The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Helpless
Agency: BBH / London
Client: St. John's Ambulance Category: Public Service / Television - Single
Thursday Arvo
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund Category: Public Service / Television - Single
'Tools of Destruction'
Agency: Ogilvy & Mather / Singapore
Client: ACRES Category: Public Service / Television - Single
15 Watts
Agency: Saatchi & Saatchi / Rivonia
Client: Eskom Category: Public Service / Television - Single
Independence
Agency: TBWA / Paris
Client: Amnesty International Category: Public Service / Television - Single
Uncomfortable children
Agency: Teran TBWA / Mexico City
Client: Nuestro Mexico del Futuro Category: Public Service / Television - Single
Extra Time
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Public Service / Television - Single
Beat Box Academy Website
Agency: Spring / Vancouver
Client: Beat Box Academy Category: User Experience Design / Interaction Design
Happiness Refill
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: User Experience Design / Interaction Design
Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: User Experience Design / Interaction Design
Nature Valley Trail View
Agency: McCann / New York
Client: General Mills Category: User Experience Design / Interaction Design
The Watermark Project
Agency: R/GA London / New York
Client: Getty Images Category: User Experience Design / Interaction Design
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: User Experience Design / Interaction Design
Air Jordan 2012
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: User Experience Design / Interaction Design
LAMDASH DNA
Agency: Creators Group MAC / Tokyo
Client: Panasonic Category: User Experience Design / Interaction Design
Renault Megane CC Floride
Agency: Digitas France / Levallois Perret
Client: Renault Category: User Experience Design / Interaction Design
KNIT Like Collection
Agency: TOPPAN PRINTING CO.,LTD / Tokyo
Client: Ryohin Keikaku Category: User Experience Design / Interaction Design
Chip It!
Agency: McKinney / Durham
Client: Sherwin-Williams Category: User Experience Design / Interaction Design
Telekenise The Rainbow
Agency: Clemenger BBDO / Sydney
Client: Skittles Category: User Experience Design / Interaction Design
Looper - Official Movie Site
Agency: Sony Pictures Interactive / Culver City
Client: Sony Pictures Entertainment Worldwide Digital Marketing Category: User Experience Design / Interaction Design
First Car Story
Agency: Carmichael Lynch / Minneapolis
Client: Subaru Category: User Experience Design / Interaction Design
Mimeisthai
Agency: Clemenger BBDO / Sydney
Client: TEDx Category: User Experience Design / Interaction Design
Prius c Configurator
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: User Experience Design / Interaction Design
Marionettebot
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: United Arrows Category: User Experience Design / Interaction Design
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia Category: Mobile Applications/Sites / Social Networks/Community
Yoga
Agency: Cactus / Denver
Client: Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention Category: Online Films & Video / Public Service/Non-Profit
Love Thyself - Kit
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Summer Sale Excitement - Excitement Blonde
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE Category: Magazine / Full Page or Spread - Single
Leaflet
Agency: DDB Tribal Group / Berlin
Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Magazine / Full Page or Spread - Single
Iceberg-China
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Germany
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
BMW Rear View Camera Cover
Agency: Ireland/Davenport / Johannesburg
Client: BMW Category: Magazine / Full Page or Spread - Single
Amplifier
Agency: JWT Brasil / São Paulo
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
CokeSanta
Agency: Ogilvy & Mather
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Mouse and cheese
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment Category: Magazine / Full Page or Spread - Single
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Magazine / Full Page or Spread - Single
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment
Agency: OgilvyOne / London
Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Social Media / Communities / Microblogging
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
See More of New Zealand by Train
Agency: Clemenger BBDO / Wellington
Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign
The Surf Club Project
Agency: Clemenger BBDO / Melbourne
Client: DULUX AUSTRALIA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
St. John's Ambulance
Title:
Helpless
Category:
Public Service / Television - Single
Annual ID:
13318T
Award:
2013 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
Thursday Arvo
Category:
Public Service / Television - Single
Annual ID:
13319T
Award:
2013 Advertising Merit Award
Agency:
Grey / Duesseldorf
Client:
International Children's Fund
Title:
Lost Choir
Category:
Public Service / Television - Single
Annual ID:
13320T
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
ACRES
Title:
'Tools of Destruction'
Category:
Public Service / Television - Single
Annual ID:
13321T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / Rivonia
Client:
Eskom
Title:
15 Watts
Category:
Public Service / Television - Single
Annual ID:
13322T
Award:
2013 Advertising Merit Award
Agency:
TBWA / Paris
Client:
Amnesty International
Title:
Independence
Category:
Public Service / Television - Single
Annual ID:
13323T
Award:
2013 Advertising Merit Award
Agency:
Teran TBWA / Mexico City
Client:
Nuestro Mexico del Futuro
Title:
Uncomfortable children
Category:
Public Service / Television - Single
Annual ID:
13324T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Extra Time
Category:
Public Service / Television - Single
Annual ID:
13325T
Award:
2013 Interactive Merit Award
Agency:
Spring / Vancouver
Client:
Beat Box Academy
Title:
Beat Box Academy Website
Category:
User Experience Design / Interaction Design
Annual ID:
13339N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
User Experience Design / Interaction Design
Annual ID:
13340N
Award:
2013 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
User Experience Design / Interaction Design
Annual ID:
13341N
Award:
2013 Interactive Merit Award
Agency:
McCann / New York
Client:
General Mills
Title:
Nature Valley Trail View
Category:
User Experience Design / Interaction Design
Annual ID:
13342N
Award:
2013 Interactive Merit Award
Agency:
R/GA London / New York
Client:
Getty Images
Title:
The Watermark Project
Category:
User Experience Design / Interaction Design
Annual ID:
13343N
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
User Experience Design / Interaction Design
Annual ID:
13344N
Award:
2013 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
User Experience Design / Interaction Design
Annual ID:
13345N
Award:
2013 Interactive Merit Award
Agency:
Creators Group MAC / Tokyo
Client:
Panasonic
Title:
LAMDASH DNA
Category:
User Experience Design / Interaction Design
Annual ID:
13346N
Award:
2013 Interactive Merit Award
Agency:
Digitas France / Levallois Perret
Client:
Renault
Title:
Renault Megane CC Floride
Category:
User Experience Design / Interaction Design
Annual ID:
13347N
Award:
2013 Interactive Merit Award
Agency:
TOPPAN PRINTING CO.,LTD / Tokyo
Client:
Ryohin Keikaku
Title:
KNIT Like Collection
Category:
User Experience Design / Interaction Design
Annual ID:
13348N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
User Experience Design / Interaction Design
Annual ID:
13349N
Award:
2013 Interactive Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Skittles
Title:
Telekenise The Rainbow
Category:
User Experience Design / Interaction Design
Annual ID:
13350N
Award:
2013 Interactive Merit Award
Agency:
Sony Pictures Interactive / Culver City
Client:
Sony Pictures Entertainment Worldwide Digital Marketing
Title:
Looper - Official Movie Site
Category:
User Experience Design / Interaction Design
Annual ID:
13351N
Award:
2013 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru
Title:
First Car Story
Category:
User Experience Design / Interaction Design
Annual ID:
13352N
Award:
2013 Interactive Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
TEDx
Title:
Mimeisthai
Category:
User Experience Design / Interaction Design
Annual ID:
13353N
Award:
2013 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Prius c Configurator
Category:
User Experience Design / Interaction Design
Annual ID:
13354N
Award:
2013 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
United Arrows
Title:
Marionettebot
Category:
User Experience Design / Interaction Design
Annual ID:
13355N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Moscow
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13160N
Award:
2013 Interactive Merit Award
Agency:
Cactus / Denver
Client:
Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention
Title:
Yoga
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
13247N
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself - Kit
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13112A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement - Excitement Blonde
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13113A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
GE
Title:
GE Works
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13114A
Award:
2013 Advertising Merit Award
Agency:
DDB / Hong Kong
Client:
Clorox
Title:
Melon
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13115A
Award:
2013 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Henkel Loctite
Title:
Leaflet
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13116A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13117A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-China
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13118A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Egypt
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13119A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Germany
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13120A
Award:
2013 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
BMW
Title:
BMW Rear View Camera Cover
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13121A
Award:
2013 Advertising Merit Award
Agency:
JWT Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Amplifier
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13122A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13123A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13124A
Award:
2013 Advertising Merit Award
Agency:
TBWA\España / Madrid
Client:
Sony Computer Entertainment
Title:
Mouse and cheese
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13125A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Lion
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13126A
Award:
2013 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda
Title:
Pintermission
Category:
Social Media / Communities / Microblogging
Annual ID:
13293N
Award:
2013 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Climate Reality
Title:
Reality Drop
Category:
Social Media / Communities / Microblogging
Annual ID:
13294N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Graacc
Title:
Donate Your Fame
Category:
Social Media / Communities / Microblogging
Annual ID:
13295N
Award:
2013 Interactive Merit Award
Agency:
OgilvyOne / London
Client:
Kern & Sohn Precision Scales
Title:
The Gnome Experiment
Category:
Social Media / Communities / Microblogging
Annual ID:
13296N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Social Media / Communities / Microblogging
Annual ID:
13297N
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Styrofoam
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13187A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
KiwiRail
Title:
See More of New Zealand by Train
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13188A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
DULUX AUSTRALIA
Title:
The Surf Club Project
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
13189A
