The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Unbottle Yourself Agency: Akestam Holst / Stockholm Client: Carlsberg Category: Interactive Advertising / Environmental/Experiential - Single
The Heist Agency: Akestam Holst / Stockholm Client: Pause Home Entertainment Category: Interactive Advertising / Environmental/Experiential - Single
Microsite PLAY Agency: Baillat Cardell & fils + Iregular / Montréal Client: MUTEK Category: Interactive Advertising / Environmental/Experiential - Single
EBALL Agency: BBDO Proximity Berlin / Duesseldorf Client: Daimler AG Category: Interactive Advertising / Environmental/Experiential - Single
Temptations Sampling Machine Agency: CP+B / Boulder Client: JELL-O Category: Interactive Advertising / Environmental/Experiential - Single
Times Square Tracker Agency: CP+B / Boulder Client: Domino's Category: Interactive Advertising / Environmental/Experiential - Single
The face of the marathon. Agency: HEIMAT / Berlin Client: adidas Category: Interactive Advertising / Environmental/Experiential - Single
Pirate Radio Experiment Agency: Jung von Matt AG / Berlin Client: ISHR International Society for Human Rights Category: Interactive Advertising / Environmental/Experiential - Single
SoundAffects Agency: mono / Minneapolis Client: Parsons The New School for Design Category: Interactive Advertising / Environmental/Experiential - Single
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Environmental/Experiential - Single
Million Mile Joe Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Environmental/Experiential - Single
Absolut Blank Live Agency: The Mill Digital / London Client: PERNOD RICARD Category: Interactive Advertising / Environmental/Experiential - Single
The Explosions Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Interactive Advertising / Environmental/Experiential - Single
Social Pump Up Agency: Droga5 / New York Client: Puma Category: Consumer Television / 60 Second - Single
Google Chrome: The Johnny Cash Project Agency: Google Creative Lab and @radical.media / New York Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea Agency: AlmapBBDO / São Paulo Client: GE Category: Consumer Television / 60 Second - Single
Letter Agency: Badillo Nazca S&S / San Juan Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Underdog Agency: BBDO / New York Client: HBO Category: Consumer Television / 60 Second - Single
Big Day Agency: BBH LONDON / London Client: Weetabix Category: Consumer Television / 60 Second - Single
The Last Dictator Standing Agency: Black River FC / Johannesburg Client: Nando's South Africa Category: Consumer Television / 60 Second - Single
60 Things in 60 Seconds Agency: DDB / Auckland Client: SKY Television Category: Consumer Television / 60 Second - Single
Victor Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
The Bark Side Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single
Colon 101 Agency: Euro RSCG Israel / Tel Aviv Client: Reckitt Benckiser Category: Consumer Television / 60 Second - Single
Then and Now Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Consumer Television / 60 Second - Single
My Dad's Car Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Consumer Television / 60 Second - Single
One Hitter Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Urn Agency: JWT New York / New York Client: Kraft Foods Category: Consumer Television / 60 Second - Single
Blind Spot Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Consumer Television / 60 Second - Single
Give and Get Agency: Leo Burnett Chicago / Chicago Client: Hallmark Category: Consumer Television / 60 Second - Single
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Consumer Television / 60 Second - Single
Blam! Blam! Agency: Droga5 / Los Angeles Client: Puma Category: Consumer Television / 60 Second - Single
Dear Sophie Agency: BBH and Google Creative Lab / Los Angeles Client: Google Chrome Category: Consumer Television / 60 Second - Single
2012 Agency: Ponce Buenos Aires / Buenos Aires Client: Unilever Category: Consumer Television / 60 Second - Single
ZE - Electric life Agency: Publicis Conseil / PARIS Client: Renault Category: Consumer Television / 60 Second - Single
Super In. Super Out. Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Consumer Television / 60 Second - Single
Gas Powered Everything Agency: TBWA Chiat Day, Los Angeles & Toronto / Los Angeles Client: Nissan Category: Consumer Television / 60 Second - Single
No Sheep - No Sleep Agency: TRY/ Apt / Oslo Client: Volkswagen Category: Consumer Television / 60 Second - Single
Handlebar Moustache Agency: Wieden+Kennedy New York / New York Client: Heineken USA Category: Consumer Television / 60 Second - Single
Dirty Cops Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
Blueprint Agency: DDB MUDRA GROUP / MUMBAI Client: Union Bank of India Category: Newspaper / Small Space Print - Campaign
Bounty Picks It Up Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Newspaper / Small Space Print - Campaign
THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS Category: Gaming / Branded mobile games
Voice Letter Agency: Akestam Holst / Stockholm Client: The Swedish Post Category: Websites / Public Service/Non-Profit
Doggelganger Agency: Colenso BBDO / Auckland Client: PEDIGREE Adoption Drive Category: Websites / Public Service/Non-Profit
Virou.gr Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Carrefour Category: Websites / Public Service/Non-Profit
Escape Button Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: SESC_Videobrasil Category: Websites / Public Service/Non-Profit
Future of Car Sharing Agency: Hyperakt / Brooklyn Client: Collaborative Fund Category: Websites / Public Service/Non-Profit
Infi-Knit Agency: LBi / London Client: Macmillan Category: Websites / Public Service/Non-Profit

