The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Role of Aluminum
Agency: AlmapBBDO / São Paulo
Client: MAN Trucks Category: Newspaper / Full Page or Spread - Single
PORK
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: MMP CORPORATION LTD. Category: Newspaper / Full Page or Spread - Single
Nails
Agency: DDB Singapore / Singapore
Client: 3M Technologies (S) Pte Ltd Category: Newspaper / Full Page or Spread - Single
Mini Chupa Chups Kipik
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Newspaper / Full Page or Spread - Single
Mini Chupa Chups Kipik-Sindy
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Newspaper / Full Page or Spread - Single
1550 KILOMETERS ON ONE TANK
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN Category: Newspaper / Full Page or Spread - Single
Batelco Directory - Chinese Restaurant
Agency: FP7/DXB / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
Cat
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Single
Dog
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Single
Fisherman
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Newspaper / Full Page or Spread - Single
Kitchen
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: The New Straits Times Press (M) Bhd Category: Newspaper / Full Page or Spread - Single
PAPER LOVES DESIGN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTALIS Category: Direct Mail / Single or Campaign
National Defense Calendar
Agency: I&S BBDO Inc. / Tokyo
Client: KSC CORPORATION Category: Direct Mail / Single or Campaign
The lighter sides of heavy weights
Agency: McCann Worldgroup India / mumbai
Client: Young President Organisation Category: Direct Mail / Single or Campaign
Recycling Calendars of 1984 for 2012
Agency: Ruf Lanz, Zurich / Zurich
Client: Oekopool Category: Direct Mail / Single or Campaign
The Non-Smokers Art Calendar
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: AOK-Bundesverband Category: Direct Mail / Single or Campaign
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Direct Mail / Single or Campaign
Volcano
Agency: Y&R Dubai / DUBAI
Client: Red Cross Lebanon Category: Direct Mail / Single or Campaign
Sticked - Porcelain Ballerina
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Single
Pet
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Bully
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Asteroid
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Obama
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Merkel
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
nany the cow
Agency: Y&R COLOMBIA / BOGOTA
Client: salsa brava la constancia Category: Consumer Radio / Single
marcos the tuna
Agency: Y&R COLOMBIA / BOGOTA
Client: salsa brava la constancia Category: Consumer Radio / Single
Recycling Radio
Agency: Young and Rubicam Mexico / Mexico, D.F.
Client: Bonafont Category: Consumer Radio / Single
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Experiential Advertising / Installations
Money Machine
Agency: AlmapBBDO / São Paulo
Client: Peixe Urbano Category: Experiential Advertising / Installations
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Experiential Advertising / Installations
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Experiential Advertising / Installations
Second Look Detroit
Agency: Fallon / Minneapolis
Client: H&R Block Category: Experiential Advertising / Installations
GPS
Agency: Grey Group / Mexico City
Client: AMNESTY INTERNATIONAL Category: Experiential Advertising / Installations
Upside down
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Allsecur Category: Experiential Advertising / Installations
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Experiential Advertising / Installations
The Laundry-Gallery
Agency: Scholz & Friends / Berlin
Client: Siemens Electrogeräte GmbH Category: Experiential Advertising / Installations
Give-a-Toy Store
Agency: Venables Bell & Partners / San Francisco
Client: eBay Category: Experiential Advertising / Installations
The Explosions Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Experiential Advertising / Installations
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Non-Broadcast / Offline
Like Me Back, Heels or Flats, First Had Sex
Agency: DDB Canada / Vancouver / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
SUDDENLY IT HAPPENS
Agency: Forsman & Bodenfors / Gothenburg
Client: TRISS (SWEDISH LOTTERY) Category: Public Service / Television - Campaign
Stumbling Stones
Agency: Jung von Matt / Hamburg
Client: Gunter Demnig – Stolpersteine Category: Interactive Advertising / Banners - Fixed Space - Single
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Trucks
Title:
Role of Aluminum
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12116A
Award:
2012 Advertising Merit Award
Agency:
BBH India / Mumbai
Client:
Vaseline
Title:
Bat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12117A
Award:
2012 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
MMP CORPORATION LTD.
