The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Puck
Agency: Grey Canada / Toronto + Current Studios / Brooklyn
Client: ADIABC - Diabetes Association of ABC Category: Innovation in Direct Marketing
adidas Operation AirDrop
Agency: Jam3 / Toronto
Client: Adidas Category: Innovation in Direct Marketing
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client: Shine/MSD Category: Innovation in Direct Marketing
This Watch Tells Time
Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client: Apple Category: Craft - Writing / Single
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Craft - Writing / Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Writing / Single
A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Craft - Writing / Single
Choose Your Future
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: The European Parliment Category: Craft - Writing / Single
ANAIS - Unquiet Voices
Agency: Cheil Centrade / Bucharest
Client: ANAIS Association Category: Innovation in Film
Bounce
Agency: Pulse Films / Los Angeles + TBWA\Media Arts Lab / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Innovation in Film
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Innovation in Film
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Film
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Film
Only on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Events & Experiential
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Events & Experiential
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Events & Experiential
The Bell: A Taco Bell Hotel and Resort
Agency: United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client: Taco Bell Category: Events & Experiential
A Team of One
Agency: Loong / Beijing
Client: Tencent Foundation, China Organ Donation Category: Events & Experiential
Backstories
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO Category: Short Form Video / Campaign / Series / Episodic
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Short Form Video / Campaign / Series / Episodic
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Short Form Video / Campaign / Series / Episodic
Skittles Witch
Agency: DDB / Chicago
Client: Mars Wrigley Category: Online Films & Video / Pre-Roll - Single
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Craft / Use of Technology
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Craft / Use of Technology
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK Category: Online Advertising / Display Ads
Read Upright
Agency: Heimat / Zürich
Client: Kieser Training Category: Online Advertising / Display Ads
Apple Fifth Avenue Reopening Campaign Installation
Agency: Apple / Cupertino
Client: Apple Category: Spatial Design / Experiential & Immersive
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin
Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Experiential & Immersive
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Spatial Design / Experiential & Immersive
The Art of Bloom
Agency: Intertrend Communications / Long Beach, California + Daikoku Design Institute / Tokyo and Los Angeles
Client: The Art of Bloom Category: Spatial Design / Experiential & Immersive
The Frontier Within
Agency: Droga5 / New York
Client: Thorne Category: Spatial Design / Experiential & Immersive
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Innovation in Experiential
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Innovation in Experiential
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Innovation in Experiential
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Innovation in Experiential
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Products
The Hidden Essence
Agency: SHA inc. / TOKYO
Client: NHK (Japan Broadcasting Corporation) Category: Craft / Typography
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Typography
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Use of Technology
The Sending Machine
Agency: Publicis Sapient / London
Client: First Love Foundation Category: Craft / Use of Technology
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Use of Technology
Award:
2020 Direct Marketing Merit Award
Agency:
Grey Canada / Toronto + Current Studios / Brooklyn
Client:
ADIABC - Diabetes Association of ABC
Title:
The Puck
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_130M
Award:
2020 Direct Marketing Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_131M
Award:
2020 Direct Marketing Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Twitter Bait
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_132M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_133M
Award:
2020 Direct Marketing Merit Award
Agency:
Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_134M
Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client:
Apple
Title:
This Watch Tells Time
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_061M
Award:
2020 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Cesar
Title:
Sunday Duty Dodge
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_062M
Award:
2020 Moving Image Craft Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles
Client:
Doritos
Title:
Brandless
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_063M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_064M
Award:
2020 Moving Image Craft Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_065M
Award:
2020 Moving Image Craft Merit Award
