The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York
Client: NAACP Atlanta Category: Websites
SickKids VS. One Million Strong
Agency: Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client: SickKids Foundation Category: Low Budget / 50K - 100K Budget
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Low Budget / 50K - 100K Budget
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Low Budget / 50K - 100K Budget
Let her run
Agency: Santería / São Paulo + Africa / São Paulo
Client: SporTV Category: Low Budget / 50K - 100K Budget
State of Respect
Agency: Conquistadors / New York + Closer & Closer / New York + Hugo & Marie / New York + Versus / New York
Client: New York State MTA Category: Craft / Art Direction
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Craft / Art Direction
Biti's Hunter Arising Dragon
Agency: Dentsu Redder Vietnam
Client: Biti's Hunter Category: Craft / Art Direction
Bullying A Billionaire
Agency: Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis
Client: Non-Passive Aggressive Timberwolves Fans Category: Craft / Art Direction
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum Category: Craft / Art Direction
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro
Client: AB InBev PILSENER Category: Craft / Art Direction
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Craft / Use of Technology
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Technology
Strike Out Cancer
Agency: Pages BBDO / Santo Domingo
Client: Sirena Category: Experiential / Immersive / Events
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger Category: Experiential / Immersive / Events
The Unseen Ballet
Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client: Dell Technologies Category: Experiential / Immersive / Events
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Experiential / Immersive / Events
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London
Client: Apple Category: Original Music / Score
The Farewell / Icnocuicatl
Agency: Ogilvy / Mexico + MediaMonks / Mexico
Client: AB InBev Grupo Modelo Mexico Category: Original Music / Score
Lessons Of Auschwitz: VR Tribute By Students
Agency: RT Creative Lab / Moscow + Phygitalism / Moscow
Client: RT Category: Original Music / Score
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Original Music / Score
FlyNet / Bonnie Bam
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single
FlyNet / René
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single
FlyNet / Sandy
Agency: Kolle Rebbe GmbH / Hamburg
Client: Lufthansa Category: Craft / Writing - Single
Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Writing / Series
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Writing / Series
The 2030 Calculator
Agency: FARM / Stockholm
Client: Doconomy Category: Sustainable Development Goals
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Sustainable Development Goals
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Sustainable Development Goals
Rooftop Farms
Agency: FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo
Client: Knorr Category: Sustainable Development Goals
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Sustainable Development Goals
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper Category: Sustainable Development Goals
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Sustainable Development Goals
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Sustainable Development Goals
Your Plastic Diet
Agency: GREY Malaysia / Kuala Lumpur + WWF / Singapore
Client: WWF Category: Multi-Country or Global / Non-Profit / Charity
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Social Channel / Multi-Platform
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Social Channel / Multi-Platform
Shoppable Girls
Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto
Client: Covenant House Category: Social Channel / Multi-Platform
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Audio
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Audio
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Audio
State of Respect
Agency: Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client: New York State MTA Category: Out of Home / Series
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London
Client: Twitter UK Category: Out of Home / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Out of Home / Series
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client: Instagram Category: User-Generated Content
Award:
2021 Moving Image Craft Merit Award
Agency:
FIG + CNN + HouseSpecial
Client:
CNN
Title:
Donkey & Elephant
Category:
Animation / Series
Annual ID:
OS_MI21_089M
Award:
2021 Mobile Merit Award
Agency:
22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York
Client:
NAACP Atlanta
Title:
Invisible Hate
Category:
Websites
Annual ID:
OS_MO21_014M
Award:
2021 Film Merit Award
Agency:
Cossette / Toronto + OMD / Toronto + Citizen / Toronto
Client:
SickKids Foundation
Title:
SickKids VS. One Million Strong
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_128M
Award:
2021 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_129M
Award:
2021 Film Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_130M
Award:
2021 Film Merit Award
Agency:
Santería / São Paulo + Africa / São Paulo
Client:
SporTV
Title:
Let her run
Category:
Low Budget / 50K - 100K Budget
Annual ID:
OS_FI21_131M
Award:
2021 Out of Home Merit Award
Agency:
Conquistadors / New York + Closer & Closer / New York + Hugo & Marie / New York + Versus / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Craft / Art Direction
Annual ID:
OS_OH21_064M
Award:
2021 Out of Home Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Craft / Art Direction
