The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
Charmin
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Conveyor Belt #2
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Rivalry Part I
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
The man who lived in a film
Agency: TRY/ Apt / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 second - Single
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Cable Effects
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Aldi Like Brands
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Alec's Kidney
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Legacy
Agency: Wieden + Kennedy, Portland / Portland
Client: Levi's Category: Consumer Television / 60 Second - Single
Tea
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Single
This Is SportsCenter: Photo Album
Agency: Wieden + Kennedy / New York
Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
1882 Anxious People and a pen cap
Agency: MADRE / Capital Federal
Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Consumer Television / Over 60 second - Single
Translator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Starburst - Dog
Agency: TBWAChiatDay, New York / New York
Client: Wrigley Category: Consumer Television / :30/:25 - Single
Younger Skin
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Single
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Consumer Television / Under $80K Budget - Single
Bear/Pool/Roller Coaster
Agency: Arnold Worldwide / Boston
Client: Carnival Category: Consumer Television / :30/:25 - Campaign
Frank/Five-Man/Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Campaign
Infuse TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Kids Birthday Parties
Agency: DDB South Africa / Johannesburg
Client: McDonalds Category: Consumer Television / :30/:25 - Campaign
Will in the MIdwest
Agency: Funny Or Die / Los Angeles
Client: Old Milwaukee Category: Consumer Television / :30/:25 - Campaign
First Hand
Agency: Goodby, Silverstein & Partners / San Francisco
Client: NBA Category: Consumer Television / :30/:25 - Campaign
Create Your Own
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
Frozen Moments
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / 60 Second - Campaign
Breathe Happy
Agency: Grey / New York
Client: Febreze Category: Consumer Television / 60 Second - Campaign
Day One Stories
Agency: Droga5 / New York
Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
The Foggy Moments
Agency: Herezie Paris / Paris
Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign
The Online Translation Experiment
Agency: Memac Ogilvy & Mather / Dubai
Client: Berlitz Language Center Category: Consumer Television / Commercials of Var. Length - Campaign
Don't Take it in the Air Campaign
Agency: Mullen / Boston
Client: JetBlue Category: Consumer Television / Commercials of Var. Length - Campaign
To Life, Love, and Loot
Agency: Anomaly / Hollywood
Client: Captain Morgan Category: Consumer Television / Commercials of Var. Length - Campaign
"It's Not Crazy, It's Sports"
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Social Pump Up
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / 60 Second - Single
Google Chrome: The Johnny Cash Project
Agency: Google Creative Lab and @radical.media / New York
Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea
Agency: AlmapBBDO / São Paulo
Client: GE Category: Consumer Television / 60 Second - Single
Letter
Agency: Badillo Nazca S&S / San Juan
Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Big Day
Agency: BBH LONDON / London
Client: Weetabix Category: Consumer Television / 60 Second - Single
The Last Dictator Standing
Agency: Black River FC / Johannesburg
Client: Nando's South Africa Category: Consumer Television / 60 Second - Single
60 Things in 60 Seconds
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Single
Victor
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Award:
2012 Advertising Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12071T
Award:
2012 Advertising Gold Pencil
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Pathological Liar
Category:
Consumer Television / 60 Second - Single
Annual ID:
12056T
Award:
2012 Advertising Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12067T
Award:
2012 Advertising Gold Pencil
Agency:
David&Goliath / El Segundo
Client:
Kia Motors America
Title:
Drive the Dream
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12075T
Award:
2012 Advertising Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12060T
Award:
2012 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Conveyor Belt #2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12065T
Award:
2012 Advertising Silver Pencil
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
Rivalry Part I
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12072T
Award:
2012 Advertising Silver Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
It's Not Crazy, It's Sports: Shake On It
Category:
Consumer Television / 60 Second - Single
Annual ID:
12057T
Award:
2012 Advertising Silver Pencil
Agency:
TRY/ Apt / Oslo
Client:
Canal Digital
Title:
The man who lived in a film
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12076T
Award:
2012 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12061T
Award:
2012 Advertising Bronze Pencil
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12066T
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Manchester / Prestbury
Client:
Aldi Stores Ltd
Title:
Aldi Like Brands
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
12070T
Award:
2012 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12073T
Award:
2012 Advertising Bronze Pencil
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
Alec's Kidney
Category:
Consumer Television / 60 Second - Single
Annual ID:
12058T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Levi's
Title:
Legacy
Category:
Consumer Television / 60 Second - Single
Annual ID:
12059T
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Manchester / Prestbury
Client:
Aldi Stores Ltd
Title:
Tea
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12068T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden + Kennedy / New York
Client:
ESPN This Is Sports Center
Title:
This Is SportsCenter: Photo Album
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12069T
Award:
2012 Advertising Bronze Pencil
Agency:
MADRE / Capital Federal
Client:
Destilados Argentinos S.A.
Title:
1882 Anxious People and a pen cap
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12077T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
The Date
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12078T
Award:
2012 Advertising Bronze Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
Love the Game
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12079T
Award:
2012 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Translator
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12062T
Award:
2012 Advertising Bronze Pencil
Agency:
TBWAChiatDay, New York / New York
Client:
Wrigley
Title:
Starburst - Dog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12063T
Award:
2012 Advertising Bronze Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Younger Skin
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12064T
Award:
2012 Advertising Bronze Pencil
Agency:
DDB UK / LONDON
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12074T
Award:
2012 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Carnival
Title:
Bear/Pool/Roller Coaster
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12369T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Frank/Five-Man/Boogie Boarder
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12370T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Infuse TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12371T
Award:
2012 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
McDonalds
Title:
Kids Birthday Parties
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12372T
Award:
2012 Advertising Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
Old Milwaukee
Title:
Will in the MIdwest
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12373T
Award:
2012 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
NBA
Title:
First Hand
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12374T
Award:
2012 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sonic Drive-In
Title:
Create Your Own
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12375T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Frozen Moments
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12349T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
Breathe Happy
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12350T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One Stories
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Herezie Paris / Paris
Client:
Optifog Essilor
Title:
The Foggy Moments
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12381T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12382T
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy & Mather / Dubai
Client:
Berlitz Language Center
Title:
The Online Translation Experiment
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12383T
Award:
2012 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Don't Take it in the Air Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12384T
Award:
2012 Advertising Merit Award
Agency:
Anomaly / Hollywood
Client:
Captain Morgan
Title:
To Life, Love, and Loot
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12385T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
"It's Not Crazy, It's Sports"
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12386T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Social Pump Up
Category:
Consumer Television / 60 Second - Single
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Google Creative Lab and @radical.media / New York
Client:
Google
Title:
Google Chrome: The Johnny Cash Project
Category:
Consumer Television / 60 Second - Single
Annual ID:
12322T
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
GE
Title:
Bright Idea
Category:
Consumer Television / 60 Second - Single
Annual ID:
12323T
Award:
2012 Advertising Merit Award
Agency:
Badillo Nazca S&S / San Juan
Client:
Toyota de PR
Title:
Letter
Category:
Consumer Television / 60 Second - Single
Annual ID:
12324T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Annual ID:
12325T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Weetabix
Title:
Big Day
Category:
Consumer Television / 60 Second - Single
Annual ID:
12326T
Award:
2012 Advertising Merit Award
Agency:
Black River FC / Johannesburg
Client:
Nando's South Africa
Title:
The Last Dictator Standing
Category:
Consumer Television / 60 Second - Single
Annual ID:
12327T
Award:
2012 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
60 Things in 60 Seconds
Category:
Consumer Television / 60 Second - Single
Annual ID:
12328T
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Sony PlayStation
Title:
Victor
Category:
Consumer Television / 60 Second - Single
Annual ID:
12329T
