The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Social Feed
Agency: Hellocomputer / South Africa + FCB / South Africa
Client: Social Feed Category: Interactive Advertising / Public Service / Non-Profit
Departure Board
Agency: Leo Burnett London / London
Client: Amnesty International Category: Interactive Advertising / Public Service / Non-Profit
Driving Change
Agency: OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client: KAFA (enough) Violence & Exploitation Category: Interactive Advertising / Public Service / Non-Profit
Every Man Remembered
Agency: RKCR/Y&R / London
Client: Royal British Legion Category: Interactive Advertising / Public Service / Non-Profit
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Video Craft / Scriptwriting
Clash of Clans - Revenge
Agency: Barton F. Graf LLC / New York, NY
Client: Supercell Category: Video Craft / Scriptwriting
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Video Craft / Scriptwriting
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Video Craft / Scriptwriting
Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Whats He In
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
You Can Achieve Anything Without A Hangover
Agency: Clemenger BBDO / sydney
Client: Dry July Category: Craft / Animation
War on Drugo
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Global Commission on Drug Policy Category: Craft / Animation
Tumblr
Agency: Erwin Penland / Greenville
Client: Denny's Category: Social Media / Best Social Media Page by a Brand
IBMblr
Agency: Ogilvy New York / New York
Client: IBM Category: Social Media / Best Social Media Page by a Brand
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA Category: Social Media / Best Social Media Page by a Brand
ENERGETICON
Agency: ATELIER BRÜCKNER / Stuttgart
Client: ENERGETICON gGmbH Category: Experiences / Indoor Spaces
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Experiences / Indoor Spaces
The Eyes of a Child
Agency: LEO BURNETT FRANCE / Saint-Denis
Client: Noemi Category: Experiences / Indoor Spaces
Words Can Be Weapons
Agency: Ogilvy Beijing / Beijing
Client: Center for Psychological Research, Shenyang Category: Experiences / Indoor Spaces
Predator Instinct: The Game
Agency: TBWA\LONDON / London
Client: adidas Category: Experiences / Indoor Spaces
Humble Coffee Company logo
Agency: 3 Advertising / Albuquerque
Client: Humble Coffee Company Category: Brand Identity / Logo Design
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo
Client: Okujun co., Ltd Category: Brand Identity / Logo Design
Enso
Agency: good design company / Tokyo
Client: KUBARA HONKE Co.,Ltd. Category: Brand Identity / Logo Design
Jasmine
Agency: Ace Saatchi & Saatchi / Manila
Client: TV5 Category: Broadcast & Film / Branded Television
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc Category: Broadcast & Film / Branded Television
BAnQ
Agency: Cossette / Montreal
Client: The Bibliothèque et Archives Nationales du Québec (BAnQ) Category: Public Service - Design / Collateral Design - Single or Series
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College Category: Public Service - Design / Collateral Design - Single or Series
Tourists
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service - Design / Collateral Design - Single or Series
Rhino
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Design / Collateral Design - Single or Series
Dog Home
Agency: M&C Saatchi / Sydney
Client: Monikas Doggie Rescue Category: Public Service - Design / Collateral Design - Single or Series
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Public Service - Design / Collateral Design - Single or Series
Trees & Rain
Agency: Ogilvy & Mather India / Gurgaon
Client: WWF India Category: Public Service - Design / Collateral Design - Single or Series
Why Work for a Living?
Agency: WONGDOODY / Culver City
Client: Art Center College of Design Category: Public Service - Design / Collateral Design - Single or Series
Logitech Harmony App
Agency: R/GA / New York
Client: Logitech Category: User Experience Design - Mobile / Utility
Nike+ Running on Samsung Gear S
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / Utility
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Agency: serviceplan / Munich + plan.net / Munich
Client: O2 Watch Out! - Telefónica Germany GmbH & Co. Category: User Experience Design - Mobile / Utility
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Product Design / Single or Series
LSTea - A trip in the cup
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Product Design / Single or Series
The Weddinglope
Agency: Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client: Rosenthal GmbH Category: Product Design / Single or Series
L'EAUNDRY Fragrance Laundry Detergent
Agency: KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Product Design / Single or Series
Headlands Brewing Company
Agency: Division of Labor / Sausalito
Client: Headlands Brewing Category: Collateral / P.O.P. & In-Store - Single
Glass Railing
Agency: Juniper Park / Toronto
Client: Adanac Glass Category: Collateral / P.O.P. & In-Store - Single
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single
Award:
2015 Interactive Merit Award
Agency:
Hellocomputer / South Africa + FCB / South Africa
Client:
Social Feed
Title:
Social Feed
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150519A
Award:
2015 Interactive Merit Award
Agency:
Leo Burnett London / London
Client:
Amnesty International
Title:
Departure Board
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150636A
Award:
2015 Interactive Merit Award
Agency:
OgilvyOne / Dubai + Memac Ogilvy / Dubai
Client:
KAFA (enough) Violence & Exploitation
Title:
Driving Change
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150902A
Award:
2015 Interactive Merit Award
Agency:
RKCR/Y&R / London
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
151001A
Award:
2015 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Video Craft / Scriptwriting
Annual ID:
150060A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Supercell
Title:
Clash of Clans - Revenge
Category:
Video Craft / Scriptwriting
Annual ID:
150099A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
The Process
Category:
Video Craft / Scriptwriting
Annual ID:
150148A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Video Craft / Scriptwriting
Annual ID:
150374A
Award:
2015 Film Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Scriptwriting
Annual ID:
150405A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Happily Married
Category:
Video Craft / Scriptwriting
Annual ID:
151063A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Whats He In
Category:
Video Craft / Scriptwriting
Annual ID:
151064A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Your Choice
Category:
Video Craft / Scriptwriting
Annual ID:
151065A
Award:
2015 Branded Entertainment Merit Award
Agency:
72andSunny / Playa Vista
Client:
Sonos
Title:
Sonos Your Home
Category:
Craft / Animation
Annual ID:
150017A
Award:
2015 Branded Entertainment Merit Award
Agency:
Clemenger BBDO / sydney
Client:
Dry July
Title:
You Can Achieve Anything Without A Hangover
Category:
Craft / Animation
Annual ID:
150224A
Award:
2015 Branded Entertainment Merit Award
Agency:
Vetor Zero - Lobo / Sao Paulo
Client:
Global Commission on Drug Policy
Title:
War on Drugo
Category:
Craft / Animation
Annual ID:
151159A
Award:
2015 Social Media Merit Award
Agency:
Erwin Penland / Greenville
Client:
Denny's
Title:
Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150395A
Award:
2015 Social Media Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
IBMblr
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150897A
Award:
2015 Social Media Merit Award
Agency:
Razorfish / New York
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150985A
Award:
2015 Design Merit Award
Agency:
ATELIER BRÜCKNER / Stuttgart
Client:
ENERGETICON gGmbH
Title:
ENERGETICON
Category:
Experiences / Indoor Spaces
Annual ID:
150081A
Award:
2015 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Experiences / Indoor Spaces
Annual ID:
150324A
Award:
2015 Design Merit Award
Agency:
LEO BURNETT FRANCE / Saint-Denis
Client:
Noemi
Title:
The Eyes of a Child
Category:
Experiences / Indoor Spaces
Annual ID:
150633A
Award:
2015 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Center for Psychological Research, Shenyang
Title:
Words Can Be Weapons
Category:
Experiences / Indoor Spaces
Annual ID:
150879A
Award:
2015 Design Merit Award
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Experiences / Indoor Spaces
Annual ID:
150964A
Award:
2015 Design Merit Award
Agency:
TBWA\LONDON / London
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiences / Indoor Spaces
Annual ID:
151080A
Award:
2015 Design Merit Award
Agency:
3 Advertising / Albuquerque
Client:
Humble Coffee Company
Title:
Humble Coffee Company logo
Category:
Brand Identity / Logo Design
Annual ID:
150003A
Award:
2015 Design Merit Award
Agency:
6D-K co.,Ltd / Tokyo
Client:
Okujun co., Ltd
Title:
Yuki Tsumugi YUKI-SAWAYA
Category:
Brand Identity / Logo Design
Annual ID:
150010A
Award:
2015 Design Merit Award
Agency:
good design company / Tokyo
Client:
KUBARA HONKE Co.,Ltd.
