The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bru
Agency: Kinetic Singapore / Singapore
Client: Wong Coco Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Breathe
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Weston Corporation - Reebok Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Travel Should Take You Places
Agency: Young & Rubicam / Chicago
Client: Hilton Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
3M Everywhere
Agency: AKQA / London
Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Retouch
Agency: Forsman & Bodenfors / Gothenburg
Client: Ministry of Health and Social Affairs Category: Beyond the Banner / Business to Business - Single
Help Desk II
Agency: OgilvyOne / New York
Client: IBM Category: Beyond the Banner / Business to Business - Single
Which side are you on
Agency: OgilvyOne / New York
Client: Lenovo Category: Beyond the Banner / Business to Business - Single
Coneman
Agency: BEAM Interactive / Boston
Client: MINI USA Category: Banners - Dynamic / Business to Consumer - Single
The Sneezer Unbelievable
Agency: Dentsu Inc. / Tokyo
Client: Fumakilla Co., Ltd. Category: Banners - Dynamic / Business to Consumer - Single
Cacique Rum - "listen to the call"
Agency: DoubleYou / Barcelona
Client: Diageo Category: Banners - Dynamic / Business to Consumer - Single
Monalisa
Agency: Euro RSCG 4D / São Paulo
Client: Reckitt Benckiser Category: Banners - Dynamic / Business to Consumer - Single
Wild Animus Pillings
Agency: Lean Mean Fighting Machine / London
Client: Too Far Publishing Category: Banners - Dynamic / Business to Consumer - Single
A3 Art of the H3ist "Break-in' banner
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Banners - Dynamic / Business to Consumer - Single
Smooth Operator
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Norelco CNN Homepage Takeover
Agency: Tribal DDB / New York
Client: Philips Category: Banners - Dynamic / Business to Consumer - Single
Pong
Agency: vccp / London
Client: Dyson Category: Banners - Dynamic / Business to Consumer - Single
Gimme the Ball
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Impossible Field
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Hoops
Agency: 72andSunny / El Segundo
Client: DC Shoes Category: Consumer Television / Over :30 - Single - max. :90
March of the Emperors
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 - Single - max. :90
Bleachers
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / Over :30 - Single - max. :90
Balls (60")
Agency: Fallon London / London
Client: Sony Category: Consumer Television / Over :30 - Single - max. :90
Stick
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Joy
Agency: McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Jump Rope
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Gap "Dust"
Agency: MJZ / Los Angeles
Client: Gap Category: Consumer Television / Over :30 - Single - max. :90
Monster
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Three Bears
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Disturbance
Agency: Publicis/New York
Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Shirts
Agency: VegaOlmosPonce / Acassuso
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Kid Tiger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Jordan XX - Storytime
Agency: Wieden+Kennedy / New York
Client: Nike Brand Jordan (Air Jordan 20) Category: Consumer Television / Over :30 - Single - max. :90
Toe Rings/Cover-Up/Candy Stores
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political-Radio / Campaign
Underworld Evolution Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Business to Consumer
Run
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (GYM) Category: Brand Gaming / Business to Consumer
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: Brand Gaming / Business to Consumer
REFLEX KOLO
Agency: Max Weber / Warsaw
Client: SANITEC KOLO Category: Brand Gaming / Business to Consumer
The Inside Job
Agency: RMG Connect Australia / Sydney
Client: Samsung Category: Brand Gaming / Business to Consumer
Legs
Agency: Arnold Australia / Sydney NSW
Client: International Campaign to Ban Landmines Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Car Elevator
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
America at your feet
Agency: Fallon / Singapore
Client: United Airlines Hong Kong Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Pedestrian crossing
Agency: Grey Worldwide GmbH / Duesseldorf
Client: Procter & Gamble (brand: Mr. Proper) Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Brought by DHL
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Door Handle
Agency: JWT / Mumbai
Client: United Breweries India Ltd. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Special K Parking
Agency: JWT Paris / Levallois Perret
Client: Kellogg's Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Giant Comb
Agency: Leo Burnett / Bangkok
Client: P&G Rejoice Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Beds
Agency: Lowe Bull / Johannesburg
Client: Unilever - AXE Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Firelighter Balloon
Agency: Publicis Frankfurt GmbH / Frankfurt am Main
Client: Tokai Germany Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Nike iD Reuters Sign
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Wong Coco
Title:
Bru
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06143D
Award:
2006 Design Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Weston Corporation - Reebok
Title:
Breathe
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06144D
Award:
2006 Design Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Hilton
Title:
Travel Should Take You Places
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06145D
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
3M Corporate
Title:
3M Everywhere
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06129N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Ministry of Health and Social Affairs
Title:
Retouch
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06130N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / New York
Client:
IBM
Title:
Help Desk II
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06131N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / New York
Client:
Lenovo
Title:
Which side are you on
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06132N
Award:
2006 Interactive Merit Award
Agency:
BEAM Interactive / Boston
Client:
MINI USA
Title:
Coneman
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06081N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Fumakilla Co., Ltd.
