The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Lover
Agency: BEING / Boulogne billancourt
Client: Come4 Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Clam Kings
Agency: CHI&Partners / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Meet the Tanners
Agency: CHI&Partners NY / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
Vibration Free Washing
Agency: Traktor Werbeagentur / Vienna
Client: Samsung Category: Consumer Television / Under $80K Budget - Single
NT sfu:l
Agency: 6D-K co.,Ltd / Tokyo
Client: Takeo Category: Collateral Design / Promotional Items - Single or Series
Marimekko, With Love
Agency: Concrete Design Communications / Toronto
Client: Textile Museum of Canada Category: Collateral Design / Promotional Items - Single or Series
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Collateral Design / Promotional Items - Single or Series
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Collateral Design / Promotional Items - Single or Series
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Promotional Items - Single or Series
Mohawk Culture of Craft
Agency: Hybrid Design / San Francisco
Client: Mohawk Fine Papers Category: Collateral Design / Promotional Items - Single or Series
DryWall Book Shelf
Agency: Its a Go Communications / Johannesburg
Client: Saint-Gobain Gyproc Category: Collateral Design / Promotional Items - Single or Series
TinTin
Agency: Leo Burnett / Toronto
Client: TheTinTinCanCompany Category: Collateral Design / Promotional Items - Single or Series
SISTERS REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
FATHER & SON REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
Basketball
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
All Is Right
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Not Funny
Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single
Be the Artist
Agency: DDB Group New Zealand / Auckland
Client: Lion Category: Consumer Television / 60 Second - Single
Pedro
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Mask
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / 60 Second - Single
Gif Guy
Agency: Ogilvy Brasil / Sao Paulo
Client: Globalbev Category: Consumer Television / 60 Second - Single
La Donna e Mobile
Agency: Ponce / Buenos Aires
Client: Axe Category: Consumer Television / 60 Second - Single
Breakdown
Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Vet
Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Strongbow 'Moments of Truth'
Agency: St Luke's / London
Client: Heineken Category: Consumer Television / 60 Second - Single
Cafiaspirin - Phrases
Agency: AlmapBBDO / Sao Paulo
Client: BAYER Category: Newspaper / Full Page or Spread - Campaign
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem Category: Newspaper / Full Page or Spread - Campaign
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images Category: Newspaper / Full Page or Spread - Campaign
Thoughts
Agency: DDB / New York
Client: NY Lottery Category: Newspaper / Full Page or Spread - Campaign
Reality vs Fiction
Agency: DDB / Paris
Client: National Geographic Category: Newspaper / Full Page or Spread - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Campaign
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble Category: Newspaper / Full Page or Spread - Campaign
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Shoelace Monuments
Agency: McCann Worldgroup India / Mumbai
Client: YATRA ONLINE INDIA PRIVATE LIMITED Category: Newspaper / Full Page or Spread - Campaign
Bad Heath Habits Awareness Campaign
Agency: McCann Spain / Madrid
Client: Nisa Hospitals Category: Newspaper / Full Page or Spread - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Newspaper / Full Page or Spread - Campaign
Thin Men
Agency: Publicis / Brussels
Client: Stihl Category: Newspaper / Full Page or Spread - Campaign
Fear Made Fun - Dentist, Snake, Torture
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Full Page or Spread - Campaign
Video Stamp
Agency: Clemenger BBDO / Melbourne
Client: Australia Post Category: Use of Technology / Product & Mobile Integration
Youtube Playlist Store
Agency: R/GA / Sao Paulo
Client: Google Brasil Internet Category: Use of Technology / Product & Mobile Integration
NOW NOTHING WILL STOP THE MUSIC
Agency: BEING / Boulogne billancourt
Client: Deezer Category: Broadcast and Moving Image / Broadcast Design - Single or Series
RDIO 'New Music Weekly'
Agency: Blacklist / New York
Client: RDIO Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MY MTV
Agency: Consulado / Sao Paulo + Consulado / Sao Paulo
Client: MTV Category: Broadcast and Moving Image / Broadcast Design - Single or Series
The Art of Noise
Agency: M&C Saatchi / Sydney
Client: Noise International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Super ultra daydreams
Agency: Mori / Tokyo + Dentsu / Tokyo + TYO PRODUCTIONS1 / Tokyo
Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
IBM Watson at Work
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2014 Advertising Merit Award
Agency:
BEING / Boulogne billancourt
Client:
Come4
Title:
The Lover
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
140162A
Award:
2014 Advertising Merit Award
Agency:
CHI&Partners / New York + Sandwick Media / New York
Client:
THIRTEEN
Title:
TV GONE WRONG-Clam Kings
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
140203A
Award:
2014 Advertising Merit Award
Agency:
CHI&Partners NY / New York + Sandwick Media / New York
Client:
THIRTEEN
Title:
TV GONE WRONG-Meet the Tanners
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
140204A
Award:
2014 Advertising Merit Award
Agency:
Traktor Werbeagentur / Vienna
Client:
Samsung
Title:
Vibration Free Washing
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
141221A
Award:
2014 Design Merit Award
Agency:
6D-K co.,Ltd / Tokyo
Client:
Takeo
Title:
NT sfu:l
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140013D
Award:
2014 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Textile Museum of Canada
Title:
Marimekko, With Love
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140234D
Award:
2014 Design Merit Award
Agency:
Droga5 Australia / Sydney
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140387D
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140508D
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140509D
Award:
2014 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
Mohawk Fine Papers
