The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
MLB
Agency: BBDO Atlanta / Atlanta
Client: Change the Policy Category: Public Service/Political-Print / Newspaper or Magazine - Single
Poo Car
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Wire
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Single
Monsters - Stalin
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Single
Shut Up! (Lady)
Agency: JWT Lisbon / Alg
Client: APAV Category: Public Service/Political-Print / Newspaper or Magazine - Single
Crossing
Agency: Ogilvy Groep Nederland / Amsterdam
Client: Dutch Association for Traffic Victims (Vereniging Verkeersslachtoffers) Category: Public Service/Political-Print / Newspaper or Magazine - Single
Favorite Reading
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Named After
Agency: The Martin Agency / Richmond
Client: JFK Library Category: Public Service/Political-Print / Newspaper or Magazine - Single
Satelites
Agency: JWT Mexico / Mexico City
Client: Ford / Lo Jack Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Cuts
Agency: Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong
Client: Texwood Ltd Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Beyond the road
Agency: Saatchi & Saatchi / Sydney
Client: Lexus Australia Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
It's great getting old
Agency: Saatchi & Saatchi / Sydney
Client: Lion Nathan Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Quarantine box
Agency: Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen
Client: Verlagsgruppe L?bbe GmbH & Co. KG Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Anatomy Annual Report
Agency: Pivot Design, Inc. / Chicago
Client: Feinberg School of Medicine at Northwestern University Category: Brand and Corporate Identity Design / Annual Report
Adult Activity Book
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Braves Coaster
Agency: Blue Sky Advertising / Atlanta
Client: Atlanta Braves Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Welcome Mat Poster
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Nose Cup
Agency: DDB Canada, Toronto / Toronto
Client: Toronto Plastic Surgery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Toliet Paper
Agency: DDB London / London
Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Egg
Agency: Dentsu Young & Rubicam Pte Ltd / Singapore
Client: Hachi Tei Restaurant Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Pig
Agency: DiMassimo / New York
Client: Duvel/Moortgat Brewery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Living Richly Book
Agency: Fallon / Minneapolis
Client: Citibank Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Apple
Agency: BBDO / New York
Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Onion
Agency: BBDO / New York
Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Dictionary
Agency: M&C Saatchi New York / New York
Client: British Airways Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Bunnies
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Duracell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Football
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
COIN ROLL
Agency: TAXI / Toronto
Client: MINI Canada Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Well
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Spontex Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
groundhog202
Agency: Red Tettemer / Philadelphia
Client: Pennsylvania Tourism Category: Online Movies / Promotional Advertising
UnAustralian
Agency: BMF / Pyrmont
Client: Meat & Livestock Australia Category: Consumer Television / Under $50,000 Budget: Single
Accident
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Under $50,000 Budget: Single
Hummingbird
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Consumer Television / Under $50,000 Budget: Single
iPsycho
Agency: M&C Saatchi / santa monica
Client: web.com Category: Consumer Television / Under $50,000 Budget: Single
Prank Call
Agency: McCann Erickson Singapore / Singapore
Client: Golden Star Gifts & Stationery Category: Consumer Television / Under $50,000 Budget: Single
T-Shirt Cannon
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Single
Massage
Agency: Saatchi & Saatchi / Sydney
Client: FOX SPORTS Category: Consumer Television / Under $50,000 Budget: Single
Chomp Champ
Agency: Bernstein-Rein / Kansas City
Client: Ruby Tuesday Category: New Media Innovation & Development / Games
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: New Media Innovation & Development / Games
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear
Agency: DDB Canada, Vancouver / Vancouver
Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water
Agency: Henderson Advertising / Greenville
Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign