The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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entertainment / music / film / television
Award
Agency
Client
Title
Category
Annual ID
Minecraft
Agency: Bold Scandinavia / NoA / Stockholm + Mojang Studios / Stockholm + Bsmart / Stockholm + Canada Type / Toronto
Client: Minecraft Category: Brand Identity / Rebranding
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Active Engagement / Call to Action
NRK Visual identity
Agency: ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque / The Hague
Client: NRK (Norwegian Broadcasting Cooperation) Category: Brand Identity / System
Rock and Roll Hall of Fame
Agency: Base Design / New York
Client: Rock and Roll Hall of Fame Category: Brand Identity / System
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Brand Identity / System
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Storytelling
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Ecommerce
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Non-traditional & Guerrilla Marketing
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Non-traditional & Guerrilla Marketing
DYC - Sweet Child O'Mine
Agency: Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client: Detroit Youth Choir Category: Music Adaptation / Song
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Data Visualization / Dynamic / Responsive
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Social Channel / Single Platform
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Digital Design
The Break Through
Agency: Uncommon Creative Studio / London + Anonymous Content / London
Client: ITV Category: Casting
10 Years of Fun
Agency: DAVID / Madrid + MyGosh / London + KING / London
Client: Activision Category: Billboards & Transit / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Series
Morse Code
Agency: Droga5 / São Paulo + Droga5 / New York + Netflix
Client: Netflix Category: Single Region or Market / Consumer / Brand
10 Years of Fun
Agency: DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client: Activision Category: Posters / Series
The Polygraph
Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client: CNN Category: Posters / Series
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Physical Items
WHO - A thread movie
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Innovation & Transformation / Innovation in Branded Entertainment
The Pirate Match
Agency: Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client: Directv Go Category: Innovation & Transformation / Innovation in Branded Entertainment
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Brand Partnerships
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential / Brand Installations
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in IP & Product Design
Netflix's Heart Beats TunTum
Agency: Wunderman Thompson / São Paulo + Netflix
Client: Netflix Category: Brand Partnerships
WHO - A thread movie
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Social Video / Over 15 Seconds
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
It's Free. But it Could Cost You.
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client: TVNZ Category: Television & VOD / 31-60 Seconds - Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Cinema Advertising
10 Years of Fun
Agency: DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client: Activision Category: Craft / Photography
Bad Man
Agency: Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles
Client: Disturbed Category: Music Videos
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Innovation & Transformation / Innovation in Experiential
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Art Direction
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Design
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Service Design / Customer Experience (CX)
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Experiential & Installations / Brand Installations
The Conspiracy Wall
Agency: Wieden+Kennedy / São Paulo + Prime Video / São Paulo
Client: Prime Video (The Boys) Category: Experiential & Installations / Brand Installations
Lil Dicky Quartertime Show
Agency: Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client: Gopuff Category: Influencer Marketing / Multi-Channel
Interface Interruption
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi
Client: Tubi Category: Television & VOD / 30 Seconds and Under - Single
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Experiential Radio & Audio
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Websites / Mobile-only
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Craft / Art Direction
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client: Live Nation / Luger Category: Physical Products
Award:
2023 Design Merit Award
Agency:
Bold Scandinavia / NoA / Stockholm + Mojang Studios / Stockholm + Bsmart / Stockholm + Canada Type / Toronto
Client:
Minecraft
Title:
Minecraft
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE087M
Award:
2023 Design Merit Award
Agency:
COLLINS / New York City
Client:
Freeform
Title:
Freeform
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE089M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Active Engagement / Call to Action
Annual ID:
OS23_SM077M
Award:
2023 Design Merit Award
Agency:
ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque / The Hague
Client:
NRK (Norwegian Broadcasting Cooperation)
Title:
NRK Visual identity
Category:
Brand Identity / System
Annual ID:
OS23_DE076M
Award:
2023 Design Merit Award
Agency:
Base Design / New York
Client:
Rock and Roll Hall of Fame
Title:
Rock and Roll Hall of Fame
Category:
Brand Identity / System
Annual ID:
OS23_DE080M
Award:
2023 Design Merit Award
Agency:
COLLINS / New York City
Client:
Freeform
Title:
Freeform
Category:
Brand Identity / System
Annual ID:
OS23_DE081M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Brand Identity / System
Annual ID:
OS23_DE082M
Award:
2023 Creative Use of Data Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped On Platform Experience
Category:
Storytelling
Annual ID:
