The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia Category: Mobile Applications/Sites / Social Networks/Community
Metamorphosis
Agency: BUCK / Los Angeles
Client: Oxfam New Zealand Category: Broadcast and Moving Image / Short Films and Videos
androp "World.Words.Lights."
Agency: Party / Tokyo
Client: Warner Music Japan Category: Broadcast and Moving Image / Short Films and Videos
Dog
Agency: The Conquistadors Collective / New York
Client: Art Directors Club Category: Broadcast and Moving Image / Short Films and Videos
Smoking, Grape, Forge
Agency: DDB Canada / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z
Agency: Doner / Southfield
Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan
Agency: George Patterson Y&R / Melbourne
Client: New South Wales Government Category: Public Service / Television - Campaign
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence Category: Public Service / Outdoor - Campaign
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Newspaper / Full Page or Spread - Single
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas Category: Newspaper / Full Page or Spread - Single
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Newspaper / Full Page or Spread - Single
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Single
The Sunday Times Rich List-Dragons Den
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single
Church
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single
Mum Dad IOU
Agency: Ogilvy & Mather / London
Client: Expedia Category: Newspaper / Full Page or Spread - Single
I just called
Agency: THEY / Amsterdam
Client: Vodafone Category: Newspaper / Full Page or Spread - Single
Malcolm
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Newspaper / Full Page or Spread - Single
Keep fighting the good fight 2
Agency: DDB / New York
Client: Art Directors Club Category: Public Service / Posters - Series
Recipeace Posters
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Posters - Series
Arms Trade Treaty
Agency: M&C Saatchi / Sydney
Client: Amnesty International Category: Public Service / Posters - Series
Hair for Hope
Agency: Leo Burnett Thailand / Bangkok
Client: Chulabhorn Hospital Category: Public Service / Posters - Series
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Public Service / Posters - Series
20th Birthday Music Video
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Broadcast and Moving Image / Broadcast Design - Single or Series
WAR
Agency: Contrapunto BBDO / Madrid
Client: Amnesty International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Children's Film Festival
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Continuum
Agency: DDB / Johannesburg
Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Eco Technology
Agency: Dentsu / Tokyo
Client: Panasonic Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Muhammad Ali - The Greatest Words
Agency: Ogilvy France / Paris
Client: Louis Vuitton Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Prius "Hum"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Broadcast and Moving Image / Broadcast Design - Single or Series
DNB Moving Brand Images
Agency: Snøhetta Design & Anti / Oslo
Client: DNB Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MTV REBRAND 2011
Agency: VIMN MTV World Design Studio / Milan
Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Smart Little Bumper Stickers
Agency: BBDO / Toronto
Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
The Wine That Sold Beer
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Weed Weapon
Agency: Contagion / Auckland
Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign
Most functional business card ever
Agency: doug & serge / Toronto
Client: Schwimmer Pool Service Category: Collateral / Promotional Items - Single or Campaign
Free car with every dog.
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Change the World
Agency: Gyro / New York
Client: Forbes Category: Collateral / Promotional Items - Single or Campaign
Wheel of Fortune
Agency: JWT / Kuala Lumpur
Client: Ford Motor Company Category: Collateral / Promotional Items - Single or Campaign
Used Oil
Agency: JWT Brasil / São Paulo
Client: Raizen Category: Collateral / Promotional Items - Single or Campaign
Skyscrapers 2013
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Helping London Look It's Best
Agency: Leo Burnett London / London
Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil Category: Collateral / Promotional Items - Single or Campaign
The Marttiini Fish-Mailing
Agency: serviceplan / Munich
Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Edward Pond's Creative Chef 2012
Agency: TAXI Canada / Toronto
Client: Edward Pond Category: Collateral / Promotional Items - Single or Campaign
Brilliant in any Language
Agency: JOY. / Redfern
Client: SBS Category: Collateral / Promotional Items - Single or Campaign
Edible Book
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Moscow
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13160N
Award:
2013 Design Merit Award
Agency:
BUCK / Los Angeles
Client:
Oxfam New Zealand
Title:
Metamorphosis
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13227D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
Warner Music Japan
Title:
androp "World.Words.Lights."
