The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Show
The Singularity Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut Client: Squarespace Category: Best of Integrated
The First Digital Nation Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Best of Creative Effectiveness
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Best of Creative Use of Data
The Elections Edition Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai Client: An Nahar Newspaper Category: Best of Print & Promotional
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Cultural Driver
BMW: Nothing But Sheer Joy Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Best of Social Media
Chillboards Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Best of Design
Eyedar Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Best of Pharma
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Best of Branded Entertainment
Morning After Island Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Public Relations
Share the Joy Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York Client: Apple Category: Best of Moving Image Craft
Less Talk, More Bitcoin Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Best of Direct Marketing
The Black Elevation Map Agency: Performance Art / Toronto Client: Black & Abroad Category: Best of Interactive & Mobile Craft
Public Displays of Encouragement Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Best of Out of Home
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Brand-Side / In-House
Backup Ukraine Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Best of Interactive, Online & Mobile
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Experiential & Immersive
Turnstile Turbines Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Best of IP & Product Design
The Innocent Eyes Agency: Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok Client: Monde Nissin / Voiz Category: Best of Film & Video
Rihanna - Stay Agency: Apple Client: Apple Music Category: Best of Music & Sound Craft
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Best of Gaming
Eat a Swede Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Best of Health & Wellness
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Radio & Audio
Long Term Agency: FCB / Toronto Client: Canadian Down Syndrome Society Category: Penta Pencil
Still Fresh. Never Frozen. Agency: VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Penta Pencil
Phone It In Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland Client: Skinny Category: CMO Pencil
See My Skin Agency: Edelman / New York + Mindshare / New York Client: Vaseline Category: Fusion Pencil
Data Tienda Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Sustainable Development Goals
Vehicle of Change Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Green Pencil
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Writing
Beautiful Mutations Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Posters / Series
NN North Sea Jazz Festival Agency: Studio Dumbar/DEPT / Rotterdam Client: Mojo Concerts Category: Typography / Dynamic / In Motion
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Game Marketing
Scratchboards Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Game Marketing
See My Skin Agency: Edelman / New York Client: Vaseline Category: Multicultural Impact
Missing Matoaka Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Multicultural Impact
Gender Swap Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Games / Gaming
FIFA 23 x TED LASSO Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team Client: EA Sports + Apple Category: Games / Gaming
Clash from the Past Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Games / Gaming
The Greatest Agency: Apple / London + Apple / Cupertino Client: Apple Category: Brand-Side Initiated & Originated Projects
A Song For Every CMO - Mastercard Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
Native Sportscasters Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Custom Content
Classify Consent Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: Consent Labs Category: Integrated PR Campaign
See My Skin Agency: Edelman / New York Client: Vaseline Category: Integrated PR Campaign
Hack Market Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Events / In-Person
The Last Photo Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London Client: CALM + ITV Category: Experiential & Installations / Experiential & Immersive
The Elections Edition Agency: Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai Client: An Nahar Newspaper Category: Experiential & Installations / Experiential & Immersive
The Hornicultural Society Agency: Ogilvy UK / London Client: Relate Category: Traditional Media Relations
The Postponed Day Agency: Grey Argentina / Buenos Aires Client: LALCEC Category: Traditional Media Relations

2023 Best of Show Best of Show Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Best of Show

OS23_BOS000G

2023 Integrated Best of Discipline Pencil

Squarespace + Smuggler / Los Angeles + Q Department + Final Cut

Squarespace

The Singularity

Best of Integrated

OS23_IG000G

2023 Creative Effectiveness Best of Discipline Pencil

The Monkeys, part of Accenture Song / Sydney + Collider / Sydney

The Government of Tuvalu

The First Digital Nation

Best of Creative Effectiveness

OS23_CE000G

2023 Creative Use of Data Best of Discipline Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Best of Creative Use of Data

OS23_CU000G

2023 Print & Promotional Best of Discipline Pencil

Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai

An Nahar Newspaper

The Elections Edition

Best of Print & Promotional

OS23_PT000G

2023 Cultural Driver Best of Discipline Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Best of Cultural Driver

OS23_CD000G

2023 Social Media Best of Discipline Pencil

TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York

BMW

BMW: Nothing But Sheer Joy

Best of Social Media

OS23_SM000G

2023 Design Best of Discipline Pencil

DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago

Coors Light

Chillboards

Best of Design

OS23_DE000G

2023 Pharma Best of Discipline Pencil

Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London

Horizon Therapeutics

Eyedar

Best of Pharma

OS23_PH000G

2023 Branded Entertainment Best of Discipline Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Best of Branded Entertainment

OS23_BE000G

2023 Public Relations Best of Discipline Pencil

Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa

Grupo Estratégico PAE

Morning After Island

Best of Public Relations

OS23_PR000G

2023 Moving Image Craft & Production Best of Discipline Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York

Apple

Share the Joy

Best of Moving Image Craft

OS23_MI000G

2023 Direct Marketing Best of Discipline Pencil

Accenture Song + Coinbase + Walker + The Mill

Coinbase

Less Talk, More Bitcoin

Best of Direct Marketing

OS23_DM000G

2023 Interactive & Mobile Craft Best of Discipline Pencil

Performance Art / Toronto

Black & Abroad

The Black Elevation Map

Best of Interactive & Mobile Craft

OS23_IC000G

2023 Out of Home Best of Discipline Pencil

TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD

Apple

Public Displays of Encouragement

Best of Out of Home

OS23_OH000G

2023 Brand-Side / In-House Best of Discipline Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Best of Brand-Side / In-House

