The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Television & VOD / Short Form - Campaign
Escape to Football
Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York
Client: Buffalo Wild Wings Category: Television & VOD / Short Form - Campaign
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Television & VOD / Short Form - Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR Category: Television & VOD / Short Form - Campaign
Tested
Agency: Scholz & Friends / Berlin
Client: toom hardware stores Category: Television & VOD / Short Form - Campaign
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Typography
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Craft / Typography
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Under 100K Budget
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc. Category: Under 100K Budget
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Under 100K Budget
Veteran's Day is Not For Sale
Agency: m ss ng p eces / Los Angeles + GUT / Miami
Client: Fisher House Foundation Category: Under 100K Budget
Medically Speaking
Agency: Pereira O'Dell / San Francisco
Client: IGNITE National Category: Under 100K Budget
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Under 100K Budget
The Secret
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Monde Nissin (Thailand) Co., Ltd. Category: Under 100K Budget
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa Category: Events & Experiential
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client: ABInbev, Bud Light Category: Events & Experiential
Carnival: Ship for a Snap
Agency: Anomaly / New York
Client: Carnival Cruise Line Category: Events & Experiential
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Events & Experiential
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Events & Experiential
The Unknown Face
Agency: FF / Paris + Historial de la Grande Guerre de / Péronne
Client: L'Historial de la Grande Guerre de Péronne Category: Events & Experiential
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Events & Experiential
Amazon Jurassic Box Experience
Agency: Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City
Client: Prime Video Category: Events & Experiential
Black Spots Campaign
Agency: X-Line Co., Ltd. (dentsu group) / Taipei
Client: Taiwan Star Telecom Co., Ltd. Category: Events & Experiential
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Events & Experiential
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Events & Experiential
The Bridal Uniform
Agency: BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore
Client: UN Women Category: Events & Experiential
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Events & Experiential
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Experiential / Live Events
Middle Seat Lounge
Agency: Fitzco//McCann / Atlanta
Client: Coca-Cola Category: Experiential / Live Events
Blizzard Store
Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client: Franquincias Panamenas Category: Experiential / Live Events
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH Category: Experiential / Live Events
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential / Live Events
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Experiential / Live Events
Reality Bar
Agency: Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York
Client: Xfinity Category: Experiential / Live Events
Perspectives
Agency: Wunderman BA / Buenos Aires
Client: Movistar Category: Online Video / Interactive Video
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Online Video / Interactive Video
Project Dead Zone
Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client: Xfinity Category: Online Video / Interactive Video
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Online Films & Video / Long Form - Campaign
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi Category: Influencer Marketing / Single Channel
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Influencer Marketing / Single Channel
One for Two
Agency: BBDO / New York + JHFProductions + WorldWarSeven
Client: Mars Chocolate North America - Snickers Category: Digital & Online / Banners & Pop-ups
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Digital & Online / Banners & Pop-ups
Adoptify
Agency: SERVICEPLAN Group / Munich
Client: Tierschutzverein München e.V. Category: Digital & Online / Banners & Pop-ups
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Category: Digital & Online / Banners & Pop-ups
Toxic Toby
Agency: McCann / London + Craft/McCann / London
Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Data Visualization / Static or Dynamic
Twitter Aurora
Agency: Twitter / San Francisco, CA + The Office for Creative Research / Brooklyn, NY
Client: Twitter, Inc. Category: Data Visualization / Static or Dynamic
Award:
2019 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19042M
Award:
2019 Film Merit Award
Agency:
FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York
Client:
Buffalo Wild Wings
Title:
Escape to Football
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19043M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19044M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client:
RXBAR
Title:
No B.S.
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19045M
Award:
2019 Film Merit Award
Agency:
Scholz & Friends / Berlin
Client:
toom hardware stores
Title:
Tested
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19046M
Award:
2019 Print & Outdoor Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Typography
Annual ID:
OS_PO19153M
Award:
2019 Print & Outdoor Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Craft / Typography
Annual ID:
OS_PO19154M
Award:
2019 Film Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Under 100K Budget
Annual ID:
OS_FI19112M
Award:
2019 Film Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client:
Bahay Tuluyan Foundation Inc.
Title:
Disgusting Stories
Category:
Under 100K Budget
Annual ID:
OS_FI19113M
Award:
2019 Film Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Under 100K Budget
Annual ID:
OS_FI19114M
Award:
2019 Film Merit Award
Agency:
m ss ng p eces / Los Angeles + GUT / Miami
Client:
Fisher House Foundation
Title:
Veteran's Day is Not For Sale
Category:
Under 100K Budget
Annual ID:
OS_FI19115M
Award:
2019 Film Merit Award
Agency:
Pereira O'Dell / San Francisco
Client:
IGNITE National
Title:
Medically Speaking
Category:
Under 100K Budget
Annual ID:
OS_FI19116M
Award:
2019 Film Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Under 100K Budget
Annual ID:
OS_FI19117M
Award:
2019 Film Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Monde Nissin (Thailand) Co., Ltd.
Title:
The Secret
Category:
Under 100K Budget
Annual ID:
OS_FI19118M
Award:
2019 Film Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
Guns 101
Category:
Under 100K Budget
Annual ID:
OS_FI19119M
Award:
2019 Public Relations Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Ab-InBev Africa
Title:
Carling Black Label Soccer Song for Change
Category:
Events & Experiential
Annual ID:
OS_PR19037M
Award:
2019 Public Relations Merit Award
Agency:
3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Events & Experiential
Annual ID:
OS_PR19038M
Award:
2019 Public Relations Merit Award
Agency:
Anomaly / New York
Client:
Carnival Cruise Line
Title:
Carnival: Ship for a Snap
Category:
Events & Experiential
Annual ID:
OS_PR19039M
Award:
2019 Public Relations Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Events & Experiential
Annual ID:
OS_PR19040M
Award:
2019 Public Relations Merit Award
Agency:
The Brand Agency / Perth
Client:
Foodbank WA
Title:
Hungry Puffs
Category:
Events & Experiential
Annual ID:
OS_PR19041M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Events & Experiential
Annual ID:
OS_PR19042M
Award:
2019 Public Relations Merit Award
Agency:
FF / Paris + Historial de la Grande Guerre de / Péronne
Client:
L'Historial de la Grande Guerre de Péronne
Title:
The Unknown Face
Category:
Events & Experiential
Annual ID:
OS_PR19043M
Award:
2019 Public Relations Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Events & Experiential
Annual ID:
OS_PR19044M
Award:
2019 Public Relations Merit Award
Agency:
Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City
Client:
Prime Video
Title:
Amazon Jurassic Box Experience
Category:
Events & Experiential
Annual ID:
OS_PR19045M
Award:
2019 Public Relations Merit Award
Agency:
X-Line Co., Ltd. (dentsu group) / Taipei
Client:
Taiwan Star Telecom Co., Ltd.
Title:
Black Spots Campaign
Category:
Events & Experiential
Annual ID:
OS_PR19046M
Award:
2019 Public Relations Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Events & Experiential
Annual ID:
OS_PR19047M
Award:
2019 Public Relations Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Experiential
Annual ID:
OS_PR19048M
Award:
2019 Public Relations Merit Award
Agency:
BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore
Client:
UN Women
Title:
The Bridal Uniform
Category:
Events & Experiential
Annual ID:
OS_PR19049M
Award:
2019 Public Relations Merit Award
Agency:
180heartbeats + JUNG v MATT / Warsaw
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Events & Experiential
Annual ID:
OS_PR19050M
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Experiential / Live Events
Annual ID:
OS_BE19079M
Award:
2019 Branded Entertainment Merit Award
Agency:
Fitzco//McCann / Atlanta
Client:
Coca-Cola
Title:
Middle Seat Lounge
Category:
Experiential / Live Events
Annual ID:
OS_BE19080M
Award:
2019 Branded Entertainment Merit Award
Agency:
Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client:
Franquincias Panamenas
Title:
Blizzard Store
Category:
Experiential / Live Events
Annual ID:
OS_BE19081M
Award:
2019 Branded Entertainment Merit Award
Agency:
Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Experiential / Live Events
Annual ID:
OS_BE19082M
Award:
2019 Branded Entertainment Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Experiential / Live Events
Annual ID:
OS_BE19083M
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Annual ID:
OS_BE19084M
Award:
2019 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York
Client:
Xfinity
Title:
Reality Bar
Category:
Experiential / Live Events
Annual ID:
OS_BE19085M
Award:
2019 Interactive & Online Merit Award
Agency:
Wunderman BA / Buenos Aires
Client:
Movistar
Title:
Perspectives
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19045M
Award:
2019 Interactive & Online Merit Award
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19046M
Award:
2019 Interactive & Online Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville
Client:
Xfinity
Title:
Project Dead Zone
Category:
Online Video / Interactive Video
Annual ID:
OS_IN19047M
Award:
2019 Digital Craft Merit Award
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Annual ID:
OS_DC19042M
Award:
2019 Digital Craft Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Annual ID:
OS_DC19043M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client:
Travelers
Title:
Unfinished Stories
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI19099M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Bacardi
Title:
Live Moves
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19010M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19011M
Award:
2019 Direct Marketing Merit Award
Agency:
BBDO / New York + JHFProductions + WorldWarSeven
Client:
Mars Chocolate North America - Snickers
Title:
One for Two
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19068M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19069M
Award:
2019 Direct Marketing Merit Award
Agency:
SERVICEPLAN Group / Munich
Client:
Tierschutzverein München e.V.
Title:
Adoptify
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19070M
Award:
2019 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO
Title:
Buffer Rage
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19071M
Award:
2019 Design Merit Award
Agency:
McCann / London + Craft/McCann / London
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19166M
Award:
2019 Design Merit Award
Agency:
Twitter / San Francisco, CA + The Office for Creative Research / Brooklyn, NY
Client:
Twitter, Inc.
Title:
Twitter Aurora
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19167M