2012 Interactive Merit Award

Akestam Holst / Stockholm

Carlsberg

Unbottle Yourself

Interactive Advertising / Environmental/Experiential - Single

12167N

2012 Interactive Merit Award

Akestam Holst / Stockholm

Pause Home Entertainment

The Heist

Interactive Advertising / Environmental/Experiential - Single

12168N

2012 Interactive Merit Award

Baillat Cardell & fils + Iregular / Montréal

MUTEK

Microsite PLAY

Interactive Advertising / Environmental/Experiential - Single

12169N

2012 Interactive Merit Award

BBDO Proximity Berlin / Duesseldorf

Daimler AG

EBALL

Interactive Advertising / Environmental/Experiential - Single

12170N

2012 Interactive Merit Award

CP+B / Boulder

JELL-O

Temptations Sampling Machine

Interactive Advertising / Environmental/Experiential - Single

12171N

2012 Interactive Merit Award

CP+B / Boulder

Domino's

Times Square Tracker

Interactive Advertising / Environmental/Experiential - Single

12172N

2012 Interactive Merit Award

HEIMAT / Berlin

adidas

The face of the marathon.

Interactive Advertising / Environmental/Experiential - Single

12173N

2012 Interactive Merit Award

Jung von Matt AG / Berlin

ISHR International Society for Human Rights

Pirate Radio Experiment

Interactive Advertising / Environmental/Experiential - Single

12175N

2012 Interactive Merit Award

mono / Minneapolis

Parsons The New School for Design

SoundAffects

Interactive Advertising / Environmental/Experiential - Single

12176N

2012 Interactive Merit Award

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Interactive Advertising / Environmental/Experiential - Single

12177N

2012 Interactive Merit Award

RPA / Santa Moinca

American Honda Motor Co., Inc.

