The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Series
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH Category: Out of Home / Series
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Brand Installations
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Out of Home / Brand Installations
GINZA ECOLOGICAL MAP
Agency: SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client: Shiseido Company, Limited Category: Out of Home / Brand Installations
The Day-After-Women's-Day Newspapers
Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola Category: Data Visualization / Static
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Current Event Response
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League Category: Current Event Response
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Current Event Response
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES Category: Current Event Response
Chickenflation
Agency: Mischief @ No Fixed Address + Alpha Foods + Leap Grow
Client: Alpha Foods Category: Current Event Response
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Current Event Response
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Experiential / Virtual Events
The Pride Race
Agency: FRED & FARID / Paris + E-spot / Paris
Client: Urgence Homophobie Category: Experiential / Virtual Events
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Experiential / Virtual Events
P25 Music
Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client: The Pokémon Company International Category: Experiential / Virtual Events
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Moving Image / Single
Globes Apart
Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client: Air Canada Category: Moving Image / Single
Netflix Sex Education Episode 7 animated title
Agency: Future Power Station / LONDON
Client: Netflix Category: Moving Image / Single
Welcome Back
Agency: AMV BBDO / London + JAM VFX / London + Hope & Glory / London + Outsider / London
Client: Diageo Guinness Category: Television & VOD / Short Form - Single
Bears
Agency: DDB / Chicago + adam&eveDDB / London
Client: Twix Category: Television & VOD / Short Form - Single
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Offline Hour
Agency: M&C Saatchi / Dubai + Pizza Hut / Dubai
Client: Pizza Hut META Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Animation / Single
Chicharron Run
Agency: DDB / Paris + Machine Sound / London + Important Looking Pirates / Stockholm + Stink Films / Paris
Client: Ubisoft / Far Cry 6 Category: Animation / Single
Unbox a world of music
Agency: Droga5 / London + Amazon Music / Seattle + Blinkink / London + Freefolk / London
Client: Amazon Music Category: Animation / Single
Day of the Dead
Agency: Final Frontier / Shanghai + Slap Global / New York + Zombie Studio / São Paulo + Landia Mexico / Ciudad de México
Client: Doritos Category: Animation / Single
THE JUJUBE
Agency: Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai
Client: Tencent Neo-Culture Creativity Category: Animation / Single
The Walk
Agency: The Martin Agency / Richmond + Unilever / London
Client: Unilever / AXE Category: Animation / Single
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client: Burger King Category: Multi-Country or Global / Consumer / Brand
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client: Burger King Category: Integrated Campaign
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion Category: Integrated Campaign
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Integrated Campaign
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Integrated Campaign
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Non-traditional & Guerrilla Marketing
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Non-traditional & Guerrilla Marketing
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Non-traditional & Guerrilla Marketing
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Non-traditional & Guerrilla Marketing
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Non-traditional & Guerrilla Marketing
Uncomfortable Truth
Agency: TAXI
Client: Human Rights Foundation Category: Non-traditional & Guerrilla Marketing
Down and Out Kidney
Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client: HORIZON/KRYSTEXXA Category: Film
Award:
2022 Design Merit Award
Agency:
BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Series
Annual ID:
OS22_DE117M
Award:
2022 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Lights On
Category:
Out of Home / Series
Annual ID:
OS22_DE118M
Award:
2022 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
MINImalism
Category:
Out of Home / Series
Annual ID:
OS22_DE119M
Award:
2022 Design Merit Award
Agency:
thjnk AG / Hamburg + thjnk München GmbH / Munich
Client:
Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Title:
Fight sexism with sexism.
