The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Plaques
Agency: Chemistry / Dublin 6
Client: Focus Ireland Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Trees
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dr. Angus
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Tiger / Waterfall / Steep Incline
Agency: M&C Saatchi Singapore / Singapore
Client: Jeep Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Modus - a channel hopper
Agency: Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Painted Trees
Agency: RMG David / New Delhi
Client: WWF - India Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
CSI
Agency: Saatchi & Saatchi Singapore / Singapore
Client: AXN Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Clutter
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner
Agency: DDB Los Angeles / Venice
Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Short Way To The Top
Agency: DDB Sydney / Ultimo
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Cuppa
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Bud Light - "Cuppa" Invention
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Call Waiting
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Shower
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Cashmere Cow
Agency: Ideaology / Marina del Rey
Client: Los Angeles County Fair Category: Consumer Television / Consumer Television :30/:25 Single
"Firing"
Agency: Leo Burnett Company / Chicago
Client: Kellogg Raisin Bran Crunch Category: Consumer Television / Consumer Television :30/:25 Single
Sales Rep
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single
Dance Party
Agency: TBWA\Chiat\Day / New York
Client: Nextel Category: Consumer Television / Consumer Television :30/:25 Single
High Protein
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
This Is SportsCenter - Space Anchors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Single
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Surfer
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Extra Cold Category: Consumer Television / Consumer Television :20 and Under: Single
Crying
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (Gym) Category: Consumer Television / Consumer Television :20 and Under: Single
Norwegians
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Diamond of California Category: Consumer Television / Consumer Television :20 and Under: Single
Popped
Agency: GSD&M / Austin
Client: Southwest Airlines Category: Consumer Television / Consumer Television :20 and Under: Single
"Synchronized Swimmer"
Agency: Mullen Advertising / Winston-Salem
Client: Sealy Category: Consumer Television / Consumer Television :20 and Under: Single
Walk
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Sylvania (Thailand) Ltd. Category: Consumer Television / Consumer Television :20 and Under: Single
White
Agency: He Said She Said / Hamburg
Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Maple Syrup
Agency: Hunt Adkins / Minneapolis
Client: Cub Scout Pack #102 Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
27th Portland International Film Festival
Agency: Sandstrom Design / Portland
Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Obituary
Agency: Sawyer Riley Compton / Atlanta
Client: The Atlanta Red Cross Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Cans
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Since
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Campaign
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Guardian
Agency: DDB London / London
Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Samsung TV "Sword, Haunted House, Cards"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Samsung Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Rush through town"
Agency: GREY COPENHAGEN / Copenhagen K
Client: Metro Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Black Jack"/"Tommy"/"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kennedy, Pyramids, Roswell & Moon
Agency: Lowe Bull / Bryanston
Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
G-Class Campaign
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Campaign
As real as it gets
Agency: TBWA Singapore / Singapore
Client: Sphere Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sad Dogs
Agency: TBWAHuntLascaris / Sandton
Client: Masterfoods/Pedigree Category: Newspaper / Newspaper Over 600 Lines: Campaign
Instruction Manual
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Campaign
Yule Log Screensaver Download
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Hoops
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Look At Me
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Parts & Accessories Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2005 Advertising Merit Award
Agency:
Chemistry / Dublin 6
Client:
Focus Ireland
Title:
Plaques
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05017G
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Trees
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05018G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Dr. Angus
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05019G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Subservient Chicken
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05020G
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Jeep
Title:
Tiger / Waterfall / Steep Incline
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05021G
Award:
2005 Advertising Merit Award
Agency:
Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Modus - a channel hopper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05022G
Award:
2005 Advertising Merit Award
Agency:
RMG David / New Delhi
Client:
WWF - India
Title:
Painted Trees
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05023G
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
AXN
Title:
CSI
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05024G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Clutter
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05062T
Award:
2005 Advertising Merit Award
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest
Title:
Surprise Dinner
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05063T
Award:
2005 Advertising Merit Award
Agency:
DDB Sydney / Ultimo
Client:
Volkswagen
Title:
Short Way To The Top
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05064T
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Cuppa
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Bud Light - "Cuppa" Invention
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Chassis
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05066T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Nursery
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05067T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
2am
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05068T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Call Waiting
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05069T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Shower
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05070T
Award:
2005 Advertising Merit Award
Agency:
Ideaology / Marina del Rey
Client:
Los Angeles County Fair
Title:
Cashmere Cow
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05071T
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Kellogg Raisin Bran Crunch
Title:
"Firing"
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05072T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Sales Rep
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05073T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Nextel
Title:
Dance Party
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05074T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
High Protein
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05075T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
This Is SportsCenter - Space Anchors
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05076T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05117T
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness Extra Cold
Title:
Surfer
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05090T
Award:
2005 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Companhia Athletica (Gym)
Title:
Crying
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05091T
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Diamond of California
Title:
Norwegians
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05092T
Award:
2005 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Southwest Airlines
Title:
Popped
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05093T
Award:
2005 Advertising Merit Award
Agency:
Mullen Advertising / Winston-Salem
Client:
Sealy
Title:
"Synchronized Swimmer"
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05094T
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Sylvania (Thailand) Ltd.
Title:
Walk
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05095T
Award:
2005 Design Merit Award
Agency:
He Said She Said / Hamburg
Client:
Dialogue in the Dark
Title:
White
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05185D
Award:
2005 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Cub Scout Pack #102
Title:
Maple Syrup
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05186D
Award:
2005 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
NW Film Center
Title:
27th Portland International Film Festival
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05187D
Award:
2005 Design Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
The Atlanta Red Cross
Title:
Obituary
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05188D
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness
Title:
Cans
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05066A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Henkel KGaA
Title:
Since
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05067A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05068A
Award:
2005 Advertising Merit Award
Agency:
DDB London / London
Client:
The Guardian
Title:
The Guardian
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05069A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Samsung
Title:
Samsung TV "Sword, Haunted House, Cards"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05070A
Award:
2005 Advertising Merit Award
Agency:
GREY COPENHAGEN / Copenhagen K
Client:
Metro
Title:
"Rush through town"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05071A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Black Jack"/"Tommy"/"Sugar"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05072A
Award:
2005 Advertising Merit Award
Agency:
Lowe Bull / Bryanston
Client:
Pentel
Title:
Kennedy, Pyramids, Roswell & Moon
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05073A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05074A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
Sphere
Title:
As real as it gets
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05075A
Award:
2005 Advertising Merit Award
Agency:
TBWAHuntLascaris / Sandton
Client:
Masterfoods/Pedigree
Title:
Sad Dogs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05076A
Award:
2005 Advertising Merit Award
Agency:
Y&R Buenos Aires / Capital Federal
Client:
Visa Argetntina
Title:
Instruction Manual
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05077A
Award:
2005 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Yule Log Screensaver Download
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
05171N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc.
Title:
Hoops
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
05172N
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson Parts & Accessories
Title:
Look At Me
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
05167A