Million Mile Joe

Interactive Advertising / Environmental/Experiential - Single

12178N

2012 Interactive Merit Award

The Mill Digital / London

PERNOD RICARD

Absolut Blank Live

Interactive Advertising / Environmental/Experiential - Single

12179N

2012 Interactive Merit Award

Wieden+Kennedy New York / New York

JORDAN

The Explosions Game

Interactive Advertising / Environmental/Experiential - Single

12180N

2012 Advertising Merit Award

Droga5 / New York

Puma

Social Pump Up

Consumer Television / 60 Second - Single

2012 Advertising Merit Award

Google Creative Lab and @radical.media / New York

Google

Google Chrome: The Johnny Cash Project

Consumer Television / 60 Second - Single

12322T

2012 Advertising Merit Award

AlmapBBDO / São Paulo

GE

Bright Idea

Consumer Television / 60 Second - Single

12323T

2012 Advertising Merit Award

Badillo Nazca S&S / San Juan

Toyota de PR

Letter

Consumer Television / 60 Second - Single

12324T

2012 Advertising Merit Award

BBDO / New York

HBO

Underdog

Consumer Television / 60 Second - Single

12325T

2012 Advertising Merit Award

BBH LONDON / London

Weetabix

Big Day

Consumer Television / 60 Second - Single

12326T

2012 Advertising Merit Award

Black River FC / Johannesburg

Nando's South Africa

The Last Dictator Standing

Consumer Television / 60 Second - Single

12327T

2012 Advertising Merit Award

DDB / Auckland

SKY Television

60 Things in 60 Seconds

Consumer Television / 60 Second - Single

12328T

2012 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Sony PlayStation

Victor

Consumer Television / 60 Second - Single

12329T

2012 Advertising Merit Award

Deutsch / Los Angeles

Volkswagen

The Bark Side

Consumer Television / 60 Second - Single

12330T

2012 Advertising Merit Award

Euro RSCG Israel / Tel Aviv

Reckitt Benckiser

Colon 101

Consumer Television / 60 Second - Single

12331T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Chevrolet

Then and Now

Consumer Television / 60 Second - Single

12332T

2012 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Chevrolet

My Dad's Car

Consumer Television / 60 Second - Single

12333T

2012 Advertising Merit Award

The Brooklyn Brothers / New York

New Era

One Hitter

Consumer Television / 60 Second - Single

12334T

2012 Advertising Merit Award

JWT New York / New York

Kraft Foods

Urn

Consumer Television / 60 Second - Single

12336T

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Allstate

Blind Spot

Consumer Television / 60 Second - Single

12337T

2012 Advertising Merit Award

Leo Burnett Chicago / Chicago

Hallmark

Give and Get

Consumer Television / 60 Second - Single

12338T

2012 Advertising Merit Award

LDC / São Paulo

MTV Brasil

Balloons

Consumer Television / 60 Second - Single

12339T

2012 Advertising Merit Award

Droga5 / Los Angeles

Puma

Blam! Blam!

Consumer Television / 60 Second - Single

12340T

2012 Advertising Merit Award

BBH and Google Creative Lab / Los Angeles

Google Chrome

Dear Sophie

Consumer Television / 60 Second - Single

12341T

2012 Advertising Merit Award

Ponce Buenos Aires / Buenos Aires

Unilever

2012

Consumer Television / 60 Second - Single

12342T

2012 Advertising Merit Award

Publicis Conseil / PARIS

Renault

ZE - Electric life

Consumer Television / 60 Second - Single

12343T

2012 Advertising Merit Award

Publicis Mojo / Millers Point

Lion Nathan

Super In. Super Out.

Consumer Television / 60 Second - Single

12344T

2012 Advertising Merit Award

TBWA Chiat Day, Los Angeles & Toronto / Los Angeles

Nissan

Gas Powered Everything

Consumer Television / 60 Second - Single

12345T

2012 Advertising Merit Award

TRY/ Apt / Oslo

Volkswagen

No Sheep - No Sleep

Consumer Television / 60 Second - Single

12346T

2012 Advertising Merit Award

Wieden+Kennedy New York / New York

Heineken USA

Handlebar Moustache

Consumer Television / 60 Second - Single

12347T

2012 Advertising Merit Award

Young & Rubicam / New York

Land Rover

Dirty Cops

Consumer Television / 60 Second - Single

12348T

2012 Advertising Merit Award

DDB MUDRA GROUP / MUMBAI

Union Bank of India

Blueprint

Newspaper / Small Space Print - Campaign

12149A

2012 Advertising Merit Award

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up

Newspaper / Small Space Print - Campaign

12150A

2012 Advertising Merit Award

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Newspaper / Small Space Print - Campaign

12151A

2012 Branded Entertainment Merit Award

Abbott Mead Vickers BBDO / London

WRIGLEYS

THE NIGHTJAR

Gaming / Branded mobile games

12090E

2012 Interactive Merit Award

Akestam Holst / Stockholm

The Swedish Post

Voice Letter

Websites / Public Service/Non-Profit

12110N

2012 Interactive Merit Award

Colenso BBDO / Auckland

PEDIGREE Adoption Drive

Doggelganger

Websites / Public Service/Non-Profit

12111N

2012 Interactive Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Carrefour

Virou.gr

Websites / Public Service/Non-Profit

12112N

2012 Interactive Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

SESC_Videobrasil

Escape Button

Websites / Public Service/Non-Profit

12113N

2012 Interactive Merit Award

Hyperakt / Brooklyn

Collaborative Fund

Future of Car Sharing

Websites / Public Service/Non-Profit

12114N

2012 Interactive Merit Award

LBi / London

Macmillan

Infi-Knit

Websites / Public Service/Non-Profit

12115N

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