Title:
Enso
Category:
Brand Identity / Logo Design
Annual ID:
150460A
Award:
2015 Design Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
King Pong
Category:
Brand Identity / Logo Design
Annual ID:
150999A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ace Saatchi & Saatchi / Manila
Client:
TV5
Title:
Jasmine
Category:
Broadcast & Film / Branded Television
Annual ID:
150019A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Nissan Canada Inc
Title:
Back in the Game
Category:
Broadcast & Film / Branded Television
Annual ID:
151092A
Award:
2015 Interactive Merit Award
Agency:
ultranoir / Paris
Client:
McBess
Title:
Over the Hills
Category:
Websites / Self-Promotion
Annual ID:
151156A
Award:
2015 Design Merit Award
Agency:
Cossette / Montreal
Client:
The Bibliothèque et Archives Nationales du Québec (BAnQ)
Title:
BAnQ
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150243A
Award:
2015 Design Merit Award
Agency:
Dentsu Inc. / Nagoya
Client:
Tokai Polytechnic College
Title:
Single Stroke Architecture
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150307A
Award:
2015 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Pinacoteca do Estado de S. Paulo
Title:
Tourists
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150409A
Award:
2015 Design Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150615A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Monikas Doggie Rescue
Title:
Dog Home
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150716A
Award:
2015 Design Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150727A
Award:
2015 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
WWF India
Title:
Trees & Rain
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
150856A
Award:
2015 Design Merit Award
Agency:
WONGDOODY / Culver City
Client:
Art Center College of Design
Title:
Why Work for a Living?
Category:
Public Service - Design / Collateral Design - Single or Series
Annual ID:
151208A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Logitech
Title:
Logitech Harmony App
Category:
User Experience Design - Mobile / Utility
Annual ID:
150953A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Running on Samsung Gear S
Category:
User Experience Design - Mobile / Utility
Annual ID:
150957A
Award:
2015 UX / UI Merit Award
Agency:
serviceplan / Munich + plan.net / Munich
Client:
O2 Watch Out! - Telefónica Germany GmbH & Co.
Title:
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Category:
User Experience Design - Mobile / Utility
Annual ID:
151032A
Award:
2015 Design Merit Award
Agency:
Droga5 / New York
Client:
Chobani
Title:
Chobani Spoon
Category:
Product Design / Single or Series
Annual ID:
150370A
Award:
2015 Design Merit Award
Agency:
Geometry Global Germany / Frankfurt
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Product Design / Single or Series
Annual ID:
150452A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Haelssen & Lyon
Title:
LSTea - A trip in the cup
Category:
Product Design / Single or Series
Annual ID:
150591A
Award:
2015 Design Merit Award
Agency:
Kolle Rebbe / Hamburg + KOREFE / Hamburg
Client:
Rosenthal GmbH
Title:
The Weddinglope
Category:
Product Design / Single or Series
Annual ID:
150592A
Award:
2015 Design Merit Award
Agency:
KOREFE / Hamburg + Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
L'EAUNDRY Fragrance Laundry Detergent
Category:
Product Design / Single or Series
Annual ID:
150594A
Award:
2015 Print & Outdoor Merit Award
Agency:
Division of Labor / Sausalito
Client:
Headlands Brewing
Title:
Headlands Brewing Company
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150349A
Award:
2015 Print & Outdoor Merit Award
Agency:
Juniper Park / Toronto
Client:
Adanac Glass
Title:
Glass Railing
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150567A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / P.O.P. & In-Store - Single
Annual ID:
150769A
