The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Jet Fighter
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Orchestra
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Bayer Category: Newspaper / Small Space Print - Single
Converse Three Artists One Song
Agency: Cornerstone Agency / New York
Client: Converse Category: Music
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood
Client: Hyundai Motor America Category: Music
Sending the unthinkable
Agency: RAPP / London
Client: NSPCC Category: Public Service / Collateral - Single
MS Numbing Soap
Agency: Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client: Multiple Sclerosis Society Category: Public Service / Collateral - Single
Posters in Amsterdam
Agency: Planet Jarr / Amsterdam
Client: Art Director Jarr Geerligs Category: Websites / Self-Promotion
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Websites / Self-Promotion
The End
Agency: BBDO Toronto/Proximity Canada / Toronto
Client: Frito Lay Canada Category: Craft / Sound Design
Lift & Laugh
Agency: Ogilvy Brasil / são paulo
Client: The Coca Cola Company Category: Craft / Sound Design
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App
Agency: DIGITALKITCHEN / Chicago
Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
Milano Salone 2011
Agency: Daiko Advertising Inc. / Osaka
Client: Panasonic Corporation Category: Branding / Booklet/Brochure
The Dream Room
Agency: Morris Pinewood Stockholm / Stockholm
Client: Liljevalchs Category: Branding / Booklet/Brochure
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS Category: Gaming / Branded mobile games
Sticked - Porcelain Ballerina
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Single
Pet
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Bully
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Asteroid
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Obama
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Merkel
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
nany the cow
Agency: Y&R COLOMBIA / BOGOTA
Client: salsa brava la constancia Category: Consumer Radio / Single
marcos the tuna
Agency: Y&R COLOMBIA / BOGOTA
Client: salsa brava la constancia Category: Consumer Radio / Single
Recycling Radio
Agency: Young and Rubicam Mexico / Mexico, D.F.
Client: Bonafont Category: Consumer Radio / Single
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Experiential Advertising / Installations
Money Machine
Agency: AlmapBBDO / São Paulo
Client: Peixe Urbano Category: Experiential Advertising / Installations
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Experiential Advertising / Installations
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Experiential Advertising / Installations
Second Look Detroit
Agency: Fallon / Minneapolis
Client: H&R Block Category: Experiential Advertising / Installations
GPS
Agency: Grey Group / Mexico City
Client: AMNESTY INTERNATIONAL Category: Experiential Advertising / Installations
Upside down
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Allsecur Category: Experiential Advertising / Installations
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Experiential Advertising / Installations
Award:
2012 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Newspaper / Small Space Print - Single
Annual ID:
12142A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12143A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12144A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Newspaper / Small Space Print - Single
Annual ID:
12145A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Jet Fighter
Category:
Newspaper / Small Space Print - Single
Annual ID:
12146A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Newspaper / Small Space Print - Single
Annual ID:
12147A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Bayer
Title:
Orchestra
Category:
Newspaper / Small Space Print - Single
Annual ID:
12148A
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Google
Title:
Google Chrome: Lady Gaga
Category:
Music
Annual ID:
12131E
Award:
2012 Branded Entertainment Merit Award
Agency:
Cornerstone Agency / New York
Client:
Converse
Title:
Converse Three Artists One Song
Category:
Music
Annual ID:
12132E
Award:
2012 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12133E
Award:
2012 Branded Entertainment Merit Award
Agency:
GreenLight Media & Marketing / West Hollywood
Client:
Hyundai Motor America
Title:
The RE:GENERATION MUSIC PROJECT
Category:
Music
Annual ID:
12134E
Award:
2012 Branded Entertainment Merit Award
Agency:
InnovativeThunder / NewYork
Client:
Riot !n Paris
Title:
Track Me
Category:
Music
Annual ID:
12135E
Award:
2012 Advertising Merit Award
Agency:
RAPP / London
Client:
NSPCC
Title:
Sending the unthinkable
Category:
Public Service / Collateral - Single
Annual ID:
12277A
Award:
2012 Advertising Merit Award
Agency:
Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client:
Multiple Sclerosis Society
Title:
MS Numbing Soap
Category:
Public Service / Collateral - Single
Annual ID:
12278A
Award:
2012 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Loducca
Title:
TwitTV
Category:
Websites / Self-Promotion
Annual ID:
12119N
Award:
