The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Surfrider
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Balloons
Agency: Ogilvy & Mather / London
Client: War Child Category: Craft / Photography in Design - Campaign
Ocean Armor
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Upside Down
Agency: Y&R Sao Paulo / Sao Paulo
Client: Santa Casa de Misericordia de Sao Paulo Category: Craft / Photography in Design - Campaign
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Single
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Jet Fighter
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Newspaper / Small Space Print - Single
Orchestra
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Bayer Category: Newspaper / Small Space Print - Single
Google Wallet
Agency: R/GA / New York
Client: Google Category: Mobile Applications/Sites / E-Commerce
Shiphunt - Oceans of Treasure
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Gaming / Online gaming
Wieners + Wieners Christmas dictation
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Wieners + Wieners GmbH Category: Gaming / Online gaming
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Gaming / Online gaming
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Gaming / Online gaming
Global Resistance
Agency: Soap Creative / Los Angeles
Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming
Milano Salone 2011
Agency: Daiko Advertising Inc. / Osaka
Client: Panasonic Corporation Category: Branding / Booklet/Brochure
The Dream Room
Agency: Morris Pinewood Stockholm / Stockholm
Client: Liljevalchs Category: Branding / Booklet/Brochure
Fisher & Paykel: The Social Kitchen
Agency: Alt Group / Auckland
Client: Fisher & Paykel Category: Corporate Identity / Campaign
Apotek Hjärtat
Agency: BVD / Stockholm
Client: Apotek Hjärtat Category: Corporate Identity / Campaign
Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd. Category: Corporate Identity / Campaign
Neon Sound
Agency: Kinetic Singapore / Singapore
Client: Neon Sound Pte Ltd Category: Corporate Identity / Campaign
Bardot
Agency: Landor Associates / San Francisco
Client: Advanced Ice Cream Technologies Category: Corporate Identity / Campaign
DC Entertainment
Agency: Landor Associates / San Francisco
Client: DC Entertainment Category: Corporate Identity / Campaign
Swedish fashion goes Berlin
Agency: Neumeister Strategic Design / Stockholm
Client: Swedish Institute Category: Corporate Identity / Campaign
The Grid Identity
Agency: Rethink / Vancouver
Client: The Grid Category: Corporate Identity / Campaign
EDP Identitiy
Agency: Sagmeister Inc. / New York
Client: EDP Category: Corporate Identity / Campaign
Kobrick Corporate Identity
Agency: Sandstrom Partners / Portland
Client: Kobrick Coffee Co Category: Corporate Identity / Campaign
Mr Cook Identity
Agency: SML / Small Medium Large / Waterloo
Client: Mr Cook Category: Corporate Identity / Campaign
Madam Sixty Ate
Agency: Substance Hong Kong / Hong Kong
Client: Atelia Corporation Limited, Hong Kong Category: Corporate Identity / Campaign
Levi’s Visual Identity System
Agency: Turner Duckworth Design / San Francisco
Client: Levi Strauss & Co. Category: Corporate Identity / Campaign
Belkin Brand Identity
Agency: Wolff Olins / New York
Client: Belkin Category: Corporate Identity / Campaign
Rectangle Box
Agency: BBDO GUERRERO / Makati City
Client: FedEx Category: Collateral / Posters - Single
STAIRS
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
SWING
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
RUBIK'S WASHING MACHINE
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S MICROWAVE
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S REFRIGERATOR
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
Dollhouse
Agency: Dentsu Brasil / Sao Paulo
Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Car
Agency: Dentsu Brasil / Sao Paulo
Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Dog
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Collateral / Posters - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Surfrider
Category:
Craft / Photography in Design - Campaign
Annual ID:
12227D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
War Child
Title:
Balloons
Category:
Craft / Photography in Design - Campaign
Annual ID:
12228D
Award:
2012 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Ocean Armor
Category:
Craft / Photography in Design - Campaign
Annual ID:
12229D
Award:
2012 Design Merit Award
Agency:
Y&R Sao Paulo / Sao Paulo
Client:
Santa Casa de Misericordia de Sao Paulo
Title:
Upside Down
Category:
Craft / Photography in Design - Campaign
Annual ID:
12230D
Award:
2012 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Newspaper / Small Space Print - Single
Annual ID:
12142A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12143A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Newspaper / Small Space Print - Single
Annual ID:
12144A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Newspaper / Small Space Print - Single
Annual ID:
12145A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Jet Fighter
Category:
Newspaper / Small Space Print - Single
Annual ID:
12146A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Newspaper / Small Space Print - Single
Annual ID:
12147A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Bayer
Title:
Orchestra
Category:
Newspaper / Small Space Print - Single
Annual ID:
12148A
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Google
Title:
Google Wallet
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
12151N
Award:
2012 Branded Entertainment Merit Award
Agency:
.99 / Auckland
Client:
Mike Tod
Title:
Who Murdered Rico?
Category:
Gaming / Online gaming
Annual ID:
12078E
Award:
2012 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Shiphunt - Oceans of Treasure
Category:
Gaming / Online gaming
Annual ID:
12079E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Gaming / Online gaming
Annual ID:
12080E
Award:
2012 Branded Entertainment Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Wieners + Wieners GmbH
Title:
Wieners + Wieners Christmas dictation
Category:
Gaming / Online gaming
Annual ID:
12081E
Award:
2012 Branded Entertainment Merit Award
Agency:
Idle Games / San Francisco
Client:
Idle Games
Title:
Idle Worship
Category:
Gaming / Online gaming
Annual ID:
12082E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Gaming / Online gaming
Annual ID:
12083E
Award:
2012 Branded Entertainment Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Gaming / Online gaming
Annual ID:
12084E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Allianz
Title:
Live Frog
Category:
Gaming / Online gaming
Annual ID:
12085E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Yahoo!
