The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Gas, Toilet, Love
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Collateral / P.O.P and In-store - Campaign
ANIMALS
Agency: CONTRAPUNTO BBDO / Madrid
Client: SMART Category: Collateral / P.O.P and In-store - Campaign
Thoughtful Design
Agency: Gotham / New York
Client: Britax Category: Collateral / P.O.P and In-store - Campaign
Fashion Always Returns
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Procter&Gamble Category: Collateral / P.O.P and In-store - Campaign
Peepholes
Agency: Ogilvy Johannesburg / Johannesburg
Client: Exclusive Books Category: Collateral / P.O.P and In-store - Campaign
Accessories Required
Agency: Y&R Dubai / DUBAI
Client: Harvey Nichols Category: Collateral / P.O.P and In-store - Campaign
MUMS
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
GIRLS
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
Soldier
Agency: Leo Burnett Istanbul / Istanbul
Client: Istanbul Toy Museum Category: Public Service / Newspaper or Magazine - Single
If you drink, blow
Agency: LDC / São Paulo
Client: CCR Category: Public Service / Newspaper or Magazine - Single
Family
Agency: Lowe Indonesia / Jakarta
Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
The Blank Frontpage Campaign
Agency: Scholz & Friends / Hamburg
Client: Reporter ohne Grenzen e.V. Category: Public Service / Newspaper or Magazine - Single
The Fossil
Agency: YOUNG & RUBICAM PARIS / Boulogne-Billancourt
Client: Surfrider Foundation Category: Public Service / Newspaper or Magazine - Single
Happiness By The Metre
Agency: Akestam Holst / 10387
Client: The Swedish Post Category: Websites & Microsites / E-Commerce
Nike Football+
Agency: AKQA / London
Client: Nike Football Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Award – The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Integrated Branding / Integrated Branding Campaign - Online
iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Integrated Branding / Integrated Branding Campaign - Online
Pepsi Refresh Project
Agency: HUGE / Brooklyn
Client: PepsiCo Category: Integrated Branding / Integrated Branding Campaign - Online
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Stop Me/Okay/Offer
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Campaign
A History Forgotten Is A Future Lost
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Apartheid Museum Category: Public Service / Television - Campaign
edding digital highlighter
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
MB Tweet Race
Agency: Razorfish / Seattle
Client: Mercedes-Benz Category: Interactive Advertising / Banners - Dynamic - Single
Graffiti
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AIDES Category: Interactive Advertising / Banners - Dynamic - Single
More Than Just a Medal
Agency: Grey Canada / Toronto
Client: Special Olympics Canada Category: Public Service / Radio - Campaign
Dear Me
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Radio - Campaign
Citterio - Cut into finest slices
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: Citterio Category: Out Of Home / Single
Book Sculpture
Agency: Clemenger BBDO / Wellington
Client: Booksellers NZ Category: Out Of Home / Single
Concrete Block Coupon
Agency: Cossette / Toronto
Client: Ironkore Performance Training Gym Category: Out Of Home / Single
Vending Machine
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Out Of Home / Single
Heated Noodle
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Out Of Home / Single
Digital Smile
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Out Of Home / Single
Freshlock : Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Out Of Home / Single
Road
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Out Of Home / Single
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden Category: Out Of Home / Single
Clockwork Orange
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls Read More Movies Category: Out Of Home / Single
IKEA Store Opening
Agency: Grabarz & Partner / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Out Of Home / Single
Kit Kat Chairs
Agency: JWT New Zealand / Auckland PO BOX 2566
Client: Nestle Category: Out Of Home / Single
The grout marker billboard
Agency: kempertrautmann gmbh / Hamburg
Client: edding international GmbH Category: Out Of Home / Single
6 stores in 6 days
Agency: Kitchen Leo Burnett / Oslo
Client: Norwegian Airlines Category: Out Of Home / Single
Internet Sun Generator
Agency: Kitchen Leo Burnett / Oslo
Client: Norwegian Category: Out Of Home / Single
Live Review
Agency: Leo Burnett / Hong Kong
Client: Time Out Magazine Category: Out Of Home / Single
James Ready Coupon Billboard - "Pierced"
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Single
James Ready Coupon Billboard - "Pants"
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Single
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Agency: Lowe Brindfors / Stockholm
Client: Alcro Category: Out Of Home / Single
Award:
2011 Advertising Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Navicom Technology Pte Ltd
Title:
Gas, Toilet, Love
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11244A
Award:
2011 Advertising Merit Award
Agency:
CONTRAPUNTO BBDO / Madrid
Client:
SMART
Title:
ANIMALS
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11245A
Award:
2011 Advertising Merit Award
Agency:
Gotham / New York
Client:
Britax
Title:
Thoughtful Design
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11246A
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Procter&Gamble
Title:
Fashion Always Returns
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11247A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Exclusive Books
Title:
Peepholes
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11248A
Award:
2011 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Harvey Nichols
Title:
Accessories Required
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11249A
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
MUMS
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11258A
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
GIRLS
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11259A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Istanbul / Istanbul
Client:
Istanbul Toy Museum
Title:
Soldier
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11260A
Award:
2011 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
CCR
Title:
If you drink, blow
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11261A
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Family
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11262A
Award:
2011 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Reporter ohne Grenzen e.V.
