The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Movie Star Confidence
Agency: adam&eveDDB / London + O Positive @ Rogue / London + Untold / London + The Quarry / London
Client: Volkswagen UK Category: Craft - Writing / Campaign
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images Category: Online-only Video / Campaign
The Answer Is Squarespace
Agency: Squarespace / New York
Client: Squarespace Category: Online-only Video / Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Online-only Video / Campaign
Vimeo Can Help
Agency: FIG / New York + Arts & Sciences / Los Angeles
Client: Vimeo Category: Online-only Video / Campaign
The Real Cost
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Use of Music
Big in Japan
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto
Client: SingleCut Beersmiths Category: Craft / Use of Music
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Social Post / Real-time Response
The Affordable Banana
Agency: Ogilvy Social Lab / Brussels
Client: Carrefour Belgium Category: Social Post / Real-time Response
Stop Lunch Shaming
Agency: Chobani / New York
Client: Chobani Category: Social Post / Real-time Response
Ice Dog Sandwich
Agency: mcgarrybowen / Chicago
Client: Oscar Mayer Category: Social Post / Real-time Response
-60% culture
Agency: BBDO Belgium / Brussels
Client: State of the Arts Category: Social Post / Real-time Response
Let's Be Kids
Agency: Fisher-Price / East Aurora, NY + Wieden+Kennedy / Portland
Client: Fisher-Price Category: Television & VOD / Varying Length Campaign
Old Spice Swagger
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Television & VOD / Varying Length Campaign
Creative Types Personality Test
Agency: Adobe / San Francisco + Anyways Creative / London
Client: Adobe Category: Digital Design
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Digital Design
Google Store
Agency: BASIC® / Bay Area + Google / Mountain View
Client: Google Category: Digital Design
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Digital Design
Secret Life of 4yr Olds
Agency: The Odd Number / Johannesburg + BBC Studios / Johannesburg
Client: BBC Studio Category: Craft / Sound Design
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Craft / Sound Design
Bauhaus
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: P.O.P. & In-Store / Campaign
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London
Client: Unilever - Marmite Category: P.O.P. & In-Store / Campaign
Printed by Parkinson's
Agency: INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charité - Universitätsmedizin / Berlin
Client: Charité - University Hospital Berlin Category: Creative Use of Data / Data Visualization
Finish - Glasses of Drought
Agency: Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul
Client: Reckitt Benckiser Category: Creative Use of Data / Data Visualization
Ugly Gerry
Agency: Leo Burnett / Chicago
Client: RepresentUs Category: Creative Use of Data / Data Visualization
Your 2019 Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Creative Use of Data / Data Visualization
Tom Brady's Big Announcement
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Social Post / Campaign
FREE INITIATIVE
Agency: Taproot Dentsu / Mumbai
Client: FREE PRESS JOURNAL Category: Editorial / Magazines & Newspapers
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client: L'Oréal Paris Category: Editorial / Magazines & Newspapers
BayBayan
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Cultural Center of the Philippines Category: Typography / Typeface Design
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Typography / Typeface Design
Beyond Limits
Agency: Saatchi & Saatchi / London
Client: British Telecom Category: Billboards & Transit / Dynamic Billboards & Transit
Fly with us
Agency: Grey Argentina / Buenos Aires
Client: Flybondi Category: Billboards & Transit / Dynamic Billboards & Transit
HIV on the Agenda
Agency: Wunderman Thompson BA / CABA
Client: Fundación Huésped Category: Billboards & Transit / Dynamic Billboards & Transit
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Billboards & Transit / Dynamic Billboards & Transit
Shark Bait
Agency: Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client: Uber Eats Category: Billboards & Transit / Dynamic Billboards & Transit
Everyday Escape
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading
Client: Xbox / Microsoft Category: Billboards & Transit / Dynamic Billboards & Transit
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Targeting
Waiting Wins
Agency: Havas Village / Geneva
Client: CANAL+ Category: Creative Use of Data / Targeting
IKEA Bedtime
Agency: Rethink + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Creative Use of Data / Targeting
Face the hidden facts
Agency: NORD DDB / Stockholm
Client: Tradera Category: Creative Use of Data / Targeting