The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Accord Crosstour Agency: Elastic / Santa Monica Client: Honda Category: Broadcast Design / Campaign
Seat Monster, DVD, Chase Agency: JWT New York / New York Client: JetBlue Category: Broadcast Design / Campaign
Logo IDs Agency: Syfy / New York Client: Syfy Category: Broadcast Design / Campaign
Starbucks Love Project Integrated Campaign Agency: BBDO / New York Client: Starbucks & (RED)â„¢ Category: Music / Integration of a brand in a music environment
The Life Agency: human / New York Client: Microsoft Xbox 360 Halo 3 ODST Category: Music / Integration of a brand in a music environment
Crystal Light Music Partnership Agency: OgilvyEntertainment / New York Client: Crystal Light Category: Music / Integration of a brand in a music environment
Everything Sounds Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Sony Ericsson Category: Music / Integration of a brand in a music environment
Taxi Rockola Agency: Sancho BBDO / Bogotá Client: GM Colmotores/Chevrolet Category: Music / Integration of a brand in a music environment
3 Doors Down Agency: The Martin Agency / Richmond Client: GEICO Category: Music / Integration of a brand in a music environment
Track My T Agency: AgencyNet / Ft. Lauderdale Client: Anvil Knitwear, Inc. Category: Websites & Microsites / Public Service/ Non-Profit
Whale Shark Gamble Agency: BBDO Proximity Singapore / Singapore Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Public Service/ Non-Profit
The Million Baby Crawl Agency: Big Spaceship / Brooklyn Client: Seventh Generation Category: Websites & Microsites / Public Service/ Non-Profit
SAT Site Agency: College Board / New York Client: College Board Category: Websites & Microsites / Public Service/ Non-Profit
Stanislav Agency: KONG / Amsterdam Client: Ministry of Justice Category: Websites & Microsites / Public Service/ Non-Profit
The Teens' Speech Agency: POKE / London Client: Barnardo's Category: Websites & Microsites / Public Service/ Non-Profit
That's Not Cool Agency: R/GA / New York Client: Ad Council Category: Websites & Microsites / Public Service/ Non-Profit
MoMA.org Agency: The Museum of Modern Art / New York Client: The Museum of Modern Art Category: Websites & Microsites / Public Service/ Non-Profit
Live Rescue Agency: Tribal/DDB / Auckland Client: Coastguard NZ Ltd Category: Websites & Microsites / Public Service/ Non-Profit
Every Team Needs 'The Ultimate Search ' Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Collateral Design / Posters, P.O.P and in-Store - Single
Hidden Tiger Agency: Amsterdam Worldwide / Amsterdam Client: Onitsuka Tiger Category: Collateral Design / Posters, P.O.P and in-Store - Single
iPod nano Poster Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters, P.O.P and in-Store - Single
Grease Poster Agency: Arnold / Arlington Client: Gay Men's Chorus of Washington DC Category: Collateral Design / Posters, P.O.P and in-Store - Single
Marshmallow Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
Balloon Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
All-Clear Poster Agency: DDB / New York Client: DDB Category: Collateral Design / Posters, P.O.P and in-Store - Single
Electric Horse Agency: Euro RSCG Duesseldorf / Duesseldorf Client: Peugeot Deutschland GmbH Category: Collateral Design / Posters, P.O.P and in-Store - Single
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION Agency: GREY Group G2 Tokyo / Tokyo Client: DIESEL JAPAN Co.,Ltd. Category: Collateral Design / Posters, P.O.P and in-Store - Single
KITCHEN Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Whetstone Agency: GREY Tokyo / Tokyo Client: Kagatani Knife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Floor Agency: Juniper Park / Toronto Client: Adanac Category: Collateral Design / Posters, P.O.P and in-Store - Single
Flying Mushroom 2009 Agency: Kao Corporation / Tokyo Client: Miyako Katoh Category: Collateral Design / Posters, P.O.P and in-Store - Single
Dog Agency: NEWSUN/JWT ADVERTISING / Guangzhou Client: Sunlife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Hedgehog Agency: NEWSUN/JWT ADVERTISING / Guangzhou Client: Sunlife Category: Collateral Design / Posters, P.O.P and in-Store - Single
Battle of the Lady Killers Agency: Partners + Napier / Rochester Client: ROC City Roller Derby Category: Collateral Design / Posters, P.O.P and in-Store - Single
Exorcism Agency: Rediffusion Y & R / Gurgaon Client: Kenwood (Singer) Category: Collateral Design / Posters, P.O.P and in-Store - Single
Noise protection windows by Weru - Building Blaster Agency: Scholz & Friends / Berlin Client: Weru AG Category: Collateral Design / Posters, P.O.P and in-Store - Single
Wolves Agency: Y&R / DUBAI Client: HARVEY NICHOLS Category: Collateral Design / Posters, P.O.P and in-Store - Single
THINKING SPACE Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Craft / Interface Design
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Craft / Interface Design
Nike True City Agency: AKQA / London Client: Nike Category: Craft / Interface Design
Apple.com Website Agency: Apple / Cupertino Client: Apple Category: Craft / Interface Design
www.hboimagine.com Agency: BBDO / New York Client: HBO Category: Craft / Interface Design
Squawq Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Craft / Interface Design
Memorabilia on Microsoft Surface Agency: Duncan/Channon / San Francisco Client: Hard Rock International Category: Craft / Interface Design
Nascar Widget Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Craft / Interface Design
The Exotic Surprise Agency: KING / Stockholm Client: ICA Category: Craft / Interface Design
Nike Trackball Agency: Ogilvy Singapore / Singapore Client: Nike Category: Craft / Interface Design
Pro Combat Gear Up Tool Agency: R/GA / New York Client: Nike Category: Craft / Interface Design
HBO Agency: R/GA / New York Client: HBO Category: Craft / Interface Design
Light the Dark Agency: Saatchi & Saatchi Berlin / Frankfurt Client: Amnesty International Category: Craft / Interface Design

