The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Inferno
Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client: Falter Newspaper Category: Craft - Animation - Single or Series / Animation - Single or Series
Great Thinking Inside
Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto
Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: CSR - Web / Web
Barcode Visual Identity
Agency: ANTI / Oslo
Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Line Insurance
Agency: Arnold Worldwide / Boston
Client: Progressive Insurance Category: Consumer - Other Branded Content / Live Events
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk Category: Consumer - Other Branded Content / Live Events
Peace on 5th
Agency: m:united//McCann / New York + Tool / Santa Monica
Client: Microsoft Category: Consumer - Other Branded Content / Live Events
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Other Branded Content / Live Events
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Other Branded Content / Live Events
Hockey Heaven
Agency: Rethink + Spy Films / Toronto + Untitled Films / Toronto
Client: Molson Canadian Category: Consumer - Other Branded Content / Live Events
The Walking Dead "Shadows"
Agency: Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY
Client: AMC Category: Craft - Cinematography / Cinematography
Memories
Agency: DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London
Client: Maille Category: Craft - Cinematography / Cinematography
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Craft - Cinematography / Cinematography
One Second
Agency: Leo Burnett Germany / Frankfurt
Client: Dunlop Tires Category: Craft - Cinematography / Cinematography
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Craft - Cinematography / Cinematography
Color Riche
Agency: Quad Productions / Quad Group / Paris + McCann / Paris
Client: L'Oreal Category: Craft - Cinematography / Cinematography
Shape Your Time
Agency: Quad Productions / Quad Group / Paris + Publics 133 / Paris
Client: Cartier Category: Craft - Cinematography / Cinematography
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Craft - Cinematography / Cinematography
T.O by Lipton - A Revolution in Flavour
Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client: Unilever Category: Craft - Cinematography / Cinematography
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Integrated Branding / Integrated Branding
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Integrated Branding / Integrated Branding
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding
What Lives Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel Category: Consumer - Online / Long Form Videos
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.
Agency: Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles
Client: American Honda Motor Co. Category: Consumer - Online / Long Form Videos
Remarkable Moments
Agency: Wexley School for Girls / Seattle
Client: Virginia Mason Medical Center Category: Non-Profit - Television / Television (Any Length) - Campaign
Socrates Magazine Launch Campaign
Agency: TBWA\ / ISTANBUL
Client: Socrates Magazine Category: Consumer - Television / 60 Second - Campaign
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Category: Consumer - Cross-Channel / User Experience
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Small Space Print - Single / Small Space Print - Single
Task for Toys
Agency: Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore
Client: Toy R Us Category: Consumer - Applications & Sites / E-Commerce
Made with Code LED Dress
Agency: 72andSunny / Los Angeles + Nexus Interactive Arts / London
Client: Google Category: Innovation - Use of Technology / Use of Technology
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality
Agency: Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical
Client: Daimler Category: Innovation - Use of Technology / Use of Technology
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client: Fressnapf Tiernahrungs Category: Innovation - Use of Technology / Use of Technology
Animal Copyrights
Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca
Client: WWF/Latinstock Category: Non-Profit - Physical / Digital / Physical / Digital
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Non-Profit - Physical / Digital / Physical / Digital
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability Category: Non-Profit - Physical / Digital / Physical / Digital
Sensus. The First Braille Comic in the World.
Agency: Havas S&E Makers / Mexico + Arena / Mexico + Man on the Moon / Mexico
Client: Nacional Monte de Piedad Category: Non-Profit - Physical / Digital / Physical / Digital
Surfify
Agency: BWM Dentsu / Sydney
Client: SurfAid.org Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
#remembershafilea
Agency: Leo Burnett / London
Client: Karma Nirvana Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Rubberman
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Craft - Art Direction / Art Direction
Assassin's Creed Syndicate Posters
Agency: Bleublancrouge / Montreal + Ubisoft Canada / Montreal
Client: Ubisoft Canada Category: Craft - Art Direction / Art Direction
Retweets of Love
Agency: Droga5 / New York + The Coca Cola Company / Atlanta + Like Minded Studio / Sydney
Client: Coca-Cola Company Category: Craft - Art Direction / Art Direction
Are You Next? (seq. 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Craft - Art Direction / Art Direction
Are You Next? (seq. 2)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Craft - Art Direction / Art Direction
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Miami Ad School/ESPM Category: Craft - Art Direction / Art Direction
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Craft - Art Direction / Art Direction
Long Lasting Sharpness
Agency: HEREZIE / PARIS
Client: Miyabi - Zwilling J.A. Henckels Category: Craft - Art Direction / Art Direction
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto Category: Craft - Art Direction / Art Direction
Award:
2016 Design Merit Award
Agency:
Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client:
Falter Newspaper
Title:
Inferno
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16267M
Award:
2016 Design Merit Award
Agency:
RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles
Client:
American Honda Motor
Title:
Great Thinking Inside
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16268M
Award:
2016 Design Merit Award
Agency:
Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16269M
Award:
2016 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Cineplex
Title:
Lily & the Snowman
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16270M
Award:
2016 UX / UI Merit Award
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Web / Web
Annual ID:
UX16048M
Award:
2016 Design Merit Award
Agency:
ANTI / Oslo
Client:
Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom
Title:
Barcode Visual Identity
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Annual ID:
DE16224M
Award:
2016 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Progressive Insurance
Title:
Line Insurance
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16084M
