The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Brand Installations
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Brand Installations
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Brand Installations
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office Category: Brand Installations
IKEA imma Harajuku
Agency: Wieden+Kennedy / Tokyo + Aww Inc. / Tokyo + Maxilla / Tokyo
Client: IKEA Japan Category: Brand Installations
Underdog
Agency: Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles
Client: Grammys Category: Music Adaptation / Song
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel Category: Music Adaptation / Song
We watched it all
Agency: Squeak E. Clean Studios / Los Angeles + AKQA / Los Angeles + Anonymous Content / Los Angeles + Rock Paper Scissors / Los Angeles
Client: Netflix Category: Music Adaptation / Song
Scoop! There It Is!
Agency: The Martin Agency / Richmond + Cut + Run / Los Angeles + Hungry Man Productions / Los Angeles
Client: GEICO Category: Music Adaptation / Song
Mom Genes Fight PPD "I Love My Girl"
Agency: WONGDOODY + MassiveMusic / Los Angeles + Arcade Edit / Santa Monica
Client: UNC Chapel Hill Category: Music Adaptation / Song
Reese's Halloween Door
Agency: The Hershey Company + dentsumcgarrybowen / New York
Client: Reese's Category: Innovation & Transformation / Innovation in Lockdown
South Park at Denver Broncos
Agency: Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles
Client: Comedy Central Category: Innovation & Transformation / Innovation in Lockdown
Heineken Zer0.0 Contact Bar
Agency: Momentum Worldwide Australia / Sydney + Red Havas / Sydney
Client: Heineken 0.0 Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Lockdown
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Editing / Single
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Editing / Single
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles + Trim / London
Client: Apple Category: Editing / Single
Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy Category: Editing / Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Editing / Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Editing / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Editing / Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Editing / Single
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Data Visualization / Static or Dynamic
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client: Central Pacific Bank Category: Data Visualization / Static or Dynamic
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Craft / Art Direction
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Craft / Art Direction
The Carbon-Neutral Net
Agency: TAXI / TYPE1 / Toronto
Client: Volkswagen Category: Craft / Art Direction
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Craft / Art Direction
Living the High Life at Home
Agency: adam&eveNYC / New York + Exile + The Mill + Biscuit Filmworks
Client: Miller High Life Category: Innovation & Transformation / Innovation in Lockdown
PLAY NZ
Agency: AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney
Client: Tourism New Zealand Category: Innovation & Transformation / Innovation in Lockdown
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Innovation & Transformation / Innovation in Lockdown
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Innovation & Transformation / Innovation in Lockdown
Ingenious Productions
Agency: Iconoclast / London + Publicis • Poke / London + Dacia
Client: Dacia Category: Innovation & Transformation / Innovation in Lockdown
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Grounded
Agency: SMUGGLER + Droga5 / New York
Client: Sing Street Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Innovation & Transformation / Innovation in Lockdown
#ItStartsOnTikTok
Agency: TikTok / Los Angeles + Known / New York
Client: TikTok Category: Innovation & Transformation / Innovation in Lockdown
Britain Get Talking Covid-19
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Innovation & Transformation / Innovation in Lockdown
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Media Relations
Natural Light Da Vinci of Debt
Agency: Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York
Client: Natural Light Category: Media Relations
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Media Relations
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Media Relations
Project Dark Horse
Agency: R/GA / Shanghai
Client: Nike Category: Long Form Video / Series / Episodic
Award:
2021 Experiential & Immersive Merit Award
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Brand Installations
Annual ID:
OS_EX21_052M
Award:
2021 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Brand Installations
Annual ID:
OS_EX21_053M
Award:
2021 Experiential & Immersive Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Brand Installations
Annual ID:
OS_EX21_054M
Award:
2021 Experiential & Immersive Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Brand Installations
Annual ID:
OS_EX21_055M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Wieden+Kennedy / Tokyo + Aww Inc. / Tokyo + Maxilla / Tokyo
Client:
IKEA Japan
Title:
IKEA imma Harajuku
Category:
Brand Installations
Annual ID:
OS_EX21_056M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles
Client:
Grammys
Title:
Underdog
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_032M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client:
Diesel
Title:
Francesca
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_033M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Squeak E. Clean Studios / Los Angeles + AKQA / Los Angeles + Anonymous Content / Los Angeles + Rock Paper Scissors / Los Angeles
Client:
Netflix
Title:
We watched it all
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_034M
Award:
2021 Music & Sound Craft Merit Award
Agency:
The Martin Agency / Richmond + Cut + Run / Los Angeles + Hungry Man Productions / Los Angeles
Client:
GEICO
Title:
Scoop! There It Is!