OS23_BS000G

2023 Interactive, Online & Mobile Best of Discipline Pencil

VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen

Polycam + Unesco + Blue Shield

Backup Ukraine

Best of Interactive, Online & Mobile

OS23_IN000G

2023 Experiential & Immersive Best of Discipline Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Best of Experiential & Immersive

OS23_EX000G

2023 IP & Product Design Best of Discipline Pencil

Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris

Iberdrola

Turnstile Turbines

Best of IP & Product Design

OS23_IP000G

2023 Film & Video Best of Discipline Pencil

Ogilvy Group Thailand / Bangkok + Factory01 / Bangkok

Monde Nissin / Voiz

The Innocent Eyes

Best of Film & Video

OS23_FI000G

2023 Music & Sound Craft Best of Discipline Pencil

Apple

Apple Music

Rihanna - Stay

Best of Music & Sound Craft

OS23_MS000G

2023 Gaming Best of Discipline Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Best of Gaming

OS23_GA000G

2023 Health & Wellness Best of Discipline Pencil

McCann / Stockholm + McCann Worldgroup / London

The Swedish Food Federation

Eat a Swede

Best of Health & Wellness

OS23_HW000G

2023 Radio & Audio Best of Discipline Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Best of Radio & Audio

OS23_RA000G

2023 Penta Pencil Penta Pencil

FCB / Toronto

Canadian Down Syndrome Society

Long Term

Penta Pencil

OS23_PP001P

2023 Penta Pencil Penta Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago

Wendy's

Still Fresh. Never Frozen.

Penta Pencil

OS23_PP002P

2023 CMO Pencil CMO Pencil

Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland

Skinny

Phone It In

CMO Pencil

OS23_CM001G

2023 Fusion Pencil Fusion Pencil

Edelman / New York + Mindshare / New York

Vaseline

See My Skin

Fusion Pencil

OS23_FP001F

2023 Sustainable Development Goals Pencil SDG Pencil

DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City

Gahr WeCapital

Data Tienda

Sustainable Development Goals

OS23_SD001D

2023 Green Pencil Green Pencil

NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm

Vattenfall

Vehicle of Change

Green Pencil

OS23_GP001E

2023 Interactive & Mobile Craft Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Writing

OS23_IC004G

2023 Design Gold Pencil

DENTSU INC. / Tokyo

The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation

Beautiful Mutations

Posters / Series

OS23_DE009G

2023 Design Gold Pencil

Studio Dumbar/DEPT / Rotterdam

Mojo Concerts

NN North Sea Jazz Festival

Typography / Dynamic / In Motion

OS23_DE005G

2023 Gaming Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Game Marketing

OS23_GA001G

2023 Gaming Gold Pencil

DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles

Activision

Scratchboards

Game Marketing

OS23_GA006G

2023 Cultural Driver Gold Pencil

Edelman / New York

Vaseline

See My Skin

Multicultural Impact

OS23_CD002G

2023 Cultural Driver Gold Pencil

BBDO Canada / Toronto + TA2 Sound + Music / Toronto

Muskrat Magazine

Missing Matoaka

Multicultural Impact

OS23_CD003G

2023 Branded Entertainment Gold Pencil

BETC / Paris + Women in Games / Paris

Women in Games

Gender Swap

Games / Gaming

OS23_BE001G

2023 Branded Entertainment Gold Pencil

EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team

EA Sports + Apple

FIFA 23 x TED LASSO

Games / Gaming

OS23_BE005G

2023 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York

Supercell / Clash of Clans

Clash from the Past

Games / Gaming

OS23_BE006G

2023 Brand-Side / In-House Gold Pencil

Apple / London + Apple / Cupertino

Apple

The Greatest

Brand-Side Initiated & Originated Projects

OS23_BS001G

2023 Radio & Audio Gold Pencil

FCB / New York + Spotify + Wave Studios

Spotify Advertising

A Song For Every CMO - Mastercard

Custom Content

OS23_RA003G

2023 Radio & Audio Gold Pencil

We Believers / New York + Pickle Music / New York + WE DOERS / New York

AB INBEV

Native Sportscasters

Custom Content

OS23_RA004G

2023 Public Relations Gold Pencil

TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney

Consent Labs

Classify Consent

Integrated PR Campaign

OS23_PR010G

2023 Public Relations Gold Pencil

Edelman / New York

Vaseline

See My Skin

Integrated PR Campaign

OS23_PR011G

2023 Experiential & Immersive Gold Pencil

Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris

Back Market

Hack Market

Events / In-Person

OS23_EX002G

2023 Out of Home Gold Pencil

adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London

CALM + ITV

The Last Photo

Experiential & Installations / Experiential & Immersive

OS23_OH004G

2023 Out of Home Gold Pencil

Impact BBDO / Dubai + Impact BBDO / Beirut + DejaVu / Dubai

An Nahar Newspaper

The Elections Edition

Experiential & Installations / Experiential & Immersive

OS23_OH005G

2023 Public Relations Gold Pencil

Ogilvy UK / London

Relate

The Hornicultural Society

Traditional Media Relations

OS23_PR002G

2023 Public Relations Gold Pencil

Grey Argentina / Buenos Aires

LALCEC

The Postponed Day

Traditional Media Relations

OS23_PR003G

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