The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dadsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Old Table
Agency: dummy. / Venice + Translation / New York
Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Enhance Your Lighting
Agency: BBDO / New York
Client: GE Category: Consumer Television / Over 60 Second - Single
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Consumer Television / 60 Second - Single
Cave
Agency: Ogilvy Group Thailand / Bangkok
Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Pepsi Agreement
Agency: Fallon / Minneapolis
Client: Arby's Category: Consumer Television / :30 / :25 - Single
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Over 60 Second - Single
The Silver Hand
Agency: TRY Advertising Agency / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 Second - Single
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Ready to Fly
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Consumer Television / 60 Second - Single
SAINT EXUPÈRY
Agency: MADRE / Buenos Aires
Client: AEROLINEAS ARGENTINAS Category: Consumer Television / Commercials of Varying Length - Campaign
Hold Music
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Single
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / :30 / :25 - Single
Redneck
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
Hot-N-Ready
Agency: Barton F. Graf LLC / New York, NY
Client: Little Caesars Category: Consumer Television / :30 / :25 - Campaign
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Search One and Done
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Campaign
Clash of Clans - Revenge
Agency: Barton F. Graf LLC / New York, NY
Client: Supercell Category: Consumer Television / 60 Second - Single
The Process
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Soulmates
Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Peace
Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Hotel
Agency: BBH / New York
Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
The big leap
Agency: BETC / Paris
Client: Lacoste Category: Consumer Television / 60 Second - Single
Airport
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / 60 Second - Single
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / 60 Second - Single
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Consumer Television / 60 Second - Single
Icons
Agency: Grey London / London + Academy / London
Client: News UK Category: Consumer Television / 60 Second - Single
Two for one tickets - Too Depressing
Agency: Leo Burnett Dubai / Dubai
Client: du Category: Consumer Television / 60 Second - Single
Wallsie Street
Agency: Saatchi & Saatchi / London
Client: Kerry Foods Category: Consumer Television / 60 Second - Single
50
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Consumer Television / 60 Second - Single
Cook's Range
Agency: Wieden+Kennedy / London
Client: Lurpak Category: Consumer Television / 60 Second - Single
Tough Love
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / 60 Second - Single
If You're Happy...
Agency: Wieden+Kennedy / Portland
Client: Weight Watchers Category: Consumer Television / 60 Second - Single
My Butt
Agency: Wieden+Kennedy / Portland
Client: Weight Watchers Category: Consumer Television / 60 Second - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Consumer Television / 60 Second - Single
Fingers
Agency: Barton F. Graf LLC / New York, NY
Client: Kayak Category: Consumer Television / :20 & Under - Single
GRAPE FLAVOR
Agency: Dentsu Plus Co.,Ltd. / Bangkok
Client: HI-CHEW Category: Consumer Television / :20 & Under - Single
On Memory Foam Mattresses
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Consumer Television / :20 & Under - Single
Hotel, Knife, Pool
Agency: BBH / New York
Client: Unilever/Axe Category: Consumer Television / Commercials of Varying Length - Campaign
Elevator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Road
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer Television / :30 / :25 - Single
Stick it!
Agency: Barton F. Graf LLC / New York, NY
Client: GoDaddy Category: Consumer Television / :30 / :25 - Single