / Books
Annual ID:
OS23_DE095M
Award:
2023 Design Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client:
AB InBev / Pony Malta
Title:
Girls Define Girl
Category:
Editorial / Books
Annual ID:
OS23_DE096M
Award:
2023 Design Merit Award
Agency:
Paprika / Montreal
Client:
Glenn Lutz
Title:
There's light
Category:
Editorial / Books
Annual ID:
OS23_DE097M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE027M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Wunderman Thompson / Bogotá
Client:
Fundación Internacional Para El Reencuentro / MUDI
Title:
Missing Stock
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE028M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE029M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Grey Canada / Toronto + TANK Worldwide / Montréal
Client:
Razom
Title:
Feel What We Feel
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE030M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Havas / Chicago + Yellowstone Forever
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE031M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Zulu Alpha Kilo + Black Business and Professional Association + Toronto Metropolitan University's Diversity Institute + Canadian Congress on inclusive diversity and workplace equity + Pride at Work Canada
Client:
Black Business & Professional, Diversity Institute TMU, Canadian Congress
Title:
The Micropedia of Microaggressions
Category:
Single Region or Market / Non-Profit / Charity
Annual ID:
OS23_CE032M
Award:
2023 Out of Home Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Craft / Art Direction
Annual ID:
OS23_OH083M
Award:
2023 Out of Home Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Chupa Chups
Title:
Chupa Chups XXL - More to explore
Category:
Craft / Art Direction
Annual ID:
OS23_OH084M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Craft / Art Direction
Annual ID:
OS23_OH085M
Award:
2023 Out of Home Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Art Direction
Annual ID:
OS23_OH086M
Award:
2023 Out of Home Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_OH087M
Award:
2023 Out of Home Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Art Direction
Annual ID:
OS23_OH088M
Award:
2023 Print & Promotional Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Typography
Annual ID:
OS23_PT065M
Award:
2023 Print & Promotional Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Annual ID:
OS23_PT066M
Award:
2023 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Writing
Annual ID:
OS23_DM120M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client:
Goldfish
Title:
Goldfish Jingle
Category:
Craft / Writing
Annual ID:
OS23_DM121M
Award:
2023 Branded Entertainment Merit Award
Agency:
Droga5 / New York
Client:
Meta
Title:
Amani
Category:
Short Form Video / Single
Annual ID:
OS23_BE043M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client:
Kellogg's Canada Inc.
Title:
Leo-Kellogg 70
Category:
Short Form Video / Single
Annual ID:
OS23_BE044M
Award:
2023 Branded Entertainment Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Short Form Video / Single
Annual ID:
OS23_BE045M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client:
WITH ALS
Title:
ALL PLAYERS TOOL LAB.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS067M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS068M
Award:
2023 Music & Sound Craft Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS069M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Elastic / Santa Monica
Client:
HBO
Title:
The Last of Us
Category:
Title Sequences
Annual ID:
OS23_MI121M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Lu from Magalu
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS23_BS029M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client:
Meta
Title:
Invisible Businesses
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS23_BS030M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh + Media.Monks / New York
Client:
Duolingo
Title:
Duo Invades Roblox
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS23_BS031M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW096M
Award:
2023 Health & Wellness Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW097M
Award:
2023 Health & Wellness Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW098M
Award:
2023 Health & Wellness Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW099M
Award:
2023 Health & Wellness Merit Award
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW100M
Award:
2023 Health & Wellness Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW101M
Award:
2023 Branded Entertainment Merit Award
Agency:
SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo
Client:
Sony Interactive Entertainment / PlayStation
Title:
Play Has No Limits feat. Kenshi Yonezu
Category:
Music Videos
Annual ID:
OS23_BE062M
Award:
2023 Branded Entertainment Merit Award
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Music Videos
Annual ID:
OS23_BE063M
Award:
2023 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Ray Ban / Meta
Title:
Vanilla
Category:
Music Videos
Annual ID:
OS23_BE064M
