The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Use of Technology
Westworld: The Maze
Agency: 360i / New York
Client: HBO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Alexios, The Spartan Assistant
Agency: R/GA / San Francisco
Client: Ubisoft Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Best of GEICO
Agency: The Martin Agency / Richmond + RadicalMedia / Los Angeles + Mackcut / New York + Running with Scissors / Richmond
Client: GEICO Category: Integrated Campaign
Corporate Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers Category: Integrated Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated Campaign
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Integrated Campaign
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa Category: Integrated Campaign
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble Category: Integrated Campaign
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless Category: Livestream
Ninjago Dragon Cam
Agency: R/GA / New York + LEGO Systems / Enfield
Client: LEGO Systems Category: Livestream
Project Dead Zone
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client: Xfinity Category: Livestream
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Experiential / Live Events
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Experiential / Live Events
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
DONATE:60
Agency: Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York
Client: Potential Energy Category: Experiential / Live Events
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Live Events
AT&T Hello Lab Presents "Guilty Party: History of Lying" and "Suspect"
Agency: Fullscreen / Los Angeles
Client: AT&T Category: Online / Branded Podcast
The 200 Year Old
Agency: King James Group / Cape Town
Client: Sanlam Category: Online / Branded Podcast
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Audio
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Print & Outdoor
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Innovation in Print & Outdoor
Picture what the cloud can do.
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Instrument / Portland
Client: Google Cloud Category: Innovation in Print & Outdoor
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo
Client: Nissan do Brasil Category: Innovation in Print & Outdoor
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Innovation in Print & Outdoor
The Sobering Report
Agency: Rethink
Client: Arrive Alive Drive Sober Category: Branding / Corporate Communications
The Nightmare King
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Experiential
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Experiential
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Innovation in Experiential
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Experiential
The Metro Gun Share Program
Agency: The Escape Pod / Chicago
Client: The Brady Campaign to Prevent Gun Violence Category: Innovation in Experiential
Hearprint
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Use of Technology
The Unknown Face
Agency: FF / Paris + Historial de la Grande Guerre de / Péronne
Client: L'Historial de la Grande Guerre de Péronne Category: Use of Technology
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Use of Technology
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Moving Image / Series
Survivor Stories
Agency: Deutsch / Los Angeles + The 'me too.' movement / New York
Client: The 'me too.' movement Category: Moving Image / Series
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Craft / Photography
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Category: Craft / Photography
Unlock
Agency: MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles
Client: Apple Category: Craft - Visual Effects / Single
THE IDEA
Agency: Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris
Client: CANAL + Category: Craft - Visual Effects / Single
Award:
2019 Mobile Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Use of Technology
Annual ID:
OS_MO19033M
Award:
2019 Mobile Merit Award
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Use of Technology
Annual ID:
OS_MO19034M
Award:
2019 Social Media Merit Award
Agency:
Huge / Brooklyn
Client:
Il Makiage
Title:
High Maintenance
Category:
Craft / Writing
Annual ID:
OS_SM19075M
Award:
2019 Digital Craft Merit Award
Agency:
360i / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Annual ID:
OS_DC19029M
Award:
2019 Digital Craft Merit Award
Agency:
R/GA / San Francisco
Client:
Ubisoft
Title:
Alexios, The Spartan Assistant
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Annual ID:
OS_DC19030M
Award:
2019 Integrated Merit Award
Agency:
The Martin Agency / Richmond + RadicalMedia / Los Angeles + Mackcut / New York + Running with Scissors / Richmond
Client:
GEICO
Title:
Best of GEICO
Category:
Integrated Campaign
Annual ID:
OS_IG19014M
Award:
2019 Integrated Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Mars Chocolate North America - Snickers
Title:
Corporate Apology
Category:
Integrated Campaign
Annual ID:
OS_IG19015M
Award:
2019 Integrated Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated Campaign
Annual ID:
OS_IG19016M
Award:
2019 Integrated Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Annual ID:
OS_IG19017M
Award:
2019 Integrated Merit Award
Agency:
M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client:
Nando's South Africa
Title:
#rightmyname
Category:
Integrated Campaign
Annual ID:
OS_IG19018M
Award:
2019 Integrated Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Integrated Campaign
