The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Predators
Agency: ALMA DDB. / Miami
Client: Kingsford - Clorox Category: Publishing / Magazine - Campaign
3 Pretty Playful Minutes
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Campaign
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt
Client: Fiat Professional Category: Publishing / Magazine - Campaign
Technically
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Category: Publishing / Magazine - Campaign
Flavor
Agency: Young & Rubicam / São Paulo
Client: Freddo Category: Publishing / Magazine - Campaign
New Baraka – the first online shop for hope
Agency: denkwerk GmbH / Köln
Client: YOU Stiftung – Bildung für Kinder in Not Category: Digital / Website Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
The 21st Century Gold Rush
Agency: Gladeye / Auckland
Client: Huffington Post Highline Category: Digital / Website Design
A Bear’s-Eye View of Yellowstone
Agency: Hello Monday / New York
Client: National Geographic Category: Digital / Website Design
Judgment
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil
Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Picnic Blanket
Agency: Rosapark / Paris
Client: Fruits and Wine Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree Category: Experiential / Guerilla
Unknowns
Agency: Grey / New York + Townhouse / New York
Client: Canon Category: Experiential / Guerilla
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Experiential / Guerilla
Shockwaves
Agency: la chose / Paris
Client: Sécurité Routière / Road safety Category: Television / Long Form - Campaign
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Afsa's Theme
Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client: YouTube Music Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
White Christmas
Agency: Boys and Girls / Dublin + Windmill Lane / Dublin
Client: Amnesty International Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Do You See That Doggie in the Shelter?
Agency: DDB Group / Singapore
Client: Society for the Prevention of Cruelty to Animals (SPCA) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
SHE’S A LADY
Agency: FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM
Client: H&M Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
The Most Precious Gift
Agency: HEIMAT / Berlin
Client: Otto (GmbH & Co KG) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
The Riderless Bike
Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney
Client: Steve Waugh Foundation Category: Innovation in Direct
The First Analog Webstore
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG Category: Innovation in Direct
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker Category: Innovation in Direct
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client: TANIZAWA Category: Innovation in Direct
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Direct
Ahlan Bear
Agency: Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto
Client: COSTI Immigrant Services Category: Innovation in Direct
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Innovation in Direct
Love At First Wash - Barking Puppy
Agency: DDB / Dubai
Client: Henkel Category: Broadcast / Any Length - Single
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel Category: Broadcast / Any Length - Single
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Broadcast / Any Length - Single
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Berlin
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Keith
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Volkswagen HK Category: Broadcast / Any Length - Single
Opel Follow Assist
Agency: Scholz & Friends / Hamburg
Client: ADAM Opel AG Category: Broadcast / Any Length - Single
Britalia
Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client: Harvey Nichols Category: Cinema Advertising
YouTube Music Launch
Agency: Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client: YouTube Music Category: Cinema Advertising
Award:
2017 Print & Outdoor Merit Award
Agency:
ALMA DDB. / Miami
Client:
Kingsford - Clorox
Title:
Predators
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17094M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Visa
Title:
Flags
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17095M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
3 Pretty Playful Minutes
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17096M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17097M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen
Title:
Technically
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17099M
Award:
2017 Print & Outdoor Merit Award
Agency:
Young & Rubicam / São Paulo
Client:
Freddo
Title:
Flavor
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17100M
Award:
2017 Design Merit Award
Agency:
B-Reel / (Stockholm)
Client:
H&M
Title:
H&M x KENZO
Category:
Digital / Website Design
Annual ID:
OS_DE17194M
Award:
2017 Design Merit Award
Agency:
denkwerk GmbH / Köln
Client:
YOU Stiftung – Bildung für Kinder in Not
Title:
New Baraka – the first online shop for hope
Category:
Digital / Website Design
Annual ID:
OS_DE17195M
Award:
2017 Design Merit Award
Agency:
BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client:
CONSERVATION INTERNATIONAL JAPAN
Title:
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Category:
Digital / Website Design
Annual ID:
OS_DE17196M
Award:
2017 Design Merit Award
Agency:
Gladeye / Auckland
Client:
Huffington Post Highline
Title:
The 21st Century Gold Rush
Category:
Digital / Website Design
Annual ID:
OS_DE17197M
Award:
2017 Design Merit Award
Agency:
Hello Monday / New York
Client:
National Geographic
Title:
A Bear’s-Eye View of Yellowstone
Category:
Digital / Website Design
Annual ID:
OS_DE17198M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Digital / Website Design
Annual ID:
OS_DE17199M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brasil
Client:
Liomont / Analgen Forte
Title:
Judgment
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17131M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17132M
Award:
2017 Print & Outdoor Merit Award
Agency:
Rosapark / Paris
Client:
Fruits and Wine
Title:
Picnic Blanket
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17133M
Award:
2017 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Experiential / Guerilla
Annual ID:
OS_CP17037M
Award:
2017 Cross-Platform Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Experiential / Guerilla
Annual ID:
OS_CP17038M
Award:
2017 Cross-Platform Merit Award
Agency:
Grey / New York + Townhouse / New York
Client:
Canon
Title:
Unknowns
Category:
Experiential / Guerilla
Annual ID:
OS_CP17039M
Award:
2017 Cross-Platform Merit Award
Agency:
HEIMAT / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Experiential / Guerilla
Annual ID:
OS_CP17040M
Award:
2017 Cross-Platform Merit Award
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Experiential / Guerilla
Annual ID:
OS_CP17041M
Award:
2017 Cross-Platform Merit Award
Agency:
Nurun / Paris
Client:
Delamaison
Title:
Apartment Stores
Category:
Experiential / Guerilla
Annual ID:
OS_CP17042M
Award:
2017 Cross-Platform Merit Award
Agency:
Shackleton / Madrid
Client:
Sony Pictures Spain
Title:
No Metro
Category:
Experiential / Guerilla
Annual ID:
OS_CP17043M
Award:
2017 Film Merit Award
Agency:
la chose / Paris
Client:
Sécurité Routière / Road safety
Title:
Shockwaves
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI17076M
Award:
2017 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17110M
Award:
2017 Moving Image Craft Merit Award
Agency:
Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client:
YouTube Music
Title:
Afsa's Theme
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17111M
Award:
2017 Moving Image Craft Merit Award
Agency:
Boys and Girls / Dublin + Windmill Lane / Dublin
Client:
Amnesty International
Title:
White Christmas
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17112M
Award:
2017 Moving Image Craft Merit Award
Agency:
DDB Group / Singapore
Client:
Society for the Prevention of Cruelty to Animals (SPCA)
Title:
Do You See That Doggie in the Shelter?
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17113M
Award:
2017 Moving Image Craft Merit Award
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17114M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17115M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17116M
Award:
2017 Moving Image Craft Merit Award
Agency:
FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM
Client:
H&M
Title:
SHE’S A LADY
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17117M
Award:
2017 Moving Image Craft Merit Award
Agency:
HEIMAT / Berlin
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17118M
Award:
2017 Direct Marketing Merit Award
Agency:
Havas / Sydney + Red Agency / Sydney + FINCH / Sydney
Client:
Steve Waugh Foundation
Title:
The Riderless Bike
Category:
Innovation in Direct
Annual ID:
OS_DI17129M
Award:
2017 Direct Marketing Merit Award
Agency:
HEIMAT / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The First Analog Webstore
Category:
Innovation in Direct
Annual ID:
OS_DI17130M
Award:
2017 Direct Marketing Merit Award
Agency:
J. Walter Thompson Colombia / Bogota
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Innovation in Direct
Annual ID:
OS_DI17131M
Award:
2017 Direct Marketing Merit Award
Agency:
J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client:
TANIZAWA
Title:
+MET PROJECT
Category:
Innovation in Direct
Annual ID:
OS_DI17132M
Award:
2017 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Direct
Annual ID:
OS_DI17133M
Award:
2017 Direct Marketing Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
Nike On Demand
Category:
Innovation in Direct
Annual ID:
OS_DI17134M
Award:
2017 Direct Marketing Merit Award
Agency:
Rethink + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto
Client:
COSTI Immigrant Services
Title:
Ahlan Bear
Category:
Innovation in Direct
Annual ID:
OS_DI17135M
Award:
2017 Direct Marketing Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Innovation in Direct
Annual ID:
OS_DI17136M
Award:
2017 Radio Merit Award
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Barking Puppy
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17025M
Award:
2017 Radio Merit Award
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Date Night
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17026M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17027M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Cologne
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17028M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Berlin
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17029M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Hamburg
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17030M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Volkswagen HK
Title:
Keith
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17031M
Award:
2017 Radio Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
ADAM Opel AG
Title:
Opel Follow Assist
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17032M
Award:
2017 Film Merit Award
Agency:
adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client:
Harvey Nichols
Title:
Britalia
Category:
Cinema Advertising
Annual ID:
OS_FI17079M
Award:
2017 Film Merit Award
Agency:
Anomaly / New York + Park Pictures / New York + Audio Engine / New York
Client:
YouTube Music
Title:
YouTube Music Launch
Category:
Cinema Advertising
Annual ID:
OS_FI17080M