Title:
PORK
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12118A
Award:
2012 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
3M Technologies (S) Pte Ltd
Title:
Nails
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12119A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chupa Chups Kipik
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12120A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chupa Chups Kipik-Sindy
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12121A
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN
Title:
1550 KILOMETERS ON ONE TANK
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12122A
Award:
2012 Advertising Merit Award
Agency:
FP7/DXB / Dubai
Client:
Batelco
Title:
Batelco Directory - Chinese Restaurant
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12123A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Cat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12124A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Dog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12125A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Fisherman
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12126A
Award:
2012 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
The New Straits Times Press (M) Bhd
Title:
Kitchen
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12127A
Award:
2012 Design Merit Award
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
ANTALIS
Title:
PAPER LOVES DESIGN
Category:
Direct Mail / Single or Campaign
Annual ID:
12187D
Award:
2012 Design Merit Award
Agency:
I&S BBDO Inc. / Tokyo
Client:
KSC CORPORATION
Title:
National Defense Calendar
Category:
Direct Mail / Single or Campaign
Annual ID:
12188D
Award:
2012 Design Merit Award
Agency:
McCann Worldgroup India / mumbai
Client:
Young President Organisation
Title:
The lighter sides of heavy weights
Category:
Direct Mail / Single or Campaign
Annual ID:
12189D
Award:
2012 Design Merit Award
Agency:
Ruf Lanz, Zurich / Zurich
Client:
Oekopool
Title:
Recycling Calendars of 1984 for 2012
Category:
Direct Mail / Single or Campaign
Annual ID:
12190D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
AOK-Bundesverband
Title:
The Non-Smokers Art Calendar
Category:
Direct Mail / Single or Campaign
Annual ID:
12191D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Direct Mail / Single or Campaign
Annual ID:
12192D
Award:
2012 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Red Cross Lebanon
Title:
Volcano
Category:
Direct Mail / Single or Campaign
Annual ID:
12193D
Award:
2012 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Red Cross Lebanon
Title:
War
Category:
Direct Mail / Single or Campaign
Annual ID:
12194D
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Tough Guy
Category:
Consumer Radio / Single
Annual ID:
12287R
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Cock Fight
Category:
Consumer Radio / Single
Annual ID:
12288R
Award:
2012 Advertising Merit Award
Agency:
Bravo Group / New York
Client:
Leica
Title:
Picture Day
Category:
Consumer Radio / Single
Annual ID:
12289R
Award:
2012 Advertising Merit Award
Agency:
DDB Mexico / Distrito Federal
Client:
Henkel Mexico
Title:
Sticked - Porcelain Ballerina
Category:
Consumer Radio / Single
Annual ID:
12290R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Pet
Category:
Consumer Radio / Single
Annual ID:
12291R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Bully
Category:
Consumer Radio / Single
Annual ID:
12292R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Asteroid
Category:
Consumer Radio / Single
Annual ID:
12293R
Award:
2012 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Obama
Category:
Consumer Radio / Single
Annual ID:
12294R
Award:
2012 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Merkel
Category:
Consumer Radio / Single
Annual ID:
12295R
Award:
2012 Advertising Merit Award
Agency:
Publicis / New York
Client:
P&G / Scope
Title:
Oath of Office
Category:
Consumer Radio / Single
Annual ID:
12296R
Award:
2012 Advertising Merit Award
Agency:
SapientNitro / Surry Hills
Client:
Volvo Cars
Title:
Sat Nav
Category:
Consumer Radio / Single
Annual ID:
12297R
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Bridge
Category:
Consumer Radio / Single
Annual ID:
12298R
Award:
2012 Advertising Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
salsa brava la constancia
Title:
nany the cow
Category:
Consumer Radio / Single
Annual ID:
12299R
Award:
2012 Advertising Merit Award
Agency:
Y&R COLOMBIA / BOGOTA
Client:
salsa brava la constancia
Title:
marcos the tuna
Category:
Consumer Radio / Single
Annual ID:
12300R
Award:
2012 Advertising Merit Award
Agency:
Young and Rubicam Mexico / Mexico, D.F.
Client:
Bonafont
Title:
Recycling Radio
Category:
Consumer Radio / Single
Annual ID:
12301R
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Experiential Advertising / Installations
Annual ID:
12493G
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Peixe Urbano
Title:
Money Machine
Category:
Experiential Advertising / Installations
Annual ID:
12494G
Award:
2012 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
S-Oil
Title:
"Here" balloon
Category:
Experiential Advertising / Installations
Annual ID:
12495G
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Experiential Advertising / Installations
Annual ID:
12496G
Award:
2012 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
H&R Block
Title:
Second Look Detroit
Category:
Experiential Advertising / Installations
Annual ID:
12497G
Award:
2012 Advertising Merit Award
Agency:
Grey Group / Mexico City
Client:
AMNESTY INTERNATIONAL
Title:
GPS
Category:
Experiential Advertising / Installations
Annual ID:
12498G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Amsterdam / Amsterdam
Client:
Allsecur
Title:
Upside down
Category:
Experiential Advertising / Installations
Annual ID:
12499G
Award:
2012 Advertising Merit Award
Agency:
Perfect Fools / Stockholm
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Experiential Advertising / Installations
Annual ID:
12500G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Siemens Electrogeräte GmbH
Title:
The Laundry-Gallery
Category:
Experiential Advertising / Installations
Annual ID:
12501G
Award:
2012 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
eBay
Title:
Give-a-Toy Store
Category:
Experiential Advertising / Installations
Annual ID:
12502G
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
The Explosions Game
Category:
Experiential Advertising / Installations
Annual ID:
12503G
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Non-Broadcast / Offline
Annual ID:
12439T
Award:
2012 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Like Me Back, Heels or Flats, First Had Sex
Category:
Public Service / Television - Campaign
Annual ID:
12285T
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TRISS (SWEDISH LOTTERY)
Title:
SUDDENLY IT HAPPENS
Category:
Public Service / Television - Campaign
Annual ID:
12286T
Award:
2012 Interactive Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Gunter Demnig – Stolpersteine
Title:
Stumbling Stones
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
12165N
