The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Believe It: Solo
Agency: The Martin Agency / Richmond + Hungry Man / Los Angeles + Rock Paper Scissors / Los Angeles + The Mill / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Single
Smoooth
Agency: Wieden+Kennedy / London + Somesuch / London
Client: Lurpak Category: Television & VOD / Short Form - Single
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Television & VOD / Short Form - Campaign
Escape to Football
Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York
Client: Buffalo Wild Wings Category: Television & VOD / Short Form - Campaign
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Television & VOD / Short Form - Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR Category: Television & VOD / Short Form - Campaign
Tested
Agency: Scholz & Friends / Berlin
Client: toom hardware stores Category: Television & VOD / Short Form - Campaign
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Short Form Video / Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Short Form Video / Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Short Form Video / Single
Google Year in Search 2018
Agency: Google Brand Studio / San Francisco
Client: Google Category: Short Form Video / Single
Medically Speaking
Agency: Pereira O'Dell / San Francisco
Client: IGNITE National Category: Short Form Video / Single
Lamp 2
Agency: Rethink + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client: IKEA Category: Short Form Video / Single
The Sermon
Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client: Ubisoft Category: Short Form Video / Single
Famous Cars
Agency: Publicis North America / New York + Hungry Man / New York
Client: Walmart Category: Short Form Video / Single
KFC 11 Herbs & Spices Firelog
Agency: Edelman / New York
Client: KFC Category: Promotional / Collateral / Promotional Items
The Curious Cat Book
Agency: AlmapBBDO / São Paulo
Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Promotional / Collateral / Promotional Items
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Digital / Social Media
Booberang
Agency: Leo Burnett / London + Ridley Scott Associates / London + The Mill / London
Client: Breast Cancer Care Category: Digital / Social Media
Smaller Screen Doctors
Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client: Cigna Category: Digital / Social Media
Pre-Testie Bestie
Agency: FCB New Zealand / Auckland
Client: Health Promotion Agency Category: Digital / Social Media
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Digital / Social Media
SickKids VS: #10YearChallenge
Agency: Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Digital / Social Media
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid
Client: Burger King Category: Creative Effectiveness / Multi-Country or Global
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Typography
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Craft / Typography
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA) Category: User-Generated Campaign
Color Flood
Agency: MJZ / Los Angeles + Apple / Cupertino
Client: Apple Category: Television & VOD / Long Form - Single
Unlock
Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook Category: Television & VOD / Long Form - Single
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Television & VOD / Long Form - Single
The Secret
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Monde Nissin (Thailand) Co., Ltd. Category: Television & VOD / Long Form - Single
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Television & VOD / Long Form - Single
Serena: Voice of Belief
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Long Form - Single
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Television & VOD / Long Form - Single
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Television & VOD / Long Form - Single
The Sermon
Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client: Ubisoft Category: Television & VOD / Long Form - Single
Famous Cars
Agency: Publicis North America / New York + Hungry Man / New York
Client: Walmart Category: Television & VOD / Long Form - Single
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Art Direction
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Budweiser Category: Brand Voice
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Brand Voice
Award:
2019 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / Los Angeles + Rock Paper Scissors / Los Angeles + The Mill / Los Angeles
Client:
GEICO
Title:
Believe It: Solo
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI19040M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / London + Somesuch / London
Client:
Lurpak
Title:
Smoooth
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI19041M
Award:
2019 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19042M
Award:
2019 Film Merit Award
Agency:
FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York
Client:
Buffalo Wild Wings
Title:
Escape to Football
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19043M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19044M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client:
RXBAR
Title:
No B.S.
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19045M
Award:
2019 Film Merit Award
Agency:
Scholz & Friends / Berlin
Client:
toom hardware stores
Title:
Tested
Category:
Television & VOD / Short Form - Campaign
Annual ID:
OS_FI19046M
Award:
2019 Branded Entertainment Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles
Client:
Apple
Title:
A Little Company
Category:
Short Form Video / Single
Annual ID:
OS_BE19048M
Award:
2019 Branded Entertainment Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Short Form Video / Single
Annual ID:
OS_BE19049M
Award:
2019 Branded Entertainment Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Short Form Video / Single
Annual ID:
OS_BE19050M
Award:
2019 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Year in Search 2018
Category:
Short Form Video / Single
Annual ID:
OS_BE19051M
Award:
2019 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / San Francisco
Client:
IGNITE National
Title:
Medically Speaking
Category:
Short Form Video / Single
Annual ID:
OS_BE19052M
Award:
2019 Branded Entertainment Merit Award
Agency:
Rethink + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client:
IKEA
Title:
Lamp 2
Category:
Short Form Video / Single
Annual ID:
OS_BE19053M
Award:
2019 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Short Form Video / Single
Annual ID:
OS_BE19054M
Award:
2019 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
MedMen
Title:
The New Normal
Category:
Short Form Video / Single
Annual ID:
OS_BE19055M
Award:
2019 Branded Entertainment Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Short Form Video / Single
Annual ID:
OS_BE19056M
Award:
2019 Branded Entertainment Merit Award
Agency:
DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client:
Ubisoft
Title:
The Sermon
Category:
Short Form Video / Single
Annual ID:
OS_BE19057M
Award:
2019 Branded Entertainment Merit Award
Agency:
Publicis North America / New York + Hungry Man / New York
Client:
Walmart
Title:
Famous Cars
Category:
Short Form Video / Single
Annual ID:
OS_BE19058M
Award:
2019 Print & Outdoor Merit Award
Agency:
Edelman / New York
Client:
KFC
Title:
KFC 11 Herbs & Spices Firelog
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19098M
Award:
2019 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet - Whiskas
Title:
The Curious Cat Book
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19099M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19100M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Digital / Social Media
Annual ID:
OS_HW19058M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Leo Burnett / London + Ridley Scott Associates / London + The Mill / London
Client:
Breast Cancer Care
Title:
Booberang
Category:
Digital / Social Media
Annual ID:
OS_HW19059M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client:
Cigna
Title:
Smaller Screen Doctors
Category:
Digital / Social Media
Annual ID:
OS_HW19060M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Health Promotion Agency
Title:
Pre-Testie Bestie
Category:
Digital / Social Media
Annual ID:
OS_HW19061M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital / Social Media
Annual ID:
OS_HW19062M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
SickKids VS: #10YearChallenge
Category:
Digital / Social Media
Annual ID:
OS_HW19063M
Award:
2019 Creative Effectiveness Merit Award
Agency:
LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid
Client:
Burger King
Title:
Scary Clown Night
Category:
Creative Effectiveness / Multi-Country or Global
Annual ID:
OS_CE19031M
Award:
2019 Print & Outdoor Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Typography
Annual ID:
OS_PO19153M
Award:
2019 Print & Outdoor Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Craft / Typography
Annual ID:
OS_PO19154M
Award:
2019 Print & Outdoor Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
User-Generated Campaign
Annual ID:
OS_PO19129M
Award:
2019 Social Media Merit Award
Agency:
Huge / Brooklyn
Client:
Il Makiage
Title:
High Maintenance
Category:
Craft / Writing
Annual ID:
OS_SM19075M
Award:
2019 Film Merit Award
Agency:
MJZ / Los Angeles + Apple / Cupertino
Client:
Apple
Title:
Color Flood
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19047M
Award:
2019 Film Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19048M
Award:
2019 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Behind the Mac
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19049M
Award:
2019 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19050M
Award:
2019 Film Merit Award
Agency:
Arts & Letters Creative Co. / Richmond
Client:
Google Chromebook
Title:
Game of Thrones White Walkers are Organizing
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19051M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19052M
Award:
2019 Film Merit Award
Agency:
Rethink
Client:
IKEA
Title:
Lamp 2
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19053M
Award:
2019 Film Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Monde Nissin (Thailand) Co., Ltd.
Title:
The Secret
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19054M
Award:
2019 Film Merit Award
Agency:
ROSAPARK / PARIS
Client:
Monoprix
Title:
The Worst Song in the World
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19055M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Serena: Voice of Belief
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19056M
Award:
2019 Film Merit Award
Agency:
Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19057M
Award:
2019 Film Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19058M
Award:
2019 Film Merit Award
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19059M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client:
Ubisoft
Title:
The Sermon
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19060M
Award:
2019 Film Merit Award
Agency:
Publicis North America / New York + Hungry Man / New York
Client:
Walmart
Title:
Famous Cars
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19061M
Award:
2019 Integrated Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Annual ID:
OS_IG19025M
Award:
2019 Public Relations Merit Award
Agency:
DAVID The Agency / Miami + AB-Inbev / New York
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Brand Voice
Annual ID:
OS_PR19061M
Award:
2019 Public Relations Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Brand Voice
Annual ID:
OS_PR19062M
