The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
Variety: Lady Gaga Photography
Agency: Variety Magazine / Los Angeles + Robert Festino / Los Angeles
Client: Variety Magazine Category: Craft / Photography
@DailyGunDeaths
Agency: Cole & Weber / Seattle
Client: Cole & Weber Category: Creative Use of Data / Real-Time
Know What Your Data Knows
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Cloneless / Portland + Gentleman Scholar / Los Angeles
Client: Google Cloud Category: Creative Use of Data / Real-Time
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance Category: Creative Use of Data / Real-Time
Perfect Fit
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
Heated Seats
Agency: DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York
Client: Fiat Chrysler Automobiles Category: Online Films & Video / Short Form - Single
Boxes
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Single
Cherry Picker
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Online Films & Video / Short Form - Single
Ugly in the 90s
Agency: ROSAPARK / PARIS
Client: Skoda France Category: Online Films & Video / Short Form - Single
Metalheads
Agency: Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen
Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
Unlock
Agency: MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles
Client: Apple Category: Craft - Visual Effects / Single
THE IDEA
Agency: Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris
Client: CANAL + Category: Craft - Visual Effects / Single
Spider
Agency: Engine / London
Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single
Journey Ahead
Agency: The Mill / New York + BBH / New York + MJZ / New York + MPC / New York
Client: PlayStation Category: Craft - Visual Effects / Single
This Could be You
Agency: 180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London
Client: SIE Category: Craft - Visual Effects / Single
STARLINK
Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris
Client: UBISOFT Category: Craft - Visual Effects / Single
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena Category: Live Webcast
Remember Me
Agency: BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
Client: Alzheimer Research Initiative Category: Publishing / Newspaper - Campaign
McMansions
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami
Client: Burger King Category: Publishing / Newspaper - Campaign
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Publishing / Newspaper - Campaign
Words Count
Agency: The Martin Agency / Richmond + Running with Scissors / Richmond + John F. Kennedy Presidential Library / Boston
Client: John F. Kennedy Presidential Library Category: Publishing / Newspaper - Campaign
50 Years of Big Mac
Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client: McDonald's Suisse Restaurants Sàrl Category: Publishing / Newspaper - Campaign
Never Gets Old
Agency: Grey MENA / Dubai
Client: The LEGO Group Category: Publishing / Newspaper - Campaign
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Online Films & Video / Long Form - Campaign
One
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Branding / Logo
Logo based on the historical optotype eye chart letters
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Logo
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism Category: Branding / Logo
Subway - Logo
Agency: Turner Duckworth: / London, San Francisco, New York
Client: Subway Category: Branding / Logo
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Utility
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui Category: Utility
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft - Visual & Audio Craft / Music
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc. Category: Craft - Visual & Audio Craft / Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft - Visual & Audio Craft / Music
Score the iPhone
Agency: R/GA / New York
Client: Verizon Category: Craft - Visual & Audio Craft / Music
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's Category: Craft - Visual & Audio Craft / Music
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Non-traditional & Guerrilla Marketing
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Non-traditional & Guerrilla Marketing
Toughest Bag
Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client: Clorox/Glad Category: Non-traditional & Guerrilla Marketing
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Non-traditional & Guerrilla Marketing
Evita, Equality Bill
Agency: HOY / Buenos Aires
Client: DDL&Co Category: Non-traditional & Guerrilla Marketing