2010 Design Merit Award

Elastic / Santa Monica

Honda

Accord Crosstour

Broadcast Design / Campaign

10235D

2010 Design Merit Award

JWT New York / New York

JetBlue

Seat Monster, DVD, Chase

Broadcast Design / Campaign

10236D

2010 Design Merit Award

Syfy / New York

Syfy

Logo IDs

Broadcast Design / Campaign

10237D

2010 Branded Entertainment Merit Award

BBDO / New York

Starbucks & (RED)â„¢

Starbucks Love Project Integrated Campaign

Music / Integration of a brand in a music environment

10068E

2010 Branded Entertainment Merit Award

human / New York

Microsoft Xbox 360 Halo 3 ODST

The Life

Music / Integration of a brand in a music environment

10069E

2010 Branded Entertainment Merit Award

OgilvyEntertainment / New York

Crystal Light

Crystal Light Music Partnership

Music / Integration of a brand in a music environment

10070E

2010 Branded Entertainment Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Sony Ericsson

Everything Sounds

Music / Integration of a brand in a music environment

10071E

2010 Branded Entertainment Merit Award

Sancho BBDO / Bogotá

GM Colmotores/Chevrolet

Taxi Rockola

Music / Integration of a brand in a music environment

10072E

2010 Branded Entertainment Merit Award

The Martin Agency / Richmond

GEICO

3 Doors Down

Music / Integration of a brand in a music environment

10073E

2010 Interactive Merit Award

AgencyNet / Ft. Lauderdale

Anvil Knitwear, Inc.

Track My T

Websites & Microsites / Public Service/ Non-Profit

10135N

2010 Interactive Merit Award

BBDO Proximity Singapore / Singapore

Sea Shepherd Conservation Society

Whale Shark Gamble

Websites & Microsites / Public Service/ Non-Profit

10136N

2010 Interactive Merit Award

Big Spaceship / Brooklyn

Seventh Generation

The Million Baby Crawl

Websites & Microsites / Public Service/ Non-Profit

10137N

2010 Interactive Merit Award

College Board / New York

College Board

SAT Site

Websites & Microsites / Public Service/ Non-Profit

10138N

2010 Interactive Merit Award

KONG / Amsterdam

Ministry of Justice

Stanislav

Websites & Microsites / Public Service/ Non-Profit

10139N

2010 Interactive Merit Award

POKE / London

Barnardo's

The Teens' Speech

Websites & Microsites / Public Service/ Non-Profit

10140N

2010 Interactive Merit Award

R/GA / New York

Ad Council

That's Not Cool

Websites & Microsites / Public Service/ Non-Profit

10141N

2010 Interactive Merit Award

The Museum of Modern Art / New York

The Museum of Modern Art

MoMA.org

Websites & Microsites / Public Service/ Non-Profit

10142N

2010 Interactive Merit Award

Tribal/DDB / Auckland

Coastguard NZ Ltd

Live Rescue

Websites & Microsites / Public Service/ Non-Profit

10143N

2010 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

Every Team Needs 'The Ultimate Search '