Annual ID:
OS_IG19019M
Award:
2019 Social Media Merit Award
Agency:
ARGONAUT / San Francisco + PSYOP / Los Angeles
Client:
Cricket Wireless
Title:
Live Social Press Junket
Category:
Livestream
Annual ID:
OS_SM19048M
Award:
2019 Social Media Merit Award
Agency:
R/GA / New York + LEGO Systems / Enfield
Client:
LEGO Systems
Title:
Ninjago Dragon Cam
Category:
Livestream
Annual ID:
OS_SM19049M
Award:
2019 Social Media Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client:
Xfinity
Title:
Project Dead Zone
Category:
Livestream
Annual ID:
OS_SM19050M
Award:
2019 Social Media Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Livestream
Annual ID:
OS_SM19051M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Annual ID:
OS_DI19057M
Award:
2019 Direct Marketing Merit Award
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Experiential / Live Events
Annual ID:
OS_DI19058M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Experiential / Live Events
Annual ID:
OS_DI19059M
Award:
2019 Direct Marketing Merit Award
Agency:
DUDE / Milan
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Experiential / Live Events
Annual ID:
OS_DI19060M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Experiential / Live Events
Annual ID:
OS_DI19061M
Award:
2019 Direct Marketing Merit Award
Agency:
Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York
Client:
Potential Energy
Title:
DONATE:60
Category:
Experiential / Live Events
Annual ID:
OS_DI19062M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Live Events
Annual ID:
OS_DI19063M
Award:
2019 Radio & Audio Merit Award
Agency:
Fullscreen / Los Angeles
Client:
AT&T
Title:
AT&T Hello Lab Presents "Guilty Party: History of Lying" and "Suspect"
Category:
Online / Branded Podcast
Annual ID:
OS_RA19034M
Award:
2019 Radio & Audio Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
The 200 Year Old
Category:
Online / Branded Podcast
Annual ID:
OS_RA19035M
Award:
2019 Branded Entertainment Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Audio
Annual ID:
OS_BE19075M
Award:
2019 Branded Entertainment Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
The 200 Year Old
Category:
Audio
Annual ID:
OS_BE19076M
Award:
2019 Print & Outdoor Merit Award
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19161M
Award:
2019 Print & Outdoor Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19162M
Award:
2019 Print & Outdoor Merit Award
Agency:
Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Instrument / Portland
Client:
Google Cloud
Title:
Picture what the cloud can do.
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19163M
Award:
2019 Print & Outdoor Merit Award
Agency:
Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19164M
Award:
2019 Print & Outdoor Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19165M
Award:
2019 Design Merit Award
Agency:
Rethink
Client:
Arrive Alive Drive Sober
Title:
The Sobering Report
Category:
Branding / Corporate Communications
Annual ID:
OS_DE19105M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
The Nightmare King
Category:
Innovation in Experiential
Annual ID:
OS_EX19065M
Award:
2019 Experiential & Immersive Merit Award
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Experiential
Annual ID:
OS_EX19066M
Award:
2019 Experiential & Immersive Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Experiential
Annual ID:
OS_EX19067M
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Innovation in Experiential
Annual ID:
OS_EX19068M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Experiential
Annual ID:
OS_EX19069M
Award:
2019 Experiential & Immersive Merit Award
Agency:
The Escape Pod / Chicago
Client:
The Brady Campaign to Prevent Gun Violence
Title:
The Metro Gun Share Program
Category:
Innovation in Experiential
Annual ID:
OS_EX19070M
Award:
2019 Branded Entertainment Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
Hearprint
Category:
Use of Technology
Annual ID:
OS_BE19094M
Award:
2019 Branded Entertainment Merit Award
Agency:
FF / Paris + Historial de la Grande Guerre de / Péronne
Client:
L'Historial de la Grande Guerre de Péronne
Title:
The Unknown Face
Category:
Use of Technology
Annual ID:
OS_BE19095M
Award:
2019 Branded Entertainment Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Use of Technology
Annual ID:
OS_BE19096M
Award:
2019 Design Merit Award
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Moving Image / Series
Annual ID:
OS_DE19190M
Award:
2019 Design Merit Award
Agency:
Deutsch / Los Angeles + The 'me too.' movement / New York
Client:
The 'me too.' movement
Title:
Survivor Stories
Category:
Moving Image / Series
Annual ID:
OS_DE19191M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Here to Create Change
Category:
Craft / Photography
Annual ID:
OS_PO19149M
Award:
2019 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Annual ID:
OS_PO19150M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The All Nighters
Category:
Craft / Photography
Annual ID:
OS_PO19151M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client:
Samsung
Title:
War Correspondents on Breast Cancer
Category:
Craft / Photography
Annual ID:
OS_PO19152M
Award:
2019 Moving Image Craft Merit Award
Agency:
MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19101M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
Caleb
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19102M
Award:
2019 Moving Image Craft Merit Award
Agency:
Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris
Client:
CANAL +
Title:
THE IDEA
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19103M