Category:
Out of Home / Series
Annual ID:
OS22_DE120M
Award:
2022 Design Merit Award
Agency:
BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE121M
Award:
2022 Design Merit Award
Agency:
Commonwealth//McCann / Mexico City
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE122M
Award:
2022 Design Merit Award
Agency:
SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client:
Shiseido Company, Limited
Title:
GINZA ECOLOGICAL MAP
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE123M
Award:
2022 Creative Use of Data Merit Award
Agency:
Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static
Annual ID:
OS22_CU014M
Award:
2022 Pharma Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Public Relations
Annual ID:
OS22_PH022M
Award:
2022 Public Relations Merit Award
Agency:
3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Current Event Response
Annual ID:
OS22_PR062M
Award:
2022 Public Relations Merit Award
Agency:
72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client:
National Football League
Title:
Football is for Everyone
Category:
Current Event Response
Annual ID:
OS22_PR063M
Award:
2022 Public Relations Merit Award
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Current Event Response
Annual ID:
OS22_PR064M
Award:
2022 Public Relations Merit Award
Agency:
Grey Germany / Hamburg
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Current Event Response
Annual ID:
OS22_PR065M
Award:
2022 Public Relations Merit Award
Agency:
Mischief @ No Fixed Address + Alpha Foods + Leap Grow
Client:
Alpha Foods
Title:
Chickenflation
Category:
Current Event Response
Annual ID:
OS22_PR066M
Award:
2022 Public Relations Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Current Event Response
Annual ID:
OS22_PR067M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE079M
Award:
2022 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE080M
Award:
2022 Branded Entertainment Merit Award
Agency:
FRED & FARID / Paris + E-spot / Paris
Client:
Urgence Homophobie
Title:
The Pride Race
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE081M
Award:
2022 Branded Entertainment Merit Award
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE082M
Award:
2022 Branded Entertainment Merit Award
Agency:
MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client:
The Pokémon Company International
Title:
P25 Music
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE083M
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Moving Image / Single
Annual ID:
OS22_DE128M
Award:
2022 Design Merit Award
Agency:
FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client:
Air Canada
Title:
Globes Apart
Category:
Moving Image / Single
Annual ID:
OS22_DE129M
Award:
2022 Design Merit Award
Agency:
Future Power Station / LONDON
Client:
Netflix
Title:
Netflix Sex Education Episode 7 animated title
Category:
Moving Image / Single
Annual ID:
OS22_DE130M
Award:
2022 Film Merit Award
Agency:
AMV BBDO / London + JAM VFX / London + Hope & Glory / London + Outsider / London
Client:
Diageo Guinness
Title:
Welcome Back
Category:
Television & VOD / Short Form - Single
Annual ID:
OS22_FI041M
Award:
2022 Film Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London
Client:
Twix
Title:
Bears
Category:
Television & VOD / Short Form - Single
Annual ID:
OS22_FI042M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC028M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC029M
Award:
2022 Interactive & Mobile Craft Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC030M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN079M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
M&C Saatchi / Dubai + Pizza Hut / Dubai
Client:
Pizza Hut META
Title:
Offline Hour
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN080M
Award:
2022 Moving Image Craft Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Animation / Single
Annual ID:
OS22_MI114M
Award:
2022 Moving Image Craft Merit Award
Agency:
DDB / Paris + Machine Sound / London + Important Looking Pirates / Stockholm + Stink Films / Paris
Client:
Ubisoft / Far Cry 6
Title:
Chicharron Run
Category:
Animation / Single
Annual ID:
OS22_MI115M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / London + Amazon Music / Seattle + Blinkink / London + Freefolk / London
Client:
Amazon Music
Title:
Unbox a world of music
Category:
Animation / Single
Annual ID:
OS22_MI116M
Award:
2022 Moving Image Craft Merit Award
Agency:
Final Frontier / Shanghai + Slap Global / New York + Zombie Studio / São Paulo + Landia Mexico / Ciudad de México
Client:
Doritos
Title:
Day of the Dead
Category:
Animation / Single
Annual ID:
OS22_MI117M
Award:
2022 Moving Image Craft Merit Award
Agency:
Socialclub / Paris
Client:
ALIMA
Title:
THE FABRIC
Category:
Animation / Single
Annual ID:
OS22_MI118M
Award:
2022 Moving Image Craft Merit Award
Agency:
Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai
Client:
Tencent Neo-Culture Creativity
Title:
THE JUJUBE
Category:
Animation / Single
Annual ID:
OS22_MI119M
Award:
2022 Moving Image Craft Merit Award
Agency:
The Martin Agency / Richmond + Unilever / London
Client:
Unilever / AXE
Title:
The Walk
Category:
Animation / Single
Annual ID:
OS22_MI120M
Award:
2022 Creative Effectiveness Merit Award
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client:
Burger King
Title:
Moldy Whopper
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS22_CE040M
Award:
2022 Direct Marketing Merit Award
Agency:
DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client:
Burger King
Title:
Keep it Real Meals
Category:
Integrated Campaign
Annual ID:
OS22_DM090M
Award:
2022 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Integrated Campaign
Annual ID:
OS22_DM091M
Award:
2022 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Integrated Campaign
Annual ID:
OS22_DM092M
Award:
2022 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Integrated Campaign
Annual ID:
OS22_DM093M
Award:
2022 Direct Marketing Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Integrated Campaign
Annual ID:
OS22_DM094M
Award:
2022 Direct Marketing Merit Award
Agency:
BETC / Paris + GUM / Paris + Soldats Films / Paris
Client:
Distance
Title:
Outlaw Runners
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM084M
Award:
2022 Direct Marketing Merit Award
Agency:
Commonwealth//McCann / Mexico City
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM085M
Award:
2022 Direct Marketing Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM086M
Award:
2022 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM087M
Award:
2022 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client:
KyivPride
Title:
Motherland Pride
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM088M
Award:
2022 Direct Marketing Merit Award
Agency:
TAXI
Client:
Human Rights Foundation
Title:
Uncomfortable Truth
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS22_DM089M
Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client:
HORIZON/KRYSTEXXA
Title:
Down and Out Kidney
Category:
Film
Annual ID:
OS22_PH014M
