The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
The Outline (Digital)
Agency: The Outline and Code and Theory / New York City
Client: The Outline Category: Editorial / Digital Publications
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Innovation in Interactive / Ambient / Immersive
Watch Dogs 2
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Innovation in Interactive / Ambient / Immersive
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client: Singtel Category: Innovation in Interactive / Ambient / Immersive
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Innovation in Interactive / Ambient / Immersive
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Innovation in Interactive / Ambient / Immersive
McTrax
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's Category: Innovation in Interactive / Ambient / Immersive
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client: Waitrose Category: Craft - Animation / Animation - Single
Straw City
Agency: Alt.vfx / Los Angeles + FCB / New York + MJZ + Home VFX / Los Angeles + Legacy FX / LA
Client: FDA Category: Craft - Animation / Animation - Single
The Greatest Gift
Agency: AMV BBDO / London
Client: Sainsbury's Category: Craft - Animation / Animation - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft - Animation / Animation - Single
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Craft - Animation / Animation - Single
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain Category: Craft - Animation / Animation - Single
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft - Animation / Animation - Single
Magic Words - The Book
Agency: AlmapBBDO / São Paulo
Client: HP Category: Innovation in Design / Print Design
Paper Glasses
Agency: Grey / Mexico City
Client: Save the Children Category: Innovation in Design / Print Design
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Experiential / Live Events
Remote Ristorante
Agency: BWM Dentsu / Melbourne + Haystac / Melbourne + Dentsu Mitchell / Melbourne
Client: Dr Oetker Category: Experiential / Live Events
Project Germany
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG Category: Experiential / Live Events
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara
Client: Intel Category: Experiential / Live Events
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Experiential / Live Events
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association Category: Experiential / Live Events
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Experiential / Live Events
Eiffel Tower All Yours
Agency: Saatchi & Saatchi France / Paris + Saatchi & Saatchi UK / London
Client: HomeAway Category: Experiential / Live Events
Bud Light Dive Bar Tour
Agency: Wieden+Kennedy / New York + Joint / New York + Livestream / New York
Client: Bud Light Category: Experiential / Live Events
#MakeADogsBlackFriday
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America and REI Category: Events & Experiential
The Virgin America First Class Shoe
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Airlines Category: Events & Experiential
#LeyDeMierda (#ShitLaw)
Agency: GarnierBBDO / San José
Client: Territorio de Zaguates Category: Events & Experiential
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Events & Experiential
+MET PROJECT
Agency: J. Walter Thompson Japan / Tokyo + Onion Inc. / Tokyo + amana inc. / Tokyo
Client: TANIZAWA Category: Events & Experiential
Device Like No Other
Agency: MullenLowe / Boston
Client: American Greetings Category: Events & Experiential
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Events & Experiential
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Television / Long Form - Single
Every Other Week
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA Category: Television / Long Form - Single
Parentamorphosis
Agency: Arnold Worldwide / Boston
Client: Progressive Category: Television / Long Form - Single
Coming of Age
Agency: Bartle Bogle Hegarty / London + Outsider / London
Client: PCUK Category: Television / Long Form - Single
Jungle Hero
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
SickKids VS - Undeniable
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Television / Long Form - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Television / Long Form - Single