The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Consumer - Websites / Footwear, Clothing & Accessories
Slay Your Next Giant
Agency: Droga5 / New York + Furlined / Santa Monica
Client: Under Armour Category: Consumer - Websites / Footwear, Clothing & Accessories
The Dots #AnytimeAnywhere
Agency: FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI
Client: Butterfly Twists Category: Consumer - Websites / Footwear, Clothing & Accessories
Beck's Scratchbottle
Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client: Anheuser-Busch InBev Category: Innovation - Package Design / Package Design
Hiroshima Peace Recycling
Agency: Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima
Client: Hagukuminosato Category: Innovation - Package Design / Package Design
Pro Vision
Agency: GPY&R / Melbourne
Client: Oakley Category: Innovation - Package Design / Package Design
Just
Agency: Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney
Client: World Wildlife Fund Category: Innovation - Package Design / Package Design
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Innovation - Package Design / Package Design
Stillhouse Packaging
Agency: Sandstrom Partners / Portland
Client: Stillhouse Spirits Company Category: Innovation - Package Design / Package Design
Grandma
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Broke Up
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Move Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Cyan
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Black
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Choose Beautiful Print
Agency: Ogilvy & Mather / Chicago
Client: Dove Category: Consumer - Newspaper / Full Page or Spread - Single
Den Blå Planet
Agency: ATELIER BRÜCKNER / Stuttgart + Yoke Interaction Design / Copenhagen + Jesper Kongshaug / Copenhagen
Client: Danmarks Akvarium Category: Consumer - Environmental / Immersive Design / Wayfinding
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur
Client: MyTeksi Category: Consumer - Applications & Sites / Social Networks / Community
#OneLessStranger
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb Category: Consumer - Applications & Sites / Social Networks / Community
Time Flies with Delta Studio
Agency: AKQA / Atlanta
Client: Delta Air Lines Category: Consumer - Web / Utility
FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client: FieldLevel Category: Consumer - Web / Utility
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford Category: Consumer - Web / Utility
Life Unpaused
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Non-Profit - Web / Web
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Non-Profit - Web / Web
Antonymous - the Digital Smoke Bomb
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Piratenpartei Deutschland Category: Non-Profit - Web / Web
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
A Living River
Agency: J. Walter Thompson / London
Client: HSBC Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Nike Kobe X Campaign ? The Temple of Deadly Quickness
Agency: Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai
Client: Nike China Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Keen Home Smart Vent
Agency: R/GA / New York + Keen Home / New York
Client: Keen Home Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Kinetic
Agency: R/GA / New York + Kinetic / New York
Client: One Million Metrics Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Procrastination
Agency: Impact BBDO / Dubai
Client: BHV Category: Craft - Music / Sound / Music / Sound
Orchestra
Agency: McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo
Client: Suntory Holdings / All Free (Non-Alcoholic Beer) Category: Craft - Music / Sound / Music / Sound
Donated Voices
Agency: MullenLowe Singapore / singapore
Client: The National University Centre For Organ Transplantation Category: Craft - Music / Sound / Music / Sound
Beach Party
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: CSR - Web / Web
Shopping List
Agency: Depot WPF / Moscow
Client: Ambar Moscow Category: Consumer - Package Design / Product Line
San Grams
Agency: Draft Co.,Ltd. / Tokyo,JAPAN
Client: Marumatsu Tea Category: Consumer - Package Design / Product Line
"THE" Products
Agency: good design company / Tokyo
Client: THE Category: Consumer - Package Design / Product Line
Lissage Men
Agency: Samurai / Tokyo
Client: Kanebo Cosmetics Category: Consumer - Package Design / Product Line
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Consumer - Brand Identity / Rebranding
Whole Foods Market Rebrand
Agency: Office / San Francisco + Whole Foods Market / Austin
Client: Whole Foods Market Category: Consumer - Brand Identity / Rebranding
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Craft - Use of Technology / Use of Technology
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client: Samsung Australia Category: Craft - Use of Technology / Use of Technology
Award:
2016 Interactive Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16043M
Award:
2016 Interactive Merit Award
Agency:
Droga5 / New York + Furlined / Santa Monica
Client:
Under Armour
Title:
Slay Your Next Giant
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16044M
Award:
2016 Interactive Merit Award
Agency:
FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI
Client:
Butterfly Twists
Title:
The Dots #AnytimeAnywhere
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16045M
Award:
2016 Design Merit Award
Agency:
BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client:
Anheuser-Busch InBev
Title:
Beck's Scratchbottle
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16235M
Award:
2016 Design Merit Award
Agency:
Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima
Client:
Hagukuminosato
Title:
Hiroshima Peace Recycling
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16236M
Award:
2016 Design Merit Award
Agency:
GPY&R / Melbourne
Client:
Oakley
Title:
Pro Vision
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16237M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16238M
Award:
2016 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Noble Development Public
