The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
GREETING MILK
Agency: INNORED / Seoul + Paulus Co., Ltd. / Seoul
Client: Maeil Dairies Category: Popular Culture Impact
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Popular Culture Impact
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Popular Culture Impact
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland Category: Popular Culture Impact
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation Category: Popular Culture Impact
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus? Category: Popular Culture Impact
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo Category: Popular Culture Impact
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives Category: Popular Culture Impact
Bans Off Our Bodies
Agency: Planned Parenthood Federation of America / Planned Parenthood Action Fund
Client: Planned Parenthood Federation of America, Planned Parenthood Action Fund Category: Popular Culture Impact
#FlipTheTurf
Agency: Droga5 / New York + Pennington + Second Child
Client: Pennington Category: Popular Culture Impact
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref Category: Popular Culture Impact
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Popular Culture Impact
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Experiential / Hybrid Events
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Hybrid Events
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Custom / User-Generated Content
Files of Freedom
Agency: GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client: Mercado Livre Category: Custom / User-Generated Content
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Original Music / Song
This is How We Work Now
Agency: Alto NYC / New York + Walker / Los Angeles + Smuggler / New York
Client: Upwork Category: Original Music / Song
Nanjing Red Mountain Zoological Forest Park
Agency: T-Change Design Studio / Nanjing + Red Mountain Ecocreation / Nanjing
Client: Nanjing Red Mountain Zoological Forest Park Category: Brand Identity / Logo
Quality through generations
Agency: ANTI / Hamar + Nesje / Molde
Client: Nesje Category: Brand Identity / Logo
#EatMoreVeggies
Agency: GGH MullenLowe GmbH / Hamburg + Unilever Deutschland GmbH / Hamburg
Client: Unilever Deutschland GmbH Category: Social Post / Single Platform Series
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + 1stAveMachine
Client: Kraft Heinz Category: Social Post / Single Platform Series
Casper Sleepers
Agency: VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client: Casper Category: Social Post / Single Platform Series
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Low Budget
The Big Gay Donation
Agency: Uncommon Creative Studio / London + Annex Films / London
Client: Uncommon / Stonewall Category: Low Budget
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly Category: Low Budget
Play With Love
Agency: AlmapBBDO / São Paulo + UmStudio / São Paulo + Raw Audio / São Paulo
Client: All Out Category: Low Budget
Others
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Low Budget
Adidas Ozworld
Agency: Media.Monks / Amsterdam + Jam3 / Amsterdam
Client: Adidas Originals Category: Metaverse
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Metaverse
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany Category: Metaverse
Spotify Island on Roblox
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Metaverse
Gamer Asylum
Agency: Ogilvy / Singapore
Client: ARTOTEL Group Category: Experiential / Brand Installations
Mannequin Spectators
Agency: Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima
Client: Oechsle Category: Experiential / Brand Installations
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Online & Mobile Video / Interactive Video
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Online & Mobile
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Online & Mobile
A.I. Ketchup
Agency: Rethink + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client: Kraft Heinz Category: Craft / Use of Technology
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+ Category: Production Design
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Production Design
Holiday Train
Agency: Alto NYC / New York + MJZ
Client: Montefiore Einstein Category: Production Design
The World is Your Cart
Agency: Droga5 / New York + Instacart + Electric Theatre Collective + Imperial Woodpecker
Client: Instacart Category: Production Design
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Production Design
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Craft / Use of Technology
Award:
2023 Cultural Driver Merit Award
Agency:
INNORED / Seoul + Paulus Co., Ltd. / Seoul
Client:
Maeil Dairies
Title:
GREETING MILK
Category:
Popular Culture Impact
Annual ID:
OS23_CD010M
Award:
2023 Cultural Driver Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Popular Culture Impact
Annual ID:
OS23_CD011M
Award:
2023 Cultural Driver Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Have a Word
Category:
Popular Culture Impact
Annual ID:
OS23_CD012M
Award:
2023 Cultural Driver Merit Award
Agency:
Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client:
Frida etc.
Title:
The Uncover
Category:
Popular Culture Impact
Annual ID:
OS23_CD013M
Award:
2023 Cultural Driver Merit Award
Agency:
TBWA\Milan + WIRED / Milan
Client:
Wired
Title:
The B A.I. S
Category:
Popular Culture Impact
Annual ID:
OS23_CD014M
Award:
2023 Cultural Driver Merit Award
Agency:
NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Popular Culture Impact
Annual ID:
OS23_CD015M
Award:
2023 Cultural Driver Merit Award
Agency:
McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Popular Culture Impact
Annual ID:
OS23_CD016M
Award:
2023 Cultural Driver Merit Award
Agency:
INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Popular Culture Impact
Annual ID:
OS23_CD017M
Award:
2023 Cultural Driver Merit Award
Agency:
Citizen Relations / Toronto
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Popular Culture Impact
Annual ID:
OS23_CD018M
Award:
2023 Cultural Driver Merit Award
Agency:
McCann / New York
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Popular Culture Impact
Annual ID:
OS23_CD019M
Award:
2023 Cultural Driver Merit Award
Agency:
Planned Parenthood Federation of America / Planned Parenthood Action Fund