Agency:
&Co. / NoA / Copenhagen + New Land / Copenhagen
Client:
The European Parliment
Title:
Choose Your Future
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_066M
Award:
2020 Film Merit Award
Agency:
Cheil Centrade / Bucharest
Client:
ANAIS Association
Title:
ANAIS - Unquiet Voices
Category:
Innovation in Film
Annual ID:
OS_FI20_128M
Award:
2020 Film Merit Award
Agency:
Pulse Films / Los Angeles + TBWA\Media Arts Lab / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Innovation in Film
Annual ID:
OS_FI20_129M
Award:
2020 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Film
Annual ID:
OS_FI20_130M
Award:
2020 Film Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Innovation in Film
Annual ID:
OS_FI20_131M
Award:
2020 Film Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Film
Annual ID:
OS_FI20_132M
Award:
2020 Public Relations Merit Award
Agency:
Airbnb / San Francisco + Weber Shandwick / San Francisco
Client:
Airbnb
Title:
Only on Airbnb
Category:
Events & Experiential
Annual ID:
OS_PR20_033M
Award:
2020 Public Relations Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Events & Experiential
Annual ID:
OS_PR20_034M
Award:
2020 Public Relations Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Events & Experiential
Annual ID:
OS_PR20_035M
Award:
2020 Public Relations Merit Award
Agency:
United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client:
Taco Bell
Title:
The Bell: A Taco Bell Hotel and Resort
Category:
Events & Experiential
Annual ID:
OS_PR20_036M
Award:
2020 Public Relations Merit Award
Agency:
Loong / Beijing
Client:
Tencent Foundation, China Organ Donation
Title:
A Team of One
Category:
Events & Experiential
Annual ID:
OS_PR20_037M
Award:
2020 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + HBO / New York
Client:
HBO
Title:
Backstories
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_040M
Award:
2020 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_041M
Award:
2020 Branded Entertainment Merit Award
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_042M
Award:
2020 Film Merit Award
Agency:
DDB / Chicago
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online Films & Video / Pre-Roll - Single
Annual ID:
OS_FI20_111M
Award:
2020 Mobile Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_048M
Award:
2020 Mobile Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Craft / Use of Technology
Annual ID:
OS_MO20_049M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client:
GSK
Title:
Theraflu-Tracker
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_043M
Award:
2020 Interactive & Online Merit Award
Agency:
Heimat / Zürich
Client:
Kieser Training
Title:
Read Upright
Category:
Online Advertising / Display Ads
Annual ID:
OS_IN20_044M
Award:
2020 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Fifth Avenue Reopening Campaign Installation
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_173M
Award:
2020 Design Merit Award
Agency:
HEIMAT / Berlin + TRO GmbH / Berlin
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_174M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_175M
Award:
2020 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Apollo
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_176M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_177M
Award:
2020 Design Merit Award
Agency:
Intertrend Communications / Long Beach, California + Daikoku Design Institute / Tokyo and Los Angeles
Client:
The Art of Bloom
Title:
The Art of Bloom
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_178M
Award:
2020 Design Merit Award
Agency:
Droga5 / New York
Client:
Thorne
Title:
The Frontier Within
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_179M
Award:
2020 Experiential & Immersive Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Innovation in Experiential
Annual ID:
OS_EX20_080M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Mojo Supermarket / New York
Client:
GiveHerABreak
Title:
GiveHerABreak - Break The Oscars
Category:
Innovation in Experiential
Annual ID:
OS_EX20_081M
Award:
2020 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Experiential
Annual ID:
OS_EX20_082M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Innovation in Experiential
Annual ID:
OS_EX20_083M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Experiential
Annual ID:
OS_EX20_084M
Award:
2020 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids Airbnb
Category:
Innovation in Experiential
Annual ID:
OS_EX20_085M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Products
Annual ID:
OS_HW20_038M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy Ecuador / Guayaquil
Client:
LA FABRIL
Title:
DR. PEE
Category:
Products
Annual ID:
OS_HW20_039M
Award:
2020 Print Merit Award
Agency:
SHA inc. / TOKYO
Client:
NHK (Japan Broadcasting Corporation)
Title:
The Hidden Essence
Category:
Craft / Typography
Annual ID:
OS_PT20_090M
Award:
2020 Print Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Typography
Annual ID:
OS_PT20_091M
Award:
2020 Experiential & Immersive Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_066M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Publicis Sapient / London
Client:
First Love Foundation
Title:
The Sending Machine
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_067M
Award:
2020 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_068M
Award:
2020 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_069M