Annual ID:
OS_OH21_065M
Award:
2021 Out of Home Merit Award
Agency:
Dentsu Redder Vietnam
Client:
Biti's Hunter
Title:
Biti's Hunter Arising Dragon
Category:
Craft / Art Direction
Annual ID:
OS_OH21_066M
Award:
2021 Out of Home Merit Award
Agency:
Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis
Client:
Non-Passive Aggressive Timberwolves Fans
Title:
Bullying A Billionaire
Category:
Craft / Art Direction
Annual ID:
OS_OH21_067M
Award:
2021 Out of Home Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / UK
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Craft / Art Direction
Annual ID:
OS_OH21_068M
Award:
2021 Out of Home Merit Award
Agency:
MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro
Client:
AB InBev PILSENER
Title:
OUR CULTURE
Category:
Craft / Art Direction
Annual ID:
OS_OH21_069M
Award:
2021 Branded Entertainment Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_079M
Award:
2021 Branded Entertainment Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_080M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Pages BBDO / Santo Domingo
Client:
Sirena
Title:
Strike Out Cancer
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_034M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_035M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client:
Dell Technologies
Title:
The Unseen Ballet
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_036M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_037M
Award:
2021 Interactive & Online Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Websites / Utility
Annual ID:
OS_IN21_028M
Award:
2021 Interactive & Online Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
Websites / Utility
Annual ID:
OS_IN21_029M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Apple + Somesuch / Los Angeles + Danny Elfman / Los Angeles + Trim / London
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Original Music / Score
Annual ID:
OS_MS21_037M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Ogilvy / Mexico + MediaMonks / Mexico
Client:
AB InBev Grupo Modelo Mexico
Title:
The Farewell / Icnocuicatl
Category:
Original Music / Score
Annual ID:
OS_MS21_038M
Award:
2021 Music & Sound Craft Merit Award
Agency:
RT Creative Lab / Moscow + Phygitalism / Moscow
Client:
RT
Title:
Lessons Of Auschwitz: VR Tribute By Students
Category:
Original Music / Score
Annual ID:
OS_MS21_039M
Award:
2021 Music & Sound Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Original Music / Score
Annual ID:
OS_MS21_040M
Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_037M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Bonnie Bam
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_038M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / René
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_039M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Sandy
Category:
Craft / Writing - Single
Annual ID:
OS_RA21_040M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Don't Get Sidetracked. Get Setapp.
Category:
Writing / Series
Annual ID:
OS_MI21_061M
Award:
2021 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Writing / Series
Annual ID:
OS_MI21_062M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_004M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_005M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_006M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
FP7 McCann / Cairo + Magna Egypt / Cairo + Fekr Productions / Cairo
Client:
Knorr
Title:
Rooftop Farms
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_007M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_008M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
Impact BBDO / Dubai + Boomtown Productions / Dubai
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_009M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_010M
Award:
2021 Sustainable Development Goals Pencil Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Sustainable Development Goals
Annual ID:
OS_SD21_011M
Award:
2021 Creative Effectiveness Merit Award
Agency:
GREY Malaysia / Kuala Lumpur + WWF / Singapore
Client:
WWF
Title:
Your Plastic Diet
Category:
Multi-Country or Global / Non-Profit / Charity
Annual ID:
OS_CE21_039M
Award:
2021 Social Media Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Cantenna
Category:
Social Channel / Multi-Platform
Annual ID:
OS_SM21_050M
Award:
2021 Social Media Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Social Channel / Multi-Platform
Annual ID:
OS_SM21_051M
Award:
2021 Social Media Merit Award
Agency:
TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto
Client:
Covenant House
Title:
Shoppable Girls
Category:
Social Channel / Multi-Platform
Annual ID:
OS_SM21_052M
Award:
2021 Branded Entertainment Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Audio
Annual ID:
OS_BE21_056M
Award:
2021 Branded Entertainment Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Audio
Annual ID:
OS_BE21_057M
Award:
2021 Branded Entertainment Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Audio
Annual ID:
OS_BE21_058M
Award:
2021 Design Merit Award
Agency:
Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Out of Home / Series
Annual ID:
OS_DE21_125M
Award:
2021 Design Merit Award
Agency:
Flying Object / London + Hey Big Man / London
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Annual ID:
OS_DE21_126M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Annual ID:
OS_DE21_127M
Award:
2021 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Annual ID:
OS_DE21_128M
Award:
2021 Branded Entertainment Merit Award
Agency:
Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client:
Instagram
Title:
Everyday
Category:
User-Generated Content
Annual ID:
OS_BE21_069M