Collateral Design / Posters, P.O.P and in-Store - Single

10125D

2010 Design Merit Award

Amsterdam Worldwide / Amsterdam

Onitsuka Tiger

Hidden Tiger

Collateral Design / Posters, P.O.P and in-Store - Single

10126D

2010 Design Merit Award

Apple / Cupertino

Apple

iPod nano Poster

Collateral Design / Posters, P.O.P and in-Store - Single

10127D

2010 Design Merit Award

Arnold / Arlington

Gay Men's Chorus of Washington DC

Grease Poster

Collateral Design / Posters, P.O.P and in-Store - Single

10128D

2010 Design Merit Award

BBDO / New York

Chrysler/Smart Car

Marshmallow

Collateral Design / Posters, P.O.P and in-Store - Single

10129D

2010 Design Merit Award

BBDO / New York

Chrysler/Smart Car

Balloon

Collateral Design / Posters, P.O.P and in-Store - Single

10130D

2010 Design Merit Award

DDB / New York

DDB

All-Clear Poster

Collateral Design / Posters, P.O.P and in-Store - Single

10131D

2010 Design Merit Award

Euro RSCG Duesseldorf / Duesseldorf

Peugeot Deutschland GmbH

Electric Horse

Collateral Design / Posters, P.O.P and in-Store - Single

10132D

2010 Design Merit Award

GREY Group G2 Tokyo / Tokyo

DIESEL JAPAN Co.,Ltd.

"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION

Collateral Design / Posters, P.O.P and in-Store - Single

10133D

2010 Design Merit Award

GREY Tokyo / Tokyo

Kagatani Knife

KITCHEN

Collateral Design / Posters, P.O.P and in-Store - Single

10134D

2010 Design Merit Award

GREY Tokyo / Tokyo

Kagatani Knife

Whetstone

Collateral Design / Posters, P.O.P and in-Store - Single

10135D

2010 Design Merit Award

Juniper Park / Toronto

Adanac

Floor

Collateral Design / Posters, P.O.P and in-Store - Single

10136D

2010 Design Merit Award

Kao Corporation / Tokyo

Miyako Katoh

Flying Mushroom 2009

Collateral Design / Posters, P.O.P and in-Store - Single

10137D

2010 Design Merit Award

NEWSUN/JWT ADVERTISING / Guangzhou

Sunlife

Dog

Collateral Design / Posters, P.O.P and in-Store - Single

10138D

2010 Design Merit Award

NEWSUN/JWT ADVERTISING / Guangzhou

Sunlife

Hedgehog

Collateral Design / Posters, P.O.P and in-Store - Single

10139D

2010 Design Merit Award

Partners + Napier / Rochester

ROC City Roller Derby

Battle of the Lady Killers

Collateral Design / Posters, P.O.P and in-Store - Single

10140D

2010 Design Merit Award

Rediffusion Y & R / Gurgaon

Kenwood (Singer)

Exorcism

Collateral Design / Posters, P.O.P and in-Store - Single

10141D

2010 Design Merit Award

Scholz & Friends / Berlin

Weru AG

Noise protection windows by Weru - Building Blaster

Collateral Design / Posters, P.O.P and in-Store - Single

10142D

2010 Design Merit Award

Y&R / DUBAI

HARVEY NICHOLS

Wolves

Collateral Design / Posters, P.O.P and in-Store - Single

10143D

2010 Interactive Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

THINKING SPACE

Craft / Interface Design

10311N

2010 Interactive Merit Award

AKQA / London

Warner Bros. Pictures

221B.sh

Craft / Interface Design

10312N

2010 Interactive Merit Award

AKQA / London

Nike

Nike True City

Craft / Interface Design

10313N

2010 Interactive Merit Award

Apple / Cupertino

Apple

Apple.com Website

Craft / Interface Design

10314N

2010 Interactive Merit Award

BBDO / New York

HBO

www.hboimagine.com

Craft / Interface Design

10315N

2010 Interactive Merit Award

Colle + McVoy / Minneapolis

Colle + McVoy

Squawq

Craft / Interface Design

10316N

2010 Interactive Merit Award

Duncan/Channon / San Francisco

Hard Rock International

Memorabilia on Microsoft Surface

Craft / Interface Design

10317N

2010 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Sprint

Nascar Widget Site

Craft / Interface Design

10318N

2010 Interactive Merit Award

KING / Stockholm

ICA

The Exotic Surprise

Craft / Interface Design

10319N

2010 Interactive Merit Award

Ogilvy Singapore / Singapore

Nike

Nike Trackball

Craft / Interface Design

10320N

2010 Interactive Merit Award

R/GA / New York

Nike

Pro Combat Gear Up Tool

Craft / Interface Design

10321N

2010 Interactive Merit Award

R/GA / New York

HBO

HBO

Craft / Interface Design

10322N

2010 Interactive Merit Award

Saatchi & Saatchi Berlin / Frankfurt

Amnesty International

Light the Dark

Craft / Interface Design

10323N

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