The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Temple of Happiness
Agency: Column Five / Irvine
Client: Column Five Category: Promotional / Collateral Items - Single or Series
The Personalised Ring Box that'll Get You a Yes
Agency: Famous Innovations / Mumbai
Client: CaratLane - A TATA BRAND Category: Promotional / Collateral Items - Single or Series
School of Visual Arts Senior Library 2016
Agency: Hinterland / New York
Client: School of Visual Arts Category: Promotional / Collateral Items - Single or Series
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH Category: Promotional / Collateral Items - Single or Series
Writing Our Rights
Agency: Pereira & O'Dell / San Francisco
Client: IGNITE Category: Promotional / Collateral Items - Single or Series
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A. Category: Promotional / Collateral Items - Single or Series
Skin Colors
Agency: Sancho BBDO / Bogota
Client: Fundación Pies Descalzos Category: Promotional / Collateral Items - Single or Series
Fittle - The first 3D printed Braille puzzle
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg
Client: LV Prasad Eye Institute/Ravensburger Category: Promotional / Collateral Items - Single or Series
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Promotional / Collateral Items - Single or Series
100 lb Coupon
Agency: VML / Kansas City
Client: Second Skin Category: Promotional / Collateral Items - Single or Series
Letter to Houston
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation Category: Craft / Writing - Single or Campaign
London Underground
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Craft / Writing - Single or Campaign
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Craft / Writing - Single or Campaign
A Gentleman Plays The Trombone
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Single
Coverage Coalition
Agency: Barton F. Graf / New York
Client: Coverage Coalition Category: Public Relations
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Public Relations
Robocalls from Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Public Relations
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Music Videos
An Ode to Arab Feminism
Agency: FP7/BEY / Beirut + Clandestino films / Beirut
Client: Mashrou' Leila Category: Music Videos
Frances - Grow
Agency: Le Cube / Sao Paulo + Not To Scale / London + BBH / London
Client: Refuge Category: Music Videos
Smile
Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client: Jay-Z Category: Music Videos
Absolut One Source
Agency: VML South Africa / Cape Town
Client: Pernod Ricard Category: Music Videos
Stranger Broadcast
Agency: AKQA / São Paulo
Client: Netflix Category: Broadcast / Long Form - Single
Nike Concept Store
Agency: Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo
Client: Nike Category: Typography / Typeface Design
Retro future : motor sport heritage meets new age machinery
Agency: Wieden+Kennedy / London
Client: F1 Category: Typography / Typeface Design
Romance
Agency: adam&eveDDB / London + Outsider / London + The Mill / London
Client: Skittles Category: Television / Short Form - Single
Undertaker
Agency: BBDO / New York + biscuit filmworks / Los Angeles
Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single
Good Different - No Artificial Colours
Agency: BMF / Sydney + The Sweet Shop / Sydney
Client: ALDI Australia Category: Television / Short Form - Single
Ventriloquist
Agency: dummy. / Venice + The Outsider / London + AMV BBDO / London
Client: The National Lottery Category: Television / Short Form - Single
Apple Banana
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client: CNN Category: Television / Short Form - Single
Calling JohnMalkovich.com
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Television / Short Form - Single
Who is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client: Squarespace Category: Television / Short Form - Single
Razor
Agency: lg2 / Quebec City
Client: La Societe de l'assurance automobile du Quebec Category: Television / Short Form - Single
Alexa Loses Her Voice: Rebel
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Short Form - Single
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Television / Short Form - Single
Ignore This- Beatbox
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm Category: Television / Short Form - Single
Ignore This- Bavarian Dance
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm Category: Television / Short Form - Single
Humans will be Humans - Tap
Agency: Ogilvy UK / London
Client: Samsung Category: Television / Short Form - Single
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Television / Short Form - Single
It's a Valentine's Day Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
It's Not Surprising - Bulldogs
Agency: The Martin Agency / Richmond
Client: GEICO Category: Television / Short Form - Single
Old Spice - Marco Love- O
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
Old Spice - Mask
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
The Original Colonel's Original Recipe (Today's Teens)
Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles
Client: KFC Category: Television / Short Form - Single
Dilly Dilly
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: Bud Light Category: Television / Short Form - Single
democrARtisation
Agency: McCann / Beograd
Client: Museum of Contemporary Art Belgrade Category: Experiential / Augmented Reality (AR)
Award:
2018 Design Merit Award
Agency:
Column Five / Irvine
Client:
Column Five
Title:
Temple of Happiness
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18137M
Award:
2018 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
CaratLane - A TATA BRAND
Title:
The Personalised Ring Box that'll Get You a Yes
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18138M
Award:
2018 Design Merit Award
Agency:
Hinterland / New York
Client:
School of Visual Arts
Title:
School of Visual Arts Senior Library 2016
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18139M
Award:
2018 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18140M
Award:
2018 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
IGNITE
Title:
Writing Our Rights
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18141M
Award:
2018 Design Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
POSTOBÓN S.A.
