The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
LEGO Playwaves
Agency: Akcelo / Sydney + Otis Studios / Sydney + Otis Studios / Sydney
Client: LEGO Australia Category: Experiential Music & Sound
Alexa, what is love?
Agency: Amazon Brand Innovation Lab / Seattle + Southside Films / Brooklyn + redfitz / Brooklyn + Fanciful Films / Los Angeles
Client: Ad Council Category: Experiential Music & Sound
STORIES HIDDEN IN CHINESE CHARACTERS
Agency: LINLIN Design Studio / BEIJING
Client: LINLIN Design Studio Category: Editorial / Books
The Lyrics, Paul McCartney
Agency: Liveright / W. W. Norton & Company / New York
Client: Liveright / W. W. Norton & Company Category: Editorial / Books
Hanbooks 17
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: Phoenix Fine Arts Publishing Category: Editorial / Books
The Last Possessions
Agency: VMLY&R / Dubai + VMLY&R / Amman
Client: Save the Children Category: Editorial / Books
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin
Client: All #TogetherAgainstCorona Category: Public Relations
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Public Relations
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Events / Stunts / Competitions / In-Person
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Events / Stunts / Competitions / In-Person
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
ReStory
Agency: Happiness / An FCB alliance / Brussels
Client: Canon Category: Events / Stunts / Competitions / In-Person
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Events / Stunts / Competitions / In-Person
I AM
Agency: VMLY&R / São Paulo
Client: Starbucks Category: Events / Stunts / Competitions / In-Person
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Events / Stunts / Competitions / In-Person
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Casting
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Digital Design
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Digital Design
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Agency: Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: YAKUSHIMA TREASURE Category: Digital Design
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client: Anne Frank House Category: Digital Design
Yamauchi No.10 Family Office
Agency: mount inc. / Tokyo
Client: Yamauchi No.10 Family Office Category: Digital Design
Oatly Infinite Canvas
Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client: Oatly Department of Mind Control Category: Digital Design
Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation
Client: H&M Foundation Category: Digital Design
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: Digital Design
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Craft / Use of Technology
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Technology
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Craft / Use of Technology
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION Category: Craft / Use of Technology
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Cultural Driver
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Cultural Driver
Invisible Petitions
Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client: We Will Stop Femicide Platform Category: Cultural Driver
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Cultural Driver
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Long Form Video / Single
In Love We Trust
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Long Form Video / Single
Forward Rhythm
Agency: Google Brand Studio / San Francisco
Client: Google Category: Long Form Video / Single
Untethered
Agency: Little Minx / Los Angeles + On / Zürich
Client: On Category: Long Form Video / Single
Thrive by Five
Agency: M&C Saatchi / Sydney + The Minderoo Foundation / Perth + Bohemia Group / Sydney + FINCH / Sydney
Client: The Minderoo Foundation Category: Long Form Video / Single
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Online Community / Use of Existing Platform
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Online Community / Use of Existing Platform
#PlayThis
Agency: DDB Mudra Group / Mumbai + 22feet Tribal WW / Mumbai
Client: Spotify Category: Online Community / Use of Existing Platform
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Online Community / Use of Existing Platform
Award:
2022 Music & Sound Craft Merit Award
Agency:
Akcelo / Sydney + Otis Studios / Sydney + Otis Studios / Sydney
Client:
LEGO Australia
Title:
LEGO Playwaves
Category:
Experiential Music & Sound
Annual ID:
OS22_MS025M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Amazon Brand Innovation Lab / Seattle + Southside Films / Brooklyn + redfitz / Brooklyn + Fanciful Films / Los Angeles
Client:
Ad Council
Title:
Alexa, what is love?