Client:
Planned Parenthood Federation of America, Planned Parenthood Action Fund
Title:
Bans Off Our Bodies
Category:
Popular Culture Impact
Annual ID:
OS23_CD020M
Award:
2023 Cultural Driver Merit Award
Agency:
Droga5 / New York + Pennington + Second Child
Client:
Pennington
Title:
#FlipTheTurf
Category:
Popular Culture Impact
Annual ID:
OS23_CD021M
Award:
2023 Cultural Driver Merit Award
Agency:
Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Popular Culture Impact
Annual ID:
OS23_CD022M
Award:
2023 Cultural Driver Merit Award
Agency:
Mojo Supermarket + makemepulse + Girls Who Code
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Popular Culture Impact
Annual ID:
OS23_CD023M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Experiential / Hybrid Events
Annual ID:
OS23_BE080M
Award:
2023 Branded Entertainment Merit Award
Agency:
Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Hybrid Events
Annual ID:
OS23_BE081M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Custom / User-Generated Content
Annual ID:
OS23_MS024M
Award:
2023 Music & Sound Craft Merit Award
Agency:
GUT / São Paulo + Dogs Can Fly / São Paulo + DLKTSN / São Paulo + Pingado Áudio / São Paulo
Client:
Mercado Livre
Title:
Files of Freedom
Category:
Custom / User-Generated Content
Annual ID:
OS23_MS025M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Original Music / Song
Annual ID:
OS23_MS041M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Original Music / Song
Annual ID:
OS23_MS042M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Alto NYC / New York + Walker / Los Angeles + Smuggler / New York
Client:
Upwork
Title:
This is How We Work Now
Category:
Original Music / Song
Annual ID:
OS23_MS043M
Award:
2023 Design Merit Award
Agency:
T-Change Design Studio / Nanjing + Red Mountain Ecocreation / Nanjing
Client:
Nanjing Red Mountain Zoological Forest Park
Title:
Nanjing Red Mountain Zoological Forest Park
Category:
Brand Identity / Logo
Annual ID:
OS23_DE064M
Award:
2023 Design Merit Award
Agency:
ANTI / Hamar + Nesje / Molde
Client:
Nesje
Title:
Quality through generations
Category:
Brand Identity / Logo
Annual ID:
OS23_DE065M
Award:
2023 Design Merit Award
Agency:
R/GA Australia
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Brand Identity / Logo
Annual ID:
OS23_DE066M
Award:
2023 Social Media Merit Award
Agency:
GGH MullenLowe GmbH / Hamburg + Unilever Deutschland GmbH / Hamburg
Client:
Unilever Deutschland GmbH
Title:
#EatMoreVeggies
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM051M
Award:
2023 Social Media Merit Award
Agency:
Wieden+Kennedy / New York + 1stAveMachine
Client:
Kraft Heinz
Title:
Toby the Vegetarian Vampire
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM052M
Award:
2023 Social Media Merit Award
Agency:
VaynerMedia / New York + Casper / New York + Moxie Communications / New York + Eva Nosidam Productions / New York
Client:
Casper
Title:
Casper Sleepers
Category:
Social Post / Single Platform Series
Annual ID:
OS23_SM053M
Award:
2023 Branded Entertainment Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Low Budget
Annual ID:
OS23_BE083M
Award:
2023 Branded Entertainment Merit Award
Agency:
Uncommon Creative Studio / London + Annex Films / London
Client:
Uncommon / Stonewall
Title:
The Big Gay Donation
Category:
Low Budget
Annual ID:
OS23_BE084M
Award:
2023 Branded Entertainment Merit Award
Agency:
BETC / Paris + Heetch / Paris + Gum / Paris
Client:
Heetch
Title:
IĆ
Category:
Low Budget
Annual ID:
OS23_BE085M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client:
AMP Association for the Elderly
Title:
Golden Dates
Category:
Low Budget
Annual ID:
OS23_BE086M
Award:
2023 Branded Entertainment Merit Award
Agency:
AlmapBBDO / São Paulo + UmStudio / São Paulo + Raw Audio / São Paulo
Client:
All Out
Title:
Play With Love
Category:
Low Budget
Annual ID:
OS23_BE087M
Award:
2023 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
Others
Category:
Low Budget
Annual ID:
OS23_BE088M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Media.Monks / Amsterdam + Jam3 / Amsterdam
Client:
Adidas Originals
Title:
Adidas Ozworld
Category:
Metaverse
Annual ID:
OS23_IN068M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Metaverse
Annual ID:
OS23_IN069M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Metaverse
Annual ID:
OS23_IN070M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Spotify Island on Roblox
Category:
Metaverse
Annual ID:
OS23_IN071M
Award:
2023 Direct Marketing Merit Award
Agency:
Ogilvy / Singapore
Client:
ARTOTEL Group
Title:
Gamer Asylum
Category:
Experiential / Brand Installations
Annual ID:
OS23_DM069M
Award:
2023 Direct Marketing Merit Award
Agency:
Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima
Client:
Oechsle
Title:
Mannequin Spectators
Category:
Experiential / Brand Installations
Annual ID:
OS23_DM070M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client:
Burger King
Title:
Duet Delivery
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS23_IN056M
Award:
2023 Health & Wellness Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Online & Mobile
Annual ID:
OS23_HW068M
Award:
2023 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Online & Mobile
Annual ID:
OS23_HW069M
Award:
2023 Integrated Merit Award
Agency:
Rethink + Kraft Heinz + Middle Child / Toronto + Zeno Group / Toronto
Client:
Kraft Heinz
Title:
A.I. Ketchup
Category:
Craft / Use of Technology
Annual ID:
OS23_IG053M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Production Design
Annual ID:
OS23_MI096M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client:
CANAL+
Title:
The secret of Wakany
Category:
Production Design
Annual ID:
OS23_MI097M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Production Design
Annual ID:
OS23_MI098M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Alto NYC / New York + MJZ
Client:
Montefiore Einstein
Title:
Holiday Train
Category:
Production Design
Annual ID:
OS23_MI099M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Instacart + Electric Theatre Collective + Imperial Woodpecker
Client:
Instacart
Title:
The World is Your Cart
Category:
Production Design
Annual ID:
OS23_MI100M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Production Design
Annual ID:
OS23_MI101M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
Craft / Use of Technology
Annual ID:
OS23_HW093M