OS23_CU029M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client:
Directv Go
Title:
The Pirate Match
Category:
Ecommerce
Annual ID:
OS23_EX052M
Award:
2023 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client:
Activision
Title:
Scratchboards
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM096M
Award:
2023 Direct Marketing Merit Award
Agency:
Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client:
Directv Go
Title:
The Pirate Match
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS23_DM099M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Yessian Music / Detroit + Imagination / Detroit + Detroit Youth Concert Choir & Performing Arts Company
Client:
Detroit Youth Choir
Title:
DYC - Sweet Child O'Mine
Category:
Music Adaptation / Song
Annual ID:
OS23_MS033M
Award:
2023 Creative Use of Data Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped On Platform Experience
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS23_CU017M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM044M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Digital Design
Annual ID:
OS23_DE135M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + Anonymous Content / London
Client:
ITV
Title:
The Break Through
Category:
Casting
Annual ID:
OS23_MI110M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + MyGosh / London + KING / London
Client:
Activision
Title:
10 Years of Fun
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH053M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Billboards & Transit / Series
Annual ID:
OS23_OH054M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Droga5 / São Paulo + Droga5 / New York + Netflix
Client:
Netflix
Title:
Morse Code
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS23_CE023M
Award:
2023 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client:
Activision
Title:
10 Years of Fun
Category:
Posters / Series
Annual ID:
OS23_PT037M
Award:
2023 Print & Promotional Merit Award
Agency:
AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client:
CNN
Title:
The Polygraph
Category:
Posters / Series
Annual ID:
OS23_PT038M
Award:
2023 Direct Marketing Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Physical Items
Annual ID:
OS23_DM058M
Award:
2023 Branded Entertainment Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
WHO - A thread movie
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE107M
Award:
2023 Branded Entertainment Merit Award
Agency:
Mirum Agency Brazil / Curitiba + Buzz Creative Content Studio / Curitiba + Toro Audio / Curitiba
Client:
Directv Go
Title:
The Pirate Match
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE108M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client:
Activision
Title:
Scratchboards
Category:
Brand Partnerships
Annual ID:
OS23_OH080M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE073M
Award:
2023 IP & Product Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP034M
Award:
2023 Branded Entertainment Merit Award
Agency:
Wunderman Thompson / São Paulo + Netflix
Client:
Netflix
Title:
Netflix's Heart Beats TunTum
Category:
Brand Partnerships
Annual ID:
OS23_BE092M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential / In-Person Events
Annual ID:
OS23_BE076M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
WHO - A thread movie
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM060M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN079M
Award:
2023 Film & Video Merit Award
Agency:
Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client:
TVNZ
Title:
It's Free. But it Could Cost You.
Category:
Television & VOD / 31-60 Seconds - Series
Annual ID:
OS23_FI068M
Award:
2023 Film & Video Merit Award
Agency:
FRED & FARID / Paris
Client:
Pathé
Title:
The Notifications
Category:
Cinema Advertising
Annual ID:
OS23_FI113M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Cinema Advertising
Annual ID:
OS23_FI118M
Award:
2023 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client:
Activision
Title:
10 Years of Fun
Category:
Craft / Photography
Annual ID:
OS23_PT062M
Award:
2023 Branded Entertainment Merit Award
Agency:
Doomsday Entertainment / Los Angeles + Warner Records / Los Angeles
Client:
Disturbed
Title:
Bad Man
Category:
Music Videos
Annual ID:
OS23_BE065M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS23_EX091M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy / Chicago + Sarofsky / Chicago
Client:
Chicago International Film Festival
Title:
[Life Subtitled]
Category:
Craft / Art Direction
Annual ID:
OS23_BE101M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE193M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE161M
Award:
2023 Out of Home Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH056M
Award:
2023 Out of Home Merit Award
Agency:
Wieden+Kennedy / São Paulo + Prime Video / São Paulo
Client:
Prime Video (The Boys)
Title:
The Conspiracy Wall
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH061M
Award:
2023 Social Media Merit Award
Agency:
Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client:
Gopuff
Title:
Lil Dicky Quartertime Show
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM107M
Award:
2023 Film & Video Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Tubi
Client:
Tubi
Title:
Interface Interruption
Category:
Television & VOD / 30 Seconds and Under - Single
Annual ID:
OS23_FI043M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris
Client:
Pathé
Title:
The Notifications
Category:
Creative Use of Budget
Annual ID:
OS23_MI125M
Award:
2023 Radio & Audio Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Experiential Radio & Audio
Annual ID:
OS23_RA036M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped On Platform Experience
Category:
Websites / Mobile-only
Annual ID:
OS23_IN038M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Craft / Art Direction
Annual ID:
OS23_DE166M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Borås
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Physical Products
Annual ID:
OS23_EX067M
Award:
2023 Experiential & Immersive Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Physical Products
Annual ID:
OS23_EX071M