The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
CIR Brand Identity - Title Sequence
Agency: Goodby Silverstein & Partners / San Francisco
Client: Center for Investigative Reporting Category: Broadcast and Moving Image / Title Sequences
The Internship End Credits
Agency: Google Creative Lab / New York
Client: Twentieth Century Fox Category: Broadcast and Moving Image / Title Sequences
Hidden Dangers
Agency: guertlerbachmann / Hamburg
Client: KIA Motors Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Get closer
Agency: Jan Steinhilber / Hamburg + Jung von Matt / Hamburg
Client: Panasonic Marketing Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Stains Happen
Agency: Lapiz / Chicago
Client: P&G Category: Magazine / Full Page or Spread - Campaign
Nothing Comes Easy
Agency: Leo Burnett / Beirut
Client: Virgin Radio Category: Magazine / Full Page or Spread - Campaign
Trailers
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Upside Down
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Mini World
Agency: Ogilvy Germany
Client: Coca-Cola Category: Magazine / Full Page or Spread - Campaign
The Newspaper Effect
Agency: Ogilvy Germany
Client: ZMG (Newspaper Marketing Association) Category: Magazine / Full Page or Spread - Campaign
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Campaign
Right The Wrong
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Campaign
Impressionnism
Agency: Y&R Paris / Boulogne-Billancourt
Client: Keloptic Category: Magazine / Full Page or Spread - Campaign
Little Holes
Agency: Y&R Paris / Boulogne-Billancourt
Client: Smallable Category: Magazine / Full Page or Spread - Campaign
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Non-Broadcast / Online
Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Non-Broadcast / Online
Keyshawn Johnson: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Non-Broadcast / Online
The Technician
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Non-Broadcast / Online
The Born Friends Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Non-Broadcast / Online
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Non-Broadcast / Online
Look Inside: Jack Andraka
Agency: Venables Bell & Partners / San Francisco
Client: Intel Category: Non-Broadcast / Online
NT sfu:l
Agency: 6D-K co.,Ltd / Tokyo
Client: Takeo Category: Collateral Design / Promotional Items - Single or Series
Marimekko, With Love
Agency: Concrete Design Communications / Toronto
Client: Textile Museum of Canada Category: Collateral Design / Promotional Items - Single or Series
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Collateral Design / Promotional Items - Single or Series
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Collateral Design / Promotional Items - Single or Series
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Promotional Items - Single or Series
Mohawk Culture of Craft
Agency: Hybrid Design / San Francisco
Client: Mohawk Fine Papers Category: Collateral Design / Promotional Items - Single or Series
DryWall Book Shelf
Agency: Its a Go Communications / Johannesburg
Client: Saint-Gobain Gyproc Category: Collateral Design / Promotional Items - Single or Series
TinTin
Agency: Leo Burnett / Toronto
Client: TheTinTinCanCompany Category: Collateral Design / Promotional Items - Single or Series
Made From Cool - Making The Cut
Agency: & Co. / Copenhagen + Bacon CPH / Copenhagen
Client: Jack & Jones Category: Cinema Advertising / Short Form - :90 and Under - Single
Fox Crime: Cinema Crime Scene
Agency: Ireland/Davenport / Johannesburg
Client: Fox International Channels Category: Cinema Advertising / Short Form - :90 and Under - Single
A Lot Can Happen In 48 HRS
Agency: mcgarrybowen / New York
Client: Verizon Wireless Category: Cinema Advertising / Short Form - :90 and Under - Single
LOADING
Agency: Y&R Colombia / Bogota
Client: GOODYEAR Category: Banners & Interactive Advertising / Page Take-Over Banners
Space Camp
Agency: BBH / London
Client: Unilever Category: Experiential Advertising / Events and Competitions
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client: The National Australia Bank Category: Experiential Advertising / Events and Competitions
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Experiential Advertising / Events and Competitions
Cabvertising
Agency: Droga5 / New York
Client: Newcastle Category: Experiential Advertising / Events and Competitions
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Experiential Advertising / Events and Competitions
Road to Recovery
Agency: Leo Burnett / Sydney
Client: Diageo Category: Experiential Advertising / Events and Competitions
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Experiential Advertising / Events and Competitions
ASICS Treadmill Challenge
Agency: VITRO / San Diego
Client: ASICS America Category: Experiential Advertising / Events and Competitions
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF Category: Innovation in Outdoor / Outdoor
Renovated Billboards
Agency: Jung von Matt / Hamburg
Client: OBI GmbH & Co. Deutschland KG Category: Innovation in Outdoor / Outdoor
Life Signs
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: La Voz del Interior Category: Innovation in Outdoor / Outdoor
Shade Cinema
Agency: GPY&R / Brisbane
Client: Brisbane City Council Category: Use of Technology / Location-Based Services or Proximity Marketing
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Use of Technology / Location-Based Services or Proximity Marketing
Nature Valley Trail View 2.0
Agency: McCann-Erickson / New York
Client: General Mills Category: Websites / Food & Drinks