The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Data Visualization / Static
Piquentum St. Vital 2014, label through which nature speaks out
Agency: Studio Sonda / Vizinada
Client: Vinski podrum Buzet Category: Data Visualization / Static
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington
Client: KiwiRail Category: Immersive / Environmental / Ambient Media - Single
SMS Last Words
Agency: Havas Worldwide / Shanghai
Client: Global Road Safety Partenership Category: Immersive / Environmental / Ambient Media - Single
It's What's Happening: Hillary/Trump
Agency: Global Brand and Creative Studio / San Francisco
Client: Twitter Category: Immersive / Environmental / Ambient Media - Single
Samsung Life Changer
Agency: CHEIL FRANCE / PARIS
Client: Samsung Electronics France Category: Experiential / Virtual Reality (VR)
DISCOVR The World
Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Hidden Dangers
Agency: Deutsch / New York
Client: WATERisLIFE Category: Experiential / Virtual Reality (VR)
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Experiential / Virtual Reality (VR)
Fairness Works: Refugee Crisis
Agency: Redline Interactive / Calgary
Client: Canadian Labour Congress Category: Experiential / Virtual Reality (VR)
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Publishing / Newspaper - Single
Charles
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Single
Francis
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Single
Sour-Faced Man
Agency: Hakuhodo Indonesia / Jakarta
Client: PT. United Family Food Category: Publishing / Newspaper - Single
Sour-Faced Woman
Agency: Hakuhodo Indonesia / Jakarta
Client: PT. United Family Food Category: Publishing / Newspaper - Single
Dude vs Pensioner
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Publishing / Newspaper - Single
Babe vs Mom
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Publishing / Newspaper - Single
Transvestite
Agency: lg2 / Quebec City
Client: Farnham Ale & Lager Category: Publishing / Newspaper - Single
Pregnancy Test
Agency: lg2 / Quebec City
Client: Farnham Ale & Lager Category: Publishing / Newspaper - Single
Wool
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Publishing / Newspaper - Single
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Publishing / Newspaper - Single
Alive Spots
Agency: BBH India / Mumbai + Black Sheep Live / Mumbai
Client: Abbott India Category: Innovation in Radio
#20MinutesOfAction4Change
Agency: J. Walter Thompson Canada / Toronto
Client: White Ribbon Category: Community Building
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company) Category: Community Building
What Family Means
Agency: NBS / Rio de Janeiro
Client: Houaiss Dictionary Category: Community Building
The Cognitive Collection designed by Jason Grech + IBM Watson
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: IBM Category: Community Building
World Interrupted
Agency: Bonfire Labs / San Francisco + Salesforce / San Francisco
Client: Salesforce Category: Typography / Dynamic / In Motion
Every Pixel Counts (Bunch)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Next Awards Category: Craft / Writing - Single
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Craft / Writing - Single
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Craft / Writing - Single
The Everyman Meal - Cherry Lip Balm
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Craft / Writing - Single
You Should Have Called - Email
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom Category: Craft / Writing - Single
The Everyman Meal - Coloured Weights
Agency: Ogilvy & Mather / Johannesburg
Client: KFC Category: Craft / Writing - Single
Making Sense of Dyslexia
Agency: Impact BBDO / Dubai
Client: Sydlexia Category: Innovation in Print & Outdoor / Print
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Television / Long Form - Single
Every Other Week
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA Category: Television / Long Form - Single
Parentamorphosis
Agency: Arnold Worldwide / Boston
Client: Progressive Category: Television / Long Form - Single
Coming of Age
Agency: Bartle Bogle Hegarty / London + Outsider / London
Client: PCUK Category: Television / Long Form - Single
Jungle Hero
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
SickKids VS - Undeniable
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Television / Long Form - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Television / Long Form - Single
Award:
2017 Design Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Data Visualization / Static
Annual ID:
OS_DE17189M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Data Visualization / Static
Annual ID:
OS_DE17190M
Award:
2017 Design Merit Award
Agency:
Studio Sonda / Vizinada
Client:
Vinski podrum Buzet
Title:
Piquentum St. Vital 2014, label through which nature speaks out
Category:
Data Visualization / Static
Annual ID:
OS_DE17191M
Award:
2017 Design Merit Award
Agency:
Clemenger BBDO / Wellington + Flare / Wellington
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17213M
Award:
2017 Design Merit Award
Agency:
Havas Worldwide / Shanghai
Client:
Global Road Safety Partenership
Title:
SMS Last Words
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17214M
Award:
2017 Design Merit Award
Agency:
Global Brand and Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: Hillary/Trump
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17215M
Award:
2017 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
Rule40
Category:
Craft / Writing
Annual ID:
OS_SM17082M
Award:
2017 Social Media Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
President of Playlists
Category:
Craft / Writing
Annual ID:
OS_SM17083M
Award:
2017 Branded Entertainment Merit Award
Agency:
CHEIL FRANCE / PARIS
Client:
Samsung Electronics France
Title:
Samsung Life Changer
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17103M
Award:
2017 Branded Entertainment Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client:
Samsung Electronics
Title:
DISCOVR The World
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17104M
