The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Mobile / Utility
DIGISEQ Agency: R/GA / London + DIGISEQ / Uxbridge Client: DIGISEQ Category: Mobile / Utility
Sign Language Agency: Uber / San Francisco Client: Uber Category: Mobile / Utility
EcoAlarm Agency: Wunderman BA / Buenos Aires Client: Fundación Banco de Bosques Category: Craft / Music / Sound
Battle To The Beehive Agency: J. Walter Thompson New Zealand / Auckland Client: Vice New Zealand Limited Category: Gaming
Travel Oregon: The Game Agency: Wieden+Kennedy / Portland Client: Travel Oregon Category: Gaming
Educate a girl Agency: DentsuBos / Toronto Client: Plan International Canada Category: Branding / Collateral Item - Single
Brunch Your Way Agency: Leo Burnett, / Toronto Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
The Woman Behind The Veil Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai Client: Al Rajhi Bank Category: Use of Technology / Integration with Social Platforms
Lost Panda Agency: Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles Client: Tile Category: Craft - Visual Effects / Single
One Night Agency: Framestore / New York + BBH / London + Park Pictures / New York + Whitehouse Post / London Client: The Absolut Company Category: Craft - Visual Effects / Single
Protect Like A Mother Agency: McCann / New York + Framestore / New York + Cut + Run / New York Client: Lysol Category: Craft - Visual Effects / Single
Exploratorium After Dark Agency: Collins / San Francisco Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up Agency: Droga5 / New York + Prettybird / Culver City Client: COVERGIRL Category: Branding / Rebranding
RapCaviar Agency: Spotify In-House / New York Client: Spotify Category: Branding / Rebranding
LA Phil Rebranding Agency: TBWA\Chiat\Day / Los Angeles Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Rebranding
Stranger Broadcast Agency: AKQA / São Paulo Client: Netflix Category: Broadcast / Long Form - Single
Open your eyes Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Campaign
Baby Dove - Beautifully Real Moms Agency: Ogilvy & Mather / Toronto Client: Unilever Category: Craft / Photography - Campaign
Reassemble! Agency: 72andSunny / Los Angeles Client: Call of Duty Category: Online Films & Video / Long Form - Campaign
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Online Films & Video / Long Form - Campaign
Short but deadly Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign
SOUNDS OF TRAUMA Agency: Herezie Group / Paris Client: DAVID LYNCH FOUNDATION Category: Craft - Editing / Single
The Last Viper Agency: J. Walter Thompson, / Atlanta Client: Pennzoil Category: Craft - Editing / Single
AboveTheNoise Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles Client: Beats By Dre Category: Craft - Editing / Single
Appocalypse Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Editing / Single
Barbers Agency: Apple / Cupertino + Furlined / Santa Monica Client: Apple Category: Craft - Editing / Single
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Editing / Single
Nespresso "Comin' Home" Agency: Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica Client: McCann Category: Craft - Editing / Single
Be Indie Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg Client: Indiefin Category: Craft - Editing / Single
Silverado "Then and Now" Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Craft - Editing / Single
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal Client: SickKids Foundation Category: Craft - Editing / Single
The Truth is Hard to Find - Tyler Hicks Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Daniel Berehulak Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Bryan Denton Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Craft - Editing / Single
Levi's Circles :90 Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Editing / Single
Equal Love Agency: Final Cut / London + BBH / London + Somesuch / London + MPC / London Client: Absolut Category: Craft - Editing / Single
Anthony Joshua | Made To Move Agency: Final Cut / London + Grey / London + Smuggler / London + MPC / London Client: Lucozade Sport Category: Craft - Editing / Single
Good Odds Agency: Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo Client: Toyota Category: Craft - Editing / Single
Rat's Tale Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington Client: NZ Transport Agency Category: Craft - Editing / Single
Moments Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Cars Category: Craft - Editing / Single
Probably TEDx Agency: Happiness / an FCB alliance / Brussels Client: Carlsberg Global Category: Craft - Editing / Single
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Integrated Campaign
Trash Isles Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Integrated Campaign
#Blood Normal Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London Client: Essity Libresse Bodyform Category: Integrated Campaign
The IKEA Human Catalogue Agency: BBH / Singapore Client: IKEA Category: Integrated Campaign
Break Bread Smash Stigma Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Client: Casey House Category: Integrated Campaign
Until We All Belong Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Campaign
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Integrated Campaign

