The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Social Engagement / Community Building
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Social Engagement / Community Building
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Social Engagement / Community Building
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Social Engagement / Community Building
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Social Engagement / Community Building
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Social Engagement / Community Building
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / Community Building
Raise your Voice. Not your Phone.
Agency: FCB & Hellocomputer / Cape Town
Client: Western Cape Government Category: Social Engagement / Community Building
The Door of LuBan:Square,Circle,Line,Angle
Agency: Tinyworkshop / Beijing
Client: Beijing United Publishing Co,Ltd Category: Editorial / Books
The Sick Bag Song
Agency: Tenmilliontimes Design / Nanjing
Client: Beijing United Publishing Co.,Ltd. Category: Editorial / Books
One Book of Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Editorial / Books
Old Trades of Jiangsu
Agency: Phoenix Education Publishing,Ltd / Nanjing + Artron Art Printing Co., Ltd. / Shanghai
Client: Phoenix Education Publishing,Ltd Category: Editorial / Books
Strings Attached
Agency: Happy F&B / Gothenburg
Client: The Torsten and Wanja Söderberg Prize / The Röhsska Museum Category: Editorial / Books
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Experiential / Immersive / Events
Good Morning Peyton
Agency: CDM / New York + Link9 / New York
Client: National Organization of Rare Disorders Category: Experiential / Immersive / Events
The Monthly
Agency: john st. / Toronto
Client: Shoppers Drug Mart Category: Experiential / Immersive / Events
Fuit with a clean record
Agency: BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin
Client: Antidote Vertriebs GmbH Category: Broadcast / Campaign
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Broadcast / Campaign
Never Ignore The Signs
Agency: DDB / Dubai + OMD / Dubai + Mango Jam / Dubai
Client: Friends Of Cancer Patients Category: Broadcast / Campaign
Conclusions
Agency: Alma DDB / Miami + Animal Music / Miami
Client: Pure Touch Filters Category: Broadcast / Campaign
Backwards Tales
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client: Vauxhall Category: Broadcast / Campaign
First Responders
Agency: McCann / New York + Verizon / New York
Client: Verizon Category: Broadcast / Campaign
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London
Client: BBC Two Category: Branding / Rebranding
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands Category: Branding / Rebranding
National Museum of Iceland - Brand Identity
Agency: Jónsson & Le'macks / Reykjavik
Client: National Museum of Iceland Category: Branding / Rebranding
Subway - Rebranding
Agency: Turner Duckworth: / London, San Francisco, New York
Client: Subway Category: Branding / Rebranding
Come Home Safely
Agency: Baidu / Beijing + F5 / Shanghai
Client: Baidu Category: Integrated Digital & Physical Product
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Integrated Digital & Physical Product
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Integrated Digital & Physical Product
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Integrated Digital & Physical Product
Book + Plant + Hair = fossette
Agency: knot / Tokyo
Client: fossette hair Ginza Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore Category: Craft / Illustration
Celebrate marriage, refuse the slaughter of sharks
Agency: i2mago / Guangzhou
Client: WildAid Category: Craft / Illustration
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Sound Design / Single
Untold Stories
Agency: Y&R / Prague
Client: Post Bellum/ National History Archive Category: Craft - Sound Design / Single
The Wish
Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt
Client: Ubisoft Category: Craft - Sound Design / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Sound Design / Single
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Promotional / Posters - Series
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo Category: Promotional / Posters - Series
Exhibition of Anselm Kiefer
Agency: NON FORM / Beijing
Client: Central Academy of Fine Art, China Category: Promotional / Posters - Series
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
Promotional Poster Series
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Posters - Series
The Flowers in Masterpieces
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Promotional / Posters - Series
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Promotional / Posters - Series
A simple line, a simple sport
Agency: PEN.Inc. / Tokyo
Client: The FACTORY Climbing Gym Category: Promotional / Posters - Series
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Promotional / Posters - Series
Award:
2019 Social Media Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19056M
Award:
2019 Social Media Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19057M
Award:
2019 Social Media Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19058M
Award:
2019 Social Media Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19059M
Award:
2019 Social Media Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19060M
Award:
2019 Social Media Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19061M
Award:
2019 Social Media Merit Award
Agency:
CHE Proximity / Australia + FINCH / Melbourne
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19062M
Award:
2019 Social Media Merit Award
Agency:
FCB & Hellocomputer / Cape Town
Client:
Western Cape Government
Title:
Raise your Voice. Not your Phone.
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19063M
Award:
2019 Design Merit Award
Agency:
Tinyworkshop / Beijing
Client:
Beijing United Publishing Co,Ltd
Title:
The Door of LuBan:Square,Circle,Line,Angle
Category:
Editorial / Books
Annual ID:
OS_DE19110M
Award:
2019 Design Merit Award
Agency:
Tenmilliontimes Design / Nanjing
Client:
Beijing United Publishing Co.,Ltd.