Award:
2017 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17105M
Award:
2017 Branded Entertainment Merit Award
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17106M
Award:
2017 Branded Entertainment Merit Award
Agency:
Redline Interactive / Calgary
Client:
Canadian Labour Congress
Title:
Fairness Works: Refugee Crisis
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17107M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17065M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Charles
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17066M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Francis
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17067M
Award:
2017 Print & Outdoor Merit Award
Agency:
Hakuhodo Indonesia / Jakarta
Client:
PT. United Family Food
Title:
Sour-Faced Man
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17068M
Award:
2017 Print & Outdoor Merit Award
Agency:
Hakuhodo Indonesia / Jakarta
Client:
PT. United Family Food
Title:
Sour-Faced Woman
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17069M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Dude vs Pensioner
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17070M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Babe vs Mom
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17071M
Award:
2017 Print & Outdoor Merit Award
Agency:
lg2 / Quebec City
Client:
Farnham Ale & Lager
Title:
Transvestite
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17072M
Award:
2017 Print & Outdoor Merit Award
Agency:
lg2 / Quebec City
Client:
Farnham Ale & Lager
Title:
Pregnancy Test
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17073M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Wool
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17074M
Award:
2017 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17075M
Award:
2017 Radio Merit Award
Agency:
BBH India / Mumbai + Black Sheep Live / Mumbai
Client:
Abbott India
Title:
Alive Spots
Category:
Innovation in Radio
Annual ID:
OS_RA17050M
Award:
2017 Radio Merit Award
Agency:
Grey India / Gurgaon
Client:
Radio City 91.1 FM
Title:
Candy Class
Category:
Innovation in Radio
Annual ID:
OS_RA17051M
Award:
2017 Cross-Platform Merit Award
Agency:
MCCANN / BUCHAREST
Client:
RADIO XXI
Title:
GO MONO
Category:
Craft / Sound - Campaign
Annual ID:
OS_CP17083M
Award:
2017 Public Relations Merit Award
Agency:
Cheil / Hong Kong
Client:
Samsung
Title:
#BeTheirEyes
Category:
Community Building
Annual ID:
OS_PR17052M
Award:
2017 Public Relations Merit Award
Agency:
Grey Canada / Toronto
Client:
Ovarian Cancer Canada
Title:
Ladyballs
Category:
Community Building
Annual ID:
OS_PR17053M
Award:
2017 Public Relations Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
White Ribbon
Title:
#20MinutesOfAction4Change
Category:
Community Building
Annual ID:
OS_PR17054M
Award:
2017 Public Relations Merit Award
Agency:
LatinWorks / Austin
Client:
Major League Baseball
Title:
Ponle Acento
Category:
Community Building
Annual ID:
OS_PR17055M
Award:
2017 Public Relations Merit Award
Agency:
McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Community Building
Annual ID:
OS_PR17056M
Award:
2017 Public Relations Merit Award
Agency:
NBS / Rio de Janeiro
Client:
Houaiss Dictionary
Title:
What Family Means
Category:
Community Building
Annual ID:
OS_PR17057M
Award:
2017 Public Relations Merit Award
Agency:
Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client:
IBM
Title:
The Cognitive Collection designed by Jason Grech + IBM Watson
Category:
Community Building
Annual ID:
OS_PR17058M
Award:
2017 Public Relations Merit Award
Agency:
R/GA / New York
Client:
McCormick & Company
Title:
Lost Recipes
Category:
Community Building
Annual ID:
OS_PR17059M
Award:
2017 Design Merit Award
Agency:
Bonfire Labs / San Francisco + Salesforce / San Francisco
Client:
Salesforce
Title:
World Interrupted
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE17136M
Award:
2017 Radio Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD Next Awards
Title:
Every Pixel Counts (Bunch)
Category:
Craft / Writing - Single
Annual ID:
OS_RA17044M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Cologne
Category:
Craft / Writing - Single
Annual ID:
OS_RA17045M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Hamburg
Category:
Craft / Writing - Single
Annual ID:
OS_RA17046M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal - Cherry Lip Balm
Category:
Craft / Writing - Single
Annual ID:
OS_RA17047M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Vodacom
Title:
You Should Have Called - Email
Category:
Craft / Writing - Single
Annual ID:
OS_RA17048M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
The Everyman Meal - Coloured Weights
Category:
Craft / Writing - Single
Annual ID:
OS_RA17049M
Award:
2017 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Innovation in Print & Outdoor / Print
Annual ID:
OS_PO17195M
Award:
2017 Film Merit Award
Agency:
72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client:
Seventh Generation
Title:
#Comeclean - Vajingle
Category:
Television / Long Form - Single
Annual ID:
OS_FI17061M
Award:
2017 Film Merit Award
Agency:
Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client:
IKEA
Title:
Every Other Week
Category:
Television / Long Form - Single
Annual ID:
OS_FI17062M
Award:
2017 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Progressive
Title:
Parentamorphosis
Category:
Television / Long Form - Single
Annual ID:
OS_FI17063M
Award:
2017 Film Merit Award
Agency:
Bartle Bogle Hegarty / London + Outsider / London
Client:
PCUK
Title:
Coming of Age
Category:
Television / Long Form - Single
Annual ID:
OS_FI17064M
Award:
2017 Film Merit Award
Agency:
Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Jungle Hero
Category:
Television / Long Form - Single
Annual ID:
OS_FI17065M
Award:
2017 Film Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - Undeniable
Category:
Television / Long Form - Single
Annual ID:
OS_FI17066M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Television / Long Form - Single
Annual ID:
OS_FI17067M
