The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Upside Down
Agency: AgênciaClick / São Paulo
Client: The Coca-Cola Company Category: Banners - Fixed Space / Business to Consumer - Single
Fractal
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
RoofStudio-Peg Banner
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
Personality Banner
Agency: Crispin Porter + Bogusky / Miami
Client: PINK Category: Banners - Fixed Space / Business to Consumer - Single
www.nikerunning.com
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Fixed Space / Business to Consumer - Single
Storm
Agency: Freestyle Interactive / San Francisco
Client: Dolby Category: Banners - Fixed Space / Business to Consumer - Single
HP Butterfly Banner
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners - Fixed Space / Business to Consumer - Single
Saturn Sky Sounds Banner
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Banners - Fixed Space / Business to Consumer - Single
Car crash
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Get Your Hands On the Real One!
Agency: OgilvyOne / Beijing
Client: Audi Category: Banners - Fixed Space / Business to Consumer - Single
HP DESIGNJET 130
Agency: Saatchi & Saatchi Singapore / Singapore
Client: HP Asia Pacific Category: Banners - Fixed Space / Business to Consumer - Single
Worst Boyfriend
Agency: DDB New Zealand / Auckland
Client: nzgirl Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Tourist Campaign
Agency: Fallon London / London
Client: Tate Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Jordan Lifestyle
Agency: Wieden+Kennedy / New York
Client: Nike Brand Jordan - Lifestyle Collection Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
What Happens Between Runs
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
BBC WORLD
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: BBC TELEVISION Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Crossfox
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Lightning Bolt/Paper Airplane/Unsubscribe
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals
Agency: Bassat Ogilvy & Mather S.A. / Bacrelona
Client: Dinopolis Teruel Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike Run
Agency: DDB / Paris
Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Volkswagen Range
Agency: DDB / Paris
Client: Volkswagen LT Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Roadwork, Traffic Cop, Traffic Jam
Agency: Fallon / Singapore
Client: Volkswagen Asia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Man Vs. Bass
Agency: Fort Franklin / Boston
Client: ESPN, Inc Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike - Run Free: Road
Agency: JWT / Shanghai
Client: Nike Hong Kong Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Jinxed
Agency: JWT Brazil / São Paulo
Client: Kimberly-Clark Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Karate
Agency: JWT Paris / Levallois Perret
Client: Reckitt Benckiser O Cedar Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wafer thin
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Danger
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Milo - Football, Graduation, Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Golite Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stacks
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Reflections
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Cascade Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Storybook
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Pampers Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Socks campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Ephydrol Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT (Young Lungs Agaist Tobacco) Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Winter Appeal
Agency: Lobedu Leo Burnett / Sunninghill
Client: Salvation Army Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Mountain II
Agency: Leo Burnett / Frankfurt am Main
Client: Care International Category: Non-Broadcast / Single
Levi's
Agency: McCann Erickson / New York
Client: World Gone Pretty Category: Non-Broadcast / Single
TBS "Very Funny" Cinema
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS) Category: Non-Broadcast / Single
Fiat Idea - Test Drive
Agency: AgênciaClick / São Paulo
Client: Fiat Autom?veis Category: Banners - Dynamic / Business to Consumer - Campaign
Mouth/Eyes/Ear Banner Campaign
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Banners - Dynamic / Business to Consumer - Campaign
Caution
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Banners - Dynamic / Business to Consumer - Campaign
Good Day Cafe Identity
Agency: Duffy & Partners / minneapolis
Client: Good Day Cafe Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Flat Stanley logo
Agency: King James RSVP / Cape Town
Client: Flat Stanley Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Award:
2006 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
The Coca-Cola Company
Title:
Upside Down
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06063N
Award:
2006 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Fractal
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06064N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio-Peg Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06065N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
PINK
Title:
Personality Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06066N
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
www.nikerunning.com
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06067N
Award:
2006 Interactive Merit Award
Agency:
Freestyle Interactive / San Francisco
Client:
Dolby
Title:
Storm
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06068N
Award:
2006 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
HP Butterfly Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06069N
Award:
2006 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn Sky Sounds Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06070N
Award:
2006 Interactive Merit Award
Agency:
Nordpol+ Hamburg / Hamburg
Client:
Renault Germany
Title:
Car crash
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06071N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / Beijing
Client:
Audi
Title:
Get Your Hands On the Real One!