2012 Interactive Merit Award
Agency:
Planet Jarr / Amsterdam
Client:
Art Director Jarr Geerligs
Title:
Posters in Amsterdam
Category:
Websites / Self-Promotion
Annual ID:
12120N
Award:
2012 Interactive Merit Award
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Websites / Self-Promotion
Annual ID:
12121N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto/Proximity Canada / Toronto
Client:
Frito Lay Canada
Title:
The End
Category:
Craft / Sound Design
Annual ID:
12293N
Award:
2012 Interactive Merit Award
Agency:
BBH LA / New York
Client:
Google
Title:
Google Music Tour
Category:
Craft / Sound Design
Annual ID:
12294N
Award:
2012 Interactive Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
The Coca Cola Company
Title:
Lift & Laugh
Category:
Craft / Sound Design
Annual ID:
12295N
Award:
2012 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Typography
Category:
Craft / Typography
Annual ID:
12287N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12137N
Award:
2012 Interactive Merit Award
Agency:
DIGITALKITCHEN / Chicago
Client:
Paramount Pictures
Title:
Transformers: Dark of the Moon Augmented Reality App
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12138N
Award:
2012 Design Merit Award
Agency:
Daiko Advertising Inc. / Osaka
Client:
Panasonic Corporation
Title:
Milano Salone 2011
Category:
Branding / Booklet/Brochure
Annual ID:
12082D
Award:
2012 Design Merit Award
Agency:
GROUND / Tokyo
Client:
KDDI CORPORATION
Title:
iida
Category:
Branding / Booklet/Brochure
Annual ID:
12083D
Award:
2012 Design Merit Award
Agency:
Morris Pinewood Stockholm / Stockholm
Client:
Liljevalchs
Title:
The Dream Room
Category:
Branding / Booklet/Brochure
Annual ID:
12084D
Award:
2012 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS
Title:
THE NIGHTJAR
Category:
Gaming / Branded mobile games
Annual ID:
12090E
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Tough Guy
Category:
Consumer Radio / Single
Annual ID:
12287R
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Cock Fight
Category:
Consumer Radio / Single
Annual ID:
12288R
Award:
2012 Advertising Merit Award
Agency:
Bravo Group / New York
Client:
Leica
Title:
Picture Day
Category:
Consumer Radio / Single
Annual ID:
12289R
Award:
2012 Advertising Merit Award
Agency:
DDB Mexico / Distrito Federal
Client:
Henkel Mexico
Title:
Sticked - Porcelain Ballerina
Category:
Consumer Radio / Single
Annual ID:
12290R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Pet
Category:
Consumer Radio / Single
Annual ID:
12291R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Bully
Category:
Consumer Radio / Single
Annual ID:
12292R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Asteroid
Category:
Consumer Radio / Single
Annual ID:
12293R
Award:
2012 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Obama
Category:
Consumer Radio / Single
Annual ID:
12294R
Award:
2012 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Merkel
Category:
Consumer Radio / Single
Annual ID:
12295R
Award:
2012 Advertising Merit Award
Agency:
Publicis / New York
Client:
P&G / Scope
Title:
Oath of Office
Category:
Consumer Radio / Single
Annual ID:
12296R
Award:
2012 Advertising Merit Award
Agency:
SapientNitro / Surry Hills
Client:
Volvo Cars
Title:
Sat Nav
Category:
Consumer Radio / Single
Annual ID:
12297R
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Bridge
Category:
Consumer Radio / Single
Annual ID:
12298R
Award:
2012 Advertising Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
salsa brava la constancia
Title:
nany the cow
Category:
Consumer Radio / Single
Annual ID:
12299R
Award:
2012 Advertising Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
salsa brava la constancia
Title:
marcos the tuna
Category:
Consumer Radio / Single
Annual ID:
12300R
Award:
2012 Advertising Merit Award
Agency:
Young and Rubicam Mexico / Mexico, D.F.
Client:
Bonafont
Title:
Recycling Radio
Category:
Consumer Radio / Single
Annual ID:
12301R
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Experiential Advertising / Installations
Annual ID:
12493G
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Peixe Urbano
Title:
Money Machine
Category:
Experiential Advertising / Installations
Annual ID:
12494G
Award:
2012 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
S-Oil
Title:
"Here" balloon
Category:
Experiential Advertising / Installations
Annual ID:
12495G
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Experiential Advertising / Installations
Annual ID:
12496G
Award:
2012 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
H&R Block
Title:
Second Look Detroit
Category:
Experiential Advertising / Installations
Annual ID:
12497G
Award:
2012 Advertising Merit Award
Agency:
Grey Group / Mexico City
Client:
AMNESTY INTERNATIONAL
Title:
GPS
Category:
Experiential Advertising / Installations
Annual ID:
12498G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Amsterdam / Amsterdam
Client:
Allsecur
Title:
Upside down
Category:
Experiential Advertising / Installations
Annual ID:
12499G
Award:
2012 Advertising Merit Award
Agency:
Perfect Fools / Stockholm
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Experiential Advertising / Installations
Annual ID:
12500G