2018 UX / UI Merit Award

Ogilvy Australia / Melbourne

AAMI

AAMI SmartPlates

Mobile / Utility

OS_UX18023M

2018 UX / UI Merit Award

R/GA / London + DIGISEQ / Uxbridge

DIGISEQ

DIGISEQ

Mobile / Utility

OS_UX18024M

2018 UX / UI Merit Award

Uber / San Francisco

Uber

Sign Language

Mobile / Utility

OS_UX18025M

2018 Interactive Merit Award

Wunderman BA / Buenos Aires

Fundación Banco de Bosques

EcoAlarm

Craft / Music / Sound

OS_IN18075M

2018 Branded Entertainment Merit Award

J. Walter Thompson New Zealand / Auckland

Vice New Zealand Limited

Battle To The Beehive

Gaming

OS_BE18101M

2018 Branded Entertainment Merit Award

Wieden+Kennedy / Portland

Travel Oregon

Travel Oregon: The Game

Gaming

OS_BE18102M

2018 Design Merit Award

DentsuBos / Toronto

Plan International Canada

Educate a girl

Branding / Collateral Item - Single

OS_DE18091M

2018 Design Merit Award

Leo Burnett, / Toronto

Smith Restaurant + Bar

Brunch Your Way

Branding / Collateral Item - Single

OS_DE18092M

2018 Responsive Environments Merit Award

FP7/RUH / Riyadh + FP7/MENA / Dubai

Al Rajhi Bank

The Woman Behind The Veil

Use of Technology / Integration with Social Platforms

OS_RE18023M

2018 Moving Image Craft Merit Award

Alt.vfx / Brisbane + Smuggler / Los Angeles + Deutsch / Los Angeles + Work Editorial / Los Angeles

Tile

Lost Panda

Craft - Visual Effects / Single

OS_MI180129M

2018 Moving Image Craft Merit Award

Framestore / New York + BBH / London + Park Pictures / New York + Whitehouse Post / London

The Absolut Company

One Night

Craft - Visual Effects / Single

OS_MI180130M

2018 Moving Image Craft Merit Award

McCann / New York + Framestore / New York + Cut + Run / New York

Lysol

Protect Like A Mother

Craft - Visual Effects / Single

OS_MI180131M

2018 Design Merit Award

Collins / San Francisco

Exploratorium

Exploratorium After Dark

Branding / Rebranding

OS_DE18093M

2018 Design Merit Award

Droga5 / New York + Prettybird / Culver City

COVERGIRL

I Am What I Make Up

Branding / Rebranding

OS_DE18094M

2018 Design Merit Award

Spotify In-House / New York

Spotify

RapCaviar

Branding / Rebranding

OS_DE18095M

2018 Design Merit Award

TBWA\Chiat\Day / Los Angeles

Los Angeles Philharmonic Association

LA Phil Rebranding

Branding / Rebranding

OS_DE18096M

2018 Design Merit Award

Wieden+Kennedy / London

F1

A new brand for Formula 1: The greatest races are ahead of us

Branding / Rebranding

OS_DE18097M

2018 Branded Entertainment Merit Award

AKQA / São Paulo

Netflix

Stranger Broadcast

Broadcast / Long Form - Single

OS_BE18055M

2018 Cross-Platform Merit Award

Grey Germany / Duesseldorf

Terre des femmes - Menschenrechte für die Frau e.V.

Open your eyes

Craft / Photography - Campaign

OS_CP18057M

2018 Cross-Platform Merit Award

Ogilvy & Mather / Toronto

Unilever

Baby Dove - Beautifully Real Moms

Craft / Photography - Campaign

OS_CP18058M

2018 Film Merit Award

72andSunny / Los Angeles

Call of Duty

Reassemble!