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_035M
Award:
2021 Music & Sound Craft Merit Award
Agency:
WONGDOODY + MassiveMusic / Los Angeles + Arcade Edit / Santa Monica
Client:
UNC Chapel Hill
Title:
Mom Genes Fight PPD "I Love My Girl"
Category:
Music Adaptation / Song
Annual ID:
OS_MS21_036M
Award:
2021 Out of Home Merit Award
Agency:
The Hershey Company + dentsumcgarrybowen / New York
Client:
Reese's
Title:
Reese's Halloween Door
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_053M
Award:
2021 Out of Home Merit Award
Agency:
Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles
Client:
Comedy Central
Title:
South Park at Denver Broncos
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_084M
Award:
2021 Out of Home Merit Award
Agency:
Momentum Worldwide Australia / Sydney + Red Havas / Sydney
Client:
Heineken 0.0
Title:
Heineken Zer0.0 Contact Bar
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_085M
Award:
2021 Out of Home Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_086M
Award:
2021 Out of Home Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_087M
Award:
2021 Out of Home Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_OH21_088M
Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Editing / Single
Annual ID:
OS_MI21_063M
Award:
2021 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Editing / Single
Annual ID:
OS_MI21_064M
Award:
2021 Moving Image Craft Merit Award
Agency:
Apple + Somesuch / Los Angeles + Trim / London
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Editing / Single
Annual ID:
OS_MI21_065M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Editing / Single
Annual ID:
OS_MI21_066M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Editing / Single
Annual ID:
OS_MI21_067M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Editing / Single
Annual ID:
OS_MI21_068M
Award:
2021 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Editing / Single
Annual ID:
OS_MI21_069M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Editing / Single
Annual ID:
OS_MI21_070M
Award:
2021 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_110M
Award:
2021 Design Merit Award
Agency:
phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client:
Central Pacific Bank
Title:
Kai nu’u o Kanaloa Art Installation
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_111M
Award:
2021 Creative Use of Data Merit Award
Agency:
Ogilvy / Madrid
Client:
ING
Title:
THE OTHER SIDE
Category:
Storytelling
Annual ID:
OS_CU21_019M
Award:
2021 Interactive & Online Merit Award
Agency:
Annex / Chicago
Client:
JOB Rolling Papers
Title:
Made to Create
Category:
Craft / Art Direction
Annual ID:
OS_IN21_058M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Art Direction
Annual ID:
OS_IN21_059M
Award:
2021 Interactive & Online Merit Award
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Art Direction
Annual ID:
OS_IN21_060M
Award:
2021 Interactive & Online Merit Award
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Art Direction
Annual ID:
OS_IN21_061M
Award:
2021 Interactive & Online Merit Award
Agency:
TAXI / TYPE1 / Toronto
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Craft / Art Direction
Annual ID:
OS_IN21_062M
Award:
2021 Interactive & Online Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Annual ID:
OS_IN21_063M
Award:
2021 Film Merit Award
Agency:
adam&eveNYC / New York + Exile + The Mill + Biscuit Filmworks
Client:
Miller High Life
Title:
Living the High Life at Home
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_136M
Award:
2021 Film Merit Award
Agency:
AIRBAG / Melbourne + TBWA / Sydney + ARC EDIT / Sydney + Eleven PR / Sydney
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_137M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_138M
Award:
2021 Film Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_139M
Award:
2021 Film Merit Award
Agency:
Iconoclast / London + Publicis • Poke / London + Dacia
Client:
Dacia
Title:
Ingenious Productions
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_140M
Award:
2021 Film Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_141M
Award:
2021 Film Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_142M
Award:
2021 Film Merit Award
Agency:
SMUGGLER + Droga5 / New York
Client:
Sing Street
Title:
Grounded
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_143M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_144M
Award:
2021 Film Merit Award
Agency:
TikTok / Los Angeles + Known / New York
Client:
TikTok
Title:
#ItStartsOnTikTok
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_145M
Award:
2021 Film Merit Award
Agency:
Uncommon Creative Studio / London + ITV / London
Client:
ITV
Title:
Britain Get Talking Covid-19
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_146M
Award:
2021 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Media Relations
Annual ID:
OS_PR21_037M
Award:
2021 Public Relations Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Media Relations
Annual ID:
OS_PR21_038M
Award:
2021 Public Relations Merit Award
Agency:
Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York
Client:
Natural Light
Title:
Natural Light Da Vinci of Debt
Category:
Media Relations
Annual ID:
OS_PR21_039M
Award:
2021 Public Relations Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Media Relations
Annual ID:
OS_PR21_040M
Award:
2021 Public Relations Merit Award
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Media Relations
Annual ID:
OS_PR21_041M
Award:
2021 Branded Entertainment Merit Award
Agency:
R/GA / Shanghai
Client:
Nike
Title:
Project Dark Horse
Category:
Long Form Video / Series / Episodic
Annual ID:
OS_BE21_048M
