The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions
Agency: McCann / London
Client: Microsoft Category: Craft - Writing / Writing
Rich Person Field Guide
Agency: McCann / New York
Client: New York Lottery Category: Craft - Writing / Writing
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Craft - Writing / Writing
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre
Client: GIV Category: Craft - Writing / Writing
Reborn Heartbeat Radio
Agency: Duval Guillaume / Antwerpen + Raygun / Brussel
Client: Reborn-To-Be-Alive Category: Non-Profit - Public Awareness - Campaign / Public Awareness - Campaign
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48
Agency: Barton F. Graf / New York
Client: Supercell Category: Consumer - Online Films & Video / User Generated Content
Domestic Violence
Agency: Publicis Conseil / Paris
Client: France 5 Category: Consumer - Television / Budget Under $100K - Single
Library
Agency: Sid Lee / Montréal
Client: Kumpan Electric Category: Consumer - Television / Budget Under $100K - Single
Donate A Face
Agency: Cheil India / Gurgaon
Client: Chhanv (Should these be CAPS?) Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Pay With Blood
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Untold Festival And National Blood Donations Institute Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Keen Home Smart Vent
Agency: R/GA / New York + Keen Home / New York
Client: Keen Home Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Kinetic
Agency: R/GA / New York + Kinetic / New York
Client: One Million Metrics Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Saudi Women's Online March
Agency: Leo Burnett / Beirut
Client: Always/Procter & Gamble Category: Consumer - Brands, Products & Services / Community Building
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Brands, Products & Services / Community Building
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Direction / Direction
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Craft - Direction / Direction
SKINS Official FIFA Non-Sponsor
Agency: BBD Perfect Storm / London
Client: SKINS Category: CSR - Brands, Products & Services / Brands, Products & Services
Jesses Priced Out
Agency: DCX Growth Accelerator / NYC
Client: Jesse's Deli Category: CSR - Brands, Products & Services / Brands, Products & Services
Bell Let's Talk
Agency: lg2 / Montreal + lg2fabrique / Montreal
Client: Bell Category: CSR - Brands, Products & Services / Brands, Products & Services
Priceless Pets
Agency: NBS / Rio de Janeiro
Client: Purina / Quatro Patinhas Category: CSR - Brands, Products & Services / Brands, Products & Services
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa Category: CSR - Brands, Products & Services / Brands, Products & Services
One Fucking Fabulous Filter
Agency: Sarofsky Corp. / Chicago
Client: OFFF Mexico Category: Consumer - Broadcast & Moving Image / Title Sequences
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
mFish
Agency: Tone / New York
Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
Capo Capo Aperitivo
Agency: Concrete Design Communications / Toronto
Client: Capo Capo Category: Consumer - Brand Identity / Series
ACADEMY Corporate
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt Category: Consumer - Brand Identity / Series
Natrel Milk Bar
Agency: lg2boutique / Montréal + lg2fabrique / Montréal
Client: Natrel Category: Consumer - Brand Identity / Series
King Koin Launderette Stationery
Agency: Rethink + Total Graphics / Vancouver
Client: King Koin Launderette Category: Consumer - Brand Identity / Series
Original do Brasil
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick
Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind
Agency: FCB / Chicago
Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
VBK Challenge : I (actually) read and agreed
Agency: FRED & FARID / PARIS
Client: Very Bad Kids by Carambar (Mondelez) Category: Consumer - Websites / Food & Drinks