The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Madison Products
Agency: US Sydney / Redfern
Client: SBS Broadcasting Category: Integrated Branding / Integrated Branding Campaign
Dear PlayStation
Agency: Deutsch LA / Los Angeles
Client: Sony PlayStation Category: Consumer Television / :30/:25 - Campaign
Raise A Glass
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / :30/:25 - Campaign
Tour Bus
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association Category: Consumer Television / :30/:25 - Campaign
Elevated Moments
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association, ESPN/ABC/TNT Category: Consumer Television / :30/:25 - Campaign
Mac vs PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
SDIA Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
ROAD SAFETY
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Radio - Campaign
Subtitles
Agency: DDB / Auckland
Client: The National Foundation for the Deaf Category: Public Service / Radio - Campaign
Award:
2010 Advertising Merit Award
Agency:
US Sydney / Redfern
Client:
SBS Broadcasting
Title:
Madison Products
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10472G
Award:
2010 Advertising Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Sony PlayStation
Title:
Dear PlayStation
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10401T
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
Raise A Glass
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10402T
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Basketball Association
Title:
Tour Bus
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10403T
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Basketball Association, ESPN/ABC/TNT
Title:
Elevated Moments
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10404T
Award:
2010 Advertising Merit Award
Agency:
Grey / New York
Client:
NFL
Title:
NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10405T
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10406T
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10407T
Award:
2010 Interactive Merit Award
Agency:
Saint @ RKCR Y&R / Woodford Green
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
10236N
Award:
2010 Interactive Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Aids Task Force
Title:
SDIA Project
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
10237N
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
ROAD SAFETY
Category:
Public Service / Radio - Campaign
Annual ID:
10318R
Award:
2010 Advertising Merit Award
Agency:
DDB / Auckland
Client:
The National Foundation for the Deaf
Title:
Subtitles
Category:
Public Service / Radio - Campaign
Annual ID:
10319R