The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: CSR - Branded Online / Branded Online
City Gym
Agency: Venables Bell & Partners / San Francisco + Uber Content / Los Angeles
Client: Google My Business Category: CSR - Branded Online / Branded Online
This magazine is designed to be suitable for the young
Agency: &Larry / Singapore + Por Avion / Singapore
Client: Enlightenment Category: Consumer - Publication Design / Magazine Layout Design
Start Spreading the News
Agency: Design Army / Washington, DC
Client: Washingtonian Bride & Groom Category: Consumer - Publication Design / Magazine Layout Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Layout Design
Distorted Fact
Agency: AlmapBBDO / São Paulo
Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Cooker
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Laptop
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Online Films & Video / Short Form - Single
Swearing Kinds
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Online Films & Video / Short Form - Single
Misconceptions
Agency: Droga5 / New York + Newcastle / New York + D5 Studios / New York
Client: Newcastle Category: Consumer - Online Films & Video / Short Form - Single
Here's to the Cheap Ones
Agency: FCB / Toronto
Client: Simmply Macs Category: Consumer - Online Films & Video / Short Form - Single
The Letter
Agency: HEIMAT / Berlin
Client: OTTO Category: Consumer - Online Films & Video / Short Form - Single
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Online Films & Video / Short Form - Single
#therewillbehaters
Agency: iris / London + Frenzy / Paris + Carat / London
Client: adidas Football Category: Consumer - Online Films & Video / Short Form - Single
The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg
Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
How China Are You?
Agency: Kolle Rebbe GmbH / Hamburg
Client: Protonet Category: Consumer - Online Films & Video / Short Form - Single
Men in Black; Colorful Sensation in Black
Agency: Kremaworldwide / Seoul
Client: LG Electronics Category: Consumer - Online Films & Video / Short Form - Single
Samsung Hearing Hands
Agency: Leo Burnett / ?stanbul
Client: Samsung Electronics Turkey Category: Consumer - Online Films & Video / Short Form - Single
Shark Dive in the Desert
Agency: Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney
Client: Samsung Australia Category: Consumer - Online Films & Video / Short Form - Single
The Way You Are
Agency: Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes
Client: Samsung Category: Consumer - Online Films & Video / Short Form - Single
First Haircut
Agency: MullenLowe / Winston-Salem
Client: ULTA Beauty Category: Consumer - Online Films & Video / Short Form - Single
Dove - A Mother's Body
Agency: Ogilvy & Mather / London + Tantrum Productions / London
Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single
Mother
Agency: Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi
Client: Changyou Online Game Developer Category: Consumer - Online Films & Video / Short Form - Single
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
Pianist
Agency: SANTO / Buenos Aires
Client: Diageo Category: Consumer - Online Films & Video / Short Form - Single
Witness Greatness Compton
Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles
Client: The Grammys Category: Consumer - Online Films & Video / Short Form - Single
Netflix the Rat
Agency: TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles
Client: Netflix Category: Consumer - Online Films & Video / Short Form - Single
Fungus
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Products Manufacturing Corporation Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
One Fucking Fabulous Filter
Agency: Sarofsky Corp. / Chicago
Client: OFFF Mexico Category: Consumer - Broadcast & Moving Image / Title Sequences
Morgan Stanley Digital Signage Times Square
Agency: Bloomberg Marketing Studio / New York + Framestore / London
Client: Morgan Stanley Category: Innovation - Data Visualization / Data Visualization
Move Forward
Agency: denkwerk GmbH / Cologne/Berlin
Client: Moovel Group Category: Innovation - Data Visualization / Data Visualization
Paint With Accuracy
Agency: Deutsch / New York
Client: Purdy Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Nbatm
Agency: FCB / Toronto + BMO / Toronto
Client: BMO Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Burger Arena
Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client: McDonald's Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Chin-up
Agency: lg2 / Toronto
Client: Nike Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Craft - App Design / App Design
I write in Arabic
Agency: Leo Burnett / Amman
Client: Samsung Levant Category: Craft - App Design / App Design
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: Craft - App Design / App Design
B.A. Loonman
Agency: Dollar Shave Club / Venice + DS REPS / Santa Monica
Client: Dollar Shave Club Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto
Client: Cineplex Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Vintage Label Series
Agency: 72andSunny NL / Amsterdam
Client: Carlsberg Category: Consumer - Package Design / Single or Series
Capo Capo Aperitivo
Agency: Concrete Design Communications / Toronto
Client: Capo Capo Category: Consumer - Package Design / Single or Series
Magouemon
Agency: cosmos / Tokyo
Client: Magouemon Category: Consumer - Package Design / Single or Series
Chiyonokame
Agency: cosmos / Tokyo
Client: Chiyonokame-Shuzo Category: Consumer - Package Design / Single or Series