Title:
Define the Difference
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16239M
Award:
2016 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16240M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Grandma
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16074M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Broke Up
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16075M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Move Out
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16076M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Cyan
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16077M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Black
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16078M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Dove
Title:
Choose Beautiful Print
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16079M
Award:
2016 Design Merit Award
Agency:
ATELIER BRÜCKNER / Stuttgart + Yoke Interaction Design / Copenhagen + Jesper Kongshaug / Copenhagen
Client:
Danmarks Akvarium
Title:
Den Blå Planet
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Annual ID:
DE16176M
Award:
2016 Mobile Merit Award
Agency:
Marketforce / Perth
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16047M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur
Client:
MyTeksi
Title:
Taxi Patrol
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16048M
Award:
2016 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Airbnb
Title:
#OneLessStranger
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16049M
Award:
2016 UX / UI Merit Award
Agency:
AKQA / Atlanta
Client:
Delta Air Lines
Title:
Time Flies with Delta Studio
Category:
Consumer - Web / Utility
Annual ID:
UX16021M
Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client:
FieldLevel
Title:
FieldLevel
Category:
Consumer - Web / Utility
Annual ID:
UX16022M
Award:
2016 UX / UI Merit Award
Agency:
Team / Detroit + Jam3 / Toronto
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Web / Utility
Annual ID:
UX16023M
Award:
2016 UX / UI Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Web / Web
Annual ID:
UX16051M
Award:
2016 UX / UI Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Non-Profit - Web / Web
Annual ID:
UX16052M
Award:
2016 UX / UI Merit Award
Agency:
M&C Saatchi / Sydney + Toby and Pete / Sydney
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Web / Web
Annual ID:
UX16053M
Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Piratenpartei Deutschland
Title:
Antonymous - the Digital Smoke Bomb
Category:
Non-Profit - Web / Web
Annual ID:
UX16054M
Award:
2016 Design Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16228M
Award:
2016 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16229M
Award:
2016 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16230M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson / London
Client:
HSBC
Title:
A Living River
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16231M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16232M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client:
LEGO
Title:
The Shape of Imagination
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16233M
Award:
2016 Design Merit Award
Agency:
Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai
Client:
Nike China
Title:
Nike Kobe X Campaign ? The Temple of Deadly Quickness
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16234M
Award:
2016 Intellectual Property Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16020M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Bitfinder / Palo Alto
Client:
Bitfinder
Title:
Awair
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16021M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Keen Home / New York
Client:
Keen Home
Title:
Keen Home Smart Vent
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16022M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Kinetic / New York
Client:
One Million Metrics
Title:
Kinetic
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16023M
Award:
2016 Radio Merit Award
Agency:
Impact BBDO / Dubai
Client:
BHV
Title:
Procrastination
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16037M
Award:
2016 Radio Merit Award
Agency:
McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo
Client:
Suntory Holdings / All Free (Non-Alcoholic Beer)
Title:
Orchestra
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16038M
Award:
2016 Radio Merit Award
Agency:
MullenLowe Singapore / singapore
Client:
The National University Centre For Organ Transplantation
Title:
Donated Voices
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16039M
Award:
2016 Radio Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Flight Centre, Student Flights
Title:
Beach Party
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16040M
Award:
2016 UX / UI Merit Award
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Web / Web
Annual ID:
UX16048M
Award:
2016 Design Merit Award
Agency:
Depot WPF / Moscow
Client:
Ambar Moscow
Title:
Shopping List
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16159M
Award:
2016 Design Merit Award
Agency:
Draft Co.,Ltd. / Tokyo,JAPAN
Client:
Marumatsu Tea
Title:
San Grams
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16160M
Award:
2016 Design Merit Award
Agency:
good design company / Tokyo
Client:
THE
Title:
"THE" Products
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16161M
Award:
2016 Design Merit Award
Agency:
Samurai / Tokyo
Client:
Kanebo Cosmetics
Title:
Lissage Men
Category:
Consumer - Package Design / Product Line
Annual ID:
DE16162M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Brand Identity / Rebranding
Annual ID:
DE16125M
Award:
2016 Design Merit Award
Agency:
Office / San Francisco + Whole Foods Market / Austin
Client:
Whole Foods Market
Title:
Whole Foods Market Rebrand
Category:
Consumer - Brand Identity / Rebranding
Annual ID:
DE16126M
Award:
2016 Direct Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16104M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Craft - Use of Technology / Use of Technology
Annual ID:
DI16105M
