The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nicebot
Agency: Deutsch / New York
Client: Champions Against Bullying Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The #62MillionGirls Yearbook
Agency: Edelman / New York
Client: Girl Rising in support of Let Girls Learn Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Hemingway in 15 Seconds
Agency: Ogilvy & Mather / Chicago
Client: The Ernest Hemingway Foundation Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur
Client: MyTeksi Category: Consumer - Applications & Sites / Social Networks / Community
#OneLessStranger
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb Category: Consumer - Applications & Sites / Social Networks / Community
"X"
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Hashtag for Freedom
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Tie-wrap
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Endangered Love
Agency: DDB / New York
Client: WCFF Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Reduce garbage for Ise Bay
Agency: DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client: Mie Prefecture Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
All From One
Agency: Grid Worldwide / Johannesburg
Client: PAST Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
ONEMI Radio
Agency: SHACKLETON / Santiago de Chile
Client: ONEMI Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Never Stop Riding
Agency: the community / Miami
Client: City of Buenos Aires Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Den Blå Planet
Agency: ATELIER BRÜCKNER / Stuttgart + Yoke Interaction Design / Copenhagen + Jesper Kongshaug / Copenhagen
Client: Danmarks Akvarium Category: Consumer - Environmental / Immersive Design / Wayfinding
Ariel - Share the Load
Agency: BBDO India / Mumbai
Client: P&G India Category: CSR - Collateral / Collateral
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Collateral / Collateral
sangriana DROP
Agency: Hakuhodo Inc. / Tokyo
Client: Color's Category: CSR - Collateral / Collateral
Sensus. The First Braille Comic in the World.
Agency: Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico
Client: Nacional Monte de Piedad Category: Innovation - Publication Design / Publication Design
I Skip Leg Day
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Mercedes-Benz Category: Craft - Music / Sound / Music / Sound
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Craft - Music / Sound / Music / Sound
4 Zone
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Magazine / Full Page or Spread - Campaign
Weekdays
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Campaign
Beijing Subway
Agency: Grey Group China / Beijing
Client: Beijing Subway Category: Consumer - Magazine / Full Page or Spread - Campaign
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Magazine / Full Page or Spread - Campaign
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Magazine / Full Page or Spread - Campaign
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo
Client: Ford Motor Company Category: CSR - Digital Publications / Digital Publications
Nike "Engine" - CHRLX
Agency: CHRLX / New York City
Client: Nike Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Crisper TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Priceline TV Campaign
Agency: BBDO / New York
Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign
It's Really Time to Let Go
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Campaign
Epic Cord Fail
Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client: JBL Category: Consumer - Television / 30 Second - Campaign
Weird, Right?
Agency: Droga5 / New York
Client: Scion Category: Consumer - Television / 30 Second - Campaign
Way Better Rich Person TV Campaign
Agency: McCann / New York
Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign
UBS Retirement Campaign
Agency: Publicis Communications Schweiz AG / Zurich
Client: UBS Category: Consumer - Television / 30 Second - Campaign
Santa Suits Up
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer - Television / 30 Second - Campaign
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Innovation - Collateral Design / Collateral Design
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Innovation - Collateral Design / Collateral Design
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Innovation - Collateral Design / Collateral Design
Test and Drive
Agency: J Walter Thompson / New Delhi
Client: Amarsons Category: Innovation - Collateral Design / Collateral Design
Award:
2016 Social Media Merit Award
Agency:
Deutsch / New York
Client:
Champions Against Bullying
Title:
Nicebot
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16044M
Award:
2016 Social Media Merit Award
Agency:
Edelman / New York
Client:
Girl Rising in support of Let Girls Learn
Title:
The #62MillionGirls Yearbook
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16045M
Award:
2016 Social Media Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16046M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16047M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
The Ernest Hemingway Foundation
Title:
Hemingway in 15 Seconds
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16048M
Award:
2016 Mobile Merit Award
Agency:
Marketforce / Perth
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16047M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur
Client:
MyTeksi
Title:
Taxi Patrol
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16048M
Award:
2016 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Airbnb
Title:
#OneLessStranger
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16049M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
