The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
One Foot Out the Door
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Under 100K Budget
Stop Downloadkill
Agency: Cheil Worldwide / Seoul
Client: Busan Metropolitan Police Agency Category: Under 100K Budget
Facts First
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client: CNN Category: Under 100K Budget
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Under 100K Budget
The Gas Station
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Under 100K Budget
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Websites
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Websites
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Websites
Forgetting Auschwitz, Remembering Auschwitz
Agency: Havas / Milan
Client: CDEC and Sons of Shoah Category: Websites
A Ghost Store
Agency: Watson Design Group, Inc. / Los Angeles + A24 / New York
Client: A24 Category: Websites
Darwin
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Single
Mozart
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand Category: Broadcast / Any Length - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
SCIENTIST
Agency: McCann Worldgroup India / Mumbai
Client: dermaclinix Category: Broadcast / Any Length - Single
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Single
Knowledge
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Single
Fly on the Bedroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Living Room Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Single
Fly on the Bathroom Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Broadcast / Any Length - Single
Disclaimer: Fly
Agency: The Martin Agency / Richmond
Client: GEICO Category: Broadcast / Any Length - Single
Hitler
Agency: Young & Rubicam Brasil / Sao Paulo
Client: CEPIA Category: Broadcast / Any Length - Single
Letter to Houston
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation Category: Craft / Writing - Single or Campaign
London Underground
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Craft / Writing - Single or Campaign
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Craft / Writing - Single or Campaign
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government Category: Craft / Dynamic Data Visualization
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
BALD
Agency: Ogilvy & Mather Colombia / Bogota
Client: SOVIP Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A. Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
liv. - Digital Lifestyle Bank
Agency: R/GA / London
Client: Emirates NBD Category: Mobile / User Experience
I Am Amazon
Agency: Google / Sao Paulo
Client: Google Category: Feature Length / Non-Fiction / Documentary
Reassemble!
Agency: 72andSunny / Los Angeles
Client: Call of Duty: WWII Category: Television / Long Form - Campaign
Original is Never Finished
Agency: Johannes Leonardo / New York
Client: adidas Originals Category: Television / Long Form - Campaign
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard Category: Television / Long Form - Campaign
Machine conversations
Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client: KONE Oyj Category: Use of Technology
The mind-reading billboard
Agency: Lg2 / Quebec City
Client: Quebec City Magic Festival Category: Use of Technology
Sneaky Like Pete
Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client: Amazon Studios Category: Use of Technology
NEIGHBORHOODS
Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client: Sberbank of Russia Category: Craft / Data-Driven Personalization - Single or Campaign
Anonymous Friend
Agency: J.Walter Thompson / Sao Paulo
Client: Alcoholics Anonymous Category: Craft / Data-Driven Personalization - Single or Campaign
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Craft / Data-Driven Personalization - Single or Campaign
Dead Whale
Agency: Dentsu Jayme Syfu / Makati City
Client: Greenpeace Philippines Category: Experiential / Environmental / Outdoor Spaces
The Human Serengeti
Agency: FCB New Zealand / Auckland & Wellington
Client: Prime TV Category: Experiential / Environmental / Outdoor Spaces
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc Category: Experiential / Environmental / Outdoor Spaces
Award:
2018 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
One Foot Out the Door
Category:
Under 100K Budget
Annual ID:
OS_FI18161M
Award:
2018 Film Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Busan Metropolitan Police Agency
Title:
Stop Downloadkill
Category:
Under 100K Budget
Annual ID:
OS_FI18162M
Award:
2018 Film Merit Award
Agency:
Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client:
CNN
Title:
Facts First
Category:
Under 100K Budget
Annual ID:
OS_FI18163M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Parking
Category:
Under 100K Budget
Annual ID:
OS_FI18164M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Gas Station
Category:
Under 100K Budget
Annual ID:
OS_FI18165M
Award:
2018 Interactive Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Websites
Annual ID:
OS_IN18041M
Award:
2018 Interactive Merit Award
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Annual ID:
OS_IN18042M
Award:
2018 Interactive Merit Award
Agency:
FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Websites
Annual ID:
OS_IN18043M
Award:
2018 Interactive Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Be Internet Awesome
Category:
Websites
Annual ID:
OS_IN18044M
Award:
2018 Interactive Merit Award
Agency:
Havas / Milan
Client:
CDEC and Sons of Shoah
Title:
Forgetting Auschwitz, Remembering Auschwitz
Category:
Websites
Annual ID:
OS_IN18045M
Award:
2018 Interactive Merit Award
Agency:
ROSAPARK / PARIS + MERCI MICHEL / PARIS
Client:
OUIGO
Title:
LET'S PLAY
Category:
Websites
Annual ID:
OS_IN18046M
Award:
2018 Interactive Merit Award
Agency:
Watson Design Group, Inc. / Los Angeles + A24 / New York
Client:
A24
Title:
A Ghost Store
Category:
Websites
Annual ID:
OS_IN18047M
Award:
2018 Radio Merit Award
Agency:
BBDO / Toronto
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18029M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Darwin
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18030M
Award:
2018 Radio Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Autism New Zealand
Title:
Mozart
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18031M
Award:
2018 Radio Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18032M
Award:
2018 Radio Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18033M
Award:
2018 Radio Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
dermaclinix
Title:
SCIENTIST
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18034M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
A.I.
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18035M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Knowledge
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18036M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Bedroom Wall
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18037M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Living Room Wall
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18038M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Bathroom Wall
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18039M
Award:
2018 Radio Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Disclaimer: Fly
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18040M
Award:
2018 Radio Merit Award
Agency:
Young & Rubicam Brasil / Sao Paulo
Client:
CEPIA
Title:
Hitler
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18041M
Award:
2018 Print & Outdoor Merit Award
Agency:
360i / New York
Client:
New Orleans Tourism Marketing Corporation
Title:
Letter to Houston
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18170M
Award:
2018 Print & Outdoor Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
London Underground
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18171M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB, / Paris
Client:
Volkswagen
Title:
Up
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18172M
Award:
2018 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18173M
Award:
2018 Responsive Environments Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client:
Japanese Government
Title:
CeBIT 2017 Opening Ceremony | Japan Show Act
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_RE18024M
Award:
2018 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18123M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
SOVIP
Title:
BALD
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18124M
Award:
2018 Print & Outdoor Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
POSTOBÓN S.A.
Title:
PLACEMAT FOR TWO
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18125M
Award:
2018 UX / UI Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
BMW AG
Title:
BMW.com
Category:
Mobile / User Experience
Annual ID:
OS_UX18026M
Award:
2018 UX / UI Merit Award
Agency:
R/GA / London
Client:
Emirates NBD
Title:
liv. - Digital Lifestyle Bank
Category:
Mobile / User Experience
Annual ID:
OS_UX18027M
Award:
2018 Branded Entertainment Merit Award
Agency:
Google / Sao Paulo
Client:
Google
Title:
I Am Amazon
Category:
Feature Length / Non-Fiction / Documentary
Annual ID:
OS_BE18088M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty: WWII
Title:
Reassemble!
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI18100M
Award:
2018 Film Merit Award
Agency:
Johannes Leonardo / New York
Client:
adidas Originals
Title:
Original is Never Finished
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI18101M
Award:
2018 Film Merit Award
Agency:
La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client:
Billboard
Title:
Inspirations
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI18102M
Award:
2018 Responsive Environments Merit Award
Agency:
FCB Canada / Toronto
Client:
Fountain Tire
Title:
Safest Highways
Category:
Use of Technology
Annual ID:
OS_RE18017M
Award:
2018 Responsive Environments Merit Award
Agency:
hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client:
KONE Oyj
Title:
Machine conversations
Category:
Use of Technology
Annual ID:
OS_RE18018M
Award:
2018 Responsive Environments Merit Award
Agency:
Lg2 / Quebec City
Client:
Quebec City Magic Festival
Title:
The mind-reading billboard
Category:
Use of Technology
Annual ID:
OS_RE18019M
Award:
2018 Responsive Environments Merit Award
Agency:
Rethink
Client:
Sports Experts
Title:
Thermal Discount
Category:
Use of Technology
Annual ID:
OS_RE18020M
Award:
2018 Responsive Environments Merit Award
Agency:
Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client:
Amazon Studios
Title:
Sneaky Like Pete
Category:
Use of Technology
Annual ID:
OS_RE18021M
Award:
2018 Direct Marketing Merit Award
Agency:
GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client:
Sberbank of Russia
Title:
NEIGHBORHOODS
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI180101M
Award:
2018 Direct Marketing Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Alcoholics Anonymous
Title:
Anonymous Friend
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI180102M
Award:
2018 Direct Marketing Merit Award
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI180103M
Award:
2018 Design Merit Award
Agency:
Dentsu Jayme Syfu / Makati City
Client:
Greenpeace Philippines
Title:
Dead Whale
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18173M
Award:
2018 Design Merit Award
Agency:
FCB New Zealand / Auckland & Wellington
Client:
Prime TV
Title:
The Human Serengeti
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18174M
Award:
2018 Design Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Two inc
Title:
HOTEL HIGHWAY
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18175M