Title:
The Sneezer Unbelievable
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06082N
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Diageo
Title:
Cacique Rum - "listen to the call"
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06083N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / São Paulo
Client:
Reckitt Benckiser
Title:
Monalisa
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06084N
Award:
2006 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Too Far Publishing
Title:
Wild Animus Pillings
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06085N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
A3 Art of the H3ist "Break-in' banner
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06086N
Award:
2006 Interactive Merit Award
Agency:
Proximity Singapore / Singapore
Client:
WD-40
Title:
Smooth Operator
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06087N
Award:
2006 Interactive Merit Award
Agency:
Tribal DDB / New York
Client:
Philips
Title:
Norelco CNN Homepage Takeover
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06088N
Award:
2006 Interactive Merit Award
Agency:
vccp / London
Client:
Dyson
Title:
Pong
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06089N
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Gimme the Ball
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06047T
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Field
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06048T
Award:
2006 Advertising Merit Award
Agency:
72andSunny / El Segundo
Client:
DC Shoes
Title:
Hoops
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06049T
Award:
2006 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
March of the Emperors
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06050T
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Starbucks
Title:
Bleachers
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06051T
Award:
2006 Advertising Merit Award
Agency:
Fallon London / London
Client:
Sony
Title:
Balls (60")
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06052T
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Stick
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06053T
Award:
2006 Advertising Merit Award
Agency:
McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
Joy
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06054T
Award:
2006 Advertising Merit Award
Agency:
72andSunny / El Segundo, McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
Jump Rope
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06055T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
Gap
Title:
Gap "Dust"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06056T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
Monster
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06057T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
Three Bears
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06058T
Award:
2006 Advertising Merit Award
Agency:
Publicis/New York
Client:
Heineken
Title:
Disturbance
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06059T
Award:
2006 Advertising Merit Award
Agency:
VegaOlmosPonce / Acassuso
Client:
Unilever
Title:
Shirts
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06060T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Kid Tiger
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06061T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Nike Brand Jordan (Air Jordan 20)
Title:
Jordan XX - Storytime
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06062T
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Toe Rings/Cover-Up/Candy Stores
Category:
Public Service/Political-Radio / Campaign
Annual ID:
06020R
Award:
2006 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
Underworld Evolution Game
Category:
Brand Gaming / Business to Consumer
Annual ID:
06203N
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Companhia Athletica (GYM)
Title:
Run
Category:
Brand Gaming / Business to Consumer
Annual ID:
06204N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
Nokia
Title:
Nokia 20Lives
Category:
Brand Gaming / Business to Consumer
Annual ID:
06205N
Award:
2006 Interactive Merit Award
Agency:
Max Weber / Warsaw
Client:
SANITEC KOLO
Title:
REFLEX KOLO
Category:
Brand Gaming / Business to Consumer
Annual ID:
06206N
Award:
2006 Interactive Merit Award
Agency:
RMG Connect Australia / Sydney
Client:
Samsung
Title:
The Inside Job
Category:
Brand Gaming / Business to Consumer
Annual ID:
06207N
Award:
2006 Advertising Merit Award
Agency:
Arnold Australia / Sydney NSW
Client:
International Campaign to Ban Landmines
Title:
Legs
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06266A
Award:
2006 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
Car Elevator
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06267A
Award:
2006 Advertising Merit Award
Agency:
Fallon / Singapore
Client:
United Airlines Hong Kong
Title:
America at your feet
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06268A
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide GmbH / Duesseldorf
Client:
Procter & Gamble (brand: Mr. Proper)
Title:
Pedestrian crossing
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06269A
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Brought by DHL
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06270A
Award:
2006 Advertising Merit Award
Agency:
JWT / Mumbai
Client:
United Breweries India Ltd.
Title:
Door Handle
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06271A
Award:
2006 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Kellogg's
Title:
Special K Parking
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06272A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
P&G Rejoice
Title:
Giant Comb
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06273A
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
Unilever - AXE
Title:
Beds
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06274A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06275A
Award:
2006 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt am Main
Client:
Tokai Germany
Title:
Firelighter Balloon
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06276A
Award:
2006 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD Reuters Sign
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06277A
