The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Find Your Animal
Agency: Eardrum / Sydney
Client: Perth Zoo Category: Public Service/Political Radio / Campaign
Science Love Stories
Agency: Heat / San Francisco
Client: The California Academy of Sciences Category: Public Service/Political Radio / Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Collateral / P.O.P. and In-Store - Campaign
In the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Campaign
Motorclothes Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Motorclothes Category: Collateral / P.O.P. and In-Store - Campaign
White
Agency: David&Goliath / El Segundo
Client: Mammoth Mountain Category: Collateral / P.O.P. and In-Store - Campaign
Lego
Agency: DDB / Auckland
Client: The Warehouse Category: Collateral / P.O.P. and In-Store - Campaign
Floral Biography"
Agency: Draftfcb Johannesburg / Johannesburg
Client: Netflorist Category: Collateral / P.O.P. and In-Store - Campaign
A Friend You Can Eat
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Campaign
City / Alpines / Pelican
Agency: JWT Shanghai / Shanghai
Client: Cemal Cemil Bubble Gum Store Category: Collateral / P.O.P. and In-Store - Campaign
Reflex
Agency: Leo Burnett / Bangkok
Client: Jump Distributors (Thailand) Co., Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Nature Trays
Agency: Leo Burnett / Sydney
Client: McDonald's Australia Category: Collateral / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Campaign
Distances
Agency: Ogilvy Johannesburg / Johannesburg
Client: Nike Women's Apparel Category: Collateral / P.O.P. and In-Store - Campaign
Alley/Toilet/Park
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Campaign
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Campaign
ESPN Couches
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Collateral / P.O.P. and In-Store - Campaign
Wonderbra 3D
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing Category: Collateral / P.O.P. and In-Store - Campaign
Rapid English Program
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Inlinguage School of Language Category: Collateral / P.O.P. and In-Store - Campaign
AIRBAND
Agency: AlmapBBDO / São Paulo
Client: PEPSI Category: Web Sites / Community-driven and social networking
CAN you make it!?
Agency: Red Urban GbmH / Unterhaching
Client: Red Bull GmbH Category: Web Sites / Community-driven and social networking
Mario Super Sluggers
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Web Sites / Community-driven and social networking
Talk To The Plant
Agency: Daddy / Göteborg
Client: Heinz Category: Web Sites / Community-driven and social networking
Thoughtpile
Agency: mono / minneapolis
Client: Herman Miller Category: Web Sites / Community-driven and social networking
YourPlayground.org
Agency: Leo Burnett / Chicago
Client: Allstate Category: Web Sites / Community-driven and social networking
19 Below Corporate Identity
Agency: Barkley / Kansas City
Client: 19 Below Category: Corporate Identity / Corporate Identity - Campaign
Evolutiva
Agency: Blok Design / Mexico D.F.
Client: Evolutiva Category: Corporate Identity / Corporate Identity - Campaign
ENJIN Stationary
Agency: ENJIN Inc. / Tokyo
Client: ENJIN Inc. Category: Corporate Identity / Corporate Identity - Campaign
All Hail Ideation
Agency: GJP Advertising + Design / Toronto
Client: Advertising & Design Club of Canada Category: Corporate Identity / Corporate Identity - Campaign
F&B Identity
Agency: Happy F&B / Gothenburg
Client: Forsman & Bodenfors Advertising Agency Category: Corporate Identity / Corporate Identity - Campaign
Sam Stationery
Agency: Paprika / Montreal
Client: Sam Communications Category: Corporate Identity / Corporate Identity - Campaign
Broken Window
Agency: Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai
Client: Sulakshan Kulkarni Cricket Academy Category: Corporate Identity / Corporate Identity - Campaign
OCUI (open cuisine)
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Gastro & System GmbH Category: Corporate Identity / Corporate Identity - Campaign
KGB Corporate Identity
Agency: Wolff Olins / New York
Client: KGB Category: Corporate Identity / Corporate Identity - Campaign
Ugly Mug Identity
Agency: Young and Laramore / Indianapolis
Client: Ugly Mug Coffee Category: Corporate Identity / Corporate Identity - Campaign
Mesatex Japan Fabric 2009
Agency: 702 Design Works Inc. / Tokyo
Client: Mesatex Japan Inc. Category: Collateral Design / Posters - Single
The Tower
Agency: AMGD / Anders Malmströmer Grafisk Design / Stockholm
Client: Kivik Art Centre Category: Collateral Design / Posters - Single
Southeast Asia Online Store Launch Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
A-Z of New Zealand
Agency: Clemenger BBDO / Wellington
Client: New Zealand Post Category: Collateral Design / Posters - Single
Laforet Xmas -I
Agency: DENTSU INC. Tokyo / Tokyo
Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single
Laforet Xmas -II
Agency: DENTSU INC. Tokyo / Tokyo
Client: Laforet Harajuku Co., Ltd. Category: Collateral Design / Posters - Single
Cornering lights
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Citroen Deutschland AG Category: Collateral Design / Posters - Single
Halloween
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Hard Rock Cafe Category: Collateral Design / Posters - Single
eBay TV Campaign
Agency: BBDO / New York
Client: eBay Category: Consumer Television / :30/:25 - Campaign
King Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Coke Zero Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Bruise
Agency: Hal Riney Publicis / San Francisco
Client: G4 Network Category: Consumer Television / :30/:25 - Campaign
Phase 2 Campaign
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning
Agency: The Martin Agency / Richmond
Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Award:
2009 Advertising Merit Award
Agency:
Eardrum / Sydney
Client:
Perth Zoo
Title:
Find Your Animal
Category:
Public Service/Political Radio / Campaign
Annual ID:
09303R
Award:
2009 Advertising Merit Award
Agency:
Heat / San Francisco
Client:
The California Academy of Sciences
Title:
Science Love Stories
Category:
Public Service/Political Radio / Campaign
Annual ID:
09304R
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09211A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
In the pack
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09212A
Award:
2009 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson Motorclothes
Title:
Motorclothes Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09213A
Award:
2009 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Mammoth Mountain
Title:
White
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09214A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
The Warehouse
Title:
Lego
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09215A
Award:
2009 Advertising Merit Award
Agency:
Draftfcb Johannesburg / Johannesburg
Client:
Netflorist
Title:
Floral Biography"
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09216A
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
A Friend You Can Eat
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09217A
Award:
2009 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Cemal Cemil Bubble Gum Store
Title:
City / Alpines / Pelican
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09218A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Jump Distributors (Thailand) Co., Ltd.