Category:
Experiential Music & Sound
Annual ID:
OS22_MS026M
Award:
2022 Design Merit Award
Agency:
LINLIN Design Studio / BEIJING
Client:
LINLIN Design Studio
Title:
STORIES HIDDEN IN CHINESE CHARACTERS
Category:
Editorial / Books
Annual ID:
OS22_DE065M
Award:
2022 Design Merit Award
Agency:
Liveright / W. W. Norton & Company / New York
Client:
Liveright / W. W. Norton & Company
Title:
The Lyrics, Paul McCartney
Category:
Editorial / Books
Annual ID:
OS22_DE066M
Award:
2022 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
Phoenix Fine Arts Publishing
Title:
Hanbooks 17
Category:
Editorial / Books
Annual ID:
OS22_DE067M
Award:
2022 Design Merit Award
Agency:
Rethink + IKEA
Client:
IKEA Canada
Title:
The ScrapsBook
Category:
Editorial / Books
Annual ID:
OS22_DE068M
Award:
2022 Design Merit Award
Agency:
VMLY&R / Dubai + VMLY&R / Amman
Client:
Save the Children
Title:
The Last Possessions
Category:
Editorial / Books
Annual ID:
OS22_DE069M
Award:
2022 Health & Wellness Merit Award
Agency:
antoni Holding GmbH / Berlin
Client:
All #TogetherAgainstCorona
Title:
#TogetherAgainstCorona
Category:
Public Relations
Annual ID:
OS22_HW059M
Award:
2022 Health & Wellness Merit Award
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Public Relations
Annual ID:
OS22_HW060M
Award:
2022 Health & Wellness Merit Award
Agency:
Grey Germany / Hamburg
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Public Relations
Annual ID:
OS22_HW061M
Award:
2022 Health & Wellness Merit Award
Agency:
McCann / New York
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Public Relations
Annual ID:
OS22_HW062M
Award:
2022 Health & Wellness Merit Award
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Public Relations
Annual ID:
OS22_HW063M
Award:
2022 Experiential & Immersive Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX026M
Award:
2022 Experiential & Immersive Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client:
Burger King
Title:
The Impossible Combo
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX027M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX028M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
Canon
Title:
ReStory
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX029M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX030M
Award:
2022 Experiential & Immersive Merit Award
Agency:
VMLY&R / São Paulo
Client:
Starbucks
Title:
I AM
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX031M
Award:
2022 Experiential & Immersive Merit Award
Agency:
We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX032M
Award:
2022 Radio & Audio Merit Award
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Casting
Annual ID:
OS22_RA045M
Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Digital Design
Annual ID:
OS22_DE106M
Award:
2022 Design Merit Award
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Digital Design
Annual ID:
OS22_DE107M
Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Nike
Title:
Nike Run Club (NRC)
Category:
Digital Design
Annual ID:
OS22_DE108M
Award:
2022 Design Merit Award
Agency:
Dentsu Craft / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
YAKUSHIMA TREASURE
Title:
YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA
Category:
Digital Design
Annual ID:
OS22_DE109M
Award:
2022 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Digital Design
Annual ID:
OS22_DE110M
Award:
2022 Design Merit Award
Agency:
Media.Monks
Client:
Netflix
Title:
The Witcher: Welcome to the Continent
Category:
Digital Design
Annual ID:
OS22_DE111M
Award:
2022 Design Merit Award
Agency:
mount inc. / Tokyo
Client:
Yamauchi No.10 Family Office
Title:
Yamauchi No.10 Family Office
Category:
Digital Design
Annual ID:
OS22_DE112M
Award:
2022 Design Merit Award
Agency:
OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client:
Oatly Department of Mind Control
Title:
Oatly Infinite Canvas
Category:
Digital Design
Annual ID:
OS22_DE113M
Award:
2022 Design Merit Award
Agency:
Prime Weber Shandwick / Stockholm + H&M Foundation
Client:
H&M Foundation
Title:
Billion Dollar Collection
Category:
Digital Design
Annual ID:
OS22_DE114M
Award:
2022 Design Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client:
WWF
Title:
Non-Fungible Animals
Category:
Digital Design
Annual ID:
OS22_DE115M
Award:
2022 Experiential & Immersive Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Craft / Use of Technology
Annual ID:
OS22_EX061M
Award:
2022 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Annual ID:
OS22_EX062M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Use of Technology
Annual ID:
OS22_EX063M
Award:
2022 Experiential & Immersive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Craft / Use of Technology
Annual ID:
OS22_EX064M
Award:
2022 Cultural Driver Merit Award
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Cultural Driver
Annual ID:
OS22_CD006M
Award:
2022 Cultural Driver Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Cultural Driver
Annual ID:
OS22_CD007M
Award:
2022 Cultural Driver Merit Award
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Cultural Driver
Annual ID:
OS22_CD008M
Award:
2022 Cultural Driver Merit Award
Agency:
TBWA\İstanbul / İstanbul + Public Film / İstanbul
Client:
We Will Stop Femicide Platform
Title:
Invisible Petitions
Category:
Cultural Driver
Annual ID:
OS22_CD009M
Award:
2022 Cultural Driver Merit Award
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Cultural Driver
Annual ID:
OS22_CD010M
Award:
2022 Cultural Driver Merit Award
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Cultural Driver
Annual ID:
OS22_CD011M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Long Form Video / Single
Annual ID:
OS22_BE049M
Award:
2022 Branded Entertainment Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust
Category:
Long Form Video / Single
Annual ID:
OS22_BE050M
Award:
2022 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Forward Rhythm
Category:
Long Form Video / Single
Annual ID:
OS22_BE051M
Award:
2022 Branded Entertainment Merit Award
Agency:
Little Minx / Los Angeles + On / Zürich
Client:
On
Title:
Untethered
Category:
Long Form Video / Single
Annual ID:
OS22_BE052M
Award:
2022 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + The Minderoo Foundation / Perth + Bohemia Group / Sydney + FINCH / Sydney
Client:
The Minderoo Foundation
Title:
Thrive by Five
Category:
Long Form Video / Single
Annual ID:
OS22_BE053M
Award:
2022 Branded Entertainment Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Long Form Video / Single
Annual ID:
OS22_BE054M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
72andSunny / Los Angeles + Bullitt / Hollywood
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN040M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN041M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DDB Mudra Group / Mumbai + 22feet Tribal WW / Mumbai
Client:
Spotify
Title:
#PlayThis
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN042M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN043M