Online Films & Video / Long Form - Campaign

OS_FI18148M

2018 Film Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Online Films & Video / Long Form - Campaign

OS_FI18149M

2018 Film Merit Award

Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm

Elmsta 3000 Horror Fest

Short but deadly

Online Films & Video / Long Form - Campaign

OS_FI18150M

2018 Moving Image Craft Merit Award

Herezie Group / Paris

DAVID LYNCH FOUNDATION

SOUNDS OF TRAUMA

Craft - Editing / Single

OS_MI180100M

2018 Moving Image Craft Merit Award

J. Walter Thompson, / Atlanta

Pennzoil

The Last Viper

Craft - Editing / Single

OS_MI180101M

2018 Moving Image Craft Merit Award

JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles

Beats By Dre

AboveTheNoise

Craft - Editing / Single

OS_MI180102M

2018 Moving Image Craft Merit Award

TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Appocalypse

Craft - Editing / Single

OS_MI180103M

2018 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Santa Monica

Apple

Barbers

Craft - Editing / Single

OS_MI18084M

2018 Moving Image Craft Merit Award

BBDO / New York + The Corner Shop / New York

P&G

The Talk

Craft - Editing / Single

OS_MI18085M

2018 Moving Image Craft Merit Award

Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica

McCann

Nespresso "Comin' Home"

Craft - Editing / Single

OS_MI18086M

2018 Moving Image Craft Merit Award

Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg

Indiefin

Be Indie

Craft - Editing / Single

OS_MI18087M

2018 Moving Image Craft Merit Award

Commonwealth//McCann / Detroit

Chevrolet

Silverado "Then and Now"

Craft - Editing / Single

OS_MI18088M

2018 Moving Image Craft Merit Award

Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal

SickKids Foundation

SickKids VS - All In

Craft - Editing / Single

OS_MI18089M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

The New York Times

The Truth is Hard to Find - Tyler Hicks

Craft - Editing / Single

OS_MI18090M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

The New York Times

The Truth is Hard to Find - Daniel Berehulak

Craft - Editing / Single

OS_MI18091M

2018 Moving Image Craft Merit Award

Droga5 / New York + Chromista / Los Angeles + The Mill / New York

The New York Times

The Truth is Hard to Find - Bryan Denton

Craft - Editing / Single

OS_MI18092M

2018 Moving Image Craft Merit Award

FCB West / San Francisco

Levi Strauss & Co.

Levi's Circles :90

Craft - Editing / Single

OS_MI18093M

2018 Moving Image Craft Merit Award

Final Cut / London + BBH / London + Somesuch / London + MPC / London

Absolut

Equal Love

Craft - Editing / Single

OS_MI18094M

2018 Moving Image Craft Merit Award

Final Cut / London + Grey / London + Smuggler / London + MPC / London

Lucozade Sport

Anthony Joshua | Made To Move

Craft - Editing / Single

OS_MI18095M

2018 Moving Image Craft Merit Award

Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo

Toyota

Good Odds

Craft - Editing / Single

OS_MI18096M

2018 Moving Image Craft Merit Award

Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington

NZ Transport Agency

Rat's Tale

Craft - Editing / Single

OS_MI18097M

2018 Moving Image Craft Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Cars

Moments

Craft - Editing / Single

OS_MI18098M

2018 Moving Image Craft Merit Award

Happiness / an FCB alliance / Brussels

Carlsberg Global

Probably TEDx

Craft - Editing / Single

OS_MI18099M

2018 Public Relations Merit Award

adam&eveDDB / London + Framestore / London

Marmite

The Gene Project

Integrated Campaign

OS_PR18064M

2018 Public Relations Merit Award

AMV BBDO / London + LADbible / London

LADbible & Plastic Ocean

Trash Isles

Integrated Campaign

OS_PR18065M

2018 Public Relations Merit Award

AMV BBDO / London + Somesuch & Co / London + Ketchum / London

Essity Libresse Bodyform

#Blood Normal

Integrated Campaign

OS_PR18066M

2018 Public Relations Merit Award

BBH / Singapore

IKEA

The IKEA Human Catalogue

Integrated Campaign

OS_PR18067M

2018 Public Relations Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Casey House

Break Bread Smash Stigma

Integrated Campaign

OS_PR18068M

2018 Public Relations Merit Award

Clemenger BBDO / Melbourne

Airbnb

Until We All Belong

Integrated Campaign

OS_PR18069M

2018 Public Relations Merit Award

DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Integrated Campaign

OS_PR18070M

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