Title:
Reflex
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09219A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
McDonald's Australia
Title:
Nature Trays
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09220A
Award:
2009 Advertising Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09221A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Nike Women's Apparel
Title:
Distances
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09222A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Alley/Toilet/Park
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09223A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair/Candlestick/Liberty/Psycho
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09224A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
ESPN Couches
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09225A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
E.U.T Marketing
Title:
Wonderbra 3D
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09226A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Inlinguage School of Language
Title:
Rapid English Program
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09227A
Award:
2009 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
PEPSI
Title:
AIRBAND
Category:
Web Sites / Community-driven and social networking
Annual ID:
09175N
Award:
2009 Interactive Merit Award
Agency:
Red Urban GbmH / Unterhaching
Client:
Red Bull GmbH
Title:
CAN you make it!?
Category:
Web Sites / Community-driven and social networking
Annual ID:
09176N
Award:
2009 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Mario Super Sluggers
Category:
Web Sites / Community-driven and social networking
Annual ID:
09177N
Award:
2009 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Heinz
Title:
Talk To The Plant
Category:
Web Sites / Community-driven and social networking
Annual ID:
09178N
Award:
2009 Interactive Merit Award
Agency:
mono / minneapolis
Client:
Herman Miller
Title:
Thoughtpile
Category:
Web Sites / Community-driven and social networking
Annual ID:
09179N
Award:
2009 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate
Title:
YourPlayground.org
Category:
Web Sites / Community-driven and social networking
Annual ID:
09180N
Award:
2009 Design Merit Award
Agency:
Barkley / Kansas City
Client:
19 Below
Title:
19 Below Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09099D
Award:
2009 Design Merit Award
Agency:
Blok Design / Mexico D.F.
Client:
Evolutiva
Title:
Evolutiva
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09100D
Award:
2009 Design Merit Award
Agency:
ENJIN Inc. / Tokyo
Client:
ENJIN Inc.
Title:
ENJIN Stationary
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09101D
Award:
2009 Design Merit Award
Agency:
GJP Advertising + Design / Toronto
Client:
Advertising & Design Club of Canada
Title:
All Hail Ideation
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09102D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Forsman & Bodenfors Advertising Agency
Title:
F&B Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09103D
Award:
2009 Design Merit Award
Agency:
Paprika / Montreal
Client:
Sam Communications
Title:
Sam Stationery
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09104D
Award:
2009 Design Merit Award
Agency:
Redlion (A Division of Publicis Communication Pvt. Ltd.) / Mumbai
Client:
Sulakshan Kulkarni Cricket Academy
Title:
Broken Window
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09105D
Award:
2009 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Gastro & System GmbH
Title:
OCUI (open cuisine)
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09106D
Award:
2009 Design Merit Award
Agency:
Wolff Olins / New York
Client:
KGB
Title:
KGB Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09107D
Award:
2009 Design Merit Award
Agency:
Young and Laramore / Indianapolis
Client:
Ugly Mug Coffee
Title:
Ugly Mug Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
09108D
Award:
2009 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
Mesatex Japan Inc.
Title:
Mesatex Japan Fabric 2009
Category:
Collateral Design / Posters - Single
Annual ID:
09132D
Award:
2009 Design Merit Award
Agency:
AMGD / Anders Malmströmer Grafisk Design / Stockholm
Client:
Kivik Art Centre
Title:
The Tower
Category:
Collateral Design / Posters - Single
Annual ID:
09133D
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Southeast Asia Online Store Launch Poster
Category:
Collateral Design / Posters - Single
Annual ID:
09134D
Award:
2009 Design Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Post
Title:
A-Z of New Zealand
Category:
Collateral Design / Posters - Single
Annual ID:
09135D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Laforet Harajuku Co., Ltd.
Title:
Laforet Xmas -I
Category:
Collateral Design / Posters - Single
Annual ID:
09136D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Laforet Harajuku Co., Ltd.
Title:
Laforet Xmas -II
Category:
Collateral Design / Posters - Single
Annual ID:
09137D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Citroen Deutschland AG
Title:
Cornering lights
Category:
Collateral Design / Posters - Single
Annual ID:
09138D
Award:
2009 Design Merit Award
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Hard Rock Cafe
Title:
Halloween
Category:
Collateral Design / Posters - Single
Annual ID:
09139D
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
eBay
Title:
eBay TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09380T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
King Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09382T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Coke Zero Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09383T
Award:
2009 Advertising Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
G4 Network
Title:
Bruise
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09384T
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Hotels.com
Title:
Phase 2 Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09385T
Award:
2009 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Ping
Title:
Warning
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09386T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Pro Strength
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09387T
