The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
This Watch Tells Time
Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client: Apple Category: Craft - Writing / Single
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Craft - Writing / Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Writing / Single
A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Craft - Writing / Single
Choose Your Future
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: The European Parliment Category: Craft - Writing / Single
adidas Operation AirDrop
Agency: Jam3 / Toronto
Client: Adidas Category: Digital & Online / Websites & Mobile
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Digital & Online / Websites & Mobile
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Digital & Online / Websites & Mobile
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Digital & Online / Websites & Mobile
"Recommended by Humans"
Agency: ENGINE / New York City + HBO / New York City
Client: HBO Category: Digital & Online / Websites & Mobile
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Digital & Online / Websites & Mobile
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Digital & Online / Websites & Mobile
The Legally Binding Beer Contract
Agency: Åkestam Holst NoA / Stockholm
Client: Norrlands Guld Category: Digital & Online / Websites & Mobile
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Digital & Online / Websites & Mobile
Invasion #withGalaxy
Agency: R/GA / New York
Client: Samsung Electronics America Category: Digital & Online / Websites & Mobile
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Digital & Online / Websites & Mobile
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client: Pringles Category: Co-Promotions
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Co-Promotions
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Digital Product
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Digital Product
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Digital Product
Delivering Hope
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Digital Product
Truck Art Childfinder
Agency: Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad
Client: Berger Paints Category: Craft / Art Direction
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire Category: Magazine / Single
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Out of Home / Series
AirPods Pro
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino
Client: Apple Category: Out of Home / Series
Absolut Street Trees
Agency: ( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client: Pernod Ricard México Category: Out of Home / Series
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Out of Home / Series
Electric Slaves
Agency: Havas Prague / Prague 7
Client: Amnesty International Category: Magazine / Campaign
No need to fly 2.0
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client: German Rail Category: Magazine / Campaign
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client: Greenpeace Category: Magazine / Campaign
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Magazine / Campaign
FREE INITIATIVE
Agency: Taproot Dentsu / Mumbai
Client: FREE PRESS JOURNAL Category: Editorial / Magazines & Newspapers
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London
Client: L'Oréal Paris Category: Editorial / Magazines & Newspapers
The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client: Coca-Cola Company Category: Integrated PR Campaign
She's in Business
Agency: Weber Shandwick / Chicago + DOVE Chocolate / Newark
Client: DOVE Chocolate Category: Integrated PR Campaign
The Crash Sale
Agency: Edelman / New York + eBay / San Jose
Client: eBay Category: Integrated PR Campaign
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Integrated PR Campaign
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Integrated PR Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Integrated PR Campaign
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Long Form Video / Single
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple Category: Long Form Video / Single
The Lift
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: Bianco Category: Long Form Video / Single
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Long Form Video / Single