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13228D
Award:
2013 Design Merit Award
Agency:
The Conquistadors Collective / New York
Client:
Art Directors Club
Title:
Dog
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13229D
Award:
2013 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Smoking, Grape, Forge
Category:
Public Service / Television - Campaign
Annual ID:
13326T
Award:
2013 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Detroit Zoo
Title:
Vitamin Z
Category:
Public Service / Television - Campaign
Annual ID:
13327T
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
New South Wales Government
Title:
Planning to Make a Plan
Category:
Public Service / Television - Campaign
Annual ID:
13328T
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy
Category:
Public Service / Outdoor - Campaign
Annual ID:
13296A
Award:
2013 Advertising Merit Award
Agency:
LOWE/SSP3 / Bogotá D. C.
Client:
Colombian Ministry of Defence
Title:
Operation Bethlehem
Category:
Public Service / Outdoor - Campaign
Annual ID:
13297A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Cell Mate
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13084A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13085A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Wine
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13086A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13087A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Dragons Den
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13088A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
Church
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13089A
Award:
2013 Advertising Merit Award
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13090A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Mum Dad IOU
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13091A
Award:
2013 Advertising Merit Award
Agency:
SHEDcsc / Perth
Client:
ATTIX
Title:
Roof Space
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13092A
Award:
2013 Advertising Merit Award
Agency:
THEY / Amsterdam
Client:
Vodafone
Title:
I just called
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13093A
Award:
2013 Advertising Merit Award
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
Malcolm
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13094A
Award:
2013 Design Merit Award
Agency:
DDB / New York
Client:
Art Directors Club
Title:
Keep fighting the good fight 2
Category:
Public Service / Posters - Series
Annual ID:
13232D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Posters
Category:
Public Service / Posters - Series
Annual ID:
13233D
Award:
2013 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Amnesty International
Title:
Arms Trade Treaty
Category:
Public Service / Posters - Series
Annual ID:
13234D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Chulabhorn Hospital
Title:
Hair for Hope
Category:
Public Service / Posters - Series
Annual ID:
13235D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Posters - Series
Annual ID:
13236D
Award:
2013 Design Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
20th Birthday Music Video
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13218D
Award:
2013 Design Merit Award
Agency:
Contrapunto BBDO / Madrid
Client:
Amnesty International
Title:
WAR
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13219D
Award:
2013 Design Merit Award
Agency:
Creature / Seattle
Client:
Northwest Film Forum
Title:
Children's Film Festival
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13220D
Award:
2013 Design Merit Award
Agency:
DDB / Johannesburg
Client:
Honda
Title:
Continuum
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13221D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Panasonic
Title:
Eco Technology
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13222D
Award:
2013 Design Merit Award
Agency:
Ogilvy France / Paris
Client:
Louis Vuitton
Title:
Muhammad Ali - The Greatest Words
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13223D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Prius "Hum"
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13224D
Award:
2013 Design Merit Award
Agency:
Snøhetta Design & Anti / Oslo
Client:
DNB
Title:
DNB Moving Brand Images
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13225D
Award:
2013 Design Merit Award
Agency:
VIMN MTV World Design Studio / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV REBRAND 2011
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13226D
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Smart Canada
Title:
Smart Little Bumper Stickers
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13252A
Award:
2013 Advertising Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13253A
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB Breweries
Title:
The Wine That Sold Beer
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13254A
Award:
2013 Advertising Merit Award
Agency:
Contagion / Auckland
Client:
Kiwicare
Title:
Weed Weapon
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13255A
Award:
2013 Advertising Merit Award
Agency:
doug & serge / Toronto
Client:
Schwimmer Pool Service
Title:
Most functional business card ever
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13256A
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Free car with every dog.
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13257A
Award:
2013 Advertising Merit Award
Agency:
Gyro / New York
Client:
Forbes
Title:
Change the World
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13258A
Award:
2013 Advertising Merit Award
Agency:
JWT / Kuala Lumpur
Client:
Ford Motor Company
Title:
Wheel of Fortune
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13259A
Award:
2013 Advertising Merit Award
Agency:
JWT Brasil / São Paulo
Client:
Raizen
Title:
Used Oil
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13260A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Makita Power Tools
Title:
Skyscrapers 2013
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13261A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett London / London
Client:
P&G
Title:
Helping London Look It's Best
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13262A
Award:
2013 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13263A
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munich
Client:
Marttiini Oy
Title:
The Marttiini Fish-Mailing
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13264A
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Edward Pond
Title:
Edward Pond's Creative Chef 2012
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13265A
Award:
2013 Advertising Merit Award
Agency:
JOY. / Redfern
Client:
SBS
Title:
Brilliant in any Language
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13266A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Edible Book
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13267A