Title:
The Blank Frontpage Campaign
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11263A
Award:
2011 Advertising Merit Award
Agency:
YOUNG & RUBICAM PARIS / Boulogne-Billancourt
Client:
Surfrider Foundation
Title:
The Fossil
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11264A
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
The Swedish Post
Title:
Happiness By The Metre
Category:
Websites & Microsites / E-Commerce
Annual ID:
11121N
Award:
2011 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike Football
Title:
Nike Football+
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11306N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory Award – The Speed Camera Lottery
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11307N
Award:
2011 Interactive Merit Award
Agency:
Euro RSCG 4D Amsterdam / Amstelveen
Client:
Volvo Car Corporation
Title:
Volvo Eclipse
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11308N
Award:
2011 Interactive Merit Award
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11309N
Award:
2011 Interactive Merit Award
Agency:
HUGE / Brooklyn
Client:
PepsiCo
Title:
Pepsi Refresh Project
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11310N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11311N
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Stop Me/Okay/Offer
Category:
Public Service / Television - Campaign
Annual ID:
11303T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Apartheid Museum
Title:
A History Forgotten Is A Future Lost
Category:
Public Service / Television - Campaign
Annual ID:
11304T
Award:
2011 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
edding digital highlighter
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11186N
Award:
2011 Interactive Merit Award
Agency:
Razorfish / Seattle
Client:
Mercedes-Benz
Title:
MB Tweet Race
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11187N
Award:
2011 Interactive Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AIDES
Title:
Graffiti
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11188N
Award:
2011 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Special Olympics Canada
Title:
More Than Just a Medal
Category:
Public Service / Radio - Campaign
Annual ID:
11291R
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Dear Me
Category:
Public Service / Radio - Campaign
Annual ID:
11292R
Award:
2011 Advertising Merit Award
Agency:
Advico Y&R AG (Y&R Gruppe) / Zürich
Client:
Citterio
Title:
Citterio - Cut into finest slices
Category:
Out Of Home / Single
Annual ID:
11170A
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Booksellers NZ
Title:
Book Sculpture
Category:
Out Of Home / Single
Annual ID:
11171A
Award:
2011 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
Ironkore Performance Training Gym
Title:
Concrete Block Coupon
Category:
Out Of Home / Single
Annual ID:
11172A
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Vending Machine
Category:
Out Of Home / Single
Annual ID:
11173A
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
Heated Noodle
Category:
Out Of Home / Single
Annual ID:
11174A
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
Digital Smile
Category:
Out Of Home / Single
Annual ID:
11175A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Crackers
Category:
Out Of Home / Single
Annual ID:
11176A
Award:
2011 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Road
Category:
Out Of Home / Single
Annual ID:
11177A
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
McDonald's Sweden
Title:
Catch the Goodies
Category:
Out Of Home / Single
Annual ID:
11178A
Award:
2011 Advertising Merit Award
Agency:
DraftFCB Auckland / Auckland
Client:
Whitcoulls Read More Movies
Title:
Clockwork Orange
Category:
Out Of Home / Single
Annual ID:
11179A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Out Of Home / Single
Annual ID:
11180A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hotel
Category:
Out Of Home / Single
Annual ID:
11181A
Award:
2011 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA Store Opening
Category:
Out Of Home / Single
Annual ID:
11182A
Award:
2011 Advertising Merit Award
Agency:
JWT New Zealand / Auckland PO BOX 2566
Client:
Nestle
Title:
Kit Kat Chairs
Category:
Out Of Home / Single
Annual ID:
11183A
Award:
2011 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding international GmbH
Title:
The grout marker billboard
Category:
Out Of Home / Single
Annual ID:
11184A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Norwegian Airlines
Title:
6 stores in 6 days
Category:
Out Of Home / Single
Annual ID:
11185A
Award:
2011 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Norwegian
Title:
Internet Sun Generator
Category:
Out Of Home / Single
Annual ID:
11186A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Fiat
Title:
Street Evo
Category:
Out Of Home / Single
Annual ID:
11187A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Trailer
Category:
Out Of Home / Single
Annual ID:
11188A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Time Out Magazine
Title:
Live Review
Category:
Out Of Home / Single
Annual ID:
11189A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Coupon Billboard - "Pierced"
Category:
Out Of Home / Single
Annual ID:
11190A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Coupon Billboard - "Pants"
Category:
Out Of Home / Single
Annual ID:
11191A
Award:
2011 Advertising Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Alcro
Title:
"Colour tackle" – Alcro Paint (official sponsor of the Swedish national ice hockey team).
Category:
Out Of Home / Single
Annual ID:
11192A