Title:
Mohawk Culture of Craft
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140560D
Award:
2014 Design Merit Award
Agency:
Its a Go Communications / Johannesburg
Client:
Saint-Gobain Gyproc
Title:
DryWall Book Shelf
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140585D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
TheTinTinCanCompany
Title:
TinTin
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140729D
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
SISTERS REMEET
Category:
Consumer Television / 60 Second - Single
Annual ID:
140035A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
FATHER & SON REMEET
Category:
Consumer Television / 60 Second - Single
Annual ID:
140036A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Diageo / Guinness
Title:
Basketball
Category:
Consumer Television / 60 Second - Single
Annual ID:
140116A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Is Right
Category:
Consumer Television / 60 Second - Single
Annual ID:
140117A
Award:
2014 Advertising Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / 60 Second - Single
Annual ID:
140150A
Award:
2014 Advertising Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Clowns
Category:
Consumer Television / 60 Second - Single
Annual ID:
140170A
Award:
2014 Advertising Merit Award
Agency:
Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client:
Melbourne International Comedy Festival
Title:
Not Funny
Category:
Consumer Television / 60 Second - Single
Annual ID:
140217A
Award:
2014 Advertising Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lion
Title:
Be the Artist
Category:
Consumer Television / 60 Second - Single
Annual ID:
140268A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Pedro
Category:
Consumer Television / 60 Second - Single
Annual ID:
140308A
Award:
2014 Advertising Merit Award
Agency:
DENTSU / Tokyo
Client:
SAVOY
Title:
Fight
Category:
Consumer Television / 60 Second - Single
Annual ID:
140333A
Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Mask
Category:
Consumer Television / 60 Second - Single
Annual ID:
140344A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
The Phone Call
Category:
Consumer Television / 60 Second - Single
Annual ID:
140502A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Globalbev
Title:
Gif Guy
Category:
Consumer Television / 60 Second - Single
Annual ID:
140933A
Award:
2014 Advertising Merit Award
Agency:
Ponce / Buenos Aires
Client:
Axe
Title:
La Donna e Mobile
Category:
Consumer Television / 60 Second - Single
Annual ID:
141034A
Award:
2014 Advertising Merit Award
Agency:
Clemenger Proximity / Brisbane + Colenso BBDO / Colenso
Client:
Nimble: Unexpected Happens
Title:
Breakdown
Category:
Consumer Television / 60 Second - Single
Annual ID:
141041A
Award:
2014 Advertising Merit Award
Agency:
Proximity Brisbane / Brisbane + Colenso BBDO / Colenso
Client:
Nimble: Unexpected Happens
Title:
Vet
Category:
Consumer Television / 60 Second - Single
Annual ID:
141042A
Award:
2014 Advertising Merit Award
Agency:
St Luke's / London
Client:
Heineken
Title:
Strongbow 'Moments of Truth'
Category:
Consumer Television / 60 Second - Single
Annual ID:
141153A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
BAYER
Title:
Cafiaspirin - Phrases
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140063A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Effem
Title:
Dogs
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140064A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Getty Images
Title:
Schemes
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140065A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
NY Lottery
Title:
Thoughts
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140276A
Award:
2014 Advertising Merit Award
Agency:
DDB / Paris
Client:
National Geographic
Title:
Reality vs Fiction
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140284A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140420A
Award:
2014 Advertising Merit Award
Agency:
Grey Group / Singapore
Client:
Procter & Gamble
Title:
Endless Energy
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140479A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F, N, R
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140717A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
YATRA ONLINE INDIA PRIVATE LIMITED
Title:
Shoelace Monuments
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140783A
Award:
2014 Advertising Merit Award
Agency:
McCann Spain / Madrid
Client:
Nisa Hospitals
Title:
Bad Heath Habits Awareness Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140797A
Award:
2014 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Unicef
Title:
Class
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141039A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Brussels
Client:
Stihl
Title:
Thin Men
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141043A
Award:
2014 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Fear Made Fun - Dentist, Snake, Torture
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141090A
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Australia Post
Title:
Video Stamp
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
140216N
Award:
2014 Interactive Merit Award
Agency:
R/GA / Sao Paulo
Client:
Google Brasil Internet
Title:
Youtube Playlist Store
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141073N
Award:
2014 Design Merit Award
Agency:
BEING / Boulogne billancourt
Client:
Deezer
Title:
NOW NOTHING WILL STOP THE MUSIC
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140163D
Award:
2014 Design Merit Award
Agency:
Blacklist / New York
Client:
RDIO
Title:
RDIO 'New Music Weekly'
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140172D
Award:
2014 Design Merit Award
Agency:
Consulado / Sao Paulo + Consulado / Sao Paulo
Client:
MTV
Title:
MY MTV
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140236D
Award:
2014 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Noise International
Title:
The Art of Noise
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140764D
Award:
2014 Design Merit Award
Agency:
Mori / Tokyo + Dentsu / Tokyo + TYO PRODUCTIONS1 / Tokyo
Client:
Honda
Title:
Super ultra daydreams
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140828D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Watson at Work
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140960D