Award:
2016 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16085M
Award:
2016 Branded Entertainment Merit Award
Agency:
m:united//McCann / New York + Tool / Santa Monica
Client:
Microsoft
Title:
Peace on 5th
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16086M
Award:
2016 Branded Entertainment Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16087M
Award:
2016 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16089M
Award:
2016 Branded Entertainment Merit Award
Agency:
Rethink + Spy Films / Toronto + Untitled Films / Toronto
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16090M
Award:
2016 Film Merit Award
Agency:
Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY
Client:
AMC
Title:
The Walking Dead "Shadows"
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16258M
Award:
2016 Film Merit Award
Agency:
DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London
Client:
Maille
Title:
Memories
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16259M
Award:
2016 Film Merit Award
Agency:
FCB / Toronto + FCB / Chicago
Client:
PFLAG Canada
Title:
Nobody's Memories
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16260M
Award:
2016 Film Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Dunlop Tires
Title:
One Second
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16261M
Award:
2016 Film Merit Award
Agency:
M&C Saatchi / London + Rattling Stick / London
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16262M
Award:
2016 Film Merit Award
Agency:
Quad Productions / Quad Group / Paris + McCann / Paris
Client:
L'Oreal
Title:
Color Riche
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16263M
Award:
2016 Film Merit Award
Agency:
Quad Productions / Quad Group / Paris + Publics 133 / Paris
Client:
Cartier
Title:
Shape Your Time
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16264M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16265M
Award:
2016 Film Merit Award
Agency:
Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client:
Unilever
Title:
T.O by Lipton - A Revolution in Flavour
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16266M
Award:
2016 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16072M
Award:
2016 Cross-Platform Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16073M
Award:
2016 Cross-Platform Merit Award
Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client:
Microsoft
Title:
Collective Project
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16074M
Award:
2016 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel
Title:
What Lives Inside
Category:
Consumer - Online / Long Form Videos
Annual ID:
BE16068M
Award:
2016 Branded Entertainment Merit Award
Agency:
Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles
Client:
American Honda Motor Co.
Title:
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.
Category:
Consumer - Online / Long Form Videos
Annual ID:
BE16069M
Award:
2016 Film Merit Award
Agency:
Wexley School for Girls / Seattle
Client:
Virginia Mason Medical Center
Title:
Remarkable Moments
Category:
Non-Profit - Television / Television (Any Length) - Campaign
Annual ID:
FI16229M
Award:
2016 Film Merit Award
Agency:
TBWA\ / ISTANBUL
Client:
Socrates Magazine
Title:
Socrates Magazine Launch Campaign
Category:
Consumer - Television / 60 Second - Campaign
Annual ID:
FI16115M
Award:
2016 UX / UI Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
ASB
Title:
Clever Kash
Category:
Consumer - Cross-Channel / User Experience
Annual ID:
UX16047M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Small Space Print - Single / Small Space Print - Single
Annual ID:
PO16103M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Small Space Print - Single / Small Space Print - Single
Annual ID:
PO16104M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore
Client:
Toy R Us
Title:
Task for Toys
Category:
Consumer - Applications & Sites / E-Commerce
Annual ID:
MO16046M
Award:
2016 Responsive Environments Merit Award
Agency:
72andSunny / Los Angeles + Nexus Interactive Arts / London
Client:
Google
Title:
Made with Code LED Dress
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16020M
Award:
2016 Responsive Environments Merit Award
Agency:
Atelier Markgraph (set and show design + concept, planning and realisation of the real-time contents) / Frankfurt am Main + Monomango (show design with Atelier Markgraph) / Berlin + spidercam (real-time tracking) / Feistritz im Rosental + NSYNC (technical
Client:
Daimler
Title:
Mercedes-Benz at IAA 2015 / Mercedes Live! / Digital presentation with spidercam and augmented reality
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16021M
Award:
2016 Responsive Environments Merit Award
Agency:
Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16023M
Award:
2016 Intellectual Property Merit Award
Agency:
Cheil Spain / Madrid + Jabuba Films / Salamanca
Client:
WWF/Latinstock
Title:
Animal Copyrights
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16028M
Award:
2016 Intellectual Property Merit Award
Agency:
FCB Mayo / Lima
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16029M
Award:
2016 Intellectual Property Merit Award
Agency:
Geometry Global / Bogotá
Client:
Ministry of Environment and sustainability
Title:
Priceless Traps
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16030M
Award:
2016 Intellectual Property Merit Award
Agency:
Havas S&E Makers / Mexico + Arena / Mexico + Man on the Moon / Mexico
Client:
Nacional Monte de Piedad
Title:
Sensus. The First Braille Comic in the World.
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16031M
Award:
2016 Social Media Merit Award
Agency:
BWM Dentsu / Sydney
Client:
SurfAid.org
Title:
Surfify
Category:
Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Annual ID:
SM16039M
Award:
2016 Social Media Merit Award
Agency:
Leo Burnett / London
Client:
Karma Nirvana
Title:
#remembershafilea
Category:
Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Annual ID:
SM16040M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Rubberman
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16217M
Award:
2016 Print & Outdoor Merit Award
Agency:
Bleublancrouge / Montreal + Ubisoft Canada / Montreal
Client:
Ubisoft Canada
Title:
Assassin's Creed Syndicate Posters
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16218M
Award:
2016 Print & Outdoor Merit Award
Agency:
Droga5 / New York + The Coca Cola Company / Atlanta + Like Minded Studio / Sydney
Client:
Coca-Cola Company
Title:
Retweets of Love
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16219M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD
Title:
Are You Next? (seq. 1)
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16220M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD
Title:
Are You Next? (seq. 2)
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16221M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16222M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16223M
Award:
2016 Print & Outdoor Merit Award
Agency:
HEREZIE / PARIS
Client:
Miyabi - Zwilling J.A. Henckels
Title:
Long Lasting Sharpness
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16224M
Award:
2016 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16225M