Title:
The Sick Bag Song
Category:
Editorial / Books
Annual ID:
OS_DE19111M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book of Art
Category:
Editorial / Books
Annual ID:
OS_DE19112M
Award:
2019 Design Merit Award
Agency:
Phoenix Education Publishing,Ltd / Nanjing + Artron Art Printing Co., Ltd. / Shanghai
Client:
Phoenix Education Publishing,Ltd
Title:
Old Trades of Jiangsu
Category:
Editorial / Books
Annual ID:
OS_DE19113M
Award:
2019 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Torsten and Wanja Söderberg Prize / The Röhsska Museum
Title:
Strings Attached
Category:
Editorial / Books
Annual ID:
OS_DE19114M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19037M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CDM / New York + Link9 / New York
Client:
National Organization of Rare Disorders
Title:
Good Morning Peyton
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19038M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
john st. / Toronto
Client:
Shoppers Drug Mart
Title:
The Monthly
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19039M
Award:
2019 Radio & Audio Merit Award
Agency:
BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin
Client:
Antidote Vertriebs GmbH
Title:
Fuit with a clean record
Category:
Broadcast / Campaign
Annual ID:
OS_RA19028M
Award:
2019 Radio & Audio Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
BK Bot
Category:
Broadcast / Campaign
Annual ID:
OS_RA19029M
Award:
2019 Radio & Audio Merit Award
Agency:
DDB / Dubai + OMD / Dubai + Mango Jam / Dubai
Client:
Friends Of Cancer Patients
Title:
Never Ignore The Signs
Category:
Broadcast / Campaign
Annual ID:
OS_RA19030M
Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Animal Music / Miami
Client:
Pure Touch Filters
Title:
Conclusions
Category:
Broadcast / Campaign
Annual ID:
OS_RA19031M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client:
Vauxhall
Title:
Backwards Tales
Category:
Broadcast / Campaign
Annual ID:
OS_RA19032M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / New York + Verizon / New York
Client:
Verizon
Title:
First Responders
Category:
Broadcast / Campaign
Annual ID:
OS_RA19033M
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / New York
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX19058M
Award:
2019 Design Merit Award
Agency:
Superunion / London + BBC Creative / London
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Branding / Rebranding
Annual ID:
OS_DE19101M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Rebranding
Annual ID:
OS_DE19102M
Award:
2019 Design Merit Award
Agency:
Jónsson & Le'macks / Reykjavik
Client:
National Museum of Iceland
Title:
National Museum of Iceland - Brand Identity
Category:
Branding / Rebranding
Annual ID:
OS_DE19103M
Award:
2019 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
Subway
Title:
Subway - Rebranding
Category:
Branding / Rebranding
Annual ID:
OS_DE19104M
Award:
2019 Intellectual Property Merit Award
Agency:
Baidu / Beijing + F5 / Shanghai
Client:
Baidu
Title:
Come Home Safely
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP19019M
Award:
2019 Intellectual Property Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP19020M
Award:
2019 Intellectual Property Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP19021M
Award:
2019 Intellectual Property Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP19022M
Award:
2019 Design Merit Award
Agency:
knot / Tokyo
Client:
fossette hair Ginza
Title:
Book + Plant + Hair = fossette
Category:
Craft / Illustration
Annual ID:
OS_DE19209M
Award:
2019 Design Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Illustration
Annual ID:
OS_DE19210M
Award:
2019 Design Merit Award
Agency:
Commonwealth // McCann / Detroit
Client:
The Fillmore
Title:
Fillmore Book
Category:
Craft / Illustration
Annual ID:
OS_DE19211M
Award:
2019 Design Merit Award
Agency:
i2mago / Guangzhou
Client:
WildAid
Title:
Celebrate marriage, refuse the slaughter of sharks
Category:
Craft / Illustration
Annual ID:
OS_DE19212M
Award:
2019 Moving Image Craft Merit Award
Agency:
Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19108M
Award:
2019 Moving Image Craft Merit Award
Agency:
Y&R / Prague
Client:
Post Bellum/ National History Archive
Title:
Untold Stories
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19109M
Award:
2019 Moving Image Craft Merit Award
Agency:
CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt
Client:
Ubisoft
Title:
The Wish
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19110M
Award:
2019 Moving Image Craft Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19111M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Here to Create Change
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19124M
Award:
2019 Design Merit Award
Agency:
OUWN inc. / Tokyo
Client:
BAR A TO Z
Title:
MATURITY
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19125M
Award:
2019 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19126M
Award:
2019 Design Merit Award
Agency:
NON FORM / Beijing
Client:
Central Academy of Fine Art, China
Title:
Exhibition of Anselm Kiefer
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19127M
Award:
2019 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19128M
Award:
2019 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Promotional Poster Series
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19129M
Award:
2019 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
The Flowers in Masterpieces
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19130M
Award:
2019 Design Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19131M
Award:
2019 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
TD
Title:
Poster Bank
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19132M
Award:
2019 Design Merit Award
Agency:
PEN.Inc. / Tokyo
Client:
The FACTORY Climbing Gym
Title:
A simple line, a simple sport
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19133M
Award:
2019 Design Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19135M