"X"
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16191M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
Hashtag for Freedom
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16192M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
Tie-wrap
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16193M
Award:
2016 Design Merit Award
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16194M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16195M
Award:
2016 Design Merit Award
Agency:
DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client:
Mie Prefecture
Title:
Reduce garbage for Ise Bay
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16196M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Bogotá
Client:
Ministry of Environment and sustainability
Title:
Priceless Traps
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16197M
Award:
2016 Design Merit Award
Agency:
Grid Worldwide / Johannesburg
Client:
PAST
Title:
All From One
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16198M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16199M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16200M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16201M
Award:
2016 Design Merit Award
Agency:
Ogilvy Germany /
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16202M
Award:
2016 Design Merit Award
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16203M
Award:
2016 Design Merit Award
Agency:
SHACKLETON / Santiago de Chile
Client:
ONEMI
Title:
ONEMI Radio
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16204M
Award:
2016 Design Merit Award
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16205M
Award:
2016 Design Merit Award
Agency:
ATELIER BRÜCKNER / Stuttgart + Yoke Interaction Design / Copenhagen + Jesper Kongshaug / Copenhagen
Client:
Danmarks Akvarium
Title:
Den Blå Planet
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Annual ID:
DE16176M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share the Load
Category:
CSR - Collateral / Collateral
Annual ID:
PO16181M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Collateral / Collateral
Annual ID:
PO16182M
Award:
2016 Print & Outdoor Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Color's
Title:
sangriana DROP
Category:
CSR - Collateral / Collateral
Annual ID:
PO16183M
Award:
2016 Design Merit Award
Agency:
Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico
Client:
Nacional Monte de Piedad
Title:
Sensus. The First Braille Comic in the World.
Category:
Innovation - Publication Design / Publication Design
Annual ID:
DE16227M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Mercedes-Benz
Title:
I Skip Leg Day
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
BE16116M
Award:
2016 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Breathless Choir
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
BE16117M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
4 Zone
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16098M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client:
Air Asia
Title:
Weekdays
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16099M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey Group China / Beijing
Client:
Beijing Subway
Title:
Beijing Subway
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16100M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16101M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16102M
Award:
2016 Mobile Merit Award
Agency:
Blue Hive Brasil / Sao Paulo
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Digital Publications / Digital Publications
Annual ID:
MO16068M
Award:
2016 Design Merit Award
Agency:
CHRLX / New York City
Client:
Nike
Title:
Nike "Engine" - CHRLX
Category:
Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
DE16177M
Award:
2016 Design Merit Award
Agency:
Hakuhodo.Inc / Tokyo
Client:
Comexposium Japan
Title:
Resilient Thinking
Category:
Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
DE16178M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers Crispers
Title:
Crisper TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16130M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Priceline.com
Title:
Priceline TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16131M
Award:
2016 Film Merit Award
Agency:
CP+B / Miami
Client:
letgo
Title:
It's Really Time to Let Go
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16132M
Award:
2016 Film Merit Award
Agency:
Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client:
JBL
Title:
Epic Cord Fail
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16133M
Award:
2016 Film Merit Award
Agency:
Droga5 / New York
Client:
Scion
Title:
Weird, Right?
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16134M
Award:
2016 Film Merit Award
Agency:
McCann / New York
Client:
New York Lottery
Title:
Way Better Rich Person TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16135M
Award:
2016 Film Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
UBS
Title:
UBS Retirement Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16136M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Santa Suits Up
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16137M
Award:
2016 Design Merit Award
Agency:
FCB Mayo / Lima
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16217M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16218M
Award:
2016 Design Merit Award
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16219M
Award:
2016 Design Merit Award
Agency:
J Walter Thompson / New Delhi
Client:
Amarsons
Title:
Test and Drive
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16220M