Title:
PLACEMAT FOR TWO
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18142M
Award:
2018 Design Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Fundación Pies Descalzos
Title:
Skin Colors
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18143M
Award:
2018 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg
Client:
LV Prasad Eye Institute/Ravensburger
Title:
Fittle - The first 3D printed Braille puzzle
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18144M
Award:
2018 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18145M
Award:
2018 Design Merit Award
Agency:
VML / Kansas City
Client:
Second Skin
Title:
100 lb Coupon
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18146M
Award:
2018 Print & Outdoor Merit Award
Agency:
360i / New York
Client:
New Orleans Tourism Marketing Corporation
Title:
Letter to Houston
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18170M
Award:
2018 Print & Outdoor Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
London Underground
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18171M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB, / Paris
Client:
Volkswagen
Title:
Up
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18172M
Award:
2018 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18173M
Award:
2018 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
A Gentleman Plays The Trombone
Category:
Promotional / Posters - Single
Annual ID:
OS_DE18125M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Barton F. Graf / New York
Client:
Coverage Coalition
Title:
Coverage Coalition
Category:
Public Relations
Annual ID:
OS_HW18073M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Public Relations
Annual ID:
OS_HW18074M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
The Fin
Category:
Public Relations
Annual ID:
OS_HW18075M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls from Humans
Category:
Public Relations
Annual ID:
OS_HW18076M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Music Videos
Annual ID:
OS_BE18091M
Award:
2018 Branded Entertainment Merit Award
Agency:
FP7/BEY / Beirut + Clandestino films / Beirut
Client:
Mashrou' Leila
Title:
An Ode to Arab Feminism
Category:
Music Videos
Annual ID:
OS_BE18092M
Award:
2018 Branded Entertainment Merit Award
Agency:
Le Cube / Sao Paulo + Not To Scale / London + BBH / London
Client:
Refuge
Title:
Frances - Grow
Category:
Music Videos
Annual ID:
OS_BE18093M
Award:
2018 Branded Entertainment Merit Award
Agency:
Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client:
Jay-Z
Title:
Smile
Category:
Music Videos
Annual ID:
OS_BE18094M
Award:
2018 Branded Entertainment Merit Award
Agency:
VML South Africa / Cape Town
Client:
Pernod Ricard
Title:
Absolut One Source
Category:
Music Videos
Annual ID:
OS_BE18095M
Award:
2018 Branded Entertainment Merit Award
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Stranger Broadcast
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18055M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Serif
Category:
Typography / Typeface Design
Annual ID:
OS_DE18112M
Award:
2018 Design Merit Award
Agency:
Oh Yeah Studio / Oslo + Nike / Netherland + Bekk / Oslo
Client:
Nike
Title:
Nike Concept Store
Category:
Typography / Typeface Design
Annual ID:
OS_DE18113M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
Retro future : motor sport heritage meets new age machinery
Category:
Typography / Typeface Design
Annual ID:
OS_DE18114M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Outsider / London + The Mill / London
Client:
Skittles
Title:
Romance
Category:
Television / Short Form - Single
Annual ID:
OS_FI18052M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + biscuit filmworks / Los Angeles
Client:
Mars Chocolate North America / Twix
Title:
Undertaker
Category:
Television / Short Form - Single
Annual ID:
OS_FI18053M
Award:
2018 Film Merit Award
Agency:
BMF / Sydney + The Sweet Shop / Sydney
Client:
ALDI Australia
Title:
Good Different - No Artificial Colours
Category:
Television / Short Form - Single
Annual ID:
OS_FI18054M
Award:
2018 Film Merit Award
Agency:
dummy. / Venice + The Outsider / London + AMV BBDO / London
Client:
The National Lottery
Title:
Ventriloquist
Category:
Television / Short Form - Single
Annual ID:
OS_FI18055M
Award:
2018 Film Merit Award
Agency:
FCB / Chicago
Client:
Liquid-Plumr
Title:
Cracks
Category:
Television / Short Form - Single
Annual ID:
OS_FI18056M
Award:
2018 Film Merit Award
Agency:
Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client:
CNN
Title:
Apple Banana
Category:
Television / Short Form - Single
Annual ID:
OS_FI18057M
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client:
Squarespace
Title:
Calling JohnMalkovich.com
Category:
Television / Short Form - Single
Annual ID:
OS_FI18058M
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client:
Squarespace
Title:
Who is John Malkovich
Category:
Television / Short Form - Single
Annual ID:
OS_FI18059M
Award:
2018 Film Merit Award
Agency:
lg2 / Quebec City
Client:
La Societe de l'assurance automobile du Quebec
Title:
Razor
Category:
Television / Short Form - Single
Annual ID:
OS_FI18060M
Award:
2018 Film Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses Her Voice: Rebel
Category:
Television / Short Form - Single
Annual ID:
OS_FI18061M
Award:
2018 Film Merit Award
Agency:
McCann / New York + MRM//McCann / New York
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Television / Short Form - Single
Annual ID:
OS_FI18062M
Award:
2018 Film Merit Award
Agency:
McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client:
Qualcomm
Title:
Ignore This- Beatbox
Category:
Television / Short Form - Single
Annual ID:
OS_FI18063M
Award:
2018 Film Merit Award
Agency:
McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client:
Qualcomm
Title:
Ignore This- Bavarian Dance
Category:
Television / Short Form - Single
Annual ID:
OS_FI18064M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans - Tap
Category:
Television / Short Form - Single
Annual ID:
OS_FI18065M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Parking
Category:
Television / Short Form - Single
Annual ID:
OS_FI18066M
Award:
2018 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Valentine's Day Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18067M
Award:
2018 Film Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
It's Not Surprising - Bulldogs
Category:
Television / Short Form - Single
Annual ID:
OS_FI18068M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Marco Love- O
Category:
Television / Short Form - Single
Annual ID:
OS_FI18069M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Mask
Category:
Television / Short Form - Single
Annual ID:
OS_FI18070M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles
Client:
KFC
Title:
The Original Colonel's Original Recipe (Today's Teens)
Category:
Television / Short Form - Single
Annual ID:
OS_FI18071M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / New York + O Positive / New York
Client:
Bud Light
Title:
Dilly Dilly
Category:
Television / Short Form - Single
Annual ID:
OS_FI18072M
Award:
2018 Cross-Platform Merit Award
Agency:
McCann / Beograd
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_CP18033M