Title:
Tap Joint
Category:
Gaming / Online gaming
Annual ID:
12086E
Award:
2012 Branded Entertainment Merit Award
Agency:
Soap Creative / Los Angeles
Client:
Sony Computer Entertainment America & Insomniac Games
Title:
Global Resistance
Category:
Gaming / Online gaming
Annual ID:
12087E
Award:
2012 Design Merit Award
Agency:
Daiko Advertising Inc. / Osaka
Client:
Panasonic Corporation
Title:
Milano Salone 2011
Category:
Branding / Booklet/Brochure
Annual ID:
12082D
Award:
2012 Design Merit Award
Agency:
GROUND / Tokyo
Client:
KDDI CORPORATION
Title:
iida
Category:
Branding / Booklet/Brochure
Annual ID:
12083D
Award:
2012 Design Merit Award
Agency:
Morris Pinewood Stockholm / Stockholm
Client:
Liljevalchs
Title:
The Dream Room
Category:
Branding / Booklet/Brochure
Annual ID:
12084D
Award:
2012 Design Merit Award
Agency:
Alt Group / Auckland
Client:
Fisher & Paykel
Title:
Fisher & Paykel: The Social Kitchen
Category:
Corporate Identity / Campaign
Annual ID:
12094D
Award:
2012 Design Merit Award
Agency:
BVD / Stockholm
Client:
Apotek Hjärtat
Title:
Apotek Hjärtat
Category:
Corporate Identity / Campaign
Annual ID:
12095D
Award:
2012 Design Merit Award
Agency:
Creature / Seattle
Client:
Sherry
Title:
Sherry
Category:
Corporate Identity / Campaign
Annual ID:
12096D
Award:
2012 Design Merit Award
Agency:
Dentsu / Drill / PARTY / Tokyo
Client:
Menicon Co.,Ltd.
Title:
Magic
Category:
Corporate Identity / Campaign
Annual ID:
12097D
Award:
2012 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Neon Sound Pte Ltd
Title:
Neon Sound
Category:
Corporate Identity / Campaign
Annual ID:
12098D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
Advanced Ice Cream Technologies
Title:
Bardot
Category:
Corporate Identity / Campaign
Annual ID:
12099D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
DC Entertainment
Title:
DC Entertainment
Category:
Corporate Identity / Campaign
Annual ID:
12100D
Award:
2012 Design Merit Award
Agency:
Neumeister Strategic Design / Stockholm
Client:
Swedish Institute
Title:
Swedish fashion goes Berlin
Category:
Corporate Identity / Campaign
Annual ID:
12101D
Award:
2012 Design Merit Award
Agency:
Rethink / Vancouver
Client:
The Grid
Title:
The Grid Identity
Category:
Corporate Identity / Campaign
Annual ID:
12102D
Award:
2012 Design Merit Award
Agency:
Sagmeister Inc. / New York
Client:
EDP
Title:
EDP Identitiy
Category:
Corporate Identity / Campaign
Annual ID:
12103D
Award:
2012 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Kobrick Coffee Co
Title:
Kobrick Corporate Identity
Category:
Corporate Identity / Campaign
Annual ID:
12104D
Award:
2012 Design Merit Award
Agency:
SML / Small Medium Large / Waterloo
Client:
Mr Cook
Title:
Mr Cook Identity
Category:
Corporate Identity / Campaign
Annual ID:
12105D
Award:
2012 Design Merit Award
Agency:
Substance Hong Kong / Hong Kong
Client:
Atelia Corporation Limited, Hong Kong
Title:
Madam Sixty Ate
Category:
Corporate Identity / Campaign
Annual ID:
12106D
Award:
2012 Design Merit Award
Agency:
Turner Duckworth Design / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi’s Visual Identity System
Category:
Corporate Identity / Campaign
Annual ID:
12107D
Award:
2012 Design Merit Award
Agency:
Wolff Olins / New York
Client:
Belkin
Title:
Belkin Brand Identity
Category:
Corporate Identity / Campaign
Annual ID:
12108D
Award:
2012 Advertising Merit Award
Agency:
BBDO GUERRERO / Makati City
Client:
FedEx
Title:
Rectangle Box
Category:
Collateral / Posters - Single
Annual ID:
12213A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
STAIRS
Category:
Collateral / Posters - Single
Annual ID:
12214A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
SWING
Category:
Collateral / Posters - Single
Annual ID:
12215A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S WASHING MACHINE
Category:
Collateral / Posters - Single
Annual ID:
12216A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S MICROWAVE
Category:
Collateral / Posters - Single
Annual ID:
12217A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S REFRIGERATOR
Category:
Collateral / Posters - Single
Annual ID:
12218A
Award:
2012 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L' Univers de Chocolat
Title:
Dollhouse
Category:
Collateral / Posters - Single
Annual ID:
12219A
Award:
2012 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L' Univers de Chocolat
Title:
Car
Category:
Collateral / Posters - Single
Annual ID:
12220A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Dog
Category:
Collateral / Posters - Single
Annual ID:
12221A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Collateral / Posters - Single
Annual ID:
12222A