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06072N
Award:
2006 Interactive Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
HP Asia Pacific
Title:
HP DESIGNJET 130
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06073N
Award:
2006 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
nzgirl
Title:
Worst Boyfriend
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06297A
Award:
2006 Advertising Merit Award
Agency:
Fallon London / London
Client:
Tate
Title:
Tourist Campaign
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06298A
Award:
2006 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06299A
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Nike Brand Jordan - Lifestyle Collection
Title:
Jordan Lifestyle
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06300A
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
What Happens Between Runs
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06092A
Award:
2006 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
BBC TELEVISION
Title:
BBC WORLD
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06093A
Award:
2006 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Names
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06094A
Award:
2006 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Crossfox
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06095A
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Lightning Bolt/Paper Airplane/Unsubscribe
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06096A
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06097A
Award:
2006 Advertising Merit Award
Agency:
Bassat Ogilvy & Mather S.A. / Bacrelona
Client:
Dinopolis Teruel
Title:
Animals
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06098A
Award:
2006 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike
Title:
Nike Run
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06099A
Award:
2006 Advertising Merit Award
Agency:
DDB / Paris
Client:
Volkswagen LT
Title:
Volkswagen Range
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06100A
Award:
2006 Advertising Merit Award
Agency:
Fallon / Singapore
Client:
Volkswagen Asia
Title:
Roadwork, Traffic Cop, Traffic Jam
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06101A
Award:
2006 Advertising Merit Award
Agency:
Fort Franklin / Boston
Client:
ESPN, Inc
Title:
Man Vs. Bass
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06102A
Award:
2006 Advertising Merit Award
Agency:
JWT / Shanghai
Client:
Nike Hong Kong Ltd.
Title:
Nike - Run Free: Road
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06103A
Award:
2006 Advertising Merit Award
Agency:
JWT Brazil / São Paulo
Client:
Kimberly-Clark
Title:
Jinxed
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06104A
Award:
2006 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Reckitt Benckiser O Cedar
Title:
Karate
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06105A
Award:
2006 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
Wafer thin
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06106A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico, D.F.
Client:
Volvo
Title:
Danger
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06107A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nestle
Title:
Milo - Football, Graduation, Frisbee
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06108A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Golite
Title:
Names
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06109A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Stacks
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06110A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Procter & Gamble/Cascade
Title:
Reflections
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06111A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Procter & Gamble/Pampers
Title:
Storybook
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06112A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Ephydrol
Title:
Socks campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06113A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT (Young Lungs Agaist Tobacco)
Title:
Anti-smoke campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06114A
Award:
2006 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Permark International
Title:
Durex XL Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06115A
Award:
2006 Design Merit Award
Agency:
Lobedu Leo Burnett / Sunninghill
Client:
Salvation Army
Title:
Winter Appeal
Category:
Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Annual ID:
06221D
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Accident
Category:
Non-Broadcast / Single
Annual ID:
06110T
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Fly
Category:
Non-Broadcast / Single
Annual ID:
06111T
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Frankfurt am Main
Client:
Care International
Title:
Mountain II
Category:
Non-Broadcast / Single
Annual ID:
06112T
Award:
2006 Advertising Merit Award
Agency:
McCann Erickson / New York
Client:
World Gone Pretty
Title:
Levi's
Category:
Non-Broadcast / Single
Annual ID:
06113T
Award:
2006 Advertising Merit Award
Agency:
Mother New York / New York
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Very Funny" Cinema
Category:
Non-Broadcast / Single
Annual ID:
06114T
Award:
2006 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Fiat Autom?veis
Title:
Fiat Idea - Test Drive
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06090N
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Mouth/Eyes/Ear Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06091N
Award:
2006 Interactive Merit Award
Agency:
Lowe Tesch / Stockholm
Client:
Saab Automobile
Title:
Caution
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06092N
Award:
2006 Design Merit Award
Agency:
Duffy & Partners / minneapolis
Client:
Good Day Cafe
Title:
Good Day Cafe Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06091D
Award:
2006 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Flat Stanley
Title:
Flat Stanley logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06092D
