The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
British Accent Guy
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Not What It Seems
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Responsibilities
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Camo
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Decoy
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Headlights
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Trap
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Consumer Television / :30/:25 - Single
Critique
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Chalk
Agency: DENTSU INC. Tokyo / Tokyo
Client: Japan Dairy Council Category: Consumer Television / :30/:25 - Single
Factory
Agency: Epoch Films / New York
Client: Masterfoods Category: Consumer Television / :30/:25 - Single
Unicycle
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Whale Song
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Toothbrush
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
The Early Episodes
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Television / :30/:25 - Single
Chalk
Agency: HSI Productions / New York
Client: Nike Category: Consumer Television / :30/:25 - Single
Jam
Agency: Jeh United Ltd. / Bangkok
Client: Asiasoft Corporation Co.,Ltd. Category: Consumer Television / :30/:25 - Single
Clovergrove
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single
Tide
Agency: Saatchi&Saatchi Los Angeles / Torrance, CA
Client: Toyota Motor Sales, USA, Inc. Category: Consumer Television / :30/:25 - Single
Shuffle "Clip"
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Cavem Airport
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Burt Bacharach
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Movie Guy
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
End Zone Options
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
If you were in a Jetta, there'd be an airbag here....
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Abacus
Agency: Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client: The Vatsalya Foundation Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Non-Traditional Bus Wrap
Agency: Bartle Bogle Hegarty / New York
Client: ALL Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Voting: Befriend/Beware
Agency: BBDO / New York
Client: BBC World Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Misspell
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Double
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Benefic treadmill
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Targets
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Pumps: Tired of Reading
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Route
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Ariel - Procter & Gamble Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Underground
Agency: JWT Shanghai / Shang Hai
Client: Green Peace Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Prefontaine Museum Bus
Agency: Kinetic Singapore / singapore
Client: Nike Singapore Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Sundial
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Marina Tower
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Towels
Agency: Lowe Mena / Dubai
Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Kurt Wenner Mural
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360 Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Power to the People
Agency: Net#Work BBDO / Johannesburg
Client: Nedbank Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Black Cloud
Agency: Ogilvy & Mather / Beijing
Client: WWF Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Pore
Agency: OGILVY & MATHER PHILIPPINES / Makati City
Client: Unilever Philippines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Pago Post it notes
Agency: TBWA\Whybin / Auckland
Client: ASB Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Refraction
Agency: BBDO Malaysia / Kuala Lumpur
Client: Olympus (M) Sdn Bhd Category: Collateral / Posters - Single
Le Doh
Agency: DDB Worldwide Pte Ltd / Singapore
Client: Hasbro Singapore Category: Collateral / Posters - Single
Hearses
Agency: Grey Worldwide: HK / Quarry Bay
Client: Kiwicare Category: Collateral / Posters - Single
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
British Accent Guy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07415T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
G4
Title:
Sand
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07416T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Not What It Seems
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07417T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Responsibilities
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07418T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Camo
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07419T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Decoy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07420T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Headlights
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07421T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Trap
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07422T
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Critique
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07423T
Award:
2007 Advertising Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Japan Dairy Council
Title:
Chalk
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07424T
Award:
2007 Advertising Merit Award
Agency:
Epoch Films / New York
Client:
Masterfoods
Title:
Factory
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07425T
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Unicycle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07426T
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Whale Song
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07427T
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Toothbrush
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07428T
Award:
2007 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
The Early Episodes
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07429T
Award:
2007 Advertising Merit Award
Agency:
HSI Productions / New York
Client:
Nike
Title:
Chalk
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07430T
Award:
2007 Advertising Merit Award
Agency:
Jeh United Ltd. / Bangkok
Client:
Asiasoft Corporation Co.,Ltd.
Title:
Jam
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07431T
Award:
2007 Advertising Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
Clovergrove
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07432T
Award:
2007 Advertising Merit Award
Agency:
Saatchi&Saatchi Los Angeles / Torrance, CA
Client:
Toyota Motor Sales, USA, Inc.
Title:
Tide
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07433T
Award:
2007 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Shuffle "Clip"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07434T
Award:
2007 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Cavem Airport
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07435T
Award:
2007 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Burt Bacharach
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07436T
Award:
2007 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Movie Guy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07437T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
End Zone Options
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07438T
Award:
2007 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
If you were in a Jetta, there'd be an airbag here....
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07473A
Award:
2007 Advertising Merit Award
Agency:
Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client:
The Vatsalya Foundation
Title:
Abacus
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07474A
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
ALL
Title:
Non-Traditional Bus Wrap
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07475A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Voting: Befriend/Beware
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07476A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Misspell
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07477A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Double
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07478A
Award:
2007 Advertising Merit Award
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Benefic treadmill
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07479A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Targets
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07480A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Pumps: Tired of Reading
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07481A
Award:
2007 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Ariel - Procter & Gamble
Title:
Route
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07482A
Award:
2007 Advertising Merit Award
Agency:
JWT Shanghai / Shang Hai
Client:
Green Peace
Title:
Underground
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07483A
Award:
2007 Advertising Merit Award
Agency:
Kinetic Singapore / singapore
Client:
Nike Singapore
Title:
Prefontaine Museum Bus
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07484A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Sundial
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07485A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate Insurance
Title:
Marina Tower
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07486A
Award:
2007 Advertising Merit Award
Agency:
Lowe Mena / Dubai
Client:
Unilever - AXE
Title:
Towels
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07487A
Award:
2007 Advertising Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/XBOX 360
Title:
Kurt Wenner Mural
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07488A
Award:
2007 Advertising Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Nedbank
Title:
Power to the People
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07489A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Beijing
Client:
WWF
Title:
Black Cloud
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07490A
Award:
2007 Advertising Merit Award
Agency:
OGILVY & MATHER PHILIPPINES / Makati City
Client:
Unilever Philippines
Title:
Pore
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07491A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Whybin / Auckland
Client:
ASB
Title:
Pago Post it notes
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07492A
Award:
2007 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Bookears
Title:
King
Category:
Collateral / Posters - Single
Annual ID:
07253A
Award:
2007 Advertising Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
Olympus (M) Sdn Bhd
Title:
Refraction
Category:
Collateral / Posters - Single
Annual ID:
07254A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
One Cube
Title:
Slouch
Category:
Collateral / Posters - Single
Annual ID:
07255A
Award:
2007 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Mini
Title:
Blur
Category:
Collateral / Posters - Single
Annual ID:
07256A
Award:
2007 Advertising Merit Award
Agency:
DDB Worldwide Pte Ltd / Singapore
Client:
Hasbro Singapore
Title:
Le Doh
Category:
Collateral / Posters - Single
Annual ID:
07257A
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Kiwicare
Title:
Hearses
Category:
Collateral / Posters - Single
Annual ID:
07258A