The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
adidas Operation AirDrop
Agency: Jam3 / Toronto
Client: Adidas Category: Non-traditional & Guerrilla Marketing
A Hard Pill To Swallow
Agency: Åkestam Holst NoA / Stockholm
Client: Apotek Hjärtat Category: Non-traditional & Guerrilla Marketing
Raven Mail
Agency: FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago
Client: Chicago Humanities Festival Category: Non-traditional & Guerrilla Marketing
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel Category: Non-traditional & Guerrilla Marketing
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Non-traditional & Guerrilla Marketing
Maurten Unofficial
Agency: Åkestam Holst NoA / Stockholm
Client: Maurten Category: Non-traditional & Guerrilla Marketing
Cantroller
Agency: DDB / Chicago
Client: Miller Lite Category: Non-traditional & Guerrilla Marketing
Ka'Wine & Dine
Agency: Rethink
Client: Raptors Republic Category: Non-traditional & Guerrilla Marketing
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth
Client: Sargento Category: Non-traditional & Guerrilla Marketing
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client: Shine/MSD Category: Non-traditional & Guerrilla Marketing
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Non-traditional & Guerrilla Marketing
The never-ending commercial
Agency: BETC / Paris
Client: Bouygues Telecom Category: Targeted Video / Targeted Online Video
Burn Racist Giga
Agency: Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano
Client: Rolling Stone Magazine Italia Category: Targeted Video / Targeted Online Video
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Targeted Video / Targeted Online Video
CODE NAME: URI
Agency: Dentsu Webchutney / Mumbai
Client: TRIGGER HAPPY ENTERTAINMENT Category: Targeted Video / Targeted Online Video
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Craft / Writing
Smaht Pahk
Agency: INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley
Client: Hyundai Motor America Category: Craft / Writing
The Last Statement T-shirt
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Innovation in Social Media
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: Innovation in Social Media
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Craft - Direction / Single
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon Category: Craft - Direction / Single
This is illegal
Agency: Anorak / NoA / Oslo
Client: Amnesty International Category: Craft - Direction / Single
The Storytellers
Agency: Park Pictures LLC / New York
Client: Apple Category: Craft - Direction / Single
Train
Agency: BBDO / New York + Furlined / New York
Client: AT&T Category: Craft - Direction / Single
I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client: DB Breweries Category: Craft - Direction / Single
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris
Client: Lego Category: Craft - Direction / Single
Santa Girl
Agency: BBDO / New York + RESET Content / New york
Client: Macy's Category: Craft - Direction / Single
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Craft - Direction / Single
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Craft - Direction / Single
Mori Building Brand movie DESIGNING TOKYO
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Craft - Direction / Single
Comfortable
Agency: O Positive / New York + Highdive / Chicago
Client: Quicken Loans / Rocket Mortgage Category: Craft - Direction / Single
Feel The Power of Pro
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London
Client: Sony Interactive Entertainment Category: Craft - Direction / Single
MENstruation
Agency: BBDO / New York + Biscuit / New York
Client: THINX Category: Craft - Direction / Single
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge
Client: Verizon Category: Craft - Direction / Single
Read Yourself Better
Agency: MJZ / Los Angeles + The&Partnership / New York
Client: Wall Street Journal Category: Craft - Direction / Single
It's Between You
Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park
Client: WhatsApp Category: Craft - Direction / Single
A World Without Y
Agency: Skin and Bones Film Company Inc. / Toronto
Client: YMCA of Greater Toronto Category: Craft - Direction / Single
Burna Boy
Agency: Knucklehead / London/Los Angeles + YouTubeMusic / San Francisco + The Fader / London/Los Angeles
Client: YouTube Music Category: Craft - Direction / Single
Breaking The Silence
Agency: VMLY&R / Prague
Client: Post Bellum / National History Archive Category: Craft - Sound Design / Campaign
Build with the force
Agency: SERVICEPLAN GERMANY / Munich
Client: LEGO Category: Innovation in Interactive
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Innovation in Interactive
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Innovation in Interactive
Pixar Street View
Agency: Disney Yellow Shoes / Orlando
Client: Walt Disney World Category: Innovation in Interactive
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential / Live Events
Award:
2020 Design Merit Award
Agency:
lg2 / Toronto
Client:
13th Street Winery
Title:
Subjectif
Category:
Typography / Static
Annual ID:
OS_DE20_104M
Award:
2020 Design Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
Hellvetica
Category:
Typography / Static
Annual ID:
OS_DE20_105M
Award:
2020 Design Merit Award
Agency:
TBWA\ / Istanbul
Client:
Theatre Hours
Title:
Acting Identity
Category:
Typography / Static
Annual ID:
OS_DE20_106M
Award:
2020 Direct Marketing Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_100M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Apotek Hjärtat
Title:
A Hard Pill To Swallow
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_101M
Award:
2020 Direct Marketing Merit Award
Agency:
INGO / Stockholm
Client:
Burger King
Title:
50/50
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_102M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago
Client:
Chicago Humanities Festival
Title:
Raven Mail
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_103M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client:
Foxtel
Title:
Grave of Thrones
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_104M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_105M
Award:
2020 Direct Marketing Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
Maurten
Title:
Maurten Unofficial
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_106M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_107M
Award:
2020 Direct Marketing Merit Award
Agency:
Rethink
Client:
Raptors Republic
Title:
Ka'Wine & Dine
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_108M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago + Sargento / Plymouth
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_109M
Award:
2020 Direct Marketing Merit Award
Agency:
Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_110M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_111M
Award:
2020 Direct Marketing Merit Award
Agency:
BETC / Paris
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_060M
Award:
2020 Direct Marketing Merit Award
Agency:
Serviceplan Group Italia Srl / Milano + Serviceplan Italia Srl / Milano + Plan.Net Italia Srl / Milano + Inmediato Mediaplus Srl / Milano
Client:
Rolling Stone Magazine Italia
Title:
Burn Racist Giga
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_061M
Award:
2020 Direct Marketing Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_062M
Award:
2020 Direct Marketing Merit Award
Agency:
Dentsu Webchutney / Mumbai
Client:
TRIGGER HAPPY ENTERTAINMENT
Title:
CODE NAME: URI
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_063M
Award:
2020 Social Media Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Losing Friends
Category:
Craft / Writing
Annual ID:
OS_SM20_102M
Award:
2020 Social Media Merit Award
Agency:
INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley
Client:
Hyundai Motor America
Title:
Smaht Pahk
Category:
Craft / Writing
Annual ID:
OS_SM20_103M
Award:
2020 Social Media Merit Award
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
The Last Statement T-shirt
Category:
Innovation in Social Media
Annual ID:
OS_SM20_108M
Award:
2020 Social Media Merit Award
Agency:
Dentsu Webchutney / Bengaluru
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
Innovation in Social Media
Annual ID:
OS_SM20_109M
Award:
2020 Moving Image Craft Merit Award
Agency:
RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_039M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client:
Amazon
Title:
Before Alexa
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_040M
Award:
2020 Moving Image Craft Merit Award
Agency:
Anorak / NoA / Oslo
Client:
Amnesty International
Title:
This is illegal
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_041M
Award:
2020 Moving Image Craft Merit Award
Agency:
Park Pictures LLC / New York
Client:
Apple
Title:
The Storytellers
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_042M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Furlined / New York
Client:
AT&T
Title:
Train
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_043M
Award:
2020 Moving Image Craft Merit Award
Agency:
Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_044M
Award:
2020 Moving Image Craft Merit Award
Agency:
BETC / Paris + Lego agency / Paris
Client:
Lego
Title:
Rebuild the world
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_045M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + RESET Content / New york
Client:
Macy's
Title:
Santa Girl
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_046M
Award:
2020 Moving Image Craft Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_047M
Award:
2020 Moving Image Craft Merit Award
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_048M
Award:
2020 Moving Image Craft Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Followers
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_049M
Award:
2020 Moving Image Craft Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_050M
Award:
2020 Moving Image Craft Merit Award
Agency:
O Positive / New York + Highdive / Chicago
Client:
Quicken Loans / Rocket Mortgage
Title:
Comfortable
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_051M
Award:
2020 Moving Image Craft Merit Award
Agency:
Ogilvy / London
Client:
Sipsmith
Title:
Mr Swan
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_052M
Award:
2020 Moving Image Craft Merit Award
Agency:
Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / London + The Mill / London
Client:
Sony Interactive Entertainment
Title:
Feel The Power of Pro
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_053M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Biscuit / New York
Client:
THINX
Title:
MENstruation
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_054M
Award:
2020 Moving Image Craft Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge
Client:
Verizon
Title:
Love Calls Back
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_055M
Award:
2020 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + The&Partnership / New York
Client:
Wall Street Journal
Title:
Read Yourself Better
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_056M
Award:
2020 Moving Image Craft Merit Award
Agency:
AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park
Client:
WhatsApp
Title:
It's Between You
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_057M
Award:
2020 Moving Image Craft Merit Award
Agency:
Skin and Bones Film Company Inc. / Toronto
Client:
YMCA of Greater Toronto
Title:
A World Without Y
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_058M
Award:
2020 Moving Image Craft Merit Award
Agency:
Knucklehead / London/Los Angeles + YouTubeMusic / San Francisco + The Fader / London/Los Angeles
Client:
YouTube Music
Title:
Burna Boy
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_059M
Award:
2020 Moving Image Craft Merit Award
Agency:
VMLY&R / Prague
Client:
Post Bellum / National History Archive
Title:
Breaking The Silence
Category:
Craft - Sound Design / Campaign
Annual ID:
OS_MI20_102M
Award:
2020 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
LEGO
Title:
Build with the force
Category:
Innovation in Interactive
Annual ID:
OS_IN20_074M
Award:
2020 Interactive & Online Merit Award
Agency:
MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Innovation in Interactive
Annual ID:
OS_IN20_075M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Toronto
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Innovation in Interactive
Annual ID:
OS_IN20_076M
Award:
2020 Interactive & Online Merit Award
Agency:
Disney Yellow Shoes / Orlando
Client:
Walt Disney World
Title:
Pixar Street View
Category:
Innovation in Interactive
Annual ID:
OS_IN20_077M
Award:
2020 Direct Marketing Merit Award
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential / Live Events
Annual ID:
OS_DI20_070M
