The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Day-After-Women's-Day Newspapers
Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola Category: Data Visualization / Static
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Technology
Pill-ID
Agency: HEREZIE / Paris + Rehab / London
Client: Pill-ID Category: Craft / Use of Technology
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Craft / Use of Technology
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Craft / Use of Technology
No Comply
Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client: Facebook Category: Short Form Video / Single
The Unspoken Curriculum
Agency: Edelman / New York + Windy Films / Boston
Client: The Boris Lawrence Henson Foundation Category: Short Form Video / Single
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Short Form Video / Single
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle Category: Short Form Video / Single
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Short Form Video / Single
Hollywood In Your Pocket
Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Short Form Video / Single
Love, Lawyers, and The Government
Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client: Family Category: Short Form Video / Single
Get Out And See The Worlds
Agency: Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles
Client: Meow Wolf Category: Short Form Video / Single
#WeThe15
Agency: adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London
Client: International Paralympic Committee Category: Integrated Branding Campaign
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Integrated Branding Campaign
Discover the originals
Agency: Forsman & Bodenfors / Göteborg
Client: Visit Sweden Category: Integrated Branding Campaign
Zeus & Hera
Agency: Goodby Silverstein & Partners / San Francisco
Client: BMW of North America Category: Integrated Branding Campaign
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google Category: Integrated Branding Campaign
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop Category: Integrated Branding Campaign
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us Category: Integrated Branding Campaign
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith Category: Integrated Branding Campaign
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Integrated Branding Campaign
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Moving Image Craft
Bring Down the House
Agency: 72andSunny / Los Angeles + Film 47 + Swaybox
Client: National Football League Category: Innovation & Transformation / Innovation in Moving Image Craft
Fellini Forward
Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client: Campari Group/Campari Red Diaries Category: Innovation & Transformation / Innovation in Moving Image Craft
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Utility
Face of Carnival
Agency: sunsetDDB / São Paulo + AB InBev / São Paulo
Client: AB InBev / AMBEV Category: Utility
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client: Burger King Category: Multi-Country or Global / Consumer / Brand
Squarespace In-House Agency
Agency: Squarespace / New York
Client: Squarespace Category: Brand World Creation
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Influencer Marketing / Single Channel
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion Category: Influencer Marketing / Single Channel
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Influencer Marketing / Single Channel
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Influencer Marketing / Single Channel
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client: Apple Category: Influencer Marketing / Single Channel
Malnutrition Facts
Agency: L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Client: Dole Sunshine Company Category: Posters / Single
Now You Know
Agency: Anomaly / New York + Smuggler
Client: Abbott / FreeStyle Libre Category: Craft / Writing
Para Pack
Agency: BBDO Canada / Toronto
Client: Canadian Paralympic Committee Category: Physical Items
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society) Category: Physical Items
Sea Level Re-Boot
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg
Client: Tretorn Category: Physical Items
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Physical Items
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Physical Items
Tide x NFL: The First Talking Washing Machine
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Physical Items
CO2AT
Agency: Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos
Client: Azgard 9 Category: Physical Items
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Physical Items
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Physical Items
Award:
2022 Creative Use of Data Merit Award
Agency:
Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static
Annual ID:
OS22_CU014M
Award:
2022 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Annual ID:
OS22_DM100M
Award:
2022 Direct Marketing Merit Award
Agency:
HEREZIE / Paris + Rehab / London
Client:
Pill-ID
Title:
Pill-ID
Category:
Craft / Use of Technology
Annual ID:
OS22_DM101M
Award:
2022 Direct Marketing Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Use of Technology
Annual ID:
OS22_DM102M
Award:
2022 Direct Marketing Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Craft / Use of Technology
Annual ID:
OS22_DM103M
Award:
2022 Branded Entertainment Merit Award
Agency:
Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client:
Facebook
Title:
No Comply
Category:
Short Form Video / Single
Annual ID:
OS22_BE041M
Award:
2022 Branded Entertainment Merit Award
Agency:
Edelman / New York + Windy Films / Boston
Client:
The Boris Lawrence Henson Foundation
Title:
The Unspoken Curriculum
Category:
Short Form Video / Single
Annual ID:
OS22_BE042M
Award:
2022 Branded Entertainment Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Short Form Video / Single
Annual ID:
OS22_BE043M
Award:
2022 Branded Entertainment Merit Award
Agency:
Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client:
Chipotle
Title:
A Future Begins
Category:
Short Form Video / Single
Annual ID:
OS22_BE044M
Award:
2022 Branded Entertainment Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Short Form Video / Single
Annual ID:
OS22_BE045M
Award:
2022 Branded Entertainment Merit Award
Agency:
SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Short Form Video / Single
Annual ID:
OS22_BE046M
Award:
2022 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client:
Family
Title:
Love, Lawyers, and The Government
Category:
Short Form Video / Single
Annual ID:
OS22_BE047M
Award:
2022 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles
Client:
Meow Wolf
Title:
Get Out And See The Worlds
Category:
Short Form Video / Single
Annual ID:
OS22_BE048M
Award:
2022 Integrated Merit Award
Agency:
adam&eveDDB / London + Pulse Films / London + Pentagram / London + FleishmanHillard / London
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG020M
Award:
2022 Integrated Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG021M
Award:
2022 Integrated Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Visit Sweden
Title:
Discover the originals
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG022M
Award:
2022 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
BMW of North America
Title:
Zeus & Hera
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG023M
Award:
2022 Integrated Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG024M
Award:
2022 Integrated Merit Award
Agency:
Hjaltelin Stahl / Copenhagen
Client:
IKEA
Title:
CIRKULÄR
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG025M
Award:
2022 Integrated Merit Award
Agency:
Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client:
Wingstop
Title:
Thighstop
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG026M
Award:
2022 Integrated Merit Award
Agency:
Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG027M
Award:
2022 Integrated Merit Award
Agency:
Ogilvy UK / London
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG028M
Award:
2022 Integrated Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG029M
Award:
2022 Moving Image Craft Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI142M
Award:
2022 Moving Image Craft Merit Award
Agency:
72andSunny / Los Angeles + Film 47 + Swaybox
Client:
National Football League
Title:
Bring Down the House
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI143M
Award:
2022 Moving Image Craft Merit Award
Agency:
Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client:
Campari Group/Campari Red Diaries
Title:
Fellini Forward
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI144M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
M&C Saatchi / Sydney + BWS / Sydney
Client:
BWS
Title:
InstaPour
Category:
Utility
Annual ID:
OS22_IN034M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Utility
Annual ID:
OS22_IN035M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
sunsetDDB / São Paulo + AB InBev / São Paulo
Client:
AB InBev / AMBEV
Title:
Face of Carnival
Category:
Utility
Annual ID:
OS22_IN036M
Award:
2022 Creative Effectiveness Merit Award
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client:
Burger King
Title:
Moldy Whopper
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS22_CE040M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace In-House Agency
Category:
Brand World Creation
Annual ID:
OS22_BS032M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM080M
Award:
2022 Social Media Merit Award
Agency:
Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM081M
Award:
2022 Social Media Merit Award
Agency:
Leo Burnett / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM082M
Award:
2022 Social Media Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM083M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Invasion - Twitch Streamers Invaded Live
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM084M
Award:
2022 Print Merit Award
Agency:
L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Client:
Dole Sunshine Company
Title:
Malnutrition Facts
Category:
Posters / Single
Annual ID:
OS22_PT034M
Award:
2022 Pharma Merit Award
Agency:
Anomaly / New York + Smuggler
Client:
Abbott / FreeStyle Libre
Title:
Now You Know
Category:
Craft / Writing
Annual ID:
OS22_PH031M
Award:
2022 Direct Marketing Merit Award
Agency:
BBDO Canada / Toronto
Client:
Canadian Paralympic Committee
Title:
Para Pack
Category:
Physical Items
Annual ID:
OS22_DM044M
Award:
2022 Direct Marketing Merit Award
Agency:
DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Physical Items
Annual ID:
OS22_DM045M
Award:
2022 Direct Marketing Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Göteborg
Client:
Tretorn
Title:
Sea Level Re-Boot
Category:
Physical Items
Annual ID:
OS22_DM046M
Award:
2022 Direct Marketing Merit Award
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Physical Items
Annual ID:
OS22_DM047M
Award:
2022 Direct Marketing Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
Canon
Title:
ReStory
Category:
Physical Items
Annual ID:
OS22_DM048M
Award:
2022 Direct Marketing Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Physical Items
Annual ID:
OS22_DM049M
Award:
2022 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
Tide x NFL: The First Talking Washing Machine
Category:
Physical Items
Annual ID:
OS22_DM050M
Award:
2022 Direct Marketing Merit Award
Agency:
Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos
Client:
Azgard 9
Title:
CO2AT
Category:
Physical Items
Annual ID:
OS22_DM051M
Award:
2022 Direct Marketing Merit Award
Agency:
TAXI
Client:
Human Rights Foundation
Title:
Uncomfortable Truth
Category:
Physical Items
Annual ID:
OS22_DM052M
Award:
2022 Direct Marketing Merit Award
Agency:
TracyLocke Brasil / São Paulo
Client:
Centauro
Title:
The Uniform that never existed
Category:
Physical Items
Annual ID:
OS22_DM053M
Award:
2022 Direct Marketing Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Physical Items
Annual ID:
OS22_DM054M
Award:
2022 Direct Marketing Merit Award
Agency:
Yandex Magic Camp / Moscow
Client:
Yandex Market
Title:
Cardboard Media
Category:
Physical Items
Annual ID:
OS22_DM055M
