The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

BEYES EDIT STORE Agency: 777interactive / Tokyo Client: Sony Family Club Inc. Category: Web Sites / E-Commerce
Puma Football Agency: BEAM Interactive / Boston Client: Puma Category: Web Sites / E-Commerce
Nike iD Agency: R/GA / New York Client: Nike Category: Web Sites / E-Commerce
I just go wherever my shoes take me Agency: Wysiwyg Comunicaci?n Interactiva / Madrid Client: Camper Category: Web Sites / E-Commerce
Fiat Idea - Test Drive Agency: AgênciaClick / São Paulo Client: Fiat Autom?veis Category: Banners - Dynamic / Business to Consumer - Campaign
Mouth/Eyes/Ear Banner Campaign Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Banners - Dynamic / Business to Consumer - Campaign
Caution Agency: Lowe Tesch / Stockholm Client: Saab Automobile Category: Banners - Dynamic / Business to Consumer - Campaign
Camera Phone Agency: Leo Burnett / London Client: Department for Transport - Teen Road Safety Category: Other Digital Media / Public Service/Non-Profit/ Educational
"Fist" Agency: Lowe Bull Cape Town / Cape Town Client: Independent Newspapers Category: Consumer Newspaper / Over 600 Lines: Single
Mountain Logo Agency: Arnold Worldwide Canada / Toronto Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Single
"Imagine 1" Agency: FCB Johannesburg / Johannesburg Client: Lego Category: Consumer Newspaper / Over 600 Lines: Single
Bracket Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Sweden Category: Consumer Newspaper / Over 600 Lines: Single
Sack Barrow Agency: Jung von Matt AG / Berlin Client: DHL Category: Consumer Newspaper / Over 600 Lines: Single
Note Agency: JWT / Mumbai Client: Apollo Tyres Category: Consumer Newspaper / Over 600 Lines: Single
Glass Agency: Leo Burnett / London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Bottom Agency: Leo Burnett / London Client: Kellogg's All-Bran Category: Consumer Newspaper / Over 600 Lines: Single
Shadow Agency: Ogilvy Beijing / Beijing Client: Airbus Category: Consumer Newspaper / Over 600 Lines: Single
Queen Agency: Saatchi & Saatchi Singapore / Singapore Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Beach Agency: The Jupiter Drawing Room / Johannesburg Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Single
Help Us Stop It Agency: Agency.com / London Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign
Downloads Agency: DDB Brasil / São Paulo Client: Telefonica Category: Beyond the Banner / Business to Consumer - Campaign
Impossible Field Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Design / Posters: Campaign
Empire, Capitol, Silver Posters Agency: Arnold / McLean Client: Amtrak Category: Collateral Design / Posters: Campaign
Studio No. 7 poster camaign Agency: Arnold / St. Louis Client: Jack Daniel's Tennessee Whiskey Category: Collateral Design / Posters: Campaign
Dinner party posters Agency: Asylum creative / Singapore Client: Asylum Category: Collateral Design / Posters: Campaign
Conqueror White Paper Agency: BBDO Singapore Pte Ltd / Singapore Client: W.S. Papers Category: Collateral Design / Posters: Campaign
Fringe Festival Campaign Agency: Carmichael Lynch Thorburn / Minneapolis Client: Fringe Festival Category: Collateral Design / Posters: Campaign
MIWA LOCK POSTER Agency: E.Co.,Ltd. / Tokyo Client: MIWA LOCK Co.,Ltd Category: Collateral Design / Posters: Campaign
Silverscreen Agency: Fallon / Minneapolis Client: Nordstrom Category: Collateral Design / Posters: Campaign
American Legacy Foundation Campaign Agency: GSD&M / Austin Client: American Legacy Foundation Category: Collateral Design / Posters: Campaign
Dexter Russell Campaign Agency: BBDO / New York Client: Dexter Russell Category: Collateral Design / Posters: Campaign
125 Calories Print Campaign Agency: BBDO / New York Client: Guinness Category: Collateral Design / Posters: Campaign
mrs. Kapoor guest house Agency: Leo Burnett India / Mumbai Client: mrs. Kapoor guest house Category: Collateral Design / Posters: Campaign
Worst Boyfriend Agency: DDB New Zealand / Auckland Client: nzgirl Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Big Difference Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Sweden Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Google Campaign Agency: Think Tank 3 / New York Client: Think Tank 3 Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Giant Comb Agency: Leo Burnett / Bangkok Client: P&G Rejoice Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Tummy Tissue Agency: lowe shanghai / shanghai Client: Total Fitness Club Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Contagious Agency: Ogilvy South Africa / Cape Town Client: SANTA (South African National Tuberculosis Association) Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Nike iD Reuters Sign Agency: R/GA / New York Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Boomgate Agency: Saatchi & Saatchi / Sydney Client: Procter & Gamble Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Uncle Sam Agency: Tribal DDB Dallas / Dallas Client: happytaxday.com Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
ADENA Agency: CONTRAPUNTO / Madrid Client: ADENA Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Press Play Agency: DDB Brasil / São Paulo Client: Philips Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Asylum business card Agency: Asylum creative / Singapore Client: Asylum Category: Brand and Corporate Identity Design / Corporate Identity - Single
Seconds on Main Agency: FCB Cape Town South Africa / Cape Town Client: Seconds on Main Category: Brand and Corporate Identity Design / Corporate Identity - Single
Famous Voices Agency: idiots / mumbai Client: Ninad Kamat Category: Brand and Corporate Identity Design / Corporate Identity - Single
Magnifying Glass Agency: Kinetic Singapore / Singapore Client: Holmes Private Investigators Category: Brand and Corporate Identity Design / Corporate Identity - Single
Wooden toys Agency: OgilvyOne Worldwide / Bangkok Client: Plantoys Category: Brand and Corporate Identity Design / Corporate Identity - Single
The Melange Accessoires Nightclub Stamp Agency: Scholz & Friends Berlin GmbH / Berlin Client: Melange Accessoires Category: Brand and Corporate Identity Design / Corporate Identity - Single

2006 Interactive Merit Award

777interactive / Tokyo

Sony Family Club Inc.

BEYES EDIT STORE

Web Sites / E-Commerce

06183N

2006 Interactive Merit Award

BEAM Interactive / Boston

Puma

Puma Football

Web Sites / E-Commerce

06184N

2006 Interactive Merit Award

R/GA / New York

Nike

Nike iD

Web Sites / E-Commerce

06185N

2006 Interactive Merit Award

Wysiwyg Comunicaci?n Interactiva / Madrid

Camper

I just go wherever my shoes take me

Web Sites / E-Commerce

06186N

2006 Interactive Merit Award

AgênciaClick / São Paulo

Fiat Autom?veis

Fiat Idea - Test Drive

Banners - Dynamic / Business to Consumer - Campaign

06090N

2006 Interactive Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Mouth/Eyes/Ear Banner Campaign

Banners - Dynamic / Business to Consumer - Campaign

06091N

2006 Interactive Merit Award

Lowe Tesch / Stockholm

Saab Automobile

Caution

Banners - Dynamic / Business to Consumer - Campaign

06092N

2006 Interactive Merit Award

Leo Burnett / London

Department for Transport - Teen Road Safety

Camera Phone

Other Digital Media / Public Service/Non-Profit/ Educational

06254N

2006 Advertising Merit Award

Lowe Bull Cape Town / Cape Town

Independent Newspapers

"Fist"

Consumer Newspaper / Over 600 Lines: Single

06054A

2006 Advertising Merit Award

Arnold Worldwide Canada / Toronto

Volkswagen

Mountain Logo

Consumer Newspaper / Over 600 Lines: Single

06055A

2006 Advertising Merit Award

FCB Johannesburg / Johannesburg

Lego

"Imagine 1"

