The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Pre-Hated Marmite
Agency: U-Studio/OLIVER / London + Unilever / London
Client: Marmite, Unilever Category: Brand-Side Initiated & Originated Projects
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Brand-Side Initiated & Originated Projects
Big Game Small Ads
Agency: Mailchimp / Atlanta + Mailchimp: Wink Creative / Atlanta
Client: Mailchimp Category: Brand-Side Initiated & Originated Projects
Feeding Gamers
Agency: The Kitchen North America + The Kraft Heinz Company
Client: The Kraft Heinz Company Category: Brand-Side Initiated & Originated Projects
Beyond The Dash - Alien
Agency: DoorDash / San Francisco + Tribeca Studios / New York + m ss ng p eces / Brooklyn + Chromista / Los Angeles
Client: DoorDash Category: Brand-Side Initiated & Originated Projects
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate Category: Physical Product / Promotional
The 54-Second Watch
Agency: Havas / Montréal + Fondation Émergence / Montréal + Circonflex / Montréal + Post 430 / Montréal
Client: Fondation Émergence Category: Physical Product / Promotional
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Games / Gaming
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Games / Gaming
Deforestation Field
Agency: We Are Social / Milano + Dubit / Leeds
Client: Lavazza Foundation Category: Games / Gaming
Game On
Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client: Volkswagen South Africa Category: Visual Craft / Animation
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Visual Craft / Animation
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Product & Mobile Integration
Wizarding World Holiday Trunk
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client: Uber Eats Category: Physical Product & Mobile Integration
The Audio Ad You Can See
Agency: VMLY&R Australia + Squeak E. Clean Studios
Client: Defence Force Recruiting - Navy Category: Innovation & Transformation / Innovation in Radio & Audio
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Innovation & Transformation / Innovation in Radio & Audio
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO Category: Innovation & Transformation / Innovation in Radio & Audio
The Giving Room
Agency: DDB Dubai / Dubai + Al Futtaim IKEA / Dubai + MSF UAE / Dubai + PHD Media / Dubai
Client: MSF , UAE Category: Brand Partnerships
OREO x Pokémon
Agency: Dentsu Creative / New York
Client: Mondelez International, Inc. / OREO Category: Brand Partnerships
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Influencer Marketing / Multi-Channel
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Influencer Marketing / Multi-Channel
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Influencer Marketing / Multi-Channel
Memes to Dreams
Agency: GUT / Miami + Popeyes Louisiana Kitchen + Kreative Kontent
Client: Popeyes Louisiana Kitchen Category: Influencer Marketing / Multi-Channel
Lil Dicky Quartertime Show
Agency: Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client: Gopuff Category: Influencer Marketing / Multi-Channel
Reverse Auction
Agency: CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client: Samsung Category: Digital & Online / Ecommerce
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Digital & Online / Ecommerce
The Jewellers
Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney
Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Online-only Films & Video / Varying Length Series
Museum of Wonky English
Agency: UltraSuperNew / Tokyo + Duolingo
Client: Duolingo Category: Spatial Design / Experiential & Immersive
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Spatial Design / Experiential & Immersive
The Batting Lab
Agency: McCann / New York
Client: SAS Category: Spatial Design / Experiential & Immersive
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Spatial Design / Experiential & Immersive
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Spatial Design / Experiential & Immersive
Tear the Paper Ceiling
Agency: Ogilvy / New York + Cut+Run / New York + Los York / New York + Found Objects / New York
Client: The Ad Council (in partnership with Opportunity@Work) Category: Spatial Design / Experiential & Immersive
Adidas Ozworld
Agency: Media.Monks / Amsterdam + Jam3 / Amsterdam
Client: Adidas Originals Category: Metaverse
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Metaverse
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany Category: Metaverse
Spotify Island on Roblox
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Metaverse
Until Then - Duel
Agency: Bear Meets Eagle On Fire / Sydney + Revolver
Client: IAG / NRMA Insurance Category: Cinema Advertising
Through My Eyes
Agency: FCB New Zealand / Auckland + MBM
Client: Waka Kotahi Category: Cinema Advertising
A Christmas Love Story
Agency: adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London
Client: The National Lottery Category: Cinema Advertising
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's Category: Cinema Advertising
Father Christmas and Mother Earth
Agency: Arts & Sciences / London + POL / Oslo + Alter Ego / Toronto + Cut+Run / LOS ANGELES
Client: Posten Category: Cinema Advertising
Anything for the Taste
Agency: Ogilvy South Africa + Yum KFC / South Africa
Client: Yum KFC Category: Cinema Advertising