Consumer Newspaper / Over 600 Lines: Single

06056A

2006 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars Sweden

Bracket

Consumer Newspaper / Over 600 Lines: Single

06057A

2006 Advertising Merit Award

Jung von Matt AG / Berlin

DHL

Sack Barrow

Consumer Newspaper / Over 600 Lines: Single

06058A

2006 Advertising Merit Award

JWT / Mumbai

Apollo Tyres

Note

Consumer Newspaper / Over 600 Lines: Single

06059A

2006 Advertising Merit Award

Leo Burnett / London

Heinz

Glass

Consumer Newspaper / Over 600 Lines: Single

06060A

2006 Advertising Merit Award

Leo Burnett / London

Kellogg's All-Bran

Bottom

Consumer Newspaper / Over 600 Lines: Single

06061A

2006 Advertising Merit Award

Ogilvy Beijing / Beijing

Airbus

Shadow

Consumer Newspaper / Over 600 Lines: Single

06062A

2006 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Hasbro

Queen

Consumer Newspaper / Over 600 Lines: Single

06063A

2006 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Permark International

Beach

Consumer Newspaper / Over 600 Lines: Single

06064A

2006 Interactive Merit Award

Agency.com / London

NSPCC

Help Us Stop It

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Campaign

06080N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Telefonica

Downloads

Beyond the Banner / Business to Consumer - Campaign

06125N

2006 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

Impossible Field

Collateral Design / Posters: Campaign

06125D

2006 Design Merit Award

Arnold / McLean

Amtrak

Empire, Capitol, Silver Posters

Collateral Design / Posters: Campaign

06126D

2006 Design Merit Award

Arnold / St. Louis

Jack Daniel's Tennessee Whiskey

Studio No. 7 poster camaign

Collateral Design / Posters: Campaign

06127D

2006 Design Merit Award

Asylum creative / Singapore

Asylum

Dinner party posters

Collateral Design / Posters: Campaign

06128D

2006 Design Merit Award

BBDO Singapore Pte Ltd / Singapore

W.S. Papers

Conqueror White Paper

Collateral Design / Posters: Campaign

06129D

2006 Design Merit Award

Carmichael Lynch Thorburn / Minneapolis

Fringe Festival

Fringe Festival Campaign

Collateral Design / Posters: Campaign

06130D

2006 Design Merit Award

E.Co.,Ltd. / Tokyo

MIWA LOCK Co.,Ltd

MIWA LOCK POSTER

Collateral Design / Posters: Campaign

06131D

2006 Design Merit Award

Fallon / Minneapolis

Nordstrom

Silverscreen

Collateral Design / Posters: Campaign

06132D

2006 Design Merit Award

GSD&M / Austin

American Legacy Foundation

American Legacy Foundation Campaign

Collateral Design / Posters: Campaign

06133D

2006 Design Merit Award

BBDO / New York

Dexter Russell

Dexter Russell Campaign

Collateral Design / Posters: Campaign

06134D

2006 Design Merit Award

BBDO / New York

Guinness

125 Calories Print Campaign

Collateral Design / Posters: Campaign

06135D

2006 Design Merit Award

Leo Burnett India / Mumbai

mrs. Kapoor guest house

mrs. Kapoor guest house

Collateral Design / Posters: Campaign

06136D

2006 Advertising Merit Award

DDB New Zealand / Auckland

nzgirl

Worst Boyfriend

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06289A

2006 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

IKEA Sweden

Big Difference

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06290A

2006 Advertising Merit Award

Think Tank 3 / New York

Think Tank 3

The Google Campaign

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign

06291A

2006 Advertising Merit Award

Leo Burnett / Bangkok

P&G Rejoice

Giant Comb

Exceptional Innovation in Marketing / Innovative Marketing - Single

06292A

2006 Advertising Merit Award

lowe shanghai / shanghai

Total Fitness Club

Tummy Tissue

Exceptional Innovation in Marketing / Innovative Marketing - Single

06293A

2006 Advertising Merit Award

Ogilvy South Africa / Cape Town

SANTA (South African National Tuberculosis Association)

Contagious

Exceptional Innovation in Marketing / Innovative Marketing - Single

06294A

2006 Advertising Merit Award

R/GA / New York

Nike

Nike iD Reuters Sign

Exceptional Innovation in Marketing / Innovative Marketing - Single

06295A

2006 Advertising Merit Award

Saatchi & Saatchi / Sydney

Procter & Gamble

Boomgate

Exceptional Innovation in Marketing / Innovative Marketing - Single

06296A

2006 Interactive Merit Award

Tribal DDB Dallas / Dallas

happytaxday.com

Uncle Sam

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

06095N

2006 Advertising Merit Award

CONTRAPUNTO / Madrid

ADENA

ADENA

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06072A

2006 Advertising Merit Award

DDB Brasil / São Paulo

Philips

Press Play

Consumer Magazine / Black and White: Full Page or Spread - Campaign

06073A

2006 Design Merit Award

Asylum creative / Singapore

Asylum

Asylum business card

Brand and Corporate Identity Design / Corporate Identity - Single

06076D

2006 Design Merit Award

FCB Cape Town South Africa / Cape Town

Seconds on Main

Seconds on Main

Brand and Corporate Identity Design / Corporate Identity - Single

06077D

2006 Design Merit Award

idiots / mumbai

Ninad Kamat

Famous Voices

Brand and Corporate Identity Design / Corporate Identity - Single

06078D

2006 Design Merit Award

Kinetic Singapore / Singapore

Holmes Private Investigators

Magnifying Glass

Brand and Corporate Identity Design / Corporate Identity - Single

06079D

2006 Design Merit Award

OgilvyOne Worldwide / Bangkok

Plantoys

Wooden toys

Brand and Corporate Identity Design / Corporate Identity - Single

06080D

2006 Design Merit Award

Scholz & Friends Berlin GmbH / Berlin

Melange Accessoires

The Melange Accessoires Nightclub Stamp

Brand and Corporate Identity Design / Corporate Identity - Single